Christopher Lochhead Follow Your Different™

Christopher Lochhead
  • 4.6 (531)
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Christopher Lochhead Follow Your Different™

Christopher Lochhead Follow Your Different™ Podcast is a celebration of people, ideas and companies that stand out. A leader in the category “dialogue podcasts,” it feels like eavesdropping on a surprisingly captivating, candid, insightful, no-BS and conversation. Lochhead features legends whose names you will know and everyday legends who you’ll love getting to know. New York Times Bestselling author Hal Elrod calls it “one of the best podcasts of all time”, NBA Legend Bill Walton calls Lochhead “an exploding star – a quasar across the sky", The Marketing Journal says he’s “one of the best minds in marketing” and The Economist says he’s, “off-putting to some”.

  1. MAR 17

    393 You Don't Need Credentials To Create: How To Scale (And Get Paid) For What You Know | Category Pirates

    On this episode of  Christopher Lochhead: Follow Your Different, we explore the transformative potential of intellectual capital (IC) with our fellow Pirate Eddie Yoon. Intellectual Capital (IC) is a valuable yet often overlooked asset, which can help you to shift from being knowledge workers to creator capitalists. We also discuss the challenges of making complex ideas accessible and highlights the importance of diagnostics in leveraging IC, and go into the concept of "lenses," or perspectives, that can illuminate new opportunities. This episode serves as a call to action for individuals to recognize and monetize their unique knowledge, fostering innovation and personal growth. You’re listening to Christopher Lochhead: Follow Your Different. We are the real dialogue podcast for people with a different mind. So get your mind in a different place, and hey ho, let’s go. The Essence of Intellectual Capital Christopher opens the discussion by talking about how intellectual capital is often an underappreciated asset. Intellectual capital is not just for academics or certified experts; it is an asset that everyone possesses. Many individuals possess a wealth of knowledge accumulated over their careers, yet they fail to recognize its potential value.  The key is understanding how to package and monetize this knowledge effectively. Eddie Yoon elaborates on this point, discussing the transition from being a knowledge worker to becoming a creator capitalist. A knowledge worker typically replicates existing knowledge, while a creator capitalist actively creates new knowledge and value. This shift is crucial in a rapidly changing job market, especially with the rise of artificial intelligence and automation, which threatens many traditional jobs. The Importance of Diagnostics Another key point in their discussion is the role of diagnostics in understanding and leveraging intellectual capital. Eddie Yoon notes that many industries, particularly healthcare and fitness, utilize diagnostic tests to establish baselines and measure progress. He argues that this practice should be more widely adopted in other fields, including consulting and sales. Eddie cites the historical context of management consulting, referencing Marvin Bower and James O. McKinsey, who emphasized the importance of accounting as a diagnostic tool for financial health. Just as doctors assess patients' health through tests, businesses should evaluate their performance through similar diagnostics to identify areas for improvement. The Power of Lenses The conversation then shifts to the concept of "lenses"—the perspectives through which we view our ideas and experiences. Eddie Yoon reflects on how writing and teaching have helped him develop a clearer understanding of category design, a concept he believes is crucial for business success. Christopher adds to this by discussing the various types of lenses we encounter in life, using the metaphor of prescription glasses. Just as different lenses can enhance our vision, new perspectives can illuminate previously unseen opportunities. He likens this to using a microscope or telescope, which allows us to see details or distant objects that are otherwise obscured. To hear more from the Category Pirates and their thoughts on Intellectual Capital, download and listen to this episode. Subscribe to Category Pirates today and join the crew in our Category Design journey on the business seas! Don’t forget to grab a copy (or gift!) of one of our best-selling books: *  a href="https://www.amazon.com/Snow-Leopard-Legendary-Writers-Category-ebook/dp/B0B7Z7RT86/ref=sr_1_1?crid=1IMCZRW6O5SAN&keywords=snow+leopard+category+pirates&qid=1659956548&sprefix=snow+leopard+category+pirate%2Caps%2C92&...

    1h 4m

  2. FEB 17

    All Business Is Personal: Why Relationship Capital Is The Most Underestimated Form Of Wealth | Category Pirates

    On this episode of Christopher Lochhead: Follow Your Different, we get a fresh Pirates Perspective with our favorite fellow Category Pirates Eddie Yoon and Katrina Kirsch on why Relationship Capital is the most underrated form of wealth. In business, success is often attributed to strategy, skill, and spreadsheets. But the truth is, it's deeply personal. The strongest careers and ventures are built not just on solo efforts but on shared battles, purpose, and risks. This is where Relationship Capital comes into play—an intangible but invaluable form of wealth that defines long-term success. You’re listening to Christopher Lochhead: Follow Your Different. We are the real dialogue podcast for people with a different mind. So get your mind in a different place, and hey ho, let’s go. Business is Radically Personal Many people believe that business is purely transactional, but the truth is that all business is personal. The deals you close and the partnerships you build are deeply rooted in human connections. It’s not just about numbers; it’s about trust and loyalty. Legendary careers are built not just on talent or hard work but on meaningful relationships. By investing genuinely in people, you create alliances that stand the test of time and challenges. When people trust you, they are more likely to go to battle with you and for you. Shared Purpose Builds Unbreakable Bonds Relationships that transcend transactions are grounded in shared purpose. When people come together for a common cause, the bonds formed are unbreakable. This shared vision fosters trust, collaboration, and loyalty. Whether you're launching a startup or leading a team, aligning on purpose ensures everyone moves in the same direction. It also brings people of diverse backgrounds together, united by a mission that goes beyond personal gain. This is the foundation of long-lasting, impactful connections. Risk and Reward in Relationship Capital Building deep connections requires vulnerability and risk. Genuine relationships are built when people stand by each other during challenges. This emotional investment may not always yield immediate results, but it leads to exponential rewards over time. Those who take risks in relationships—whether by showing support during failures or celebrating successes—create bonds that are resilient and meaningful. In the end, it’s not the number of LinkedIn connections that matters but the people who stand by you when it counts. To hear more from the Category Pirates and their thoughts on Relationship Capital, download and listen to this episode. Subscribe to Category Pirates today and join the crew in our Category Design journey on the business seas! Don’t forget to grab a copy (or gift!) of one of our best-selling books: *  Snow Leopard: How Legendary Writers Create A Category Of One *  The Category Design Toolkit: Beyond Marketing: 15 Frameworks For Creating & Dominating Your Niche *  A Marketer’s Guide To Category Design: How To Escape The “Better” Trap, Dam The Demand, And Launch A Lightning Strike Strategy * a href="https://www.amazon.com/dp/195693457X?ref_=cm_sw_r_cp_ud_dp_HD87SM06ENGE8DJAHF92_1" target="_blank" rel="noopener n...

    59 min

  3. FEB 10

    Solving Climate Change with Capitalism: How Andrew Gilmour Is Unlocking Trillions in Carbon Markets

    On this episode of Christopher Lochhead: Follow Your Different, Andrew Gilmour, a visionary entrepreneur, discussed how capital markets can transform the way we approach environmental sustainability. The global carbon market is a trillion-dollar opportunity waiting to be realized, yet it remains inefficient and fragmented. By leveraging financial innovation, Andrew Gilmour believes we can create scalable, investable assets that will not only fight climate change but also generate wealth for developing nations. His insights shed light on the current barriers, the revolutionary potential of financial instruments, and why bold action is necessary to disrupt the status quo. You’re listening to Christopher Lochhead: Follow Your Different. We are the real dialogue podcast for people with a different mind. So get your mind in a different place, and hey ho, let’s go. Andrew Gilmour on the Broken State of Carbon Markets Carbon credits were originally designed as a solution to global emissions, allowing companies and governments to offset their carbon footprint by investing in environmental preservation. However, as Gilmour explains, the current system is deeply flawed. The voluntary carbon market, which should be a powerful tool for change, is dramatically undersized. In 2024, it only accounted for about $3 billion in trade volume, a minuscule amount compared to the estimated $4-5 trillion in annual demand​. One key reason for this inefficiency is the absence of liquidity. Unlike traditional stocks or commodities, carbon credits are not structured as financial instruments that can be easily bought, sold, or held as assets. Many companies treat them as a charitable expense rather than a tradable commodity, further limiting the market’s potential. Andrew argues that to unlock real value, we must introduce market structures that allow investors to buy, hold, and even short carbon credits—just as they would with any other financial asset. A Capital Market’s Approach to Environmental Change Andrew Gilmour believes that the only way to make carbon markets work is to integrate them into the global financial system. By structuring carbon credits as assets with clear ownership, transparency, and liquidity, the market can become attractive to a wider range of investors. "The beauty of capital markets is that they harness enlightened self-interest. It’s not for the benevolence of the butcher, the baker, or the brewer that we owe our daily bread, but to their own self-interest." — Andrew Gilmour​ His approach has already yielded groundbreaking results. In a deal with Bolivia, $5 billion worth of carbon assets were structured and made available for trade, equivalent to 11% of the country’s GDP​. This transaction not only helps reduce emissions but also creates an economic lifeline for developing nations. Through financial innovation, Andrew is proving that environmental sustainability and economic growth are not mutually exclusive. Andrew Gilmour on the Path Forward: Disrupting the Status Quo For decades, climate action has been largely dominated by NGOs and government initiatives. Although they are well-intentioned, these efforts have failed to create scalable solutions. Andrew argues that the key to meaningful change lies in disrupting the existing model and adopting a fully market-driven approach. His vision for the future includes turning forests, kelp beds, and other natural carbon sinks into structured financial assets. By leveraging AI, satellite data, and advanced trading mechanisms, he is building a platform that ensures transparency and accountability in carbon trading. This approach not only benefits the environment but also attracts investors who might not have previously considered sustainability as a viable financial opportunity. As the world moves toward a net-zero future, the need for innovative,

    1h 27m

  4. FEB 3

    Design Your Future: How To Trade Fear For A Fulfilling Career | Category Pirates

    On this episode of Christopher Lochhead: Follow Your Different, we get a Pirates Perspective with our favorite fellow Category Pirates Eddie Yoon and Katrina Kirsch on how personal capital—financial resources, reputation, creativity, and relationships—can empower individuals to design a career and life on their own terms. Many people wake up every day working for someone else’s dream, relying on a paycheck while wondering, “Is this all there is?” The truth is, breaking free from this cycle requires more than just ambition—it takes Personal Capital. We hope that this episode helps fellow Pirates see how they can build up their personal capital rather than mindlessly selling their time for money. You’re listening to Christopher Lochhead: Follow Your Different. We are the real dialogue podcast for people with a different mind. So get your mind in a different place, and hey ho, let’s go. The Four Types of Personal Capital To build a career that provides true freedom, you need more than just money. The four types of personal capital include: * Financial Capital – Savings, investments, and income sources that give you the flexibility to take risks and invest in yourself. * Reputation Capital – Your personal brand, expertise, and credibility that open doors to new opportunities. * Creator Capital – The ability to generate unique ideas and create scalable value, especially in a digital-first world. * Relationship Capital – A strong network of mentors, collaborators, and supporters who propel you forward. The hosts discuss that understanding and investing in these four areas allows individuals to shift from merely selling their time for money to leveraging their skills and resources for long-term independence. The Emotional Journey of Breaking Free Leaving behind a traditional career path is not just a financial challenge—it’s an emotional one. Fear, self-doubt, and the weight of societal expectations can make this transition overwhelming. Each of the hosts then share their journey from restarting again to launching a successful business despite having no money or connections and the uncertainty of success. Entrepreneurs and career changers often grapple with fear of failure and imposter syndrome. However, taking control of one’s career means embracing the discomfort of uncertainty and learning from failures rather than fearing them. The key is to develop radical agency—the mindset that you are the author of your own future. Adapting to the Changing Work Landscape The hosts then get to the topic of AI. The digital revolution, particularly the rise of AI and automation, is reshaping how we work. Traditional knowledge-based careers are being disrupted as AI makes existing information more accessible and commoditized. The new competitive edge lies in creative and entrepreneurial thinking. All three agree that in order to thrive in this evolving landscape, professionals must learn to shift from knowledge work to creator work, producing unique and scalable value. One must also leverage digital tools and platforms to build their brand and reach a global audience. And finally, one must continuously learn and reinvent themselves to stay ahead of industry shifts. The key takeaway? Now is the best time to embrace digital opportunities and take control of your career. Those who do will find greater flexibility, fulfillment, and financial independence. To hear more from the Category Pirates and their thoughts on personal capital, download and listen to this episode. If you wish to listen to the Personal Capital audiobook, subscribe to Category Pirates so you can have access to their multitude of audio books that is available for every pirate to hear.

    42 min

  5. JAN 27

    Leading with Love and Resistance: Pastor Evan Mawarire on Freedom, Democracy, and the Power of Faith

    On this episode of Christopher Lochhead: Follow Your Different, Pastor Evan Mawarire joins us in an insightful conversation about the complexities of faith, the pursuit of happiness, and the importance of re-evaluating our core values. Pastor Evan Mawarire's journey is a testament to the power of courage, faith, and resilience in overcoming adversity. From his humble beginnings to becoming a voice of hope for millions, his story reflects the transformative power of self-belief and the pursuit of a higher purpose. In a candid conversation, Pastor Mawarire shares the lessons he learned during his darkest hours and how they shaped his vision of life and faith. You’re listening to Christopher Lochhead: Follow Your Different. We are the real dialogue podcast for people with a different mind. So get your mind in a different place, and hey ho, let’s go. Pastor Evan Mawarire on the Courage to Defy Social Norms Pastor Evan’s journey highlights the importance of stepping outside the molds imposed by societal norms. Reflecting on how society often dictates expectations, he shares how breaking free from these conventions unlocked opportunities and insights he could never have imagined. “Once I broke that, I started seeing things I could never have seen no matter how much money I had paid." - Pastor Evan Mawarire This defiance wasn't about rebellion for its own sake but rather a quest for authenticity and self-discovery. His story reminds us that courage lies in questioning long-standing beliefs and seeking our own truth, even when it challenges conventional wisdom. The Power of Mental Scaffolding In a powerful metaphor, Pastor Evan compares the structures of our thinking to scaffolding—a temporary framework essential for building something greater. He emphasizes how reshaping our mental scaffolding can transform our relationship with reality. Whether in personal growth or societal movements, the way we perceive and articulate our struggles determines our capacity to overcome them. Pastor Evan's insights serve as a reminder that redefining our mental frameworks is key to achieving greatness. The Unsure Journey Back to Faith For those curious about faith or feeling disconnected, Pastor Evan offers an inclusive perspective. He acknowledges the doubt and uncertainty many feel when exploring spirituality. “Jesus just loves people with doubt,” he affirms. Drawing from his experiences, including moments of despair in maximum-security prison, he highlights how vulnerability and honesty can pave the way to spiritual connection. His message is clear: the journey back to faith doesn’t require perfection or certainty—just a willingness to knock on the door. By embracing doubt and curiosity, anyone can begin to uncover a deeper sense of purpose and belonging. To hear more from Pastor Evan Mawarire and how to lead with love and resistance, download and listen to this episode. Bio Evan Mawarire is a Zimbabwean clergyman who founded #ThisFlag Citizen’s Movement to challenge corruption, injustice, and poverty in Zimbabwe. The movement empowers citizens to hold government to account. Through viral videos, the movement has organized multiple successful non-violent protests in response to unjust government policy. Pastor Evan was imprisoned in 2016, 2017, and 2019 for charges of treason, facing 80 years in prison. His message of inspiring positive social change and national pride has resonated with diverse groups of citizens and attracted international attention. Pastor Evan has addressed audiences around the world, and Foreign Policy magazine named him one of the 100 global thinkers of 2016. The Daily Maverick Newspaper of South Africa named him 2016 African person of the year. Evan is a 2018 Stanford University Fellow of the Centre fo...

    1h 49m

  6. JAN 20

    The Empty Chair: A Different Approach to Grief This Holiday Season | Category Pirates

    On this episode of Christopher Lochhead: Follow Your Different, Christopher shares his personal journey through grief following the tragic murder of his close friend, Tushar. Joined by fellow Category Pirates Eddie Yoon and Katrina Kirsch, they explore the metaphor of the "empty chair" to symbolize the ongoing presence of loss. Eddie discusses Grief Design, advocating for radical self-expression and community support. Katrina emphasizes the universality of loss and the importance of open conversations about grief. Together, they offer insights on navigating grief, balancing pain with joy, and the transformative power of community support. You’re listening to Christopher Lochhead: Follow Your Different. We are the real dialogue podcast for people with a different mind. So get your mind in a different place, and hey ho, let’s go. The Empty Chair Christopher introduces the metaphor of the "empty chair" to symbolize the ongoing presence of grief in our lives. This empty chair represents those we have lost, serving as a poignant reminder of their absence while also opening up a space for reflection and conversation about our experiences with loss. Acknowledging the empty chair is the first step towards healing, and creating a physical space, such as a small memorial in your home, can serve as a tangible reminder and a place for reflection. Grief Design Eddie Yoon presents the concept of Grief Design, emphasizing the importance of actively engaging with our grief rather than allowing it to consume us. By framing our grief, we can express our anger and pain without resorting to violence or despair. Finding safe outlets for emotions, whether through writing, art, or physical activities, can aid in processing grief. Additionally, surrounding oneself with a supportive network of friends, family, and professionals is crucial. This support system helps navigate the tumultuous waters of grief, allowing for a deeper understanding of oneself and relationships. Creating Spaces and Opening Conversations for Grief Katrina Kirsch underscores the universality of loss and the importance of creating spaces for open and empathetic conversations about grief. Christopher shares his journey of learning to coexist with grief while seeking joy, highlighting the possibility of experiencing joy in the face of pain. Allowing dual emotions to coexist harmoniously is essential, and engaging in activities that bring joy, even if they are small, can help balance the emotional landscape. Christopher also touches on the role of faith in navigating grief, sharing a moment of vulnerability when he reached out to a higher power for support. Faith, whether through organized religion or personal spirituality, can provide comfort and strength during difficult times. To hear more about Grief Design and how you can help someone who is currently in need of support, download and listen to this episode. Want to join in on the Pirate Talks? Subscribe to Category Pirates and sail the seas with fellow Pirates today! Don’t forget to grab a copy (or gift!) of one of our best-selling books: *  Snow Leopard: How Legendary Writers Create A Category Of One *  The Category Design Toolkit: Beyond Marketing: 15 Frameworks For Creating & Dominating Your Niche *  a href="https://www.amazon.

    32 min

  7. JAN 6

    Happy Money with Bestselling Author Ken Honda

    In this episode of Christopher Lochhead: Follow Your Different, we revisit an enlightening conversation with Ken Honda as we dive into the concept of "happy money," a transformative philosophy that fosters a more joyful and harmonious relationship with your finances. In a world where financial success is often measured by the size of one's bank account, Ken Honda, a renowned Japanese author, brings a refreshing perspective on the emotional and relational aspects of money. You’re listening to Christopher Lochhead: Follow Your Different. We are the real dialogue podcast for people with a different mind. So get your mind in a different place, and hey ho, let’s go.   Ken Honda on Happy Money and the Power of Gratitude Ken Honda introduces the idea of "Happy Money," which he defines as money that brings joy both when it is received and when it is spent. This concept challenges the traditional view of money as merely a tool for transactions. Instead, it emphasizes the emotional impact of money on our lives. One of the foundational principles of Happy Money is gratitude. Ken suggests that when making payments or writing checks, we should say "thank you" to appreciate the opportunity to bless others with financial support. This simple act can transform spending from a burdensome task into a joyful experience.   The Role of Money in Our Lives Christopher points out that many financial books focus on the mechanics of making, saving, or investing money, often neglecting the emotional and relational aspects. Ken agrees, noting that he is often referred to as a "money healer." He explains that many people have a troubled relationship with money, leading to feelings of shame, frustration, and anxiety. Ken emphasizes that this unhealthy relationship with money is a universal issue, affecting people across different cultures and socioeconomic backgrounds. Whether someone is financially challenged, middle class, or wealthy, a lot of them experience negative emotions related to money.   Ken Honda on Money Wounds and Emotional Healing The conversation delves into the concept of "money wounds," which are emotional scars that affect how individuals perceive and interact with money. These wounds can stem from various experiences, such as financial struggles or societal pressures. Ken highlights that even wealthy individuals can feel guilt or anxiety about their financial situations. Christopher shares a story about a wealthy acquaintance who frequently argued with his spouse about finances, illustrating that money does not guarantee happiness. Ken concurs, stating that true security comes from relationships and trust in the future, rather than solely from financial wealth. To hear more from Ken Honda and how to heal your Money Wounds and start your Emotional Healing, download and listen to this episode.   Bio Ken Honda is a bestselling self-development author from Japan, with over eight million books sold since 2001. His work blends financial expertise with self-help principles, offering readers insights into creating personal wealth and happiness. Drawing from his experience owning and managing multiple businesses, Ken’s writings emphasize the importance of self-honesty in fostering financial and emotional well-being. He holds the distinction of being the first Japanese member of the prestigious Transformational Leadership Council. Fluent in Japanese and English, Ken has lived in Boston and currently resides in Tokyo.   Links Connect with Ken Honda! Website | Happy Money | LinkedIn

    59 min

  8. JAN 1

    Have a Legendary 2025

    Welcome to Christopher Lochhead: Follow Your Different 2025! In this New Year's episode, we reflect on the past year and look forward to 2025, with a focus on significant career trends and the impact of AI on the workforce. With 60% of Americans considering job changes, the episode highlights the diminishing value of traditional knowledge work and the rise of "creative capitalists" who leverage AI for innovation. Our 2025 focus includes helping individuals identify their unique strengths, connect them to meaningful contributions, and achieve personal and financial fulfillment. Join us in embracing these transformative opportunities for a legendary year ahead. You’re listening to Christopher Lochhead: Follow Your Different. We are the real dialogue podcast for people with a different mind. So get your mind in a different place, and hey ho, let’s go.   Trends in Job Changes Recent surveys reveal a striking trend: approximately 60% of Americans are contemplating job or career changes in 2025. This statistic, reported by Gallup and corroborated by a résumé templates survey, indicates a widespread desire for new opportunities. Specifically, 56% of individuals are looking to pursue new jobs, with 27% actively searching. This data suggests that more than half of the workforce is seeking meaningful transitions in their careers.   The New Reality of AI As we navigate this new landscape, we must acknowledge the rapid advancement of artificial intelligence (AI). We are no longer in a future where AI is a distant concept; it is now a present reality. The workforce will be divided into two categories: those who thrive in this new environment and those who struggle to adapt. For the past 70 years, the highest value work has been classified as "knowledge work," a term coined by the renowned Peter Drucker. Knowledge workers acquire valuable information and apply it to produce results. However, in an AI-driven world, the value of existing knowledge is diminishing daily. Tools like ChatGPT and Google Gemini can provide insights and strategies that were once the exclusive domain of high-end knowledge workers.   The Rise of Creative Capitalists In this evolving landscape, the new high-value role is that of the "creative capitalist." These individuals are not just knowledge workers; they are innovators who generate new knowledge and ideas, leveraging AI to enhance their creativity and productivity. Those who can harness AI to create unique solutions and insights will find themselves at the forefront of success in 2025 and beyond. Conversely, those who cling to traditional knowledge work without adapting to the changes brought about by AI may face significant challenges. The tech industry has already seen substantial layoffs, with around 200,000 job losses reported in 2024. This serves as a stark reminder of the need to evolve and embrace new ways of working. To hear more about the new trends and what you need to adapt in this new year 2025, download and listen to this episode.   We hope you enjoyed this episode of Christopher Lochhead: Follow Your Different! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram, and subscribe on iTunes!

    7 min
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    About

    Christopher Lochhead Follow Your Different™ Podcast is a celebration of people, ideas and companies that stand out. A leader in the category “dialogue podcasts,” it feels like eavesdropping on a surprisingly captivating, candid, insightful, no-BS and conversation. Lochhead features legends whose names you will know and everyday legends who you’ll love getting to know. New York Times Bestselling author Hal Elrod calls it “one of the best podcasts of all time”, NBA Legend Bill Walton calls Lochhead “an exploding star – a quasar across the sky", The Marketing Journal says he’s “one of the best minds in marketing” and The Economist says he’s, “off-putting to some”.

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