I'm Collin Cadmus, a 2x VP Sales turned Online Sales Trainer, Consultant, Advisor, and Podcaster.
In Season 1 we explore 10 very different success stories, ranging from world-class sales and marketing leaders, to millionaire tech founders, a viral content creator, and even an accidental hostage negotiator who saved roughly 1,000 students and teachers during a school shooting event.
Whether you're in sales, are an entrepreneur, or just enjoy the inspiration that comes from talking to hyper successful people, this podcast is for you. Available on YouTube and all major podcast apps.
Episode 10: Antoinette Tuff
Antoinette is a survivor, author, and speaker.
On August 19, 2013, Antoinette was working as a bookkeeper at an elementary school in Atlanta, severely depressed because her husband of 33 years had recently left. She, now, as a single mom, was faced with the daunting challenges of raising a son with multiple disabilities and a daughter in law school.
Never did she think that she would become a hero saving roughly 1,000 lives, a best-selling author, an international celebrity, an expert on community safety, the Founder and CEO of a non-profit, Kids on the Move for Success, or a guest of Michelle Obama at the State of the Union Address.
The next day her life changed forever. Antoinette, an accidental hostage negotiator, used her experiences with challenging life issues to successfully convince an armed gunman to give her his AK-47. This is the only school shooter situation in the US that ended without death or injury to students, faculty, parents or the shooter himself. Experienced hostage negotiators, law enforcement, and community leaders have praised her intuitive, yet textbook, hostage negotiation skills that she used on August 20, 2013 to save roughly 1,000 lives.
When I came across Antoinette’s story and saw that she speaks about it, I knew this would be the perfect way to conclude the first season of this podcast. Negotiation spans much farther into our lives than just sales, and there’s no better example of that than what Antoinette experienced that day.
Antoinette’s story is so incredible, in 2018 it got the recognition it deserved when Seven-time Grammy Award winner, Toni Braxton, starred as Antoinette, in the movie “Faith Under Fire” for Lifetime TV. This is her story.
Episode 9: Anna Fisher
Anna is one of the most successful east coast SaaS marketers of the last decade. She’s from MA, went to UMass Amherst, started her career as an Account Manager and Client Service Supervisor, but then she went to work for a company that would change the trajectory of her career forever, ZoomInfo.
Anna started at ZoomInfo in 2012 as a Marketing Communications Manager and climbed the ladder for 8 years all the way up to VP of Marketing. She led ZoomInfo’s marketing through an enormous growth phase and successful IPO in June 2020. And then in November, Anna found her new home as Chief Marketing Officer at Spiff.
She’s one of the few people I know who has worked for 13+ years across only 2 companies. She makes it look easy, but we know it isn’t. This is her story.
Episode 8: Keenan
He’s been selling something to someone his entire life. He’s been teaching and coaching salespeople for almost 20 years. He’s the Founder and President of A Sales Guy Inc. and the Author of GAP Selling, but you know him best as Keenan. The man who needs only one name. This is his story.
Episode 7: Jason Lemkin
Jason graduated from Harvard University and Berkeley Law, he started his career as a Corporate Counsel, and then transitioned into various technology leadership roles, eventually leading him to co-founding EchoSign which was later acquired by Adobe. Jason then founded SaaStr, a social community of over 500,000 SaaS founders and executives and over 3M content views each month. If you haven’t discovered it already, checkout SaaStr.com, it’s loaded with content and resources that’s great for anyone in SaaS. Jason also co-authored the book From Impossible to Inevitable with Aaron Ross. This is his story.
Episode 6: Brendon Cassidy
Brendon graduated from Saint Mary’s College of California, started his career in Recruiting, and then transitioned into sales where he eventually landed himself at LinkedIn in 2005 as employee #15, and LinkedIn’s first ever Head of Sales.
Brendon’s next move was one that would change his life forever. He went to work for Jason Lemkin as the VP Sales at Echosign, which was eventually acquired by Adobe for an estimated $400 million.
After Echosign Brendon went on to be the VP Sales at Talkdesk, now valued at over $3 billion. Then started his own consulting firm, Cassidy Ventures, where he helped found Gong,, and most recently co-founded CoSell.io where he works as the Co-CEO.
He’s a frequent speaker at SaaStr and other large sales events. This is his story.
Episode 5: Trish Bertuzzi
Trish is the Founder and CEO of the Bridge Group which she founded in 1998, and prior to that she spent her entire career in sales. Starting out in telemarketing, which is essentially an SDR today. Trish grew into becoming the Founder and CEO of one of the most well respected consultancies in the business and she's also the author of the Amazon best seller, The Sales Development Playbook. This is her story.
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I’ve been following Collin on LinkedIn for a while and finally got around to listening to his podcast. Great one with Keenan. Highly recommend!
Been following Collin on LinkedIn for a while. Always has great content and information to share.
Just finished listening to my first podcast of his, Episode 7 with Jason Lemkin, about hiring the right VP of Sales. This is one of the most informative sales podcasts. Instantly my new favorite.
I’ll be tuning in for more. 👍🏼