Connecting Your Products With Shoppers Emotionally - Andrew Morgans - Amazon Legends - Episode #182

In today's episode, our guest is Andrew Morgans. He is the founder of Marknology. He is a thought leader in the Amazon Branding space. He is a resident mentor at UMKC's Regnier Institute for Entrepreneurship and Innovation, and guest lectures at the Henry W. Bloch School of Management. Marknology™ has worked with over 300 global brands and has managed sales of over $500 million. Andrew is featured on a weekly podcast, Startup Hustle and speaks on e-commerce, branding and Amazon at conferences and events all over the United States. In today’s episode, he discusses how to Connect Your Products With Shoppers Emotionally.

Takeaways: 

• You should create content that evokes emotions in people.
• The color of a product can influence people's buying decisions.
• You need to storyboard the whole product page from an emotional standpoint.
• Make photos more diverse other than using the same product with different colors.
• Just putting pictures as a use case or lifestyle images is not enough. You need to add words to tell people what you are trying to communicate

Quote of the Show: Everyone wants to see themselves or the person they are buying for in that product. If you can get that segmented in your ad, it can lead to a big difference. 

Links:

• Personal -Linkedin: https://www.linkedin.com/in/amorgans/
   
• Marknology – Linkedin: https://www.linkedin.com/company/marknology/
   
• Marknology – Website: https://www.marknology.com/
   
• Marknology – Twitter: https://twitter.com/MarknologyE
   
• Marknology – Facebook: https://www.facebook.com/MarknologyKC/
   
• Marknology – YouTube: https://www.youtube.com/channel/UCuFlipj-HkO0whZJPVyCgSw

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Amazon Legends is sponsored by Argometrix, the authority on, and a leading supplier of, competitive intelligence for online retail. To learn more, head over to https://argometrix.com/