Connection Loop by Dubb

Ruben Dua, Darius Santos, and Rob Botts from Dubb
Connection Loop by Dubb

A top 3% business podcast that empowers CEO, sales leaders, and entrepreneurs to scale their revenues with the power of sales strategies, sales enablement, artificial intelligence, sales automation, and video. The podcast is hosted by Ruben Dua, Founder and CEO, Darius Santos, Co-Founder and CRO, and Rob Botts, the leading video sales coach. The Connection Loop Podcast is available on all podcast platforms, Apple, Google, Spotify, and YouTube. For booking inquiries, please email podcast@dubb.com. This podcast is brought to you by Dubb, the world's sales video platform. Learn more at dubb.com

  1. MAR 11

    Driving B2B Sales on LinkedIn using Video with Jordan Villanueva

    Jordan Villanueva's journey from software engineering to marketing is a testament to adaptability in the modern business world. Starting as a front-end software engineer at a mortgage company developing mobile applications for iOS and Android, she transformed her career during the 2020 pandemic into becoming a successful B2B marketing entrepreneur. She founded Nueva Media, a video marketing agency that helps B2B companies cut through the noise on LinkedIn. In this episode of the Connection Loop podcast, Jordan shares valuable insights about leveraging LinkedIn video for B2B sales. She explains why traditional cold calling and emailing are becoming less effective as people grow more defensive to direct sales approaches. Instead, she advocates for a more organic approach through consistent video content that allows potential clients to familiarize themselves with you and your ideas without feeling pressured. Key Points from Jordan's Journey and Insights: The Transition Period Started with dropshipping and learning Facebook/Google ads Successfully grew her dropshipping business enough to quit her engineering job Went through a period of uncertainty, including driving for Uber Eats Leveraged both engineering and marketing skills on freelance platforms Evolution into Video Marketing Built initial client base through Instagram and TikTok content Found her niche in LinkedIn, specifically targeting B2B SaaS companies Focused on creating daily content on LinkedIn LinkedIn Video Marketing Strategy Moved away from traditional cold calling and emails Embraces the concept that "the best marketing is marketing that you don't even know that you're being marketed to" Uses videos as "24/7 salespeople" on LinkedIn Focuses on building familiarity and trust through consistent content Why LinkedIn for B2B Platform remains relatively untapped compared to Instagram and Facebook Users are in "business mode" rather than entertainment mode Particularly effective for high-ticket sales Requires fewer touchpoints to close deals Jordan’s success story illustrates how problem-solving skills from engineering can translate into business development, proving that with the right mindset, skills are transferable across seemingly different domains. #b2bmarketing #linkedin #salestips #b2b  Visit dubb.us/cl-podcast for more episodes. The story continues on dubb.com.

    40 min
  2. 12/11/2024

    Revolutionizing Small Business Marketing: How Geofencing is Leveling the Playing Field with Barbara Wardell and Ernesto Cullari

    Discover how geofencing technology is revolutionizing small business marketing in this insightful episode featuring Cullari and Wardell, pioneers in location-based advertising. Co-founders Ernesto Cullari and Barbara Wardell share how their "people-first" philosophy and innovative technology are helping local businesses compete with major corporations by enabling precise customer targeting through virtual boundaries. Born from the challenges of the COVID-19 pandemic, when one-third of small businesses in the New York and New Jersey region were forced to close, Cullari and Wardell's mission became clear: democratize enterprise-level marketing technology for small business owners. While major chains leveraged sophisticated marketing tools, small businesses struggled to keep up — a gap this agency set out to bridge. The company has found success across various industries, including HVAC, commercial retail, and notably becoming one of the largest advertisers for laundromats in the country. They provide detailed analytics to their clients through a comprehensive dashboard, showing exactly where ads were seen, whether visitors were unique or repeat customers, and the effectiveness of different advertising channels. A particularly inspiring success story involves a former hedge fund manager who, with their help, transformed a struggling laundromat business into a profitable venture. Visit dubb.us/cl-podcast for more episodes. The story continues on dubb.com.

    36 min
  3. 08/21/2024

    The Three Keys to Growing your SAAS Company with TK Kader

    Scaling your SaaS business can often feel like navigating uncharted waters—but what if you had a proven roadmap from a seasoned expert who’s already led multiple companies to success? In this episode of the Dubb Podcast Connection Loop, TK Kader, with over 15 years in the game, reveals the strategic pillars that can transform your software venture (or whatever line of business you’re in) into an unstoppable force. TK’s career began with HipCal, an early online calendar tool, which was acquired by Plaxo. In 2011 he founded ToutApp, a sales engagement platform, which was later acquired by Marketo. At Marketo, he served as SVP of Strategy, playing a pivotal role in the company’s turnaround and its subsequent acquisition by Adobe. Today, TK leads Unstoppable, a coaching program dedicated to helping SaaS founders build and execute go-to-market strategies that stand out. He has worked with over 500 founders, with 250 of them actively engaged in his program. The Three Keys to Growing Your SaaS Company TK’s approach to growing SaaS companies centers on three main pillars: 1. Ideal Customer Profile (ICP) TK emphasizes the importance of deeply understanding your Ideal Customer Profile (ICP). This goes beyond simple market segmentation. TK’s method includes a detailed 29-point exercise to help founders accurately identify who their ideal customers are. This precise targeting ensures that marketing efforts are focused and effective. 2. The Manifesto (Messaging) After defining your ICP, the next step is crafting a manifesto or clear messaging. In today’s competitive market, having a strong, distinct message is crucial. TK notes that many companies rush to execution without thoroughly developing their messaging, which can lead to missed opportunities in connecting with potential customers. 3. Broadway Show (Consistent Execution) The final pillar is what TK calls the “Broadway Show”—a set of consistent, repeatable marketing and sales activities. This is where strategic planning meets practical execution. Whether it’s posting on LinkedIn, running ads, or cold emailing, consistency is key. TK also emphasizes the importance of measuring results and iterating based on data. As TK continues to coach founders and scale his own SaaS ventures, his insights into strategy and execution will undoubtedly help shape the future of SaaS growth. Whether you’re a seasoned SaaS entrepreneur or just starting, the principles TK shares—understanding your customer, refining your message, and consistently executing your strategy—are essential for success. Visit dubb.us/cl-podcast for more episodes. The story continues on dubb.com.

    53 min
5
out of 5
30 Ratings

About

A top 3% business podcast that empowers CEO, sales leaders, and entrepreneurs to scale their revenues with the power of sales strategies, sales enablement, artificial intelligence, sales automation, and video. The podcast is hosted by Ruben Dua, Founder and CEO, Darius Santos, Co-Founder and CRO, and Rob Botts, the leading video sales coach. The Connection Loop Podcast is available on all podcast platforms, Apple, Google, Spotify, and YouTube. For booking inquiries, please email podcast@dubb.com. This podcast is brought to you by Dubb, the world's sales video platform. Learn more at dubb.com

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