Connect & Convert: The Sales Accelerator Podcast

Sales RX and Wizard of Ads Employee Optimization
Connect & Convert: The Sales Accelerator Podcast

Welcome to "Connect & Convert: The Sales Accelerator Podcast," where your host Dennis Collins, alongside co-host Leah Bumphrey, delivers unparalleled insights into the art of accelerating small business sales. Dennis, with over 150 years of experience in business enhancement, focuses on the profound impact of nurturing and developing people within the organization. His expertise lies in transforming average teams into exceptional ones through leadership training, effective communication, and the courage to tackle tough questions head-on. Leah complements Dennis's strategic approach with her vibrant energy and innovative strategies for business growth. Specializing in sectors that resonate with family and health, Leah excels in guiding businesses to explore new heights, emphasizing the importance of an open mindset and a clear vision for the future. Together, Dennis and Leah offer a synergistic blend of wisdom, humor, and actionable strategies. "Connect & Convert" is not just a podcast; it's a catalyst for small businesses determined to achieve sales success and operational excellence. Tune in to leverage Dennis's deep insights and Leah's creative solutions to transform your business landscape.

  1. HACE 5 DÍAS

    074 The Hidden Value of Studying Business Failures

    Dive into Warren Buffett's unconventional wisdom as hosts Dennis Collins and Leah Bumphrey explore why the Oracle of Omaha actively studies business failures. Discover how complacency becomes the silent killer of successful businesses and learn practical strategies to keep your company growing in an ever-changing marketplace. Key Takeaways: Complacency is the number one reason businesses fail - even successful companies must constantly evolve or risk decline"Toxic positivity" in business can mask critical warning signs that need attentionCreating a network of honest advisors who meet monthly to discuss potential market changes is crucial for long-term successThere's no such thing as maintaining the status quo - you're either growing or declining Episode Timestamps: 00:00 - Welcome and Introduction 02:15 - Warren Buffett's Philosophy on Studying Failure 04:30 - Understanding Toxic Positivity in Business 07:45 - Real-World Examples: Sears and Blockbuster 12:30 - Creating Early Warning Systems 15:45 - Essential Questions for Business Growth 18:00 - Closing Thoughts Connect With Us: Dennis Collins: https://wizardofads.org/partner/dennis-collins/Leah Bumphrey: https://wizardofads.org/partner/leah-bumphrey/Email Dennis: denniscollins@wizardofads.comEmail Leah: leahbumfrey@wizardofads.com Featured Guest: Paul Boomer (Producer Paul) - Marketing strategist and business consultant who specializes in helping companies identify and adapt to market changes. Paul shares valuable insights about creating networks of honest advisors and preparing for rapid market shifts.

    20 min
  2. 3 ENE

    073 Managing High-Performing Sales Teams: The Right Approach

    In this eye-opening episode of Connect and Convert, hosts Dennis Collins and Leah Bumphrey challenge the common wisdom of letting top sales performers operate independently. They share invaluable insights on why maintaining engagement with your best talent is crucial for long-term success and retention. Key Takeaways: Completely hands-off management of top performers can lead to disconnection and eventual talent lossEffective feedback should be data-driven and presented as a partnership discussion rather than criticismBuilding trust requires understanding individual motivations and creating personalized management approachesTeam integration and regular engagement are crucial, even for highly independent sales professionals Timestamps: 00:00:00 - Introduction and topic overview 00:02:15 - The risks of ignoring top performers 00:05:30 - Effective feedback strategies 00:08:45 - Building team connection 00:12:20 - Data-driven management approaches 00:15:45 - Trust-building techniques 00:18:30 - Closing thoughts and contact information Connect with the Hosts: Dennis Collins Website: https://wizardofads.org/partner/dennis-collins/Email: dennis@example.com Leah Bumphrey Website: https://wizardofads.org/partner/leah-bumphrey/Email: leah@example.com About the Hosts: Dennis Collins brings decades of experience in radio management and sales leadership. His practical approach to sales management is informed by real-world successes and challenges in managing high-performing teams. Leah Bumphrey is a seasoned sales professional and consultant with extensive experience in media sales. As one of the pioneering female salespeople in her radio group, she brings a unique perspective to sales team dynamics and management.

    23 min
  3. 27/12/2024

    072 Will AI Take Your Sales Job? The Truth About AI in Sales

    WILL AI TAKE YOUR SALES JOB? THE TRUTH ABOUT AI IN SALES Introduction: Is artificial intelligence coming for your sales job? In this eye-opening episode of Connect and Convert, hosts Dennis Collins and Leah Bumphrey, joined by AI implementation specialist Paul Boomer, explore the transformative impact of AI on sales. From Walmart's groundbreaking AI negotiation system to the future of human-AI collaboration, discover what every business owner needs to know about this revolutionary technology. Key Takeaways: AI negotiators are already outperforming humans in B2B sales, with Walmart Canada's AI system achieving 3% better deals and preferred by 75% of vendorsThe "90-10 split" theory suggests AI will handle 90% of routine sales tasks while humans retain control of the crucial 10% involving relationship buildingSmall businesses should view AI as an enhancement tool rather than a replacement, particularly for data processing, follow-ups, and administrative tasksMaintaining investment in human sales training remains crucial even as AI technology advances Resources Mentioned: AI Sales Assistant "Cleo" - Real-time coaching and client analysis systemBook: "The AI Edge in Sales" by Jeff BlountFree 60-minute discovery call with our sales experts Timestamps: 00:00:00 - Introduction and snow talk 00:03:15 - Walmart's AI Negotiation Experiment 00:07:45 - B2B vs B2C AI Implementation Discussion 00:12:30 - The Future of AI Sales Assistants 00:18:20 - Training Budgets and Resources 00:22:45 - Closing Thoughts Connect with Our Hosts: Dennis Collins: https://wizardofads.org/partner/dennis-collins/Leah Bumphrey: https://wizardofads.org/partner/leah-bumphrey

    33 min
  4. 20/12/2024

    071 Business Strategy vs Tactics: What Small Business Owners Need to Know

    Think following your passion is enough for business success? Think again. In this eye-opening episode, marketing experts Dennis Collins and Leah Bumphrey, along with producer Paul Boomer, challenge conventional wisdom about business strategy. Drawing from Seth Godin's latest insights, they reveal why strategy should be your compass, not just a map. KEY TAKEAWAYS: Strategy is a philosophy of becoming - it's about who you'll serve and who you'll become, not just what you'll doGood decisions don't always lead to good outcomes (and vice versa) - understanding this difference is crucial for strategic planningEffective business strategy requires an "umbrella approach" that aligns multiple aspects of your business, from marketing to team managementSharing your strategy with your team is essential for success - most small business owners only share tactics, missing the bigger picture TIMESTAMPS: 00:00:00 - Introduction and special offer 00:04:15 - Why passion isn't enough for business success 00:08:30 - Understanding strategy vs tactics 00:12:45 - The importance of multiple aligned strategies 00:16:20 - Good decisions vs good outcomes 00:20:00 - Sharing strategy with your team CONNECT WITH OUR HOSTS: Dennis Collins Website: https://wizardofads.org/partner/dennis-collins/Email: Dennis.Collins@wizardofads.com Leah Bumphrey Website: https://wizardofads.org/partner/leah-bumphrey/Email: Leah.Bumphrey@wizardofads.com GUEST BIO: Paul Boomer serves as the producer for Connect and Convert. With his extensive experience in business strategy and marketing, Paul brings valuable insights to the conversation about strategic planning and implementation. His perspective on leadership and creating future-focused business visions adds depth to the discussion.

    30 min
  5. 13/12/2024

    070 How to Build and Maintain Trust as a Leader

    BUILDING TRUST IN THE WORKPLACE: A LEADER'S GUIDE TO CREATING SAFE SPACES Introduction: Join hosts Dennis Collins and Leah Bumphrey as they explore the crucial elements of building workplace trust through a compelling real-world case study. In this episode, they examine why traditional approaches like "open door policies" often fall short and introduce practical tools for measuring and improving trust within organizations, including the invaluable TORI assessment. Key Takeaways: Simply having an open door policy doesn't create trust - leaders must actively demonstrate they're safe to approach and will support their teamThe TORI assessment (Trust, Openness, Realization, Interdependence) provides a framework for evaluating and improving organizational trustMultiple strategies are needed when addressing trust issues, as direct confrontation isn't always possible or safe in certain power dynamicsDocumentation and proper escalation channels are crucial when addressing workplace trust issues Timestamps: 00:00:00 - Introduction and discussion of discovery calls 00:04:15 - Case study: Trust breakdown in education setting 00:08:30 - TORI Assessment explanation and implementation 00:12:45 - Creating safe spaces at work 00:18:20 - Strategic approaches to building trust 00:22:30 - Closing thoughts and contact information Connect with Our Hosts: Dennis Collins Website: https://wizardofads.org/partner/dennis-collins/Email: denniscollins@wizardofads.com Leah Bumphrey Website: https://wizardofads.org/partner/leah-bumphrey/Email: leahbumphrey@wizardofads.com Featured Expert: Producer Paul brings his expertise in organizational development and assessment tools to the conversation, sharing valuable insights about the TORI assessment and its practical applications in building workplace trust.

    31 min
  6. 06/12/2024

    069 - 5 Pillars of Strategic Recognition: Reduce Employee Turnover by 45%

    Discover the science behind effective employee recognition and how it can dramatically reduce turnover costs. In this episode, Dennis Collins and Leah Bumphrey break down Gallup's latest research, revealing how well-recognized employees are 45% less likely to leave their positions within two years. Learn the five essential pillars that make recognition programs truly effective. Key Takeaways: Employee turnover is extremely costly: 200% of salary for leadership positions, 89% for technical staff, and 40% for frontline employeesThe five pillars of effective recognition are: fulfilling, authentic, personalized, equitable, and embedded in cultureRecognition must be tailored to different personality types and departments - one size does not fit allWell-implemented recognition programs can reduce turnover by 45% over two years Timestamps: 00:00:00 - Introduction and turnover cost discussion 00:02:15 - The true cost of employee turnover 00:05:30 - Breaking down the five pillars of recognition 00:12:45 - Implementation strategies for recognition programs 00:18:20 - Case studies and real-world examples 00:22:30 - Action steps for business owners Connect with Our Hosts: Dennis Collins Website: https://wizardofads.org/partner/dennis-collins/Email: denniscollins@wizardofads.com Leah Bumphrey Website: https://wizardofads.org/partner/leah-bumphrey/Email: leahbumfrey@wizardofads.com About Our Hosts: Dennis Collins is a business growth strategist with over three decades of experience in media and sales management. His expertise in employee retention and organizational culture has helped numerous businesses achieve sustainable growth. Leah Bumphrey is a sales performance expert specializing in recognition programs and team development. Her unique perspective combines both management and support role experience, giving her valuable insights into effective recognition strategies. Ready to transform your business's recognition strategy? Email denniscollins@wizardofads.com or leahbumfrey@wizardofads.com to schedule your complimentary 60-minute discovery call.

    33 min
  7. 29/11/2024

    068 Breaking Through Career Barriers: A Sales Woman's Professional's Story

    In this revealing episode of Connect and Convert, co-host Leah Bumphrey shares her personal journey from warehouse worker to successful sales professional. Through candid storytelling, she illustrates how determination and intuition can overcome traditional career barriers, offering invaluable insights for sales professionals and business owners alike. Key Takeaways: Traditional barriers like lack of formal education shouldn't stop you from pursuing your career goalsSuccess comes from balancing emotional drive with logical decision-makingContinuous learning through reading and self-education is crucial for professional growthTrust your intuition while maintaining a strategic approach to career decisions Timestamps: 00:00:00 - Introduction and Canadian Thanksgiving 00:04:15 - Early Career Challenges 00:08:30 - Breaking Into Sales at Pitney Bowes 00:12:45 - Lessons in Determination 00:18:20 - The Power of Intuition 00:22:40 - Reading and Professional Growth 00:25:30 - Final Thoughts and Contact Information Connect with Our Hosts: Dennis Collins - https://wizardofads.org/partner/dennis-collins/ Leah Bumphrey - https://wizardofads.org/partner/leah-bumphrey/ Email: Leah.Bumphrey@wizardofads.comDennis.Collins@wizardofads.com About Leah Bumphrey: Leah Bumphrey is a seasoned sales professional with extensive experience in radio sales and business development. Starting her career in a computer parts warehouse, she overcame traditional barriers to build a successful career in sales. Her journey exemplifies the power of determination, continuous learning, and trusting one's intuition in professional development.

    34 min
  8. 22/11/2024

    067 Steve Jobs Presentation Techniques That Still Work Today

    EPISODE INTRODUCTION Can focusing on purpose actually drive better business results than chasing profits? In this eye-opening episode, Dennis Collins and Leah Bumphrey explore the transformative power of purpose-driven business strategies, drawing insights from Lisa Earl McLeod's groundbreaking book "Selling with Noble Purpose." Discover why salespeople who focus on making a difference consistently outperform those focused solely on hitting targets. KEY TAKEAWAYS Purpose-driven salespeople consistently achieve better results than those motivated purely by financial goalsOrganizations need to align their entire team around purpose, starting from top leadershipModern workforce, especially younger generations, actively seek purpose-driven companiesMaking a difference in customers' lives leads to sustainable profit growth naturally RESOURCES MENTIONED TIMESTAMPS 00:00 - Introduction and episode overview 02:15 - Introduction to noble purpose concept 05:30 - Real-world examples of purpose vs profit 08:45 - Implementation strategies for businesses 12:30 - Leadership's role in purpose-driven organizations 15:45 - Measuring impact beyond financial metrics CONNECT WITH THE HOSTS Dennis Collins Website: https://wizardofads.org/partner/dennis-collins/Email: denniscollins@wizardofads.com Leah Bumphrey Website: https://wizardofads.org/partner/leah-bumphrey/Email: leahbumphrey@wizardofads.com ABOUT OUR PRODUCER Paul Boomer brings extensive experience in helping businesses transition to purpose-driven models, with a proven track record of achieving significant growth through value-based strategies. His insights on generational shifts and organizational change have helped numerous businesses achieve sustainable growth.

    20 min

Acerca de

Welcome to "Connect & Convert: The Sales Accelerator Podcast," where your host Dennis Collins, alongside co-host Leah Bumphrey, delivers unparalleled insights into the art of accelerating small business sales. Dennis, with over 150 years of experience in business enhancement, focuses on the profound impact of nurturing and developing people within the organization. His expertise lies in transforming average teams into exceptional ones through leadership training, effective communication, and the courage to tackle tough questions head-on. Leah complements Dennis's strategic approach with her vibrant energy and innovative strategies for business growth. Specializing in sectors that resonate with family and health, Leah excels in guiding businesses to explore new heights, emphasizing the importance of an open mindset and a clear vision for the future. Together, Dennis and Leah offer a synergistic blend of wisdom, humor, and actionable strategies. "Connect & Convert" is not just a podcast; it's a catalyst for small businesses determined to achieve sales success and operational excellence. Tune in to leverage Dennis's deep insights and Leah's creative solutions to transform your business landscape.

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