229 episodes

Step off the content marketing dreadmill with realistic, simple, & SUSTAINABLE strategies to put into place…no matter what kind of content you create! Video? Blogs? Socials? Emails? Wherever you show up for your audience, there’s an EASIER way to do it that feels GOOD for who YOU are… This podcast is all about helping you feel more like YOU in your content - without one-size-fits all rules that never worked for you anyway. If you’re ready for content creation & marketing to BE EASIER - and, dare we say it, actually FUN - then you’re ready for CCME!

Content Creation Made Easy Jen Liddy

    • Business
    • 5.0 • 19 Ratings

Step off the content marketing dreadmill with realistic, simple, & SUSTAINABLE strategies to put into place…no matter what kind of content you create! Video? Blogs? Socials? Emails? Wherever you show up for your audience, there’s an EASIER way to do it that feels GOOD for who YOU are… This podcast is all about helping you feel more like YOU in your content - without one-size-fits all rules that never worked for you anyway. If you’re ready for content creation & marketing to BE EASIER - and, dare we say it, actually FUN - then you’re ready for CCME!

    Website Makeover Magic - Power Up Your Homepage

    Website Makeover Magic - Power Up Your Homepage

    How long has "update website" been on your to-do list?
    Months? Years?
    It feels like a beast, right?
    It's an "I need an entire weekend to fix it" tasks that never leaves the list.
    You might think, "Ehhhh. How important IS a website in the age of social media and LinkedIn?"
    Ahem. It IS still important to have a great freakin' website, and it DOES NOT need to suck the life outta your life to make yours spectacular!
    Let the amazing Heather Frechette-Crowley, owner of Root Marketing, unpack EXACTLY how to break down this task…
    so you can optimize your website optimization and build your online presence with clarity & authority.
    My convo with Healther is filled with golden nuggets you won't want to miss.
    Listen in for…
    1. Heather's step-by-step breakdown of how to wire-frame a user-friendly homepage using her StoryBrand-certified method.
    2. A complete explanation of the essential components of a homepage, including how to speak to your target audience & crafting effective calls to action.
    3. Ways to harness your website content and is it across your brand, marketing, and content!
    Pull your head out of the sand & let's go cross off "Update website" from your to-do list!
    For a great example PLUS all of Heather's goodies, go look at https://www.rootmktg.com.
    Learn more about your ad choices. Visit megaphone.fm/adchoices

    • 37 min
    Copy that conveys your value with one subtle, simple shift

    Copy that conveys your value with one subtle, simple shift

    When you can do "your thing" in your industry so easily that it's like it's breathing because it's just THAT natural to you…
    There's a mistake you're likely making. Here's the scoop:
    Experts it hard to convey the VALUE of what they do.
    Why? 'Cuz as an expert, YOU know exactly WHY your stuff is so valuable.
    NEWS FLASH: Your audience DOES NOT.
    I don't wanna be a jerk, but they don't care about what your service can do. They care about what your product or service can do FOR THEM.
    This episode is a mini-class on how to effectively communicate the IMPACT AND VALUE of what you offer…
    So it:
    1. resonates with your audience
    2. compels them to take action.
    It's a fundamental marketing concept called Features vs. Benefits, and when you understand it, you WILL TRANSFORM your marketing strategy, copy, and content.
    It doesn't matter if you create sales pages, emails, or social media content. What I teach in this episode of Content Creation Made Easy gives you the POWER to
    -write better copy, more easily
    - connect with your audience, more easily
    - and shift 'em into clients, more easily!
    Stop struggling with "Am I doing this right?!"
    Grab a QuickWin Power 1:1 Session t&o get my eyes on YOUR copy, your content, and your benefits -
    https://www.jenliddy.com/power
    In an hour, I'll show you how to make every thing you ever write WAYYYYY more effective SO YOU CAN use it to shift your audience into CLIENTS.
    **Thank you for taking a moment & telling us how this podcast helps make your content life easier!
    We so appreciate listener comments and reviews because this stuff does NOT have to be complicated. Your valuable review helps us share this information with many more people's ears.
    Learn more about your ad choices. Visit megaphone.fm/adchoices

    • 17 min
    Use your book to attract clients - with Book Coach & Author, Ricki Heller

    Use your book to attract clients - with Book Coach & Author, Ricki Heller

    If "Write That Book"is on your list this year, you need to know something RIGHTNOW:
    a) it's a fantastic tool for business growth
    b) getting it onto the shelf requires support from editors and possibly a book coach.
    So, meet triple threat Ricki Heller, an accomplished author, developmental editor, and book coach!
    She sheds light on what you need to know to get your book into the hands of readers AND grow your business.
    We talk about the
    1. crucial differences between developmental editing & book coaching - and why each is valuable to your writing process.
    2. art of book promotion, emphasizing the long-term strategy needed to keep a book alive
    3. immense opportunities for business growth having a book can bring.
    Listen in to hear Ricki's actionable tips to leverage your book to attract clients, build credibility, and secure media coverage.
    Look - it's not easy to maintain momentum while writing a book and feel excited about self-promotion.
    So grab your headphones & enjoy the guidance Ricki offers right here!
    Find all things Ricki here - https://www.rickiheller.com/

    *Leave a comment & share how the CCME podcast helps make your content life easier!
    Your review helps us share this podcast with many more people and helps us impact people like you who want to EASE-ify this content stuff!
    Your review helps! THANK YOU!
    Learn more about your ad choices. Visit megaphone.fm/adchoices

    • 33 min
    The realities & possibilities of turning your content into a book

    The realities & possibilities of turning your content into a book

    With all your expertise, experience, & education, you have a LOT to say!
    Your goals are to impact & help many many many people with your insights, thought leadership, and body of knowledge.
    SO…that means, it's HIGHLY likely that at some point you've pondered this question:
    "Should I take everything I've got and turn it into a book?"
    GREAT Q!
    Today's episode of Content Creation Made Easy will help you navigate the reality of bringing a non-fiction book to life.
    In a delightfully honest convo with author Annie Schiffmann, author of Simple Social Media, she reveals the truth about her bringing her book to life.
    (SPOILER ALERT: there were definitely days where she wondered, "Who the HELL thought this was a good idea?!)
    Annie says: "I don't know what happened. But I was like, okay. If this guy can get away with this, I can write a book? But the reason, besides just overall delusions of grandeur, why I wanted to write a book, was so my ideas would be able to get in front of more people without ME having to get in front of more people."
    Listen & learn about the misconceptions, challenges, & lessons of turning your intellectual property into a published work…
    And make it all a LOT easier when it's your turn!
    BONUS - Since Annie's book is called Simple Social Media, we dive into her framework & unpack how to ease-ify social media & make it take WAY less time.
    Grab your copy of the book here: https://www.simplesocialmediabook.com/
    Is getting a book out of YOUR head on your 2024 "list"?
    Listen for honest nuggets to ease-ify your path to authorship AND social media!
    **Thank you for taking a moment & telling us how this podcast helps make your content life easier!
    We so appreciate listener comments & reviews because this stuff does NOT have to be complicated. You help us share this information with many more people's ears.
    Learn more about your ad choices. Visit megaphone.fm/adchoices

    • 36 min
    4 How-Tos to Crafting Better Stories

    4 How-Tos to Crafting Better Stories

    Today we're taking storytelling one step further beyond the whys: we're going into the HOWS!
    Dive into a gold mine of actionable, tactical storytelling approaches so you can level up in your content game.
    I've got 4 "how-to" focused simple storytelling tactics that:
    1. Make stories more FUN and SIMPLE and EASY for you to craft. Let's be honest: sometimes creating content feels like too much work and it's boring to talk about the same stuff on repeat.
    Fun & interesting content approaches are a must-have for you to keep going.
    2. Give realistic tactics, tactics, tactics. Learn how to hook your audience, how to keep them interested with the right details…
    3 Help you segue into the damn point you want to make and get them to take some action!
    No more telling stories that feel too long, wander around, or don't strategically work for your business.
    From podcasts and videos to emails and blogs, use these storytelling tactics to transform your content into something that keeps people coming back for more.
    3. We've gotta talk about the mindset barriers that hold many of us back from embracing storytelling.
    So, we do that on today's episode.
    Inject new life into your content, connect with your audience on a deeper level, and feel more confident in your storytelling abilities!
    With the practical advice tucked into the episode, you'll be ready to take on the world of storytelling, no prob.
    Pssst - would YOU like personalized help with telling stories? Knowing how to translate your expert information into relatable, engaging stories?

    Grab a one-off session by going to https://www.jenliddy.com and nab an hour to get my eyes on your content!
    Learn more about your ad choices. Visit megaphone.fm/adchoices

    • 17 min
    Your Personal Rules for Storytelling! Avoid the Authenticity Trap & Vulnerability Hangovers

    Your Personal Rules for Storytelling! Avoid the Authenticity Trap & Vulnerability Hangovers

    In Part 2 of this 3-part Simple Storytelling Strategies miniseries, we unpack how to craft relatable stories that build trust with your audience…
    in a way that feels safe for you – without creating a vulnerability hangover or fuzzy boundaries!
    I created this miniseries because it’s crucial to connect with your audience and stand out in a highly AI-generated world.
    Stories are a fantastic way to do this. AND…this shift toward relatability in online marketing means your audience is always looking for more authentic & vulnerable content.
    That’s why we’re tackling how to tell stories without giving away too much information or feeling vulnerable in the name of authenticity!
    You'll hear tons of examples & guidance that’ll help you become a great, authentic storyteller without stepping on your own boundaries and privacy.
    Listen in for tips on…
    1. Practical Storytelling Strategies: No more struggling with finding story ideas or topics! Learn to tap into your experiences & watch storytelling become a highly-accessible tool in your marketing arsenal.
    2. Personal Rule Setting & Navigation: Define your own edges when sharing personal stories. There’s a fine line between being relatable and crossing into uncomfortable territory!
    3. The Power of Process: It’s crucial to fully process your personal stories before sharing them with your audience.
    Listen in & walk away knowing that your stories can bring value and connection to your audience without causing unnecessary harm or discomfort…
    To you OR your audience!
    Thank you for taking a moment and leave the podcast a 5-star review! We want to impact many many many more experts like you this year! We so appreciate it.
    Learn more about your ad choices. Visit megaphone.fm/adchoices

    • 14 min

Customer Reviews

5.0 out of 5
19 Ratings

19 Ratings

Cath980 ,

Amazing mentor!

Jen is a fantastic teacher on all things content. If you’re an online business owner, you’ll want to hear her tips for writing and storytelling. Jen provides clear, easy to follow guidance that is digestible and also inspiring. She doesn’t rely on outdated ick marketing tactics, but on embracing “your people” and their needs. I highly recommend!

Health_ Coach ,

Highly recommend listening to the podcast!

Jen is providing valuable info and strategies that would increase your income, she's also targeting issues that many of us are struggling with. Highly recommend listening to the podcast!

Sarah Grear ,

Inspiring and honest !

This podcast is honest and inspiring, that's why I don't miss an episode.
If you're looking forward to increase your income, Jen will help you to do so! She is a great resorse of information and knows how to present it.

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