Clipped: Your Content Creation Toolkit Eric Montgomery

Mike Wiston, CEO of MowPod, shares his journey from being a self-proclaimed 'total mess up' to becoming a successful entrepreneur. He discusses the importance of understanding every aspect of a business and the value of hands-on experience. Mike highlights the role of AI in podcast audience growth and the necessity of a strong organic growth strategy before implementing paid strategies.
He emphasizes the power of Facebook groups for building a community, his love for live events, and the significance of conversation and relationships in business. Mike and Eric delve into the importance of building relationships and having conversations in networking and entrepreneurship. They stress the value of understanding others, connecting with them, and approaching conversations without expectations.
They also discuss podcasting, covering the role of video in podcasting and the importance of having a clear goal and strategy for monetization. They underscore the significance of testing, staying organized, and seeking support from others in the entrepreneurial journey. Additionally, they mention the podcasting scene in Japan and the challenges of monetization in the Asian market.
Takeaways:
Understanding every aspect of a business is crucial for effective leadership. A strong organic growth strategy is essential before implementing paid strategies. Facebook groups can be a powerful tool for building a community and driving engagement. Live events provide opportunities for networking and building relationships. Conversation and relationships play a vital role in business success. Building relationships and having conversations are crucial in networking and entrepreneurship. Understanding others and connecting with them is more important than pushing your own product or agenda. Having a clear goal and strategy for monetization is essential in podcasting. Testing, staying organized, and seeking support from others are key to success in entrepreneurship. The podcasting scene in Japan faces challenges in monetization. Listen To Past Episodes: Stop Stressing Over Brand Identity!  The Top 5 Reasons LinkedIn Can Skyrocket The Organic Discoverability of Your Content The Advantage of Being an Older Content Creator Connect With The Podcast Haven: The Podcast Haven Homepage  Read The Blog YouTube Instagram

In this episode, Eric  introduces a new feature from Spotify that allows users to comment directly on podcast episodes through the Spotify mobile app. He shares insights on this update and discusses its potential to enhance listener engagement and foster community. 
Podcast Sponsor: To get 20% any individual Riverside.fm plan, enter promo code CLIPPED for 20% off.
Episode Takeaways:
Spotify's New Commenting Feature**: Learn how to leave comments on podcast episodes using the Spotify mobile app and the benefits it brings to both listeners and podcast hosts.
Engagement and Community Building**: Eric discusses the impact of the new commenting feature on audience engagement and community building within the podcasting space.
How to Access Comments as a Host**: Instructions for podcast hosts on how to view and manage comments through Spotify for Podcasters.
Additional Resources and Episodes:
Episode on Spotify for Podcasters: Dive deeper into using Spotify for Podcasters to track analytics and other features. 
Episode on Spotify's Polls and Q&As: Explore the interactive features that Spotify has previously introduced to aid podcasters.
 

In this episode, Eric gets into the concept of “brand identity”. As content creators, we often hear about the importance of defining our brand, but what does that really mean?
What You'll Learn:
The basics of brand identity and why it matters.
The reality for new content creators and how to embrace evolution within your brand.
Why you shouldn't stress too much about your brand identity at the beginning.
Insights on letting your brand develop naturally over time.
Sponsor: Riverside.fm
Take your podcast to the next level with Riverside's new AI features! Create video clips for your podcast in seconds using their magic clips feature. Enjoy improved remote recording, better syncing, enhanced transcripts, and a host of other AI-driven tools. 
Use promo code CLIPPED for 20% off at Riverside.fm.
Key Takeaways:
Don't pigeonhole yourself early on with a rigid brand identity.
Your brand will evolve as you gain more experience and insights.
Focus on creating content that resonates with you and your audience.
Think of your brand like a band's music—it can evolve while staying true to its core.
Connect with Us:
For more tips and resources on podcasting, visit The Podcast Haven.
Have questions or need advice? 
Fill out the contact form on the website, and I'll get back to you. 
Also! Check out our blog for articles on equipment, growth, marketing strategies, and more.
 

In this week's show, Eric shares five compelling reasons why LinkedIn should be a key part of your content strategy. Learn how to leverage LinkedIn to boost your organic reach, network with professionals, and grow your brand. 
Why LinkedIn?
Well, for starters, LinkedIn's organic discoverability is exceptional, making it one of the best platforms to get your content seen without the limitations of the restrictive algorithms on the “other platforms”.
So, whether you’re a podcaster, YouTuber, or blogger, these tips will help you take advantage of LinkedIn's unique features to become a better content creator. Tune in to discover how LinkedIn can enhance your content strategy!
We’re Sponsored By Riverside.fm: Check out their new Conversation Studio for enhanced transcription, improved online recording, better syncing, and more. Head over to Riverside.fm and use promo code CLIPPED for 20% off. 
Top 5 Reasons to Be on LinkedIn as a Content Creator:
Organic Reach: LinkedIn's algorithm favors meaningful engagement, allowing your content to reach more people quickly without the need for paid ads. This organic visibility is a cost-effective way to grow your audience.
Low Barrier to Entry: Writing content for LinkedIn is straightforward and doesn't require fancy graphics or video editing skills. You can easily share your thoughts and expertise through written posts.
Establish Authority: Consistently posting valuable content helps you build a reputation as an expert in your field. LinkedIn's professional audience is likely to resonate with your insights, boosting your credibility.
Networking Opportunities: LinkedIn is ideal for building professional connections. Engage with other professionals in your industry, participate in discussions, and potentially invite new contacts to your podcast or collaborations.
Sales and Prospecting: LinkedIn is a powerful platform for sales and lead generation. Share case studies, post offers, and reach out directly to potential clients in a professional context, increasing the chances of converting connections into customers.
Eric's LinkedIn:
https://www.linkedin.com/in/eric-montgomery-69344a39/
Until next time, keep listening, keep engaging, and keep creating.
 

In this episode, Eric explores a topic that will resonate with "elder millennials" and those over 40 who are making waves in content creation. If you’re part of this age group and feel overshadowed by the younger generation’s viral successes, this episode is made for you!
What You’ll Learn:
The Advantage of Experience: Discover how your life experiences can enrich your content, making it more relatable and authentic. Perspective on Fame & Metrics: Understand why a mature outlook can lead to more genuine and enjoyable content creation. Stability Equals Creative Freedom: Learn how financial and personal stability can set the stage for stress-free creativity. Creating for Fulfillment, Not Fame: Shift your focus from vanity metrics to personal satisfaction in your creative journey. Tapping Into a Growing Demographic: Uncover the potential of reaching and resonating with an audience that shares your life experiences. Sponsored by Riverside: For a superior recording experience, check out Riverside’s latest updates. Use promo code CLIPPED for 20% off at riverside.fm.
Engage with Us:
We’d love to hear your thoughts on today’s topic or any questions you have about content creation. Reach out to us on Instagram at @thePodcastHaven.
Follow for More Insights:
Stay tuned for more tips and insights on making your mark in the content creation world. Whether you’re just starting or looking to redefine your approach, we’re here to help you succeed.
 

This week, Eric dives into the key strategies he's using to supercharge his brand growth. Even with the exciting anticipation of welcoming his second baby girl, Eric ensures that he shares valuable insights on how to boost your personal brand.
Sponsor Shoutout:
We're sponsored by Riverside.fm our favorite place to record 4k video directly from our web browser. If you're new to Riverside, enter promo code CLIPPED for 20% off. - 
In this episode, he breaks down five powerful tactics, including leveraging his podcast, utilizing paid growth strategies, maximizing video content, and more. Tune in to discover actionable tips that can help elevate your content creation game and expand your brand's reach.
Episode Highlights:
Podcast as the Core of Brand Growth:
The podcast is the centerpiece of Eric's brand, distributed across major platforms like Apple and Spotify. Solo episodes and guest highlights focus on podcast tools, strategies, and industry insights. Paid Growth Strategy with Overcast:
Overcast allows for targeted advertising, displaying your podcast to relevant audiences. Eric's ad campaign on Overcast resulted in 36 new subscribers from over 1,000 clicks. Promoting Specific Episodes with mowPod:
mowPod offers a similar service to Overcast but focuses on promoting individual podcast episodes. This strategy is effective for boosting visibility of high-performing or overlooked episodes. Video Content Strategy:
In addition to podcast videos, Eric creates content reviewing audio products and offering content creation tips. Videos are posted on YouTube with a focus on catchy titles, hashtags, and chapters to improve searchability. Social Media Engagement:
Eric uses Instagram for video clips generated through Riverside's AI magic clips feature. LinkedIn is a major platform for Eric, where he shares written content, engages with other creators, and builds his follower base. Growing the Blog:
The blog on PodcastHaven.com is a major growth channel, attracting 4,000-6,000 visits per month. Eric utilizes SEO tools like hrefs to find high-traffic, low-competition keywords to drive blog traffic. The blog includes affiliate links to monetize the content. By implementing these strategies, Eric is hitting multiple channels—audio, video, written content, and social media—to reach a wider audience and grow his personal brand.
Whether you're a content creator or looking to build your brand, these tips can help you engage with your audience effectively across different platforms.
Resources Mentioned:
Overcast.fm mowPod Riverside.fm ahrefs