Content Creation and Running a Writing Team with Lasso The WP Mayor Podcast

In this episode, Gaby Galea talks to Sean Brison, Head of Growth at Lasso, about content creation and running a writing team. Lasso is an all-in-one affiliate marketing plugin for WordPress.
Episode Highlights and Topics:

Lasso: Built out of necessity based on trials of working with other plugins.
Content Creation Fundamentals: Know your target audience and company’s principles.
Key Ingredients: Impartiality, authenticity, and conversational makes for good content.
Selfless Mentality/Ethical Marketing: How much value can you provide to customers?
Affiliate Content: Search queries, product reviews/comparisons, how-to guides work best.
Buyer’s Journey: Content sparks interest in specific products to meet specific needs.
Boxes, Buttons, Tables, Lists: Add these to posts to help produce content that converts.
Link Real Estate: People click different things, give them more options/places to click.
Lasso’s Roadmap: How to order, group, put content into pillars using keywords.
Affiliates: Take care of those people who actively promote your product.
Mediums: Get good at one before moving on to another to repurpose content.
Giveaways: Create buzz, increase views. People love freebies, discounts, and coupons.

 Resources/Links:

Lasso
Lasso on Twitter
Sean Brison on Twitter
Sean Brison on LinkedIn
Crazy Egg
Wirecutter
Castos
WP Mayor Email
WP Mayor