42 min
CMO Strategy: Back to Work in 2021 CXOTalk
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- Technology
As business evolves in 2021, what are the implications for marketers and how should they plan strategy and make investment decisions? We speak with Bill Wohl, a top marketing and communications leader, about core topics of concern to Chief Marketing Officers in 2021.
This conversation covers a broad range of topics, including:
-- 2021 marketing strategy: key trends and changes
-- What is the role of empathy in marketing?
-- "Customer experience is the new brand loyalty"
-- How does consumer behavior affect marketing strategy?
-- Cross-functional alignment between marketing, sales, and finance
-- Authenticity, branding, and marketing
Read the complete transcript: https://www.cxotalk.com/episode/cmo-strategy-back-work-2021
Subscribe to our newsletter: https://www.cxotalk.com/subscribe
Bill Wohl is a highly regarded communications and marketing executive, who is globally recognized for leadership in crisis communications. His consultancy helps companies with crisis communications; repositioning brands and products for growth acceleration with differentiated messaging; and for his notable expertise in CEO and C-suite counsel through succession, M & A, activist investors, and litigation.
As business evolves in 2021, what are the implications for marketers and how should they plan strategy and make investment decisions? We speak with Bill Wohl, a top marketing and communications leader, about core topics of concern to Chief Marketing Officers in 2021.
This conversation covers a broad range of topics, including:
-- 2021 marketing strategy: key trends and changes
-- What is the role of empathy in marketing?
-- "Customer experience is the new brand loyalty"
-- How does consumer behavior affect marketing strategy?
-- Cross-functional alignment between marketing, sales, and finance
-- Authenticity, branding, and marketing
Read the complete transcript: https://www.cxotalk.com/episode/cmo-strategy-back-work-2021
Subscribe to our newsletter: https://www.cxotalk.com/subscribe
Bill Wohl is a highly regarded communications and marketing executive, who is globally recognized for leadership in crisis communications. His consultancy helps companies with crisis communications; repositioning brands and products for growth acceleration with differentiated messaging; and for his notable expertise in CEO and C-suite counsel through succession, M & A, activist investors, and litigation.
42 min