100 episodes

Christopher Lochhead Follow Your Different™ Podcast is a celebration of people, ideas and companies that stand out. A leader in the category “dialogue podcasts,” it feels like eavesdropping on a surprisingly captivating, candid, insightful, no-BS and conversation. Lochhead features legends whose names you will know and everyday legends who you’ll love getting to know. New York Times Bestselling author Hal Elrod calls it “one of the best podcasts of all time”, NBA Legend Bill Walton calls Lochhead “an exploding star – a quasar across the sky", Fast Company Magazine calls him “a human exclamation point”, The Marketing Journal says he’s “one of the best minds in marketing” and The Economist says he’s, “off-putting to some”.

Christopher Lochhead Follow Your Different™ Christopher Lochhead

    • Society & Culture
    • 4.6 • 522 Ratings

Christopher Lochhead Follow Your Different™ Podcast is a celebration of people, ideas and companies that stand out. A leader in the category “dialogue podcasts,” it feels like eavesdropping on a surprisingly captivating, candid, insightful, no-BS and conversation. Lochhead features legends whose names you will know and everyday legends who you’ll love getting to know. New York Times Bestselling author Hal Elrod calls it “one of the best podcasts of all time”, NBA Legend Bill Walton calls Lochhead “an exploding star – a quasar across the sky", Fast Company Magazine calls him “a human exclamation point”, The Marketing Journal says he’s “one of the best minds in marketing” and The Economist says he’s, “off-putting to some”.

    193 Ryan Holiday NY #1 Best Seller On “Lives Of The Stoics”

    193 Ryan Holiday NY #1 Best Seller On “Lives Of The Stoics”

    We continue our run on legendary authors today with none other than NY #1 Best Selling Author, Ryan Holiday. You see, the only authors we ever have are the ones that we think have ideas, teachings, and stories that are worth digging into. 

    Today, we go deep into the teachings of some of the greatest thinkers in history. Ryan helps us see the events of today through the lens of powerful philosophers and history, providing today, in an incredible context. We deal with big topics like truth, character, pain, and suffering humor, and a lot more.

    Invest Time in Reading

    Chris lauded Ryan for writing a historical book in the age where almost everyone is addicted to selfies. Ryan was actually amazed himself how in this age and time, people still invest in time and money reading books. He shares what he thinks about good books and why people still opt for a book, instead of getting validation in social media. 

    “I opened the book, there's a story about Xenos, the founder of Stoicism. You get this prophecy as a young man that the Oracle tells him ‘you will become wise when you begin to have conversations with the dead.’ Years later at a chance encounter in a bookstore, do you come to realize that this prophecy was about reading, that books are a way to speak to the dead.” - Ryan Holiday

    Condensed Life Experiences

    Ryan and Chris discuss life-changing books. Ryan shares an anecdote from Socrates saying: “the reason you read is that you gain quite easily what others learned quite painfully.” He further describes his new book Lives Of The Stoics, as something less about him and more about the wisdom of the past.

    “Reading is condensed information. It's distilled down information. In reading one book, you could jump forward a year of your life, or 10 years of your life. It can save you painful trial and error.” - Ryan Holiday

    An Escape and Reassurance

    Ryan further shares what he thinks about good books being an escape and reassurance. Reading books, especially historical ones, will make you realize that you are not alone dealing with your feelings or that there are universal truths that span from generations. One of which is human struggling and the fight between good and evil.

    “I find whenever I'm stressed about what's happening, I try to study the past. This gives me a clear view of what's happening right now.” - Ryan Holiday

     To know more about Ryan Holiday and his new NY best-selling book, Lives of the Stoics, download and listen to this episode.


    Ryan Holiday is one of the world’s foremost thinkers and writers on ancient philosophy and its place in everyday life.

    He is a sought-after speaker, strategist, and the author of many bestselling books including The Obstacle Is the Way; Ego Is the Enemy; and The Daily Stoic.

    He’s newest book Lives Of The Stoics is an instant New York Times Advice & Business Bestseller, USA Today Bestseller, and Wall Street Journal #1 Bestseller.

    His books have been translated into over 30 languages and read by over two million people worldwide. He lives outside Austin, Texas, with his family.


    Website: Ryan Holiday 

    Twitter: @ryanholiday

    Instagram: @ryanholiday

    Amazon - Lives of the Stoics: The Art of Living from Zeno to Marcus Aurelius

    a href="https://dailystoic.

    • 1 hr 17 min
    192 How Heroes Fight Wildfires w/CAL FIRE Chief Jonathan Cox & ZoneHaven CEO Charlie Crocker

    192 How Heroes Fight Wildfires w/CAL FIRE Chief Jonathan Cox & ZoneHaven CEO Charlie Crocker

    In this episode, a truly legendary conversation with two extraordinary men, men who are on a mission to stop deadly wildfires. First, we have Charlie Croker, the founder and CEO of Zone Haven. Zone Haven is using data to everything technologies, to help government agencies and citizens both plan for and respond to serious disasters. 

    Our second guest is Chief Jonathan Cox, CalFire Executive who is responsible for fire operations in this region. 

    Together, Charlie and Jonathan share how firefighting heroes stop these fires and save countless lives and billions in property.

    A Night Californians Will Never Forget 

    The night of Saturday, August 15 2020, a massive lightning storm hit the region. Approximately 12,000 strikes of lightning hit Northern California which caused massive fires. The wildfire lasted for weeks and it destroyed almost 10,000 buildings along with the big basin redwoods State Park, and took the life of one person.

    “It was a horrifying fire and it started eating the mountainous area that has a lot of underbrush, some of the most beautiful ancient redwoods, and a lot of wonderful homes, towns and businesses.” - Christopher Lochhead

    The Worst Fire Season In History

    Chief Jonathan Cox recounted to Chris how they had expected the worst for the wildfire season. However, they did not expect this horrible incident to have grown into that magnitude. He further explained their process and prioritization and how technology from Zone Haven has contributed a lot to their firefighting efforts.

    “We're very good when there's one or two large fires burning, getting an incident management team assembled and getting resources drawn throughout the system. But this really was one of those moments where you had concurrent major emergencies happening in a small geographical area, really in the Bay Area, and a little bit north, and it really turned into a prioritization of resources based on the threat to humans and the threat to structures.” - Chief Jonathan Cox

    Saving Lives and Properties

    Charlie Crocker, from Zone Haven shares the technology as it relates to helping CalFire make sound decisions during that emergency. He further shares in this episode how their communication strategy, along with the CalFire executives, were in sync and were out of the box, that it made drastic results in terms of preventing more damages. 

    “The main focus of it and why we're called Zone Haven is that we really focus on very small neighborhoods or zones. So these zones are smart. They know the number of people, they know how quick, how long it's going to take for people to get out of there.” - Charlie Crocker

    To know more about How Heroes Fight Wildfires and for more information about CAL FIRE Chief Jonathan Cox & ZoneHaven CEO Charlie Crocker, download and listen to this episode.


    CAL FIRE Deputy Chief Jonathan Cox

    CalFire Deputy Fire Chief Jonathan Cox oversees fire operations at the San Mateo County Division of CAL FIRE, which includes San Mateo County Fire Department and Coastside Fire Protection District.

    His passion for the fire service started young, prior to his current role he worked both municipal and wildland fire field operations with CAL FIRE at Coastside Fire District, San Mateo County Fire Department and San Luis Obispo County Fire Department.

    In addition, he spent several years as the Northern California spokesperson for CAL FIRE. Jonathan was also a founding member for CAL FIRE’s land use planning program at the Office of the State Fire Marshal (OSFM), working with local jurisdictions to make informed land use decisions related to the threat of wildfire.

    Jonathan also responds to, and manages, some of California's largest disasters. He spent five years as a member of CAL FIRE's Incident Management Team 6 (FEMA Type 1), where he served on the command staff in the capacity of Pu...

    • 1 hr 20 min
    Time-out for Democracy

    Time-out for Democracy

    This is Christopher. I wanted to let you know that we are going to take the pause that refreshes here as America votes. The entire attention of the United States is on the election as it should be. Much of the attention of Americans and the entire world is focused on this election.

    We thought the wise thing to do would be to take some time off and come back after the election. The good news is if you love either of our podcasts, we have a tremendous back catalog. Unless you've listened to every Follow Your Different and every Lochhead on Marketing episode, there's probably some gems in there you could really benefit from.

    If you want a break from all of the political news over the next handful of days, there are some amazing conversations, legendary even that you might enjoy.

    I want to ask you to vote

    If you're an American, I believe voting is a civic duty. I think it's important to remember that. Democracy can't happen without participation from its citizens. I think it's important to remember that people have died for the right to vote. I think it's important to remember that there are many human beings on planet earth who do not get that right, who do not live in a democracy where their voice matters.

    I'm no political expert, but if you look at the polls and consume information, news and data, it looks like there's a very good chance this could be a very close election.

    I think the worst outcome we could have would be a rerun of 2000 Bush versus Gore or anything along those lines. I think what we absolutely need in the United States of America is a clear winner at the presidential level and a clear direction for Congress.

    We need leaders, federally, who have a clear mandate to govern. I think a big part of the problem that we've had is things have been so close lately that many of us our confused by the messages.

    We have a very divided country.

    So please vote, make a plan to vote.


    We'll be back with new episodes of both Lochhead on Marketing and Follow Your Different shortly after the election here in the United States, bless you.

    Please take care, stay legendary. And until we're together again, follow your different.

    • 4 min
    191 Kara Goldin Founder/CEO Hint Water is Undaunted

    191 Kara Goldin Founder/CEO Hint Water is Undaunted

    In this episode, we do have a world changer. She's both an entrepreneur, author, and podcaster. She's the category queen of a new category of flavored healthy water. Her name is Kara Goldin and she's the founder and CEO of a product you probably have tried and most likely love called Hint water.

    Fortune named Kara one of the most powerful women entrepreneurs and Forbes says she's one of the 40 Women To Watch Over 40. Today, she reveals how Hint Water could have just been another idea that never went anywhere if she had let her own doubts or the doubts of others be the end of the story.

    Undaunted: Overcoming Doubts and Doubters

    Kara has recently launched a new book called Undaunted: Overcoming Doubts and Doubters. It is currently number one on the Amazon charts. IN fact, Sheryl Sandberg, Chief Operating Officer at Facebook says it's a great read for entrepreneurs looking for proof that her dream can come true. 

    Even if you're not an entrepreneur, you're going to love this conversation with Kara and the story behind her book.  

    You Don’t Need To Know Everything

    Christopher asks Kara about the statement, “you don't need to know everything, you just have to know where to start. Kara expounds on her opinion on this statement. A lot of times, people give all sorts of excuses to not get a project starting. Most people say they lack education, or are not well-experienced enough or they spend too much time with their kids. 

    “Once you ultimately start moving it forward, that actually adds up to getting over challenges, making progress. Whatever it is, you just have to start somewhere in order to ultimately get it going in some direction. You may change direction as well, but at least if you start somewhere. That's ultimately what helps you to achieve your dream success.” - Kara Goldin

    Looking For The Perfect Job

    Kara made a transition from the technology world — where she was an executive handling 200 people — into starting her own business. She was against incredible odds in creating a whole new beverage category and becoming the category queen. 

    She recounts in this episode what made her decide to do the transition and how while she was looking for the perfect job, she was also scouting to find the best diet and for the best doctors to diagnose her as she gained weight after birthing her kids. 

    “I saw this, ultimately, this void in the market that would lead me to launch my company Hint. A few steps before that was when I finally decided that the best thing for me to really understand why I wasn't as healthy as I wanted to be, would be to actually look at ingredients and everything that I was eating and drinking.” - Kara Goldin

    To know more about Kara, her journey to a healthy life, and why she is undaunted, download, and listen to this episode. 


    Kara Goldin is a disruptor, builder, thought leader, and successful entrepreneur.

    She is the Founder and CEO of Hint, Inc., best known for its award-winning Hint® water, the leading unsweetened flavored water. 

    She has been named one of InStyle’s Badass 50, Fast Company’s Most Creative People in Business, Fortune’s Most Powerful Women Entrepreneurs, Fortune's Most Innovative Women in Food & Drink, and EY Entrepreneur of the Year for Northern California. 

    The Huffington Post listed her as one of six disruptors in business, alongside Steve Jobs and Mark Zuckerberg. 

    Kara has successfully navigated the world of large companies and startups in many industries including media, tech, and consumer products. 

    In addition, she understands retail and direct to consumer well. She is an active speaker & writer and hosts the podcast Unstoppable with Kara Goldin where she interviews founders, entrepreneurs, and other disruptors across various industries. 

    Kara’s first book, Undaunted,

    • 1 hr 19 min
    190 Lessons Learned From Running Dunkin Donuts For 35 Years | Robert Rosenberg

    190 Lessons Learned From Running Dunkin Donuts For 35 Years | Robert Rosenberg

    Robert Rosenberg is a legendary entrepreneur CEO and author who has helped change the world today. He also has a brand new book, Around the Corner to Around the World: A Dozen Lessons. In his book, he talks about how he ran Dunkin Donuts and Baskin Robbins.

    Today, we have a real conversation with Robert about his story and the lessons that he has learned through the successes and setbacks in his life. He lets us in on the real story behind one of the most legendary marketing campaigns of all time. He even shares with us the story of how munchkins a.k.a doughnuts holes came to be, and so much more exciting topics!

    The Best and The Brightest

    Robert specifically talks about David Halberstam’s book: The Best and The Brightest. The book made him realize the importance of humility and listening, rather than talking. He discusses how this has led him to place processes and policies that have helped strengthen and grow the business even further. 

    “It was a learning moment, I was maybe 35. So it was 10 years, I'd love to say I came into the job at 25 and was all grown up, but I wasn't, clearly. This was a grown-up moment, and it was essential for the next four or five years, each with different responses, different strategies. Basically, we never look back and we were well on our way not to make that mistake again. I'm forever thankful and that came out of a book, but a lot of things for me came out of books.” - Robert Rosenberg

    The Story of Munchkins

    An interesting part of the conversation is when Robert shared how munchkins came to be. He also shares his amazement on how this Halloween product turned into the phenomenon that it is today.

    “That was the beginning of a product that now when you look back 50 years later is still a mainstay on the menu. And a treat for people all the time. Not just for Halloween, but 24/7 and 12 months a year.” - Robert Rosenberg

    Aspiration and Superior Strategy

    The ability to build the value of the brand, through a real commitment to product quality, and through great organization and an incredible team has led Dunkin Donuts into the industry it is today. Robert even shares his 3 P’s: good planning, great people, and a real commitment to products.

    “You don't necessarily pick the times it comes. Believe me, for 35 years, it's gone, come and you have to be prepared for that because day to day activities, things come in over the transom constantly at you. It's easy to get waylaid and in my view, if the strategy isn't spot on, if the organization isn't appropriate and spot-on, this little else you can do in terms of activity that can save the day and create success.” - Robert Rosenberg

    To know more about Robert Rosenberg and his story and Lessons Learned From Running Dunkin Donuts For 35 Years, download and listen to this episode. 


    Robert M. Rosenberg (born 1938) is an American businessman, professor, and author. He was the chief executive officer of Dunkin' Donuts for thirty-five years from 1963 to 1998 and also served on the board of directors of Sonic Corp and Domino's Pizza. He was also an adjunct professor at Babson College's F. W. Olin Graduate School of Business.

    In 1963, at the age of 25,[9] Rosenberg assumed leadership of his family business, Universal Food Systems, as CEO and president. At the time, the company consisted of several small businesses grossing $20 million per year, including 100 Dunkin' Donuts locations in the U.S., generating $10 million in annual sales. Rosenberg transformed Universal Food Systems to focus on Dunkin' Donuts.

    On February 6, 1968, Rosenberg took the company through its initial public offering. In September 1983, Rosenberg became chairman while continuing to serve as CEO of Dunkin' Donuts. The company remained publicly traded until 1989, earning investors a 35% compound rate of return. During his tenure as Dunkin' Donuts CE

    • 1 hr 7 min
    189 How to Decide |Annie Duke, Champion Poker Player

    189 How to Decide |Annie Duke, Champion Poker Player

    We continue our run on legendary authors with our guest today, Annie Duke. She's got a new book out called How To Decide: Simple Tools For Making Better Choices. In this episode, she teaches us about how she thinks about decisions, and how building stronger decision skills can make a difference at a time of crisis, particularly like the kind of time we're living in now. 

    She was one of the world's top professional poker players. She tells us how to think about the possible and the probable, how to think about the different futures that could occur. Anne’s got a very provocative point of view about luck that I think you'll find fascinating. In addition, I would suggest you pay close attention to her thoughts on the power of a hedge. 


    Annie Duke has leveraged her expertise in the science of smart decision making to excel at pursuits as varied as championship poker to public speaking.

    Annie’s latest book, How to Decide: Simple Tools for Making Better Choices, is available on September 15, 2020, from Portfolio, a Penguin Random House imprint. Her previous book, Thinking in Bets, is a national bestseller.

    In the book, Annie reveals to readers the lessons she regularly shares with her corporate audiences, which have been cultivated by combining her academic studies in cognitive psychology with real-life decision-making experiences at the poker table.

    For two decades, Annie was one of the top poker players in the world. In 2004, she bested a field of 234 players to win her first World Series of Poker (WSOP) bracelet.

    The same year, she triumphed in the $2 million winner-take-all, invitation-only WSOP Tournament of Champions. In 2010, she won the prestigious NBC National Heads- Up Poker Championship.

    She retired from the game in 2012. Prior to becoming a professional poker player, Annie was awarded a National Science Foundation Fellowship to study Cognitive Psychology at the University of Pennsylvania, where she earned her master’s degree.

    Annie now spends her time writing, coaching, and speaking on a range of topics such as decision fitness, emotional control, productive decision groups, and embracing uncertainty.

    She is a regularly sought-after public speaker, addressing thousands in keynote remarks at conferences for organizations ranging from the Investment Management Consultants Association to the Big Ten Conference.

    She has been brought in to speak to the executive teams or sales forces of organizations like Marriott, Gaylord Resorts, and Ultimate Software, among others. She is a sought-after speaker in the financial sector, with clients such as Susquehanna International Group and CitiBank.

    Annie regularly shares her observations on decision making and critical thinking skills on her blog, Annie’s Analysis, and has shared her poker knowledge through a series of best-selling poker instruction and theory books, including Decide to Play Great Poker and The Middle Zone: Mastering the Most difficult Hands in Hold’em Poker (both co-authored with John Vorhaus).

    Annie is a master storyteller, having performed three times for The Moth, an organization that preserves the art of spoken word storytelling.

    One of her stories was selected by The Moth as one of their top 50 stories and featured in the organization’s first-ever book.

    Her passion for making a difference has helped raise millions for charitable causes. In 2006, she founded Ante Up for Africa along with actor Don Cheadle and Norman Epstein, which has raised more than $4 million for Africans in need.

    She has also served on the board of The Decision Education Foundation. In 2009, she appeared on The Celebrity Apprentice and raised $730,000 for Refugees International, a charity that advocates for refugees around the world.

    In October 2013,

    • 1 hr 26 min

Customer Reviews

4.6 out of 5
522 Ratings

522 Ratings

Abigaliwi13 ,


People seem to like this, that’s pretty cool

Cosco3 ,

Pisses off actual Scotts

Wouldn’t recommend. Not enough swearing.

Business Improv ,

This show is one of the best

Christopher and guests are experts in their fields, and can they talk! Deep dives into an array of interesting topics are always though provoking and engaging. Hear here!

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