Consistency and Quality vs. Marketing and Promotion: What Really Builds a Podcast Audience?

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What matters more—consistency and content quality or marketing and promotion? Drawing from industry insights, podcasting trends, and our own experiences, we explore the strategies successful podcasters use to grow their audience!

Audio quality plays a crucial role in retaining podcast listeners, and we've got some valuable tips to help you achieve great sound without breaking the bank. Drawing parallels from the world of sports, we delve into the importance of self-review, sharing how listening to your own episodes can lead to a more polished and engaging show.

We also explore creative marketing strategies, discussing guerrilla tactics and the power of listener engagement to fuel growth, even when resources are scarce.

Links mentioned in this episode: 

• Podcast Marketing Academy's 2024 Podcast Marketing Trends
• The Offline World by Tom Webster
• Buzzsprout Conversations: Badr Milligan
• Buzzsprout Conversations: Kate Casey

Sound-Off: Tell us about your podcast and we'll come up with a unique marketing idea for you!

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Thanks for listening & keep podcasting!