13 episodes

An advertising technology and digital media podcast with Noor Naseer for marketers looking to stay on top of trending topics impacting the digital marketing industry. Powered by Centro.

Adtech Unfiltered Centro

    • Technology

An advertising technology and digital media podcast with Noor Naseer for marketers looking to stay on top of trending topics impacting the digital marketing industry. Powered by Centro.

    How to Be the World’s Best Ad Buyer (with Luke Lambert)

    How to Be the World’s Best Ad Buyer (with Luke Lambert)

    Whether you’re an ad buyer yourself or invested in your company's media buying, you’ve probably wondered how the best of the best invest their media dollars.
    As the Head of Programmatic at OMD, Luke Lambert is responsible for curating world-class capabilities in programmatic trading, inventory curation, and platform strategy across a team of 150. 
    Lambert chats with host Noor Naseer about how to invest client dollars intelligently, keep teams educated, uncover critical insights and keep clients happy

    • 53 min
    Make Media Buying Better (with Tyler Kelly)

    Make Media Buying Better (with Tyler Kelly)

    In an age where innovation is king, it can be shocking to see advertisers and agencies stick to the adage, “If it ain’t broke, don’t fix it.”

    But Centro President Tyler Kelly knows that the system is broken and is working hard to offer solutions. In this episode, Kelly speaks with host, Noor Naseer, about innovating in a hypercompetitive marketplace, accommodating the shifting expectations of marketers, and attracting new generations of talent.

    • 35 min
    Selling the American Dream (with James Schwartz)

    Selling the American Dream (with James Schwartz)

    James Schwarz is tasked to do a whole lot more than sell the American dream. As VP of Marketing & Media Strategies at RE/MAX, he oversees digital marketing, media and creative services for the noted real estate company’s more than 6,800 offices and over 100,000 agents.

    James shares the challenges the company faces in a crowded and competitive marketplace and how RE/MAX is making it easy for realtors to use digital tactics to get in front of prospective buyers and sellers.

    • 58 min
    Growth Hack Your Ad Career (with Anas Ghazi)

    Growth Hack Your Ad Career (with Anas Ghazi)

    Since 2017, Anas Ghazi has acted as the CEO of WPP’s Data Alliance and is also a growth office for Kantar. Most shocking about Anas’ current role is the fact that he’s only been in the advertising and marketing industry for a total of 6 years. Anas speaks with us about his original career aspirations, his fascination, and dedication to harnessing the power of data and the sacrifices he’s made to secure a meteoric rise to the top.

    • 58 min
    Waves of Change for Location Data (with Lawrence Chan)

    Waves of Change for Location Data (with Lawrence Chan)

    Things are changing rapidly in the world of location advertising. With the urging of privacy advocates and expectations set by regulators, advertisers using location data must understand forthcoming standards of transparency and privacy. Accordingly, the world of location is entering a new era. We chat with Lawrence Chan, the EVP of Data Ecosystems at mobile intelligence company Cuebiq to shed light on how advertisers can continue leveraging location data while observing new standards of privacy compliance.

    • 46 min
    How to Make Ads an Experience (with Ira Maher)

    How to Make Ads an Experience (with Ira Maher)

    When was the last time you saw an ad that provided an experience worth remembering?

    As VP of Business Intelligence for The Basement—Ira Maher oversees media strategy, operations and analytics disciplines, while he focuses on customer experience associated with every account.

    In our latest episode, Ira shares how his teams leverage marketing, technology, data, and automation to ensure that ads aren’t merely endured, but rather, experiences worth remembering.

    • 57 min

Customer Reviews

Btk77 ,

A must-listen pod

This is a great podcast for anyone in the Advertiisng Industry

M Nayr ,

Fresh and insightful

I like the variety of guests and discussion.

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