Collin Cadmus Podcast

Collin Cadmus, LLC
  • 4.6 (17)
  • CAREERS
  • UPDATED DAILY
Collin Cadmus Podcast

I'm Collin Cadmus, a lifelong salesperson, 5x Sales & Marketing Leader, CRO, VP Sales, and industry thought leader who has hired and trained over 300 B2B salespeople, generating over $100M in recurring revenue and over $300M in exits. With over ten years of experience building and scaling SaaS sales teams, I now serve as a Consultant, Advisor, and Coach to top SaaS companies around the world. If you're into sales, marketing, leadership, or technology, this podcast is for you. Available on YouTube, Rumble, Spotify, and Apple Podcasts.

  1. Choosing The Right Sales Employer w/ Ryan Walsh, CEO at RepVue

    FEB 27

    Choosing The Right Sales Employer w/ Ryan Walsh, CEO at RepVue

    Hello and welcome back to the Collin Cadmus Podcast. Today I’m joined by Ryan Walsh. Ryan graduated from the University of North Carolina at Chapel Hill in 1999 and then started his career as a Category Manager before getting into Enterprise Sales at ChannelAdvisor, where he worked his way up the ladder to Director, VP, and CRO over a nearly 16 year period, leading the company to $112M in revenue and a successful IPO in 2013. After ChannelAdvisor, Ryan got into consulting before starting his most recent and current venture, where he serves today as the Founder and CEO of RepVue; a platform that provides salespeople with detailed compensation and quota attainment data, to help them choose the right employer. Needless to say, there’s a direct overlap between the questions I’ve been asking on this podcast and the work Ryan is doing at RepVue, so I’m particularly excited to get his thoughts and find out first-hand how he thinks you should pick your next sales employer. Before we get started, if you’re watching on YouTube, please take a moment to subscribe to the channel, like the video, and leave us a comment if you have questions or feedback. If you’re joining us from Spotify or Apple Podcasts, please drop us a review and let us know what you think of the episode. This is much appreciated. Without further adieu, let’s dive in and get his thoughts.--TOPICS:00:00:00 Intro 00:02:24 Outbound Sales 00:14:22 Growth-at-all-Costs 00:22:44 Sales Quota Attainment 00:37:52 Average Sales Tenure 00:44:59 AI in Sales 00:51:14 RepVue Top Advice--QUESTIONS:1. Is outbound sales broken? What’s changed and what’s working? 2. What’s going on with Growth-at-all-Costs vs efficiency and profitability? 3. What do you think is the reason for low sales quota attainment? 4. What do you think is the reason for low average sales tenure? 5. What’s your take on AI in sales over the next 5-10 years? 6. After 7 years building RepVue, what’s your top advice for job seekers?--LINKS: RepVue: https://www.repvue.com Ryan on X: https://x.com/ryan_c_walsh Collin on X: https://x.com/collincadmus Modern Outbound System: https://www.collincadmus.com/the-modern-outbound-system Sales Coaching: https://www.collincadmus.com/sales-coaching Founder Coaching: https://www.collincadmus.com/founder-coaching Collin Cadmus Podcast: https://www.collincadmus.com/podcasts/collin-cadmus-podcast Revenue Growth Blog: https://www.collincadmus.com/blog--Sit back, relax, enjoy the episode, and thank you for listening, viewing, and subscribing. Available on: YouTube, Rumble, Spotify, and Apple Podcasts.

    58 min
  2. Becoming CEO of a Startup He Didn't Start w/ Lucas Wilson, CEO at Signpost

    FEB 20

    Becoming CEO of a Startup He Didn't Start w/ Lucas Wilson, CEO at Signpost

    Hello and welcome back to the Collin Cadmus Podcast. Today I’m joined by Lucas Wilson. Lucas graduated from Indiana State University in 1997 and then spent the first 13 years of his career in the auto business leading operations and sales for several Ford dealerships, until eventually pivoting into the tech space in 2009 when he started in sales at AngiesList. Since then he climbed the executive ladder across a long list of companies including Monster, Main Street Hub, Homebase, ProSites, and many more, until landing his most recent and current position as CEO at Signpost. I’ve interviewed many founders who started out as salespeople, but this is the first time speaking to someone who has been hired into a CEO position that comes from a sales background. I’ve known of Signpost for as long as I’ve been in sales, because we used to hire from the same pool of talent in NYC, and when I worked at Doctor.com we actually subleased one of our offices from Signpost. So I can say firsthand that they’ve always had a reputation of having a strong sales culture and it doesn’t surprise me they eventually hired a CRO to be their CEO. Needless to say, I’m excited to get his thoughts on all that’s changing in B2B sales and more specifically to dive into what it’s like to go from leading a sales organization to leading an entire company. Before we get started, if you’re watching on YouTube, please take a moment to subscribe to the channel, like the video, and leave us a comment if you have questions or feedback. If you’re joining us from Spotify or Apple Podcasts, please drop us a review and let us know what you think of the episode. This is much appreciated. Without further adieu, let’s dive in and get his thoughts.--TOPICS:00:00:00 Intro 00:04:35 Outbound Sales 00:19:57 Growth-at-all-Costs 00:26:55 Sales Quota Attainment 00:47:26 AI in Sales 00:58:04 From Sales to CEO 01:05:21 Jobs at Signpost--QUESTIONS:1. Is outbound sales broken? What’s changed and what’s working? 2. How are you thinking about Growth-at-all-Costs vs efficiency and profitability? 3. What do you think is the reason for low sales quota attainment and how do you manage it at Signpost? 4. What’s your take on AI in sales over the next 5-10 years and how are you using it at Signpost? 5. What’s it like going from leading sales to being CEO? 6. What’s exciting at Signpost in 2025 and are you hiring?--LINKS:Signpost: https://www.signpost.com Lucas on X: https://x.com/Luke_Wilson75 Collin on X: https://x.com/collincadmus Modern Outbound System: https://www.collincadmus.com/the-modern-outbound-system Sales Coaching: https://www.collincadmus.com/sales-coaching Founder Coaching: https://www.collincadmus.com/founder-coaching Collin Cadmus Podcast: https://www.collincadmus.com/podcasts/collin-cadmus-podcast Revenue Growth Blog: https://www.collincadmus.com/blog--Sit back, relax, enjoy the episode, and thank you for listening, viewing, and subscribing. Available on: YouTube, Rumble, Spotify, and Apple Podcasts.

    1h 11m
  3. Growing Outreach to $300 Million and AI Agents w/ Manny Medina, Founder of Outreach

    FEB 13

    Growing Outreach to $300 Million and AI Agents w/ Manny Medina, Founder of Outreach

    Hello and welcome back to the Collin Cadmus Podcast. Today I’m joined by Manny Medina. Manny received his bachelors degree in computer engineering before attending University of Pennsylvania and Harvard University for his MBAs. He then worked in Product Management at Amazon and Business Development at Microsoft before serving as CEO for GroupTalent, but you know him best as the Founder & CEO of Outreach where he served for the past 11 years. With all that experience in the rear view, I’m excited to get his thoughts on all that’s changing in B2B sales and what’s led us to this new world of sales and AI agents. Before we get started, if you’re watching on YouTube, please take a moment to subscribe to the channel, like the video, and leave us a comment if you have questions or feedback. If you’re joining us from Spotify or Apple Podcasts, please drop us a review and let us know what you think of the episode. This is much appreciated. Without further adieu, let’s dive in and get his thoughts.--TOPICS:00:00:00 Intro 00:02:43 Outbound Sales is Broken 00:15:24 Growth-at-all-Costs 00:26:42 Sales Quota Attainment 00:35:07 VP Sales Average Tenure 00:36:06 AI in Sales--QUESTIONS:1. What’s broken with B2B outbound and how did we get here? 2. What are your thoughts on the Growth-at-all-Costs model? 3. What do you think is the reason for low sales quota attainment? 4. What do you think is the reason for low VP Sales average tenure? 5. What’s your take on AI in sales over the next 5-10 years?--LINKS:Outreach: https://www.outreach.io Manny on X: https://x.com/medinism Collin on X: https://x.com/collincadmus Modern Outbound System: https://www.collincadmus.com/the-modern-outbound-system Sales Coaching: https://www.collincadmus.com/sales-coaching Founder Coaching: https://www.collincadmus.com/founder-coaching Collin Cadmus Podcast: https://www.collincadmus.com/podcasts/collin-cadmus-podcast Revenue Growth Blog: https://www.collincadmus.com/blog--Sit back, relax, enjoy the episode, and thank you for listening, viewing, and subscribing. Available on: YouTube, Rumble, Spotify, and Apple Podcasts.

    41 min
  4. From Salesperson to Bootstrapped Founder w/ Joe Brown, CEO at DearDoc

    FEB 6

    From Salesperson to Bootstrapped Founder w/ Joe Brown, CEO at DearDoc

    Hello and welcome back to the Collin Cadmus Podcast. Today I’m joined by Joe Brown. Joe graduated from The University of Arizona in 2014 and then joined the sales team at SinglePlatform where we worked together with Lee Rozins, Adam Liebman, and Wiley Cerilli, who I interviewed in previous episodes. Joe rose through the ranks at SinglePlatform from full-cycle salesperson to sales manager and trainer, before moving into a Director of Sales role at health-tech company Simplifeye in 2017, until starting his most recent and current venture as Founder and CEO of DearDoc, where they’re reinventing the way new patients meet their doctor. Starting a tech company as a salesperson is no easy feat, because we generally don’t know how to build the thing we want to sell. Joe is one of the few salespeople who successfully figured out how to make this happen, so today we’re going to focus specifically on what he’s built at DearDoc, how he did it, and what sales lessons he’s learned along the way. If you’re in tech sales and dream of someday starting your own company, you’ll want to listen through to the end of this one. Before we get started, if you’re watching on YouTube, please take a moment to subscribe to the channel, like the video, and leave us a comment if you have questions or feedback. If you’re joining us from Spotify or Apple Podcasts, please drop us a review and let us know what you think of the episode. This is much appreciated. Without further adieu, let’s dive in and get his thoughts. --TOPICS:00:00:00 Intro 00:04:43 Idea and Funding 00:16:49 Product and Engineering 00:18:32 PMF and ICP 00:28:08 Revenue Growth 00:33:05 GTM Motion 00:38:37 Headcount and Capacity 00:49:52 Future Plans--QUESTIONS:1. What is DearDoc and how did you approach raising seed capital? Bootstrapped or VC? 2. Do you have a technical co-founder or do you use outside agencies for development? 3. How did you refine your Product Market Fit and Ideal Customer Profile? 4. It’s been 6 years since you started, what has your revenue growth looked like? 5. What’s your main GTM motion and sales process and how did you arrive at that? 6. How big is your team and how do you manage headcount and capacity planning? 7. What does the future look like for DearDoc? What are the growth plans?--LINKS:DearDoc: https://www.getdeardoc.com Joe on X: https://x.com/thisisjoebrown Collin on X: https://x.com/collincadmus Modern Outbound System: https://www.collincadmus.com/the-modern-outbound-system Sales Coaching: https://www.collincadmus.com/sales-coaching Founder Coaching: https://www.collincadmus.com/founder-coaching Collin Cadmus Podcast: https://www.collincadmus.com/podcasts/collin-cadmus-podcast Revenue Growth Blog: https://www.collincadmus.com/blog--Sit back, relax, enjoy the episode, and thank you for listening, viewing, and subscribing. Available on: YouTube, Rumble, Spotify, and Apple Podcasts.

    57 min
  5. Venture Capital vs Bootstrapping w/ Adam Robinson, CEO at RB2B & Retention.com

    JAN 30

    Venture Capital vs Bootstrapping w/ Adam Robinson, CEO at RB2B & Retention.com

    Hello and welcome back to the Collin Cadmus Podcast. Today I’m joined by Adam Robinson. Adam graduated from Rice University in 2003 and then spent the first 8 years of his career as a Credit Trader for Lehman Brothers and Barclays Capital before bootstrapping his first company Robly to an 8 figure exit in 2021. However, Adam had no down-time because in 2020 he already started building his next company Retention.com which he grew to $20 Million ARR in 3.5 years without raising any capital. Adam still serves as the CEO of Retention.com to this day, but he didn’t stop there, in 2023 he started another company RB2B which has also taken the market by storm. I’ve been following Adam on LinkedIn for a long time but just recently noticed that he not only bootstrapped his companies, but he’s darn proud of it. So I’m particularly excited to get his thoughts on all that’s changing in B2B sales and learn his secrets to bootstrapping world-class SaaS companies to hyper-growth. Before we get started, if you’re watching on YouTube, please take a moment to subscribe to the channel, like the video, and leave us a comment if you have questions or feedback. If you’re joining us from Spotify or Apple Podcasts, please drop us a review and let us know what you think of the episode. This is much appreciated. Without further adieu, let’s dive in and get his thoughts.--TOPICS:00:00:00 Intro 00:01:56 Sales Teams vs Self-Serve 00:08:58 Outbound Sales is Broken 00:13:49 Growth-at-all-Costs 00:34:48 Low Average Quota Attainment 00:41:35 Venture Capital vs Bootstrapping--QUESTIONS:1. Do you have sales teams or are your products self-serve? 2. What’s broken with B2B outbound and how did we get here? 3. What are your thoughts on the Growth-at-all-Costs model? 4. What do you think is the reason for low sales quota attainment? 5. What are the pros and cons of venture capital VS bootstrapping?--LINKS:Retention: https://retention.com RB2B: https://www.rb2b.com Adam on X: https://x.com/RetentionAdam Collin on X: https://x.com/collincadmus Modern Outbound System: https://www.collincadmus.com/the-modern-outbound-system Sales Coaching: https://www.collincadmus.com/sales-coaching Founder Coaching: https://www.collincadmus.com/founder-coaching Collin Cadmus Podcast: https://www.collincadmus.com/podcasts/collin-cadmus-podcast Revenue Growth Blog: https://www.collincadmus.com/blog--Sit back, relax, enjoy the episode, and thank you for listening, viewing, and subscribing. Available on: YouTube, Rumble, Spotify, and Apple Podcasts.

    52 min
  6. The Power of Negotiation w/ Lee Rozins, CRO at Aligned

    JAN 23

    The Power of Negotiation w/ Lee Rozins, CRO at Aligned

    Hello and welcome back to the Collin Cadmus Podcast. Today I’m joined by Lee Rozins. Lee graduated from Ramapo College of New Jersey and then started his career in Account Management and Business Development for a year and 6 months before starting his journey at SinglePlatform, where we met and worked together, and where Lee climbed the ranks from full cycle AE to Senior Sales Manager over a 4 year and 10 month tenure.  After SinglePlatform Lee moved into his first VP of Sales role at Cheetah for 3 years, followed by Head of Growth at Onaroll for another 3 years, until landing his most recent and current position as Co-founder and CRO at Aligned, where their vision is to change the way the world negotiates. Lee was one of the most positive and energetic people on the sales floor at SinglePlatform and we sat directly next to each other for a long stretch of our careers on the phones. We shared many laughs, moments of frustration, and helped each other continuously push to the next level. Needless to say, we have a long history together so I’m excited to catch up and get his thoughts on all that’s changing in B2B sales and find out how he’s helping sellers negotiate at Aligned. Before we get started, if you’re watching on YouTube, please take a moment to subscribe to the channel, like the video, and leave us a comment if you have questions or feedback. If you’re joining us from Spotify or Apple Podcasts, please drop us a review and let us know what you think of the episode. This is much appreciated.  Without further adieu, let’s dive in and get his thoughts.--TOPICS:00:00:00 Intro 00:02:00 Outbound Sales is Broken 00:14:10 Growth-at-all-Costs 00:24:09 Low Average Quota Attainment 00:41:03 Low Average Tenure 00:54:25 What is Aligned 01:12:33 Negotiating in 2025--QUESTIONS:1. What’s broken with B2B outbound and how did we get here? 2. What are your thoughts on the Growth-at-all-Costs model? 3. What do you think is the reason for low sales quota attainment? 4. What do you think is the cause for 18 month average tenure for VP Sales? 5. What is Aligned? 6. How should reps negotiate in 2025?--LINKS:Aligned: https://www.alignednegotiation.com Lee on X: https://x.com/LeeRozins Collin on X: https://x.com/collincadmus Modern Outbound System: https://www.collincadmus.com/the-modern-outbound-system Sales Coaching: https://www.collincadmus.com/sales-coaching Founder Coaching: https://www.collincadmus.com/founder-coaching Collin Cadmus Podcast: https://www.collincadmus.com/podcasts/collin-cadmus-podcast Revenue Growth Blog: https://www.collincadmus.com/blog–Sit back, relax, enjoy the episode, and thank you for listening, viewing, and subscribing. Available on: YouTube, Rumble, Spotify, and Apple Podcasts.

    1h 23m
  7. What is Sales Development in 2025 w/ Justin Otley, VP Sales Development at Talkdesk

    JAN 16

    What is Sales Development in 2025 w/ Justin Otley, VP Sales Development at Talkdesk

    Hello and welcome back to the Collin Cadmus Podcast. Today I’m joined by Justin Otley. Justin went to Radford University and then started his career as an SDR for Software AG where he stayed for over 10 years working his way up to Sr. Director of Sales Development, until landing his most recent and current position as VP of Global Sales Development at Talkdesk. Sales Development is the most challenging and important aspect of any sales organization, so today’s episode is going to focus specifically on what it takes to be a great SDR and to scale a world-class sales development team. After 13 years of leading sales development teams to great success, I’m excited to get his thoughts and learn his secret sauce. Before we get started, if you’re watching on YouTube, please take a moment to subscribe to the channel, like the video, and leave us a comment if you have questions or feedback. If you’re joining us from Spotify or Apple Podcasts, please drop us a review and let us know what you think of the episode. This is much appreciated. Without further adieu, let’s dive in and get his thoughts. --TOPICS: 00:00:00 Intro 00:04:45 Outbound Sales is Broken 00:21:24 Growth-at-all-Costs 00:29:57 AI in Sales Development 00:37:14 Great SDRs in 2025 00:51:30 Issue Diagnosis Framework  00:59:12 Sales Development at Talkdesk 01:07:15 Growth plan for 2025 01:16:52 Are you hiring?--QUESTIONS:1. What’s broken with B2B outbound and how did we get here? 2. What are your thoughts on the Growth-at-all-Costs model? 3. What’s your take on AI in sales development over the next 5-10 years? 4. What does a great SDR look like in 2025? 5. What is your issue diagnosis framework for coaching? 6. What is your winning outbound motion at Talkdesk? 7. What is the plan for growing and improving in 2025? 8. Are you hiring?--LINKS:Talkdesk: https://www.talkdesk.com Collin on X: https://x.com/collincadmus Modern Outbound System: https://www.collincadmus.com/the-modern-outbound-system Sales Coaching: https://www.collincadmus.com/sales-coaching Founder Coaching: https://www.collincadmus.com/founder-coaching Collin Cadmus Podcast: https://www.collincadmus.com/podcasts/collin-cadmus-podcast Revenue Growth Blog: https://www.collincadmus.com/blog--Sit back, relax, enjoy the episode, and thank you for listening, viewing, and subscribing. Available on: YouTube, Rumble, Spotify, and Apple Podcasts.

    1h 20m
  8. Building SaaS Without Venture Capital w/ Jordan Kennedy, CEO at Jump

    JAN 6

    Building SaaS Without Venture Capital w/ Jordan Kennedy, CEO at Jump

    Hello and welcome back to the Collin Cadmus Podcast. Today I’m joined by Jordan Kennedy. Jordan studied finance and investment banking at Wisconsin School of Business and then started his career as a financial consultant at a financial services company and then as an investment associate at a family office. He then jumped into the tech world getting into Business Development and Revenue Leadership for companies like Wunderkind, Sawyer, and Botify until starting his most recent and current venture where he serves today as the Co-founder and CEO of Jump. After experiencing first-hand what it’s like to scale teams through the Growth-at-all-Costs model, Jordan and his co-founders are taking a different approach to building Jump, so I’m particularly excited to get his thoughts and find out how they plan to break the status quo. Before we get started, if you’re watching on YouTube, please take a moment to subscribe to the channel, like the video, and leave us a comment if you have questions or feedback. If you’re joining us from Spotify or Apple Podcasts, please drop us a review and let us know what you think of the episode. This stuff really helps to grow the audience. Without further adieu, let’s dive in and get his thoughts.--TOPICS: 00:00:00 Intro 00:02:11 Outbound Sales is Broken 00:09:29 Growth-at-all-Costs 00:20:02 AI in Sales 00:27:10 Sales Quota Attainment 00:33:25 Low average tenure  00:41:08 What is Jump 00:47:35 Jump’s Business Model--QUESTIONS:1. What’s broken with B2B outbound and how did we get here? 2. What are your thoughts on the Growth-at-all-Costs model? 3. What’s your take on AI in sales over the next 5-10 years? 4. What do you think is the reason for low sales quota attainment? 5. What do you think is the cause for 18 month average tenure for VP Sales? 6. What are you building at Jump? 7. How are you funding Jump and what’s the business model?--LINKS:Jump: https://jumprevenue.com Jordan on X: https://x.com/jordanuwkennedy Collin on X: https://x.com/collincadmus Modern Outbound System: https://www.collincadmus.com/the-modern-outbound-system Sales Coaching: https://www.collincadmus.com/sales-coaching Founder Coaching: https://www.collincadmus.com/founder-coaching Collin Cadmus Podcast: https://www.collincadmus.com/podcasts/collin-cadmus-podcast Revenue Growth Blog: https://www.collincadmus.com/blog--Sit back, relax, enjoy the episode, and thank you for listening, viewing, and subscribing. Available on: YouTube, Rumble, Spotify, and Apple Podcasts.

    1h 4m
See All (37)

4.6
out of 5
17 Ratings

About

I'm Collin Cadmus, a lifelong salesperson, 5x Sales & Marketing Leader, CRO, VP Sales, and industry thought leader who has hired and trained over 300 B2B salespeople, generating over $100M in recurring revenue and over $300M in exits. With over ten years of experience building and scaling SaaS sales teams, I now serve as a Consultant, Advisor, and Coach to top SaaS companies around the world. If you're into sales, marketing, leadership, or technology, this podcast is for you. Available on YouTube, Rumble, Spotify, and Apple Podcasts.

Information

  • Creator
    Collin Cadmus, LLC
  • Years Active
    2021 - 2025
  • Episodes
    37
  • Rating
    Explicit
  • Copyright
    © 2025 Copyright 2024 Collin Cadmus, LLC
  • Show Website
    Collin Cadmus Podcast

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