300 episodes

Christopher Lochhead Follow Your Different™ Podcast is a celebration of people, ideas and companies that stand out. A leader in the category “dialogue podcasts,” it feels like eavesdropping on a surprisingly captivating, candid, insightful, no-BS and conversation. Lochhead features legends whose names you will know and everyday legends who you’ll love getting to know. New York Times Bestselling author Hal Elrod calls it “one of the best podcasts of all time”, NBA Legend Bill Walton calls Lochhead “an exploding star – a quasar across the sky", The Marketing Journal says he’s “one of the best minds in marketing” and The Economist says he’s, “off-putting to some”.

Christopher Lochhead Follow Your Different‪™‬ Christopher Lochhead

    • Business
    • 4.6 • 533 Ratings

Christopher Lochhead Follow Your Different™ Podcast is a celebration of people, ideas and companies that stand out. A leader in the category “dialogue podcasts,” it feels like eavesdropping on a surprisingly captivating, candid, insightful, no-BS and conversation. Lochhead features legends whose names you will know and everyday legends who you’ll love getting to know. New York Times Bestselling author Hal Elrod calls it “one of the best podcasts of all time”, NBA Legend Bill Walton calls Lochhead “an exploding star – a quasar across the sky", The Marketing Journal says he’s “one of the best minds in marketing” and The Economist says he’s, “off-putting to some”.

    The Pursuit of Peace For Ukraine In the Face of Evil with Roman Sheremeta

    The Pursuit of Peace For Ukraine In the Face of Evil with Roman Sheremeta

    On this episode of the Christopher Lochhead: Follow Your Different, we interview Roman Sheremeta, a distinguished behavioral economist and professor at Case Western Reserve University.



    Roman shares his personal experiences and insights on the ongoing war in Ukraine, highlighting the resilience of the Ukrainian people and the devastating impact of the conflict.



    The discussion covers the global implications of the war, the importance of standing against aggression, and the role of strength in maintaining peace. Christopher and Roman also address broader geopolitical issues, including the US government's response and the need for strong leadership and unity.



    You’re listening to Christopher Lochhead: Follow Your Different. We are the real dialogue podcast for people with a different mind. So get your mind in a different place, and hey ho, let’s go.

    Roman Sheremeta on the Devastating Impact of War on Ukraine

    Roman Sheremeta recounts the harrowing impact of the war on Ukraine, highlighting the destruction of infrastructure and the psychological toll on the population.



    He shares his personal experiences of visiting a children's hospital in Ukraine, where the war's impact on the hospital and its patients is heart-wrenching. Roman also discusses the challenges faced by his family and friends in Ukraine and his efforts to raise funds to support his alma mater, which has also been affected by the conflict.



    Despite the devastating circumstances, Roman emphasizes the resilience and determination of the Ukrainian people. He describes the daily challenges faced by Ukrainians, including the constant threat of air raids and the psychological burden of living in a war zone. He also shares the emotional toll of losing friends and family members in the conflict.

    Roman Sheremeta on the Global Implications of the War

    Roman highlights the global implications of the war, emphasizing the need for strength and unity in the face of tyranny. He warns of the potential for further aggression if the international community does not take a stand against the war.



    “This is not just a Ukrainian war; this is something that concerns the whole of humanity. If we don’t stop this evil now, it will only be emboldened, leading to real trouble.”

    – Roman Sheremeta



    Christopher and Roman discuss the role of strength in maintaining peace and deterring aggression, drawing on historical examples and behavioral economics principles.

    The Importance of Standing Up Against Aggression

    Both Christopher and Roman share personal experiences of standing up against aggression. Christopher recounts defending two older women from harassment, while Roman shares a story of intervening to stop a thief. These experiences highlight the importance of strength in deterring aggression and the challenges of doing so within the current legal and societal framework.



    The conversation then touches on the complexities of democracy and international relations. Roman provides insights into the motivations behind the war and debunks false narratives about the situation. Both Christopher and Roman express frustration with the lack of consistent support for countries facing aggression and call for a more principled approach to international conflicts.



    To hear more from Roman Sheremeta and how the global community can help end the war, download and listen to this episode.

    Bio

    Roman Sheremeta is a renowned economist specializing in experimental and behavioral economics. He earned his Ph.D. from Purdue University and currently serves as an Associate Professor of Economics at Case Western Reserve University. Sheremeta's research primarily focuses on conflict resolution, competitive behavior, and decision-making processes, gaining him international recognition and numerous academic accolades.

    • 1 hr 5 min
    Pattern Breakers: Mike Maples Jr. of Floodgate on Disruptive Thinking and Transformative Ventures

    Pattern Breakers: Mike Maples Jr. of Floodgate on Disruptive Thinking and Transformative Ventures

    On this episode of the Christopher Lochhead: Follow Your Different we have a conversation with Mike Maples Jr., co-founder of Floodgate, about his new book "Pattern Breakers."



    We explore the concept of Pattern Breakers, non-consensus thinking, and the breakthrough sequence for startups. Mike shares some insights on the role of language in defining new patterns and the significance of early adopters. The conversation provides valuable perspectives on the mindset and strategies essential for entrepreneurial breakthroughs and category design.



    You’re listening to Christopher Lochhead: Follow Your Different. We are the real dialogue podcast for people with a different mind. So get your mind in a different place, and hey ho, let’s go.

    Mike Maples Jr on Understanding Pattern Breakers

    Mike Maples Jr. introduces the concept of pattern breakers as individuals or companies that disrupt the status quo by proposing radically different futures. These entities don't just imagine a different future; they live in it, tinkering with new technologies and experiencing firsthand the opportunities to break the limits of current thinking, feeling, and acting.



    Mike also discusses non-consensus thinking, and how is crucial it is for pattern breakers. It involves challenging widely accepted norms and beliefs to create transformative value. He emphasizes that breakthrough startups often face resistance from the present and the status quo, making it essential for founders to be disagreeable in the right situations.

    The Breakthrough Sequence for Startups

    The first step in the breakthrough sequence is achieving insight breakthroughs. Founders need to immerse themselves in the future they envision, understanding new opportunities and creating new patterns. Mike uses examples of legendary founders like Marc Andreessen and Bob Metcalfe, who were visitors from the future, to illustrate this point.



    Once insight breakthroughs are achieved, the next step is to achieve product-market fit. This involves building what's missing for early adopters and lighthouse customers, who play a crucial role in shaping the direction of a startup. Founders must listen to these early believers and co-create the future with them.



    The final step in the breakthrough sequence is driving growth. This involves creating a movement and category design, gradually moving more people to the envisioned future. Mike highlights the importance of using differentiated language to escape the comparison trap and the conformity trap, leading people into a different future.

    The Role of Big Companies in Creating Breakthroughs

    Big companies can also create breakthroughs by harnessing inflections and insights to change the future. Mike discusses different approaches big companies can take, such as sustaining innovation, organic growth, mergers and acquisitions (M&A), and partnering. However, he also acknowledges the challenges and biases that come with being a successful company.



    One effective strategy for big companies is backcasting, where leaders stand in the future and look back to the present, envisioning how they achieved a radically different future. This approach helps companies switch their mental scaffolding from being in the present and looking forward to being in the future and looking back to the present.



    To hear more from Mike Maples Jr on Pattern Breakers and creating breakthroughs for your company, download and listen to this episode.

    Bio

    Mike Maples Jr. is an entrepreneur turned venture capitalist.



    He’s co-founder of Silicon Valley based, early-stage VC Floodgate. And the host of the popular “Starting Greatness” podcast.



    Investments include Twitter, Lyft, Bazaarvoice, Sparefoot, Ayasdi, Xamarin, Doubledutch, Twitch.tv, Playdom, Chegg, Demandforce, Rappi, Smule,

    • 1 hr 17 min
    The Hidden Power of Games, Their Impact on Us, and Why They Matter with Kelly Clancy, Neuroscientist and Author of “Playing With Reality”

    The Hidden Power of Games, Their Impact on Us, and Why They Matter with Kelly Clancy, Neuroscientist and Author of “Playing With Reality”

    On this episode of Christopher Lochhead: Follow Your Different, we engage in a captivating discussion with neuroscientist and author, Kelly Clancy.



    We explore the profound impact of games on human behavior and society, highlighting their dual nature as both trivial pastimes and cognitive tools. Kelly delves into how games shape intelligence, social structures, and even political systems.



    The conversation also touches on the gamification of life, the role of games in learning and social bonding, and the potential benefits and pitfalls of gaming. This episode offers a fresh perspective on the universal appeal and transformative power of games.



    You’re listening to Christopher Lochhead: Follow Your Different. We are the real dialogue podcast for people with a different mind. So get your mind in a different place, and hey ho, let’s go.

    Kelly Clancy on the Dual Nature of Games

    Kelly Clancy introduces the concept of the dual nature of games, highlighting their role as both simple entertainment and complex cognitive tools. Games are often dismissed as mere pastimes, but they serve as mental scaffolding that helps individuals understand and navigate complex social systems.



    Games have played a significant role throughout history, shaping intelligence and social structures. From ancient board games to modern video games, they have been instrumental in teaching strategic thinking, cooperation, and competition.

    Understanding Complex Social Systems through Games

    Christopher and Kelly discuss how games serve as a framework for understanding societal rules and structures. Games like Monopoly can illustrate the foundational thinking behind economic systems such as capitalism and socialism.



    Kelly emphasizes the universal nature of play across species and its evolutionary significance. Games are not just a human phenomenon; they are observed in various animal species, highlighting their fundamental role in development and social bonding.

    Games as Tools of Learning

    Throughout history, games have been used as tools for conflict resolution and social bonding. They provide a structured environment for competition and cooperation, helping to resolve disputes and build relationships.



    Uncertainty is also a key aspect of games that captivates the brain and drives learning. The unpredictability of outcomes keeps players engaged and motivated to improve their skills.



    Games also serve as a window into understanding human behavior. The spectator element of games, such as watching sports or eSports, allows individuals to observe and analyze the actions and strategies of others.



    To hear more from Kelly Clancy and the hidden power of Games, download and listen to this episode.

    Bio

    Kelly Clancy is a distinguished neuroscientist and author, known for her contributions to understanding biological information processing and agency. Her research has been funded by prestigious fellowships, including those from HFSP, EMBO, and the Branco Weiss Fellowship. Kelly’s work delves into the principles of sensory representations and the interplay between agency and sensory perception in the brain. She has published extensively in top scientific journals and has received the Regeneron Prize for Innovation in Biomedicine.



    Kelly’s debut book, Playing with Reality: How Games Have Shaped Our World, explores the impact of games on human cognition and society. Her essays have been featured in renowned publications such as Harper's Magazine, Wired, and The New Yorker, reflecting her talent for making complex scientific concepts accessible and engaging to the public. Her interdisciplinary approach bridges neuroscience and literature, making her a prominent voice in contemporary science communication​.

    Links

    Connect with Kelly Clancy!



    a href="https://www.kellybclancy.

    • 1 hr 7 min
    Building a Lean, Mean AI Machine: The Future of Business Conversations with Krish Ramineni, CEO of Fireflies.AI

    Building a Lean, Mean AI Machine: The Future of Business Conversations with Krish Ramineni, CEO of Fireflies.AI

    On this episode of the Christopher Lochhead: Follow Your Different, we have a conversation with Krish Ramineni, co-founder and CEO of Fireflies.ai.



    We explore the transformative impact of AI on business operations, focusing on Fireflies.ai's journey from a Bay Area startup to a leader in AI-driven transcription and conversation analysis. Krish Ramineni shares his insights on strategic growth decisions, the shift to remote work, and leveraging AI for efficiency.



    If you want to know more about AI's potential to revolutionize industries like legal and marketing through innovative applications, then you’re in the right place.



    You’re listening to Christopher Lochhead: Follow Your Different. We are the real dialogue podcast for people with a different mind. So get your mind in a different place, and hey ho, let’s go.

    The Journey of Fireflies.ai: From Startup to AI Pioneer

    One of the pivotal decisions that contributed to Fireflies.ai's success was the shift to remote work and maintaining a lean team. Krish Ramineni emphasizes the importance of leveraging AI technologies to enhance productivity and efficiency, allowing the company to operate with fewer resources while achieving significant growth.



    Krish also talks about the importance of focusing on specific domain-related issues and building applications that solve end-to-end job functions. Fireflies.ai started by addressing the need for capturing and remembering meeting discussions, which evolved into a comprehensive AI meeting assistant that can join video conferencing platforms, take notes, send summaries, and perform post-meeting tasks.

    The Broader Implications of AI on Business and the Job Market

    Both Christopher and Krish emphasize the critical role of adaptability in an era of rapid technological change. Businesses must be willing to embrace new technologies and continuously evolve to stay competitive.



    Krish also shares the potential impact of AI on professions that historically relied on knowledge asymmetry, such as legal and marketing departments. AI can democratize access to information, making it easier for individuals and small businesses to compete with larger organizations. Which means those who are late on adapting might be phased out sooner than they think.

    The Ethical Considerations and Risks of AI

    They then touch on the potential risks and ethical considerations associated with AI. Krish and Christopher highlight the importance of careful regulation and transparency to ensure that AI technologies are used responsibly.



    To hear more from Krish Ramineni and the transformative power of AI in business, download and listen to this episode.

    Bio

    Krish Ramineni is the co-founder and CEO of Fireflies.ai, a cutting-edge company specializing in artificial intelligence-driven meeting transcription and note-taking. With a background in product management and software engineering, Krish has a track record of transforming innovative ideas into successful technology solutions. Prior to founding Fireflies.ai, he worked at Microsoft, where he honed his skills in building and scaling enterprise software products.



    Under his leadership, Fireflies.ai has grown rapidly, serving thousands of businesses globally and revolutionizing the way professionals handle meeting documentation and collaboration. Krish’s vision for Fireflies.ai is to create a seamless workflow where AI-powered tools handle repetitive tasks, allowing individuals to focus on higher-value activities.



    A graduate of the University of Pennsylvania, Krish combines technical expertise with a deep understanding of market needs. His entrepreneurial spirit and commitment to innovation continue to drive Fireflies.ai forward in the competitive tech landscape. In addition to his professional achievements, Krish is passionate about mentoring aspiring entrepreneurs and contributing to...

    • 1 hr 7 min
    Championing Change from Within with Congressional Candidate Tim Alexander

    Championing Change from Within with Congressional Candidate Tim Alexander

    On this episode of Christopher Lochhead: Follow Your Different, we interview a seasoned law enforcement officer and congressional candidate, Tim Alexander.



    Tim Alexander shares his inspiring journey from a challenging childhood to a distinguished career in law enforcement, driven by a pivotal encounter with police misconduct and his grandfather's wise advice. They discuss Tim's dedication to rewriting police policies, advocating for smarter funding and training, and his stance on gun control. Tim emphasizes his commitment to practical, moderate policies focused on public safety, affordability, and job creation, aiming to serve his community effectively.



    So if you want to hear his insights on law enforcement and his plans as a congressional representative, take a seat and let’s dive right in.



    You’re listening to Christopher Lochhead: Follow Your Different. We are the real dialogue podcast for people with a different mind. So get your mind in a different place, and hey ho, let’s go.

    Tim Alexander's Journey: From Adversity to Advocacy

    Tim’s story is one of resilience and determination. Growing up in a poor family, he worked hard to support himself and his family. His journey took a significant turn when he decided to pursue higher education, despite financial constraints. This decision led him to an unexpected path in law enforcement, driven by a pivotal encounter with police misconduct.



    Tim credits his grandfather, Doc Plummer, for inspiring him to pursue a career in law enforcement and make a difference from within. His grandfather's advice to become a police officer to effect change from the inside was a turning point in Tim's life.

    Rewriting Police Policies: Smarter Funding and Training

    One of the key themes they discussed was the true cost of policing. Tim emphasized that the cost of bringing a new officer on board goes beyond their starting salary. It includes training, equipment, and other expenses that are often overlooked.



    Tim highlighted the importance of having mental health response teams to handle non-violent mental health calls. He emphasized that police officers are not always the best-equipped to handle such situations and that having trained professionals can lead to better outcomes.

    Tim Alexander on Gun Control: A Balanced Approach

    Tim's stance on gun control is balanced and pragmatic. He supports the Second Amendment and the right to own guns but advocates for sensible gun laws, particularly regarding assault weapons. He emphasizes that these weapons are designed for war and have no place on the streets of America.



    Tim also discussed the role of law enforcement in advocating for sensible gun laws. He expressed frustration that police associations do not take a stronger stance against assault weapons, despite the dangers they pose to officers.



    To hear more from Tim Alexander and what he has done for law enforcement and his plans in the future, download and listen to this episode.

    Bio

    Tim Alexander, a New Jersey native, has dedicated his life to public service. After experiencing racial profiling, he pursued a 27-year career in law enforcement, rising to Detective Captain at the Atlantic County Prosecutor’s Office.



    Motivated by a commitment to community trust and safety, he earned a B.S. and M.B.A. from Drexel University and a J.D. from Rutgers University. Transitioning to law, Tim worked as a Major Trials Prosecutor and in the Civil Rights Unit in Philadelphia. Now in private practice, he focuses on Civil Rights and Employment Discrimination law. Tim is a lifelong Democrat, committed to serving his community.



    For more information, visit Tim Alexander for Congress.

    Links

    Campaign Website |  a href="https://x.

    • 1 hr 45 min
    The Hero’s Journey: How To Make Your Customers The Heroes Of Their Own Transformational Journeys | Category Pirates

    The Hero’s Journey: How To Make Your Customers The Heroes Of Their Own Transformational Journeys | Category Pirates

    On this episode of Christopher Lochhead: Follow Your Different, we delve into the revolutionary concept of the experience economy. Coined by Joe Pine and James Gilmore in the late 1990s, the experience economy has transformed how businesses engage with customers.



    This episode will break down the key insights from our conversation, offering actionable advice and thorough explanations on how to leverage the hero's journey framework to elevate customer interactions.



    You’re listening to Christopher Lochhead: Follow Your Different. We are the real dialogue podcast for people with a different mind. So get your mind in a different place, and hey ho, let’s go.

    Understanding the Experience Economy

    The experience economy is a concept that suggests businesses can create value by crafting memorable experiences for their customers, rather than just offering products or services. Pine and Gilmore's visionary work has influenced modern business thinking, pushing companies to focus on the emotional and experiential aspects of customer interactions.

    Key Takeaways:



    * Shift from Goods to Experiences: Businesses need to move beyond selling products and services to creating immersive experiences that resonate with customers on a deeper level.

    * Emotional Engagement: Experiences that evoke emotions are more likely to be remembered and valued by customers, leading to increased loyalty and advocacy.



     

    The Hero's Journey Framework

    The hero's journey, a narrative structure popularized by Joseph Campbell, can be a powerful tool for businesses looking to create meaningful customer experiences. This framework involves a hero (the customer) embarking on an adventure, facing challenges, and ultimately achieving transformation.

    Steps of the Hero's Journey:



    * The Call to Adventure: The customer recognizes a need or desire that prompts them to seek out a solution.

    * Crossing the Threshold: The customer takes the first step towards addressing their need, often by engaging with a brand or product.

    * Trials and Tribulations: The customer faces challenges and obstacles, which the brand helps them overcome.

    * Transformation and Reward: The customer experiences personal growth and satisfaction from overcoming challenges, leading to a deeper connection with the brand.



     

    Making Customers the Heroes

    One of the most impactful ways to engage customers is by positioning them as the heroes of their own stories. This approach not only enhances their experience but also fosters a sense of empowerment and loyalty.

    Actionable Tips:



    * Understand Customer Needs: Conduct thorough research to understand the desires, pain points, and aspirations of your customers.

    * Craft Personalized Experiences: Use the insights gained from your research to create tailored experiences that address individual customer needs.

    * Support and Guide: Act as a mentor or guide, providing the tools and support customers need to overcome their challenges.



    For more insights and examples from the Category Pirates, download and listen to this episode.

    Don’t forget to grab a copy (or gift!) of one of our best-selling books:



    *  Snow Leopard: How Legendary Writers Create A Category Of One

    *  The Category Design Toolkit: Beyond Marketing: 15 Frameworks For Creating & Dominating Your Niche

    *  a href="https://www.amazon.com/gp/product/B09N1XBBSY/ref=dbs_a_def_rwt_bib...

    • 41 min

Customer Reviews

4.6 out of 5
533 Ratings

533 Ratings

Esurio17 ,

Lifetime follower

I’ve been waiting every week for new content on Lockheed on Marketing and then I find 300 more episodes of awesomeness with people I aspire to be like. If you are a marketer or sales pro total paydirt and get his books

JerryMac222 ,

Stay Curious

Lochhead shows up again and again curious and prepared to triangulate insights that I would have never put together. If there was only one podcast you could listen to, it would be this one.

Sabrina Runbeck ,

authentic conversation

Listened to the episode "Plat & Happy: Mastectomy" great authetic conversation. Thanks to sharing the story of waking up from surgery to realize the different in body image and that the speaker Katrin has a different way to discover her identify. Will definitely continue to follow the show. Best, Sabrina

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