Coaches on a Mission Dallas Travers

Before I introduce today’s episode, I’ve got an invitation for you.  I’m hosting a special workshop that you simply must attend. It’s called The Profitable Coach Roadmap and it’s one part training session, one part roundtable discussion. In fact, one of the guest speakers is Liz Thogerson, who’s actually my guest on this very episode.

 

Liz went from earning $17K to $150K in about a year and half and she’s going to take you behind the scenes of exactly how she made that happen. She’ll be joined by two other Hive members who’ve got similar stories and tools to share with you, so I hope you'll join us at the Profitable Coach Roadmap. I’ll also break down the step-by-step, 12 month journey you can take to move from floundering coach to thriving CEO.  Yes, there’s even a snazzy worksheet for you to devour. Plus, if you’ve been thinking about The Hive, this will give you the perfect behind the scenes look at what that program is truly like.  

 

You can grab your free spot to join us on Tuesday at dallastravers.com/roadmap.

 

Key Takeaways 


Understanding Target Audience Psychology
Strategic Development of Low-Cost Offers
Effective Marketing Strategies
Provide Tangible Wins
Strategic Messaging

 

Timestamps & Key Topics[03:55] Liz shares her remarkable revenue growth since implementing the Ripple Effect system[05:23] Liz shares her goal of creating more top-of-funnel offers and her objectives[06:49] Why paid programs are more effective at building an email list than free lead magnets[10:47] Identifying Liz's core programs and defining the outcomes for clients[14:00] Difference between belief-oriented approach and action-oriented approach to prepare clients for success[14:40] Liz and Dallas define an action-oriented approach to prepare her clients for success[16:00] Brainstorming potential mini-course topics[21:15] Dallas recommends a key strategy for client success[22:05] Developing a marketing strategy to promote the mini-courses[23:55] Strategies to ensure a seamless transition from mini-courses to upselling to higher-tier programs[32:50] Refining checkout process as well as follow up emails and nurture strategies for those who decline the upsell[38:10] The benefits of segmenting your audience in your email system[45:55] Liz and Dallas define action steps and a timeline 

CONNECT WITH LIZ:INSTAGRAM: @rise.styling

WEBSITE: www.risestyling.com

 

Want to see the courses Liz created?  She put this conversation into action and her mini courses are ready for the world.

Makeup Shake Up

Buy a Better Bra

 

CONNECT WITH ME:INSTAGRAM: @dallastravers

My guest today is Matt Winters who recently changed his niche away from helping gay men go from feeling stuck and lonely to having the authentic connections they want in all areas of life. Now, Matt plans to leverage a career full of experience toI help leaders relate to people as humans instead of as simply resources.

Matt came to the conversation feeling conflicted and murky.


Was he taking the easy road and neglecting truly meaningful work?
What does it say about him if abandons a community of people he cares about?
And is he even sure that his new niche is a viable one?

 

So many questions muddied the waters that caused Matt to just feel stuck. The two of us started by just questioning the idea that if you are indeed values driven, every aspect of your work must be filled to the brim with purpose. From there, we just explored Matt’s new niche and addressed each fear he had around it.

Then, we wrapped things up by identifying three clear steps Matt can take to complete some marketing research and start bringing in new clients. Matt showed up with so much authenticity and care throughout the episode. You’ll hear it right away. And as coaches, there’s nothing better than working with an open hearted, truly coachable client, which was 100% Matt. By the end of our conversation, I think we both felt grounded and clear about how purpose and meaning show up everywhere when you are a person who cares about purpose and meaning.

 

Key Takeaways:


Alignment over Palatability
Refine Your Deep Niche
Target Ready Clients
Embrace Fluidity
Practice Self-Compassion

Key Topics & Timestamps

[03:00] Matt shares his desire for clarity in his niche transition[03:57] Matt discusses his guilt and feelings surrounding the niche change[04:41] Dallas clarifies the root of Matt's challenges and offers a perspective shift[06:03] Dallas shares a story about aligning purpose with work[08:15] Matt reflects on his past experiences and expectations of purposeful work[11:00] Distinction between narrow and deep niches[12:52] Matt explores the need for refining his deep niche.[14:48] Dallas and Matt discuss communicating authentically without worrying about palatability[16:00] Explanation of awareness ladder and the readiness of potential clients[19:22] Importance of targeting the right audience for referral marketing[20:17] Dallas and Matt summarize the ideal client profile and how to identify potential clients[23:33] Dallas highlights the value of engaging with individuals who may not be ready clients, as they provide valuable insights for refining Matt's message[25:02] Dallas and Matt discuss a “Getting Started Action Plan” around market research[25:48] Dallas proposes integrating market research into Matt's existing Client Surge process[28:17] Dallas shares a personal story illustrating the power of mindset in navigating challenges[30:25] Matt shares how he would relate to his work, progress and the building of his business if he could choose the way[34:57] Dallas summarizes the next steps for Matt

Connect with Matt:WEBSITE: www.mattwinterscoaching.comLINKEDIN: linkedin.com/in/mattwinters1

 

Connect with Me:INSTAGRAM: @dallastravers

My guest today is Angela Tan, who is like a systems fairy godmother. Angela believes that the fastest yet most sustainable way to make it easy for your people to discover you, pay you, and rave about you is by automating your marketing, sales, and client management process.

Dreamy, right?

That’s why Angela is passionate about educating online business owners on easy-to-implement automated marketing, sales, and client management workflows, so you can run a sustainable and hands-off business. But Angela understands that many of us waste way too much time and money on apps that we simply don’t need. Well, that pattern stops today thanks to Angela’s four step process to help you make informed choices about what tools your business actually needs and which ones work best for your brain.

I wasn’t joking when I said that this episode might save you money and a ton of time.

Timestamps & Key Topics[02:32] Angela identifies the harmful practice of blindly following others' software recommendations or dropping big money on a fancy tech stack[05:41] Financial implications and challenges of switching software[07:10] Angela recommends finding software tailored to individual business needs[08:00] Importance of treating software choices as thoughtfully as hiring employees[11:42] Importance of doing quarterly software audits[14:33] Take advantage of free software trials[18:27] Consistently explore software features to optimize business processes[25:23] Avoid premature investment in courses or setups for new software[28:23] What’s possible when following the 4 step process for your tech stack[29:37] Importance of self-trust in making software decisions[30:00] The deeper significance of cultivating self-trust as a business owner[30:30] Importance of embracing uniqueness and developing a systems mindset

Key Takeaways:


Regular Audits: Conduct quarterly audits of your software stack to ensure efficiency and avoid unnecessary expenses.
Individualized Approach: Avoid blindly following others' software recommendations and prioritize finding tools that meet your unique business needs.
Free Software Trials: Take advantage of free trials to explore their features and their compatibility with your other software.
Explore Software Features: Invest time in exploring existing software tools to maximize their potential.
Delay Investment: Hold off on investing in courses or setups for new software until you've thoroughly assessed its suitability for your business.
Empowerment Through Systems: Cultivate a systems mindset and trust in your ability to make informed software decisions, empowering your coaching business for sustainable growth. 

Connect with Angela:INSTAGRAM: @thesystemsrxWEBSITE: www.thesystemsrx.com 

Connect with meINSTAGRAM: @dallastravers

Today we’re going to talk about scholarships. Let's draw a clear distinction between discounts and scholarships. A while back, inside the Hive, we had a member share that someone requested a scholarship into her program. After a little negotiation back and forth, this coach said yes to the client’s scholarship request. But when we really looked at the circumstance, this client didn’t earn a scholarship, they just got a discount, which is not equitable or sustainable. There's nothing wrong with offering discounts, but don’t confuse them with scholarships. A scholarship is something that is awarded on the basis of merit, achievement or other qualification. Scholarships require structure, clear criteria, intention and an equitable process to evaluate the winners. We need be thoughtful about when, why and to whom we decide to grant scholarships.

So that sets the stage for today’s episode. Dani Abernathy is back and this time, she’s ready to begin the process of rolling out an equitable, sustainable scholarship program. Now, I am not a DEIB coach, but I have given a lot of thought to the idea of scholarships and you’ll hear me ask Dani some essential Getting Started questions to help her begin to evaluate the shape of her scholarship program. So, if you have ever made the common mistake of slapping a discount on your offer and calling it a scholarship or maybe you want to develop an aligned scholarship program in your own business, then this episode is for you.

Key Takeaways


Alignment with Mission
Equity over Fairness
Clear Expectations and Support
Clarity in Selection
Financial Aid Approach
Focus on Impact

Timestamps & Key Topics


[03:10] Introduction and setting the stage
[05:33] Intention behind a scholarship program
[06:55] The goal of the scholarship program and its alignment with the company's mission
[08:12] Differentiating between fairness and equity in scholarship programs
[11:00] Establishing criteria for the scholarship program
[12:13] Addressing financial criteria and the complexities of assessing financial need
[16:26] Considering the time commitment and support needed for scholarship recipients to succeed
[18:38] Setting expectations for scholarship recipients
[21:14] Finalizing criteria for scholarship recipients and ensuring ongoing support and communication
[22:57] Establishing criteria for the company in regards to the scholarship program
[26:25] Dallas outlines three key questions for Dani to contemplate regarding the program's structure/qualifications
[28:10] Start the scholarship program with clear criteria and gradually refine it
[30:35] Framing the program as a financial aid program rather than a scholarship program
[31:30] How to determine the operating costs of the program and using a tiered approach for scholarship recipients
[35:35] Starting the scholarship program with a clear goal and a manageable number of recipients
[37:53] Importance of focusing on deep impact vs quantity
[38:55] Dani discusses her next steps

Connect with Dani:INSTAGRAM: @daniabernathyauthor WEBSITE: daniabernathy.com PINTEREST: @daniabernathycoach

Connect with meINSTAGRAM: @dallastravers

We are wrapping up our special list building series today. And I know I’ve been talking a lot about how list building provides every coach and course creator with more options. But it’s also the thing that helps you move beyond relying on referrals to bring in private clients.

Which is why today, we’re going to craft a list building strategy with private client attraction in mind. My guest, Michelle Cox, teaches people the learnable skills to embrace their secret dream of writing a book so that they can go from feeling like an imposter with a silly book idea to being an author who did the hard work and wrote a damn good book. Michelle has a very clear vision about where she wants to take her business.

That vision looks like:➡️8-10 private clients➡️1-2 VIP Days each month➡️1 small group and maybe a membership down the road.

This vision is totally possible for Michelle and for you. But only if you make list building your top priority. Why? Because 1-3% of your list will end up becoming customers. So, if you can’t find customers, it’s probably a sign that list building has fallen to the wayside.

Today, Michelle and I craft a simple plan of (boring) habits she can repeat, every week, in order to become more visible and build her list. None of it is complicated or fancy, but it is essential because if Michelle wants to work with 16 clients, she needs a list of 1600 subscribers.

So, as you listen along, think about your client-getting goal. If your list building efforts don’t match that number, then this episode is for you.

Timestamps[02:40] Michelle shares her experience with the coaching content[03:28] Michelle discusses growing her coaching business and the challenges she faces[04:43] Dallas helps Michelle envision her ideal business model for scaling[07:13] Dallas explains the difference between outcomes and offers[07:55] Michelle discusses the obstacles she has faced that lead to a lack of sustainability[09:44] Dallas identifies the challenges Michelle faces with list building[12:38] A repeatable plan for Michelle to build her list and nurture her audience effectively[14:45] Strategy to create engaging content on Instagram using reels and client success stories[21:07] The importance of consistent email marketing and a strategy to engage the audience[23:55] How podcast pitching can attract an ideal client[28:45] Summary of plan to build Michelle’s list through social media and podcast pitching[29:30] A process to move subscribers from your mailing list to discovery sessions[31:45] Using direct messages (DMs) to engage potential clients and how to incorporate into a marketing strategy[34:42] Making building your mailing list the top priority for scaling a business[39:05] Michelle summarizes her action steps

Key Takeaways:


Clarity Leads to Growth
Focus on Strategy Over Tactics
Engage Your Audience
Consistency is Key
Focus on List Building
Play the Long Game

CONNECT WITH MICHELLE:INSTAGRAM: @michellemeltoncox_bookcoachWEBSITE: www.bookcoachingworks.comCONNECT WITH ME:INSTAGRAM: @dallastraversbizmentor

So this is the 4th episode in our special Greatest Hits List Building series. This week and next, we’re going to focus on strategy, so buckle up my friend.

My guest is Amy Goldmacher. Amy helps aspiring nonfiction authors go from book idea, to proposal, to draft to getting to a publishable book. Her clients are often experts who just need help taking all of their expertise and putting it into a book.

Amy has a super fun lead magnet. It’s a bookmark that walks would-be writers through 4-ways to nail down the title of their book. What’s been missing for Amy is a concrete and repeatable strategy to actually get her lead magnet out in the world. Not only to build her list, but test the effectiveness of her lead magnet marketing, opt-in page conversion, and how well the lead magnet leads to paying clients.

So, Amy and I walk through 4 simple and repeatable ways she can start promoting her lead magnet and get more aspiring authors on her list. Get ready to take some notes because I know you can try out at least one of the strategies we discuss in this episode.

Key Takeaways


Data-Driven Optimization: Tracking key data points is essential for evaluating lead magnet effectiveness
Contextual Clarity: Provide clear context and value proposition on lead magnet landing pages
Consistent List-Building Habits: Implement a repeatable lead magnet promotion plan monthly
Authentic Direct Messaging: Be transparent and concise when reaching out to followers and focus on providing value rather than pushing for a sale
Four-Week Promotion Plan: Implement a structured approach to promote your lead magnet
Segmentation for Effective Communication: Tag subscribers appropriately to segment your email list for future promotions

Timestamps & Key Topics

[01:50] Introduction and setting the agenda
[03:30] Tracking data points for lead magnet effectiveness
[06:06] Amy describes her audience and services
[06:48] Overview of Amy's lead magnet concept/span>
[11:05] Review of Amy's landing page
[16:23] Exploration of Amy's current lead magnet marketing efforts
[19:29] Four-step monthly list-building plan
[20:40] Leveraging social media platforms for lead magnet promotion
[21:44] Using direct messaging for sharing lead magnets
[25:42] Dallas outlines a four-week lead magnet promotion plan
[27:40] Segmenting your email list for different audiences
[30:40] Reviewing Amy’s action items
[31:32] Dallas and Amy discuss accountability for implementing the strategy and measuring success

List building is a major priority for the majority of Hive members this year, so we’re focusing on building easy habits to build your list without feeling overwhelmed. We’d love to welcome up to six new members into The Hive this month and we’ve got a spot with your name on it. You can apply for The HIVE at dallastravers.com/apply

CONNECT WITH AMY:
INSTAGRAM: @solidgoldmacher
WEBSITE: amygoldmacher.com
FACEBOOK: facebook.com/amy.goldmacher

CONNECT WITH ME:
INSTAGRAM: @dallastravers