40 min
Considering Cookie Loss & Privacy Law (with Pedro Pavon) Adtech Unfiltered
-
- Technology
With an onslaught of data privacy updates stemming from legislation and big tech, once-reliable targeting tactics are rapidly diminishing. Marketers must consider the loss of cookies, and find new ways to target audiences.
Staying up-to-date on new regulations and advertising implications is no easy task. But for Pedro Pavon, who oversees Privacy, Data Policy, and Advertising at Facebook, it's a daily challenge. In this episode, Pavon shares his views on consumer privacy laws and how advertisers must plan for a cookieless future.
With an onslaught of data privacy updates stemming from legislation and big tech, once-reliable targeting tactics are rapidly diminishing. Marketers must consider the loss of cookies, and find new ways to target audiences.
Staying up-to-date on new regulations and advertising implications is no easy task. But for Pedro Pavon, who oversees Privacy, Data Policy, and Advertising at Facebook, it's a daily challenge. In this episode, Pavon shares his views on consumer privacy laws and how advertisers must plan for a cookieless future.
40 min