The Cheers Pod

Ford & Drew Cousin

5.0 (1)
SPORTS
UPDATED MONTHLY

The Cheers Pod

Insights from teams, brands, & investors on how to engage and build relationships with the modern fan

MAR 3

Cheers Pod 12: Aliett Buttelman (Fazit)

In Episode 12, we chat with Aliett Buttelman (Co-Founder of Fazit). Fazit is a beauty brand known for its glitter freckles, which are faux-freckle patches that apply like temporary tattoos. The brand went viral in October 2024 when Taylor Swift wore their glitter freckles to a Kansas City Chiefs game, leading to a 2,500% increase in sales and massive demand. Since then, Fazit has expanded into 1,000 Target stores and 400 CVS locations, projecting $40 million in retail sales. Aliett shares: 🎤...

22 min
FEB 4

Cheers Pod 11: Brett Williamson & Joe Catlow (500 Level)

On this episode of The Cheers Pod, Drew sits down with Joe (CEO) and Brett (Co-Founder) of 500 Level, a sports apparel company that has built a merchandise collection licensed by every major sports league or players' association. They dive into how 500 Level grew its impressive licensing portfolio—including the NFLPA, MLBPA, NHLPA, NBA, WNBA, and UFC—and how they’ve mastered the art of capturing sports’ biggest moments on t-shirts, often within 24 hours. Joe and Brett share their journey from...

23 min
11/25/2024

Cheers Pod 10: Tameka Rish (AMB Sports and Entertainment)

In Episode 10, we chat with Tameka Rish, Senior Vice President of Fan and Associate Experience at Arthur M. Blank Sports and Entertainment (AMB Sports and Entertainment), the parent company of properties including the Atlanta Falcons, Atlanta United, and Mercedes-Benz Stadium. Tameka shares her strategies for optimizing fan experience 'driveway to driveway' across multiple properties. She reveals how AMBSE uses data to continuously improve fan experience—from analyzing NFL surveys to u...

29 min
10/29/2024

Cheers Pod 9: Brian Fagan (Playbook Technologies)

In Episode 9, we chat with Brian Fagan, a sports and influencer marketing expert. Brian shares his journey founding Oncoor, a sports marketing agency he built and sold, which pivoted to capitalize on the NIL (Name, Image, Likeness) opportunity in college sports. We explore the evolution of NIL, including the rise of collectives and the potential shift towards a revenue share model for college athletes. Brian discusses his current role at Playbook, a software company for fitness influencers a...

30 min
10/08/2024

Cheers Pod 8: Kelly Singh (TrophySmack)

In Episode 8, we chat with Kelly Singh, VP of Marketing at TrophySmack, an e-commerce brands selling customized trophies for fantasy sports leagues and other life events. Kelly shares how Trophy Smack is disrupting the trophy industry with high-quality products and by encouraging their audience to celebrate wins (and losses). We explore Trophy Smack's marketing strategies, including leveraging user-generated content and tapping into the fantasy sports calendar. Kelly shares how playing...

29 min
09/25/2024

Cheers Pod 7: Alex Sheinman (Snapback Sports & Agency)

In Episode 7 we chat with Alex Sheinman, Co-Founder of Snapback Agency and Partner at Snapback Sports. We explore both Snapback Sports ascent from a Snapchat account to a full-fledged media company and Snapback Agency's emergence as a force in the industry. Alex discusses Snapback Sport's unique relationship with it's audience, driven by content centered around showcasing the fan experience at top sporting events in-person and beyond. Alex also shares how Snapback Agency is helping par...

27 min
09/03/2024

Cheers Pod 6: Shane Neman (Neman Ventures)

In Episode 6, we chat with Shane Neman, a serial entrepreneur and investor. Shane shares his journey founding JoonBug a first-of-its kind nightlife events, media, and technology company that he scaled from 0 to $25 million in revenues. We explore how Shane leveraged technology to scale JoonBug and how a commitment to reaching customers with mediums natural to them led to the launch of EZText, an SMS platform that Shane scaled to a customer base of over 50,000 customers including Uber an...

37 min
08/30/2024

Cheers Pod 5: Mark Ritz (Carnivore Snax)

In Episode 5, we chat with Mark Ritz, Co-Founder and CEO of Carnivore Snax. Carnivore Snax produces meat snacks sourced from regenerative farms, made with just two ingredients: meat and salt. Mark shares how launching to an owned audience enabled a successful crowdfunding campaign and sparked major sales momentum. We dive into how the brand’s strong mission and community support helped them navigate a regulatory shutdown, generating nearly $1 million in pre-sales without a definite reopening ...

27 min
06/27/2024

Cheers Pod 4: Jack Adler (Out2Win)

In Episode 4, we chat with Jack Adler, Founder of Out2Win Sports. Out2Win is an Athlete Marketing Intelligence Platform that helps brands identify diamond-in-the-rough athlete creators for NIL marketing campaigns. We talk about the emergence of athlete creators, identifying standouts for marketing campaigns, and how NIL is changing the path for breaking into sports talent.

24 min
06/08/2024

Cheers Pod 3: Nicholas Lemieux (Athlete Studio)

In Episode 3 we chat with Nicholas Lemieux, Founder & CEO of Athlete Studio. Athlete Studio is an ecommerce automation platform for pro athletes to grow their IP and sell directly to their fans. We explore the benefits of athletes owning their brands and data, highlighting the unique value superstars like Angel Reese, Jalen Hurts, and Justin Jefferson are creating with the help of the platform. We also discuss Dick's Sporting Goods investment in Athlete Studio and share advice on the bene...

27 min
05/16/2024

Cheers Pod 2: Manny Lubin (Slate Milk)

In Episode 2, we chat with Manny Lubin, Co-Founder of Slate Milk. Manny and Josh Belinsky co-founded Slate with the goal of creating a healthy chocolate milk they could drink every day. After a successful Kickstarter campaign, an appearance on ABC's Shark Tank, and hundreds of iterations of testing, Slate launched in late 2019 with three delicious chocolate milk flavors. Slate has several investors from pro sports, including Dana White (Founder at UFC), Duncan Robinson (SG at Miami Heat), an...

17 min
04/12/2024

Cheers Pod 1: Abiola Familusi (Night Ventures)

In Episode 1, we chat with Abiola Familusi, Associate at Night Ventures & Labs. Abiola splits his time between the VC fund and venture studio at Night, the fast growing digital media agency that reps the most popular people online (folks like MrBeast & Kai Cenat). In this first episode, we’ll explore the history of Night, the rise of creator-led brands like Feastables, and the core thesis behind it all. We’ll also take a look back at Abiola’s journey from MIT to Night, and hear ...

18 min

12 Episodes

Insights from teams, brands, & investors on how to engage and build relationships with the modern fan

Creator

Ford & Drew Cousin
Years Active

2024 - 2025
Episodes

12
Rating

Clean
Copyright

© 2025 The Cheers Pod
Show Website

The Cheers Pod

Comedy

Comedy

Updated Daily