The White Coat Entrepreneur

Edwin Williams, MD
The White Coat Entrepreneur

Physicians have been sold out by the system, and there's no one teaching doctors the business of medicine. Physicians are uniquely set up to fail because, for one, they learn to do it all on their own. But as a small business-minded entrepreneur, Dr. Edwin Williams knows that there's a smarter, more effective way to succeed from the moment grad school is over to the opportunities that follow, like opening profit centers, a surgery center, and a practice. In this podcast, physician entrepreneurs (and future physician entrepreneurs or other professionals) can learn to think like a small business person, develop an organic culture, understand the importance of planning, and acquire with purpose, ultimately turning the road before them into a path to not only success but also happiness. To learn more about Dr. Williams check out his website: https://www.dredwinwilliams.com/podcast

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    From Grit to Glamour: The Journey of a PA-C to Aesthetic Injector Pioneer

    “I was one of the first non-doctor providers to step out and open my medical spa in Leesburg, Virginia. Some people doubted me, but I knew I could do it!”  In this episode, I interviewed one of my equity partners with Alpha, Sarah Safa MS, PA-C, a Certified Physician Assistant, Aesthetic Specialist, Founder of RefinedAesthetics, LLC, located in Leesburg, Virginia, and co-owner of Radiance Salon and Medical Spa in Lansdowne, Virginia.  She shared her expertise in the field and the inspiring story behind her rise to success, driven by her motivation and determination to make a positive impact in the industry. As an entrepreneur, it's normal to navigate through challenges. For someone who started their practice with minimal social media use, she knew her brand could only be built through word of mouth - “I learned by treating each patient at my office special, and intimately, they would refer their friends, but I had to make every single patient encounter count.”  As business owners, we both believe it’s important to not only treat your patients in this matter but also make them feel like they are in a safe space. More recently, pop-up med spas have started to rise and we need to keep the bar high and continue to follow industry standards.  Don't miss out on my upcoming episodes – click the subscribe button and join the community of listeners!

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    From Pastor to CEO: The Leadership Journey of John Wheeler from Alpha Aesthetics Partners

    “I know if I focus on our team and our people, they are going to treat our patients and clients the right way, which in turn makes our shareholders happy.”  In this episode, I interview my business partner John Wheeler, who currently leads as the CEO of Alpha Aesthetics Partners. He is an esteemed professional whose career spans multiple areas, showcasing his commitment to culture building and scaling up in various industries - transitioning from the pastoral realm of seven years to the entertainment industry of five years, and then moving into the aesthetics space, he’s built incredible success in creating a nationwide team for Alpha with top level professionals.  We discuss the significance of entrepreneurship and team building. Both John and I  agree that fostering a strong team begins with establishing the right culture. By offering comprehensive training, team members feel valued. Partnering with Alpha was the best decision for a multitude of reasons, and I'm excited to collaborate on building our team. As John emphasizes, “It’s important to have a strong training arm, if we are going to level up in the industry and with private equity support, it is possible.” While some physicians may be hesitant about partnerships, it's essential to conduct thorough research as it's not a decision to be made lightly. For more information, listen to our episode.

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    Sculpting Confidence from the Inside Out – A Conversation Between a Facial Plastic Surgeon and Fitness Owner Matt Phelps

    In this episode, I interview Matt Phelps, the visionary behind the successful strength-training gym Metabolic. Matt's entrepreneurial journey began while training student-athletes at Lasalle, where he transformed a simple idea into a comprehensive business plan. His vision was clear – to offer unparalleled strength training workouts for members and to build a community-like family. Today, Metabolic has fourteen locations across the Capital Region, including Syracuse and Rochester. Entrepreneurship demands optimism, regardless of the industry. Reflecting on my own experience building a facility three decades ago, I recall the daunting nature of the process. Looking back, I realize that without taking risks, it's impossible to determine if an endeavor will succeed. In our conversation, Matt emphasizes the importance of refining his business model through various tries until he finds the most effective approach. Running a business involves facing uncertainties, and I always say, "You can only grow a business as fast as you can attract, train, and hire." In this episode, we dive into the challenges of scaling a business and the perseverance required to overcome obstacles. Furthermore, we explore the symbiotic relationship between plastic surgery and fitness, highlighting the importance of healthy eating. The fusion of these elements contributes not only to physical well-being but also to the overall confidence and vitality of individuals. Join us on the episode to hear all the great things from dreaming big to turning those dreams into reality.

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حول

Physicians have been sold out by the system, and there's no one teaching doctors the business of medicine. Physicians are uniquely set up to fail because, for one, they learn to do it all on their own. But as a small business-minded entrepreneur, Dr. Edwin Williams knows that there's a smarter, more effective way to succeed from the moment grad school is over to the opportunities that follow, like opening profit centers, a surgery center, and a practice. In this podcast, physician entrepreneurs (and future physician entrepreneurs or other professionals) can learn to think like a small business person, develop an organic culture, understand the importance of planning, and acquire with purpose, ultimately turning the road before them into a path to not only success but also happiness. To learn more about Dr. Williams check out his website: https://www.dredwinwilliams.com/podcast

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