Client Empowerment: Be the woman behind the woman (podcast episode #110)

My latest guest represents the perfect dichotomy of what it takes to make it in marketing.

On the one hand, the word rockstar is half the name of her company, which connotes to me, Mick Jagger strutting around on-stage crooning “I’m a man of wealth and taste.” Or perhaps for a newer generation, Adam Levine in the spotlight belting out “I got the moves like Jagger.”

But then when I went through her podcast guest application, it was filled with humble lessons like, “Be a Horse Whisperer,” “Always Gain Alignment Behind the Scenes,” and “Be the Woman Behind the Woman.”

To help us figure out how to be horse-whispering rock star marketers, I sat down with Rachel Minion, Cofounder and CEO, Rockstarr and Moon [https://rockstarrandmoon.com/].

Rockstarr and Moon is a privately held company with $1 million in annual revenue. Minion manages a team of 10.

Stories (with lessons) about what she made in marketing

• Silence can be deafening – so, take action 
• Live loud. Be authentic.
• Firefighters are heroes, but you don’t have to be
• Be a horse whisperer
• Always gain alignment behind the scenes
• Be the woman behind the woman

Discussed in this episode

AI Guild [https://join.meclabsai.com/]

Content and Communications: Tenacity, keep it simple, authenticity works (podcast episode #33) [https://www.marketingsherpa.com/article/interview/content]

Clarity Trumps Persuasion: 5 examples where clarity soundly beat out persuasion tactics [https://www.marketingsherpa.com/article/interview/content]

Internet Marketing: Landing page optimization for beginners [https://marketingexperiments.com/conversion-marketing/internet-marketing-for-beginners]

Innovation Leadership and Coaching: You should almost always do less than you think (podcast episode #46) [https://www.marketingsherpa.com/article/interview/innovation]

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This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages [https://meclabs.com/course/] free digital marketing course.

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