BSuite Podcast

Anne E Richardson
BSuite Podcast

BSuite is a forum for stories, ideas and observations shared by experienced creative leaders across a variety of industries. We want to unpack what it’s really like to take the helm with all its inherent joys and challenges. Some of the many topics we'll explore are developing agency partnerships, keeping employees happy and managing with integrity, pitching new business, and fostering a socially-responsible and sustainably-focused organization.

  1. 04/03/2024

    Exploring Digital Marketing Ethics with Tim Frick

    In Episode 9 of Season 4 of the BSuite podcast, host Anne Richardson interviews Tim Frick, founder and president of Mightybytes. MightyBytes is a B Corp certified digital marketing agency that serves social enterprises, sustainable brands, and large nonprofits.  Tim is an active leader and educator throughout the B Corp community and the digital marketing space. In the episode, he shares how he established Mightybytes’ Impact Business Models, the challenges that come with using digital marketing tactics in ethical ways, and how business leaders can achieve success while adopting a sustainable mindset.   LINKS/RESOURCES MENTIONED: Mightybytes: https://www.mightybytes.com/ B Lab: https://usca.bcorporation.net/ Jevons paradox: https://en.wikipedia.org/wiki/Jevons_paradox Sustainability & The Web: Tim’s TedX Talk: https://www.youtube.com/watch?v=qW75oJszcws Solitaire Townsend’s LinkedIn Post: https://www.linkedin.com/feed/update/urn:li:activity:7149030234300809217/ EcoGrader: https://ecograder.com/  Siteground: https://www.siteground.com/  Designing for Sustainability: A Guide to Building Green Digital Products and Services by Tim Frick: https://bookshop.org/p/books/designing-for-sustainability-a-guide-to-building-greener-digital-products-and-services-tim-frick/8133175?ean=9781491935774 Gaia Education: https://www.gaiaeducation.org/ World Wide Web Consortium’s Web Sustainability Guidelines https://sustainablewebdesign.org/ Alliance for the Great Lakes: https://greatlakes.org/

    55min

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    Sobre

    BSuite is a forum for stories, ideas and observations shared by experienced creative leaders across a variety of industries. We want to unpack what it’s really like to take the helm with all its inherent joys and challenges. Some of the many topics we'll explore are developing agency partnerships, keeping employees happy and managing with integrity, pitching new business, and fostering a socially-responsible and sustainably-focused organization.

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