22 episodes

Every week Lochhead on Marketing ™ examines the mindset & strategies required to win.



This podcast is for executives and entrepreneurs who value counterintuitive marketing approaches coupled with category design and category creation strategies.



Host Christopher Lochhead is a former three-time Silicon Valley public company CMO, host of “100 Outstanding” podcast “Follow Your Different”, Amazon #1 bestselling author of “Niche Down” and “Play Bigger”. The Marketing Journal calls him “one of the best minds in marketing”, Fast Company call him “A Human Exclamation Point”, NBA Legend Bill Walton calls him a “quasar” and The Economist calls him “off-putting to some”.

Lochhead on Marketing Christopher Lochhead

    • Business
    • 4.9, 66 Ratings

Every week Lochhead on Marketing ™ examines the mindset & strategies required to win.



This podcast is for executives and entrepreneurs who value counterintuitive marketing approaches coupled with category design and category creation strategies.



Host Christopher Lochhead is a former three-time Silicon Valley public company CMO, host of “100 Outstanding” podcast “Follow Your Different”, Amazon #1 bestselling author of “Niche Down” and “Play Bigger”. The Marketing Journal calls him “one of the best minds in marketing”, Fast Company call him “A Human Exclamation Point”, NBA Legend Bill Walton calls him a “quasar” and The Economist calls him “off-putting to some”.

Customer Reviews

4.9 out of 5
66 Ratings

66 Ratings

WB - Joe ,

My favorite podcast

I really enjoy Christopher Lochhead’s conversations with awesome people! It’s my favorite podcast, hands down.

ScottA-MD ,

The new Dean of Automobile University

Podcasting was forever changed when Christopher Lochhead created the category of the long-format, unedited edited dialogue with Legends & Losers (now Christopher Lochhhead Follow Your Different™).

Lochhead on Marketing is like having a legendary Chief Marketing Officer on demand - for FREE! Christopher shares something much more valuable than his vast knowledge of marketing, he provides INSIGHT.

Business owners, freelancers, employees, students, even professionals, like doctors and lawyers will gain invaluable insights that will help them create legendary outcomes.

Zig Ziglar may have founded Automobile University, but Christopher Lochhead is the new Dean.

Cam Sorsby ,

5 stars - go to on marketing fundamentals

Chris’s experience and thoughts on marketing are timeless. A must listen (and re-listen) for any Founder, Exec, or Marketing professional.

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