#30 - Competing as a Market Leader | Tara Scott, Benevity

Adam is joined by Benevity's manager of growth and market intelligence Tara Scott to discuss the opportunities and challenges of competing as a market leader. Tara talks about their journey from earning dual English Lit degrees to becoming a product marketer and landing in their current role in charge of competitive at Benevity — the market leader in Corporate Purpose Software.

Timestamps:

(01:36) - Tara's career journey from English Lit. to Competitive Enablement
(08:46) - Tara's advice to Competitive Experts everywhere
(13:15) - Why enabling sales first is a winning strategy
(16:35) - Building, scaling and managing expectations for your competitive program
(18:55) - The value of networking for your competitive program
(21:19) - How Benevity competes as a market leader
(24:32) - Cutting down on competitive chaos and anxiety within the organization
(27:33) - The importance of having a competitive enablement platform
(29:22) - The blessings and curses of being a market leader
(36:46) - Prioritizing competitive content for specific competitors


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Host: Adam McQueen
Producer: Ben Ronald

About Klue:
 
Klue provides a lens into your competitor’s world, continuously updating and connecting dots to help you win more business. It’s a new way to capture, manage, and communicate market insights from the web and across the company, in platforms you already use.

Host: Adam McQueen
Production: Grayson Ottenbreit

Check out past episodes and more great compete content like the Competitive Enablement Show, only on the Compete Network, powered by Klue.

About the Compete Network:

The Compete Network is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community.