Coffee & Compete

Coffee & Compete

Coffee & Compete is the show that breaks down the news, gossip, and tactics of competitive business strategy - who is winning, who is losing, and everything in between. Hosted by Adam McQueen and Hunter Sones.

  1. Starting Your Win-Loss Program w/ Dylan D'Urso

    JAN 17

    Starting Your Win-Loss Program w/ Dylan D'Urso

    WE'RE BACK. It's 2025, and we're talking about everything Win-Loss, starting with how to start your own Win-Loss program. We get asked all the time about how to run interviews, where to source them and everything in between, but what about those who are just starting their Win-Loss journey? We thought the best person to help you launch your first program is Dylan D'Urso, Senior Competitive Intelligence Manager at Autodesk, because he has built a BEST in-class Win-Loss program there over the past few years – it's a spectacle. (00:00:00) Dylan D'Urso is on the pod! (00:01:13) How Dylan built his own Win-Loss program (00:02:27) First step in building a Win-Loss program (00:05:41) Who is your Win-Loss program for? (00:07:14) Building objectives for Win-Loss analysis (00:09:21) Dylan’s first Win-Loss program (00:11:45) Win-Loss programs at different-sized companies (00:13:55) What deals should be interviewed for Win-Loss analysis? (00:16:49) Sales buy-in for Win-Loss analysis (00:19:44) Win-Loss helping account executives (00:22:10) Win-Loss Analysis Do’s and Don’ts (00:27:28) Win-Loss research objectives CREDITS: Guest: Dylan D'Urso Hosts: Adam McQueen, Hunter Sones Producer: Grayson Ottenbreit Editor: Stephen Despins The Compete Network by Klue is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps to product marketing at a Fortune 500, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community.

    31 min
  2. How a Small Company Positions Against Their Top Competitor w/ Anthony Pierri

    12/12/2024

    How a Small Company Positions Against Their Top Competitor w/ Anthony Pierri

    IT'S GUEST TIME... Co-Founder of FletchPMM, Anthony Pierri, joins us to break down one of our favourite examples of competitive positioning (positioning he worked on!) with Freckle.io against their top competitor, the well-established Clay. We also talk about a ton of other stuff, like how companies should think about positioning as the grow. It's a good one. Learn about how competitive your deals actually are from 3,400 buyers: https://www.linkedin.com/pulse/truth-how-competitive-your-deals-according-3400-buyers-klue-oex6c/ Watch the first short film EVER in competitive intelligence: https://klue.com/klueless TIMESTAMPS: (00:00:00) Compete Network drops (00:02:20) Introducing Anthony Pieri (00:03:04) Freckle.io vs. Clay (00:11:34) Anthony’s work with Freckle’s positioning (00:13:23) The risk of calling out competitors (00:17:35) Private equity’s effect on positioning (00:20:00) The reception to Freckle vs. Clay (00:23:57) Being direct with competitors (00:27:09) Hunter calls out our competitor? (00:29:00) How to call out your competitors (00:33:14) Anthony’s perspective on calling out competitors CREDITS: Guest: Anthony Pierri Hosts: Adam McQueen, Hunter Sones Producer: Grayson Ottenbreit Editor: Stephen Despins The Compete Network by Klue is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps to product marketing at a Fortune 500, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community.

    36 min

Ratings & Reviews

5
out of 5
6 Ratings

About

Coffee & Compete is the show that breaks down the news, gossip, and tactics of competitive business strategy - who is winning, who is losing, and everything in between. Hosted by Adam McQueen and Hunter Sones.

More From The Compete Network

You Might Also Like

To listen to explicit episodes, sign in.

Stay up to date with this show

Sign in or sign up to follow shows, save episodes, and get the latest updates.

Select a country or region

Africa, Middle East, and India

Asia Pacific

Europe

Latin America and the Caribbean

The United States and Canada