37 episodes

Marketing for community colleges is tough! But after 25 years of working solely with 2-year, technical, and community colleges, we’ve learned a few things. Now, we want to share them with you! Join the Interact team as we discuss and share actionable, time-tested strategies on topics directly related to community college marketing, such as branding, leadership, career education, public relations, graphic design, enrollment pipelines, targeted campaigns, media buying, demographic research, student media preferences, social media, viral videos, and more! If you’re looking for expert insights from industry experts, you’ve come to the right place.

Community College Marketing MasterClass Interact Communications

    • Education
    • 4.2 • 9 Ratings

Marketing for community colleges is tough! But after 25 years of working solely with 2-year, technical, and community colleges, we’ve learned a few things. Now, we want to share them with you! Join the Interact team as we discuss and share actionable, time-tested strategies on topics directly related to community college marketing, such as branding, leadership, career education, public relations, graphic design, enrollment pipelines, targeted campaigns, media buying, demographic research, student media preferences, social media, viral videos, and more! If you’re looking for expert insights from industry experts, you’ve come to the right place.

    How Many Students Have You Lost Through Onboarding?

    How Many Students Have You Lost Through Onboarding?

    Learn how Victor Valley Community College Created a Culture of Care to Keep New Students
    Your marketing and media campaign numbers exceeded expectations—inquiries and applications are way up! But enrollments are lagging way behind. Prospective students are complaining they can’t navigate the onboarding process and that the college staff is rude and uncaring. What can you do? 
    Learn how Victor Valley Community College built a Connect2Success Center that supports onboarding new students. Not only does the Center prepare students for the college experience but ensures new students show up for class ready to learn.
    Join Interact's Dr. Pam Cox-Otto and Dr. Diane Walleser, as they have a conversation with Victor Valley Community College President Dr. Daniel Walden for an engaging and enlightening podcast to hear firsthand how Victor Valley fosters student success. 

    • 52 min
    How to Reach Potential Students Through Database Marketing

    How to Reach Potential Students Through Database Marketing

    We all know there's plenty of adults in our communities looking to continue their educations, but how do you find them? On this episode of the Community College Marketing Master Class Podcast, Interact CEO Dr. Pam Cox-Otto is joined by CollegeAPP CEO Jack MacKenzie and Kate Kirkpatick, Director of Marketing and Communications at Truckee Meadows Community College. Jack and Kate break down how they used the CollegeAPP database to discover their audiences and better inform their marketing plan.  

    • 21 min
    The Million Dollar Community College Challenge

    The Million Dollar Community College Challenge

    How would winning a million dollars transform your community college brand? On this episode of the Community College Marketing Masterclass Podcast, Dr. Pam Cox-Otto, CEO of Interact, is joined by Shauna Davis and Mary Laphen of the Lumina Foundation to discuss the $1 Million Community College Challenge.

    Find out more: https://www.luminafoundation.org/challenge/

    • 25 min
    A View From the Top: Applying Media Prefs Data From a State and Advocacy Perspective

    A View From the Top: Applying Media Prefs Data From a State and Advocacy Perspective

    Guests: Carolyn Simpson, Director of Communications for the Pennsylvania Commission for Community Colleges & Mark D’Alessio, Executive Director of Communications for the Technical College System of Georgia
    Host: Jamie Wagner, Executive Director of Media Prefs
    Jamie Wagner connects with Carolyn Simpson and Mark D’Alessio, two high-level communication professionals advocating for and representing 15 community colleges in Pennsylvania and 22 community colleges in Georgia. The versatility and power behind Media Prefs’ custom questions are dissected, along with the importance of taking a step back to ensure a timely pulse on students and understanding more than ever that "data is king" when it comes to decision making and serving this unique population effectively.

    • 29 min
    Data Making a Difference: Justifying Your Efforts With Student Voices Through Media Prefs

    Data Making a Difference: Justifying Your Efforts With Student Voices Through Media Prefs

    Joined by Allison Hayes and Dane Dewbre, Jamie Wagner dives into what the Media Prefs survey means for these leaders with over 35 years of combined community college experience. While highlighting that the data received was a way to disprove long-held anecdotes, increase cross-functional supportive messaging to students, and guide post-COVID decision making, Allison and Dane additionally echoed that Media Prefs helped them justify new tactics and areas to spend (or quit spending) money and is "just a really great tool."

    Guests: Allison Hayes, PR Director for Delaware Technical College & Dane Dewbre, Executive Director of Marketing and Communications for South Plains College
    Host: Jamie Wagner, Executive Director of Media Prefs

    • 26 min
    Esports at Community Colleges

    Esports at Community Colleges

    In this episode of the Community College Marketing MasterClass Podcast, Adam Lopez, the Esports Coordinator and coach at Irvine Valley College,  joins Interact CEO Dr. Pam Cox-Otto and Student Social Media Manager at IVC, Emaline Gayhart, to discuss the invaluable contribution that video games bring to education and attracting students to community college.

    • 23 min

Customer Reviews

4.2 out of 5
9 Ratings

9 Ratings

HockeyJim70 ,

Most informative education podcast!

Cheryl’s interviews delve into the fascinating world of secondary education and delivers on her promise of delivering deep and rich insights. Worth the investment of time to listen.

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