39 episodes

Marketing for community colleges is tough! But after 25 years of working solely with two-year, technical, and community colleges, we’ve learned a few things. Now, we want to share them with you! Join the Interact team as we discuss and share actionable, time-tested strategies on topics directly related to community college marketing, such as branding, leadership, career education, public relations, graphic design, enrollment pipelines, targeted campaigns, media buying, demographic research, student media preferences, social media, viral videos, and more! If you’re looking for expert insights from industry experts, you’ve come to the right place.

Community College Marketing Master Class Interact Communications

    • Education
    • 4.2 • 9 Ratings

Marketing for community colleges is tough! But after 25 years of working solely with two-year, technical, and community colleges, we’ve learned a few things. Now, we want to share them with you! Join the Interact team as we discuss and share actionable, time-tested strategies on topics directly related to community college marketing, such as branding, leadership, career education, public relations, graphic design, enrollment pipelines, targeted campaigns, media buying, demographic research, student media preferences, social media, viral videos, and more! If you’re looking for expert insights from industry experts, you’ve come to the right place.

    Pride Month Special: Why Supporting LGBTQ+ Students is Absolutely Critical

    Pride Month Special: Why Supporting LGBTQ+ Students is Absolutely Critical

    While colleges celebrate Pride Month in June, supporting LGBTQ+ students year-round is crucial for enrollment and retention efforts. In this episode of the Community College Marketing Master Class, equity expert Dr. Paula Di Dio, Interact’s senior director of communication and research strategist, explains why it’s more important than ever to support this student population 365 days of the year. Dr. Di Dio will reveal the unique challenges LGBTQ+ students face, how those pressures have increased during the pandemic, and how to build support for these students into diversity, equity, and inclusion plans. It’s a power-packed Pride podcast exclusive you won’t want to miss! 

    Resources:
    Interact White Paper: Challenging Traditional Gender Roles, Boosting Enrollment by Dr. Paula Di DioInside Higher Ed: Addressing the Mental Health of LGBTQ+ StudentsInteract Blog: Pride Month 2022 & Community Colleges Roundup

    • 31 min
    How to Film Large College Events: Creative Tips and Tricks

    How to Film Large College Events: Creative Tips and Tricks

    In this episode, you’ll learn pro video tips with Sara Sampey, our director of video services, and Jake Ammann, our lead videographer. The team offers insightful suggestions on how to capture video for various formats; how to be stealthy and get the perfect shots; and how to plan your shoot so you get exactly what you need—and more. Get ready to make memorable videos for those big college events students won’t want to forget.

    • 24 min
    How Many Students Have You Lost Through Onboarding?

    How Many Students Have You Lost Through Onboarding?

    Learn how Victor Valley Community College Created a Culture of Care to Keep New Students
    Your marketing and media campaign numbers exceeded expectations—inquiries and applications are way up! But enrollments are lagging way behind. Prospective students are complaining they can’t navigate the onboarding process and that the college staff is rude and uncaring. What can you do? 
    Learn how Victor Valley Community College built a Connect2Success Center that supports onboarding new students. Not only does the Center prepare students for the college experience but ensures new students show up for class ready to learn.
    Join Interact's Dr. Pam Cox-Otto and Dr. Diane Walleser, as they have a conversation with Victor Valley Community College President Dr. Daniel Walden for an engaging and enlightening podcast to hear firsthand how Victor Valley fosters student success. 

    • 52 min
    How to Reach Potential Students Through Database Marketing

    How to Reach Potential Students Through Database Marketing

    We all know there's plenty of adults in our communities looking to continue their educations, but how do you find them? On this episode of the Community College Marketing Master Class Podcast, Interact CEO Dr. Pam Cox-Otto is joined by CollegeAPP CEO Jack MacKenzie and Kate Kirkpatick, Director of Marketing and Communications at Truckee Meadows Community College. Jack and Kate break down how they used the CollegeAPP database to discover their audiences and better inform their marketing plan.  

    • 21 min
    The Million Dollar Community College Challenge

    The Million Dollar Community College Challenge

    How would winning a million dollars transform your community college brand? On this episode of the Community College Marketing Masterclass Podcast, Dr. Pam Cox-Otto, CEO of Interact, is joined by Shauna Davis and Mary Laphen of the Lumina Foundation to discuss the $1 Million Community College Challenge.

    Find out more: https://www.luminafoundation.org/challenge/

    • 25 min
    A View From the Top: Applying Media Prefs Data From a State and Advocacy Perspective

    A View From the Top: Applying Media Prefs Data From a State and Advocacy Perspective

    Guests: Carolyn Simpson, Director of Communications for the Pennsylvania Commission for Community Colleges & Mark D’Alessio, Executive Director of Communications for the Technical College System of Georgia
    Host: Jamie Wagner, Executive Director of Media Prefs
    Jamie Wagner connects with Carolyn Simpson and Mark D’Alessio, two high-level communication professionals advocating for and representing 15 community colleges in Pennsylvania and 22 community colleges in Georgia. The versatility and power behind Media Prefs’ custom questions are dissected, along with the importance of taking a step back to ensure a timely pulse on students and understanding more than ever that "data is king" when it comes to decision making and serving this unique population effectively.

    • 29 min

Customer Reviews

4.2 out of 5
9 Ratings

9 Ratings

HockeyJim70 ,

Most informative education podcast!

Cheryl’s interviews delve into the fascinating world of secondary education and delivers on her promise of delivering deep and rich insights. Worth the investment of time to listen.

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