14 episodes

Gaby Galea from WP Mayor presents you with all the tools, services, and knowledge you need to build and run your WordPress business. Through this podcast, you'll be introduced to WordPress professionals who provide products and services to help maintain your website. Get to know their products, how they work, and the team behind them. The podcast will occasionally delve deeper into more business-related discussions such as the process behind maintaining a WordPress product, affiliate marketing, and SEO. With over 10 years of experience, the team behind WP Mayor has developed strong connections with industry leaders in the WordPress space. While the blog discusses WordPress plugins and services to help you choose the best products for your website, the team also develops plugins such as the Spotlight Social Feed plugin and the WPRSS Aggregator plugin. This allows the team to really understand your needs, while also having a very strong insight into the business side of things. This podcast is for WordPress users, website managers, business owners, designers, developers ... virtually, anyone in the WordPress community. You'll find nuggets of information to help grow your business!

The WP Mayor Podcast WP Mayor

    • Technology
    • 5.0 • 1 Rating

Gaby Galea from WP Mayor presents you with all the tools, services, and knowledge you need to build and run your WordPress business. Through this podcast, you'll be introduced to WordPress professionals who provide products and services to help maintain your website. Get to know their products, how they work, and the team behind them. The podcast will occasionally delve deeper into more business-related discussions such as the process behind maintaining a WordPress product, affiliate marketing, and SEO. With over 10 years of experience, the team behind WP Mayor has developed strong connections with industry leaders in the WordPress space. While the blog discusses WordPress plugins and services to help you choose the best products for your website, the team also develops plugins such as the Spotlight Social Feed plugin and the WPRSS Aggregator plugin. This allows the team to really understand your needs, while also having a very strong insight into the business side of things. This podcast is for WordPress users, website managers, business owners, designers, developers ... virtually, anyone in the WordPress community. You'll find nuggets of information to help grow your business!

    Web3, NFTs and WordPress with Web3 WP

    Web3, NFTs and WordPress with Web3 WP

    In this episode, Gaby and Jean Galea talk to Aaron Edwards and Joshua Dailey, co-founders of  Infinite Uploads and WordPress contributors, about Web3, NFTs, and WordPress with Web3 WP. Aaron and Joshua have spent more than 20 years developing and maintaining enterprise WordPress sites. Also, they launched the first (and only) WordPress NFT.
    Episode Highlights and Topics:

    Aaron and Joshua’s journey into NFTs, bitcoin, and other cryptocurrencies.
    NFTs: Non-fungible tokens used as payment gateway secured by blockchains.
    Why NFTs? Smart contracts and digital wallets can be used to own unique assets.
    NFT Projects: How to use scripts, open-source code/design, and wapuu characters.
    NFT Technology: Application will transform how music, video, and content is monetized.
    WordPress decentralized publishing and Web3 decentralizes financial governance.
    Educate, Explore, Experiment: Ways to understand Web3 purpose, security, technology.
    Learning Curve: View, read, and customize open-source code for token standards.

     
    Resources/Links:

    Infinite Uploads
    Web3 WP Website
    Web3 WP Blog
    Web3 WP on Twitter
    Web3 WP on Discord
    Joshua Dailey on Twitter
    Aaron Edwards on LinkedIn
    Ethereum: Non-fungible Tokens (NFTs)
    WordProof
    WordCamp
    Web3 WP Wapuu NFT Experiment on GitHub
    Ethereum: Decentralized Autonomous Organization (DAO)
    OpenZeppelin
    Decentralized Identifiers (DIDs) v1.0 - W3C
    Castos
    Jean Galea’s Blog
    WP Mayor Email
    WP Mayor

    • 1 hr 4 min
    Content Creation and Running a Writing Team with Lasso

    Content Creation and Running a Writing Team with Lasso

    In this episode, Gaby Galea talks to Sean Brison, Head of Growth at Lasso, about content creation and running a writing team. Lasso is an all-in-one affiliate marketing plugin for WordPress.
    Episode Highlights and Topics:

    Lasso: Built out of necessity based on trials of working with other plugins.
    Content Creation Fundamentals: Know your target audience and company’s principles.
    Key Ingredients: Impartiality, authenticity, and conversational makes for good content.
    Selfless Mentality/Ethical Marketing: How much value can you provide to customers?
    Affiliate Content: Search queries, product reviews/comparisons, how-to guides work best.
    Buyer’s Journey: Content sparks interest in specific products to meet specific needs.
    Boxes, Buttons, Tables, Lists: Add these to posts to help produce content that converts.
    Link Real Estate: People click different things, give them more options/places to click.
    Lasso’s Roadmap: How to order, group, put content into pillars using keywords.
    Affiliates: Take care of those people who actively promote your product.
    Mediums: Get good at one before moving on to another to repurpose content.
    Giveaways: Create buzz, increase views. People love freebies, discounts, and coupons.

     Resources/Links:

    Lasso
    Lasso on Twitter
    Sean Brison on Twitter
    Sean Brison on LinkedIn
    Crazy Egg
    Wirecutter
    Castos
    WP Mayor Email
    WP Mayor

    • 57 min
    Blocks, Block Themes, Gutenberg, and The Future of WordPress with Rich Tabor

    Blocks, Block Themes, Gutenberg, and The Future of WordPress with Rich Tabor

    In this episode, Gaby Galea talks to Rich Tabor, Head of Product at Extendify, about blocks, block themes, Gutenberg, and the future of WordPress. Rich has a knack for designing, building, launching, and scaling WordPress products.
    Episode Highlights and Topics:

    Block Editor Backlash: Change is hard, especially when it affects your business/lifestyle.
    Minimalism: Find balance/happy medium between what you want and need to build.
    Gallery Block: Start with simple, single block and scale up to discover a whole new world.
    WordPress Future: WP is leaning into editing entire websites, not one content piece/post.
    Block Themes: CSS custom properties to match preview and themes you can trust.
    Too Much Control? Locking things inhibits people, but having guardrails is important.
    Global Styles: Available within the site editor interface to set look-and-feel standards.
    Gutenberg: Component that drives the look and feel of websites, room for improvement.

    Resources/Links:

    Rich Tabor
    Extendify
    Gutenberg
    WordPress Patterns
    Tailwind CSS
    React
    Elementor
    GoDaddy
    json
    Gutenberg GitHub Repo
    SquareSpace
    Castos
    WP Mayor Email
    WP Mayor

    • 38 min
    Lessons Learned in the WordPress Plugins Business with Adrian Tobey

    Lessons Learned in the WordPress Plugins Business with Adrian Tobey

    In this episode, Gaby Galea talks to Adrian Tobey from Groundhogg about lessons he has learned in the WordPress plugins business. Groundhogg offers marketing automation and CRM for agencies and small businesses using WordPress. Adrian has built thousands if not millions of marketing campaigns, sales funnels, and email sequences on behalf of other companies to solve legitimate problems and generate results.
    Episode Highlights and Topics:

    Shoemaker’s Son Syndrome: Similar to digital marketing agencies focusing on others.
    Same Issues, Different Day: How to migrate and integrate with WordPress?
    FormLift: Adrian’s first freemium business in WordPress to integrate Infusionsoft forms
    Dropout: Education through experience was better than education through classroom
    Pain Points: The best products are the ones that solve problems.
    Pricing Model: Pros and cons of choosing freemium or premium product plans.
    Cost Perception Fallacy: Specific marketing/CRM problems are expected to cost money.
    Buy it! Eliminate the possibility of someone not spending money on your product.
    Adrian’s Marketing Strategy: Don’t market free, but market paid to set expectations.
    Post Status: Who’s who of WordPress business network/community is real and works.
    Reviews: How/when to ask for and get the social proof needed to sell and support the product.

    Resources/Links:

    Get 15% off Groundhogg (use coupon code: WPMayor15Off)
    Adrian Tobey on LinkedIn
    Infusionsoft (now Keap)
    FormLift
    Easy Digital Downloads (EDD)
    Post Status
    React
    Castos
    WP Mayor Email
    WP Mayor

    • 56 min
    Selling Digital Products with Lemon Squeezy

    Selling Digital Products with Lemon Squeezy

    In this episode, Gaby Galea talks to Jason Schuller and JR Farr, two of the four co-founders of Lemon Squeezy, a plugin that helps simplify the selling of digital products. Lemon Squeezy fits under the Make Lemonade product portfolio and the digital maker crew hopes to continually launch and build new products together.  
    Episode Highlights and Topics:

    What is Lemon Squeezy? Easy-peasy way to sell digital products online
    End-to-End Solution: Easily do everything online as a digital creator with one-stop shop
    Pain Points: Digital creators/makers can build things, the problem is selling those things
    Lemon Squeezy is and probably always will be a SaaS-based product
    WordPress Integration? Working on easy-peasy way to access, embed, and use plugin
    Other Platforms: Lemon Squeezy can be used with any platform - it’s pretty flexible
    Merchant Records: Creators upload products and Lemon Squeezy handles payments
    Marketing: How Lemon Squeezy helps companies add context to their email messaging
    Lemon Squeezy Price: Subscription depends on plan, customers, and features for now

    Resources/Links:

    Lemon Squeezy
    Iconic app
    Make Lemonade
    Mailchimp
    ConvertKit
    Castos
    WP Mayor Email
    WP Mayor

    • 29 min
    General People Operations with Kyle Maurer

    General People Operations with Kyle Maurer

    In this episode, Gaby Galea and Mark Zahra talk to Kyle Maurer, Director of Operations at Sandhills Development (recently acquired by Awesome Motive), about general people operations, career progression frameworks, the best way to handle compensation, and organization hierarchy.  
    Episode Highlights and Topics:

    Company Leader: Clearly communicate the vision to team/employees.
    Company Culture: Function efficiently and create a fulfilling place to work.
    Career Progression Frameworks: Hire the right people and give them opportunities to grow.
    Climbing the Corporate Ladder: Not all people are going to be or want to be managers.
    Compensation: Career progression with change in level or title often results in pay raises.
    Ongoing Debate: How much discretion is allowable - as little subjectivity as possible.
    Fixed vs. Variable Location: Use equitable, simple, and reliable data for salary ranges.

    Resources/Links:

    Kyle Maurer on LinkedIn
    Sandhills Development
    Awesome Motive
    Trello
    GitHub
    Castos
    TranslatePress
    WP Mayor Email
    WP Mayor

    • 51 min

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