The Clinic Boss Show Rick Lau

In this new episode, Rick sits down with Chantalle Barkovich to talk about the billables of PTs vs. RMTs, how to promote cross referrals, and the best marketing practices for your clinic.
Chantalle is a massage therapist and CEO Of Kneaded Care Inc. - a multi-disciplinary clinic she built with 17 team members and over 400 Google reviews. She is also one of the coaches at Clinic Accelerator specializing in clinic culture and scoreboards.
In this conversation, Rick and Chantalle discuss topics, such as:
Are Massage Clinics Profitable?
Billables: RMT vs. PT
Hiring your First PT
Room Utilization Metrics
How to Promote Cross Referrals
Best Marketing Practice at your Clinic
Why Rock Bottom is Good
Sequence of Hires
Our Role as CEOs
Leadership: Operating as a Coach
Follow Chantalle:
Instagram: https://www.instagram.com/chantalle_barkovich/
Watch the episodes on Youtube: https://www.youtube.com/c/RickLauCallHero
Follow me:
Instagram: https://www.instagram.com/thericklau/
Linkedin: https://www.linkedin.com/in/rick-lau-75453021/?originalSubdomain=ca
 
Subscribe to our 5-minute newsletter keeping 22k+ clinic owners ahead of the game: http://clinicowner.com
Sponsors:
Callhero: https://mycallhero.com/
Clinic Accelerator: https://clinicaccelerator.com/

In this new episode, Rick sits down with Manju Asdhir, to talk about how to choose the best clinic location, getting new patients as a startup, and the top issues she's seeing with solopreneurs.
Manju, the owner of Kawartha Care Wellness Centre, is a chiropractor who built her clinic from scratch, turned it into a multi-million-dollar practice with a team of 17, and sold it all in 8 years. Now she is one of Clinic Accelerator's business coaches working with solopreneurs and startups.
In this conversation, Rick and Manju discuss topics, such as:
Time Management - Firefighting vs. Working on Biz
How to Choose Clinic Location
Getting New Patients as a Startup
Building a Personal Brand on Social Media
Implementing a Care/Treatment Plan
How Manju Got 3 Offers for Her Clinic
Recruiting PTS from Toronto to Service Rural Area
How to Get Cross-Referrals
Sequence of Staff Hires
 
Follow Manju:Instagram: https://www.instagram.com/kawarthacare/Watch the episodes on Youtube: https://www.youtube.com/c/RickLauCallHero
Follow me:Instagram: https://www.instagram.com/thericklau/Linkedin: https://www.linkedin.com/in/rick-lau-75453021/?originalSubdomain=ca
Subscribe to our 5 minute newsletter keeping 22k+ clinic owners ahead of the game: clinicowner.com
Sponsors:Callhero: https://mycallhero.com/Clinic Accelerator: https://clinicaccelerator.com/

In this new episode, Rick sits down with Raj Suppiah to talk about the pros and cons of opening a clinic Downtown, creating stability for your employees, and how to free up time to work on your business.
Raj is a physiotherapist and co-founder of Foundation Physiotherapy & Wellness, where he grew his practice into one of Toronto's best-known brands. He was also selected as a lead medical practitioner for the Toronto 2015 Pan-Am Games.
In this conversation, Rick and Raj discuss topics, such as:
Pros and Cons of Downtown and Suburban Clinic
Ideal Location in Suburbs
Lifetime Value of Downtown Client
Ideal Downtown Toronto Patient
Taking Risks to Stop Treating
Freeing Up Time to Work on Business
Marketing: SEO & Google
Referral Sources
Easiest Location to Open a Clinic
 
Follow Raj:Instagram: https://www.instagram.com/rajsuppiah.pt/Watch the episodes on YouTube: https://www.youtube.com/c/RickLauCallHero
 
Follow me:Instagram: https://www.instagram.com/thericklau/Linkedin: https://www.linkedin.com/in/rick-lau-75453021/?originalSubdomain=ca
 
Subscribe to our 5-minute newsletter keeping 22k+ clinic owners ahead of the game: http://clinicowner.com
 
Sponsors:Callhero: https://mycallhero.com/Clinic Accelerator: https://clinicaccelerator.com/

In this new episode, Rick sits down with Meghan Walker to talk about naturopathic medicine: costs of running a ND clinic, why virtual care is key in this profession, and the difference between transformative care vs. preventative care.
Meghan, a naturopathic doctor and CEO of Entrepology Labs, has optimized the health and performance of entrepreneurs using her first-hand experience in building multiple 7-figure businesses.
In this conversation, Rick and Meghan discuss topics such as:
Selling Her Practice During COVID-19
Transformative Care vs. Preventative Care
4 Phases of Transformative Care for a Chiropractor
Future of the Naturopathy Profession
Costs of Running a Naturopathic Doctors Clinic
Virtual Care: Key to Having a Profitable ND Clinic
Growing an ND within a General PT Clinic
Content Marketing on Instagram
Biggest Niches in Naturopathic Medicine
Creating your Own Branded Methodology and System
Follow Meghan:
Instagram: https://www.instagram.com/drmeghanwalker
Watch the episodes on Youtube: https://www.youtube.com/c/RickLauCallHero
Follow me:
Instagram: https://www.instagram.com/thericklau/
Linkedin: https://www.linkedin.com/in/rick-lau-75453021/?originalSubdomain=ca
Sponsors:
Callhero: https://mycallhero.com/
Clinic Accelerator: https://clinicaccelerator.com/

In this new episode, Rick sits down with Isaac Justesen to talk about the importance of Google reviews and how they can be acquired, getting clinicians to create content they are passionate about, and what to avoid when hiring a marketing agency.
Isaac, founder of PatientPartners, has helped grow companies across different industries over the years of working as a marketing professional. Now, he focuses on helping physio clinics in North America succeed with their marketing.
In this conversation, Rick and Isaac discuss topics, such as:
How to Grow Local SEO
Using Google Business Profile Like your Instagram
Importance of Creating Content you are Passionate About
How to Get Google Reviews
Healthy Conversion Rate for Google Reviews
Backlinks - what are they and how can you get them?
What is a Healthy Google Ads Cost per Lead?
Red Flags of Marketing Agencies
Owning Your Website vs. Using an Agency
Follow Isaac:
Instagram: https://www.instagram.com/isaacjustesen/
Watch the episodes on Youtube: https://www.youtube.com/c/RickLauCallHero
Follow me:
Instagram: https://www.instagram.com/thericklau/
Linkedin: https://www.linkedin.com/in/rick-lau-75453021/?originalSubdomain=ca
Sponsors:
Callhero: https://mycallhero.com/
Clinic Accelerator: https://clinicaccelerator.com/

In this new episode, Rick sits down with Zach Smith to talk about how he doubled his multi-million dollar clinic in a year by optimizing his website, successful recruitment, and reducing treatment times.
Zach is a doctor of physical therapy and co-owner of HIDEF Physical Therapy located in Washington, which has a 5-star rating on Google with over 130 reviews.
In this conversation, Rick and Zach discuss topics, such as:
HIDEF’s Revenue Growth in 2023 vs. 2022
Reducing Treatment Times from 60 min to 45 min
Strategies on Optimizing your Website
Importance of Community Backlinks & Google Reviews
How to Successfully Recruit Clinicians
How to Get New Patients
Implementing Inside and Outside Projects
Attracting Clinicians Through Social Media
Productive Meeting Rhythms with your Team
Follow Zach:
Instagram: https://www.instagram.com/zachthept/
Watch the episodes on Youtube: https://www.youtube.com/c/RickLauCallHero
Follow me:
Instagram: https://www.instagram.com/thericklau/
Linkedin: https://www.linkedin.com/in/rick-lau-75453021/?originalSubdomain=ca
Sponsors:
Callhero: https://mycallhero.com/
Clinic Accelerator: https://clinicaccelerator.com/