Content Creation Made Easy Jen Liddy

Gotta admit, today my mind got shaken up a bit.

Because Melissa Mitchell, YouTube strategist & coach, set me straight about this platform.

A) I never thought of YouTube as a business asset. (Spoiler alert: it IS.)

B) I equated being on YouTube with having to be a "YouTuber". (That's wrong.)

C) I have a dusty YT channel and "no time" to use it. (Melissa debunked all my BS around the realities of this.)

Here's the thing: making YouTube videos and using this platform is not for everyone, but is it for YOU?

Melissa and I talk about some no b******t questions I've had lingering about this platform:

1. What are the ways you can actually make MONEY on YouTube?

2. How do you not give away all the HOWs & spend your IP for free on YouTube?

3. How do you maximize content reach in such a noisy freakin' world? (Especially if you're not an already-insanely-popular YouTuber?

One thing you need to know and Melissa is clear on this: YouTube is not about immediate gains.

It's a long-term investment with videos that continually draw traffic and leads for years to come. (And shares her personal story about this to make the point hit home.)

We also break down some YouTube myths about what you need, what you don't, and how to save time and do this REALISTICALLY.

Is YouTube for YOU?

Listen in and let Melissa's insights and teachings help you decide strategically!

Ways to get going:

1: Start your YT channel in less than two hours here:

https://courses.wandermintcreative.com/sold-out-youtube?am_id=jenliddy4640

^^That's an affiliate link - so if you purchase with it, I receive some compensation, but it doesn't affect your cost.

2. Download Melissa's free YouTube channel checklist: https://wandermintcreative.com/youtubechecklist


YOU SHOULD KNOW...

Melissa owns Wandermint Creative, a YouTube video marketing agency & coaching business.

She helps online service providers & coaches scale their online business with YouTube as an organic lead engine to fuel sales funnels with consistent best-fit leads.

Create simple, repeatable and scalable systems that make video content creation and lead generation a breeze.

Find Melissa here: www.wandermintcreative.com and @wandermintcreative on all social platforms
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Ever stayed at a party too long?

When you know it's kinda over but it's been going great and so much fun that you don't wanna admit it's over?

Yeah - this happens in marketing when a new trend or interesting tactic loses its novelty, then loses its effectiveness.

It's bound to happen, right? The cool, innovative, new thing gets adopted by *everyone* and stops working.

So, how do you get out before it's too late? Before it stops working and you're pulling your hair out (again), tryin' to figure out how to make it work?

Michelle Warner is here to tell you!

Michelle's a business strategist who builds tiny companies built to last. We talk about the very real problems of:

>Being constantly overwhelmed by needing to constantly adapt to new trends and strategies.

>Feeling that "we're doing it wrong" when trends and strategies stop working.

>Knowing which trends to jump on and which ones to hit "Send to voicemail!" on.

>Deciding what to *actually* do when the trends or strategies stop working

If the ever-changing marketing strategies and tactics and trends - OH MY! - have your head spinning (or even piss you off)...

THIS IS YOUR EPISODE!

Michelle shares invaluable insights to help you avoid the trappings of Marketing Shiny Objects and instead make smart, strategic pivots.

PLUS! You'll love her very concrete examples of ways to revolutionize your own damn marketing approach.

My favorite thing about Michelle (other than her big brain) is how she creates calm from her "Oh, this is all just so logical" approach.

So listen in. And after you do, put her podcast Sequence Over Strategy on your queue and binge it. You can thank me later.

One final note ~ she's no joke in the business space:

Michelle's got an MBA from one of the world’s top business schools and 15+ years growing small businesses. She'll help you diagnose & fix what’s not working while designing a new iteration of your business so it works for you.

She’s also the creator of Networking That Pays, the introvert-friendly, always awkward-free connection system that delivers reliable leads, consistent referrals and meaningful connections.

Find all things Michelle at www.TheMichelleWarner.com
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What if you're boring? Wait! No, that came out wrong.

What if YOU THINK you're boring? And you HAVE NO STORIES to tell?

OR - what if you think your story is too "weird" or "unrelatable" What if it's too out there?
And even if you had any stories, what if you're not good at telling them anyway?

Yeah - welcome to the mind of most experts & service providers I meet.

They all get the advice, "Just tell more stories". That's how you connect with your audience. That's how you grow your business. That's how you get on stages.

BUT HOWWWWW?
Especially if we aren't living a sexy, glamorous, Instagram-made-me-do-it, kinda life?

We've got today's guest, April Pertuis, to the freakin' rescue.

Because one thing April knows is storytelling. And how to pull great stories out of you - even if you THINK you're boring, are a terrible storyteller, or have nothing worth sharing or an audience who'll care.

April takes us on a ride through her own transition from telling others' stories as a TV journalist to becoming an expert at telling her own…

To now teaching people how to harness their own stories and how to share them with the world.

You'll learn from April:

1. how to dig for, discover, and own own your story, regardless of whether you think it's "boring" or too "extraordinary."

2. What to do about the fears and self-doubt we all feel around telling stories.

3. Knowing "which camp" you're in when it comes to storytelling.

4. Actionable, realistic, do-able advice on how to leverage storytelling for your own benefit, not to mention for your business.

Grab April's Story Formula Guide and learn how your Story is the Secret Weapon in Your Business

Discover the Power in your Story to rock the stage, write the book, grow your audience, and crush your sales.

www.lightbeamers.com/formula

Please leave a review sharing what your takeaways are. Your review matters - I'd love to know you used or adapted this content- and what you want to hear more of!
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What if you don't have a M A S S I V E audience?
Is creating content a waste of time?
Do you need to keep building, building, building your audience before you can expect to make any money?
NOPE.
It's not impossible to create big profits when you don't have big audience numbers.
Sooooo, okay. How do we do it if we don't have huuuuuuuge numbers?
Stacey Brass Russell, business & life transformation coach, offers her point of view on this topic in today's episode of Content Creation Made Easy.
(Buckle in. You're gonna love her energy!)
Stacey comes to business with what I deem a *completely fascinating* background!
How does a former Broadway actress, yoga teacher, NYC studio owner wind up with a thriving business?
She's gonna tell you. Then she's gonna tell you what happened after her first round of clients seemingly "dried up" and what she did about it.
You'll hear Stacey's insights on:
-What to say that attracts Right-For-You clients. (You KNOW this is my favorite topic in the world!)
-Creating business that thrives, even when you don't have big audience numbers.
-Debunk myths around what kind of information you *actually* need to share in your content
Stacey has a methodical approach to
1. creating value that resonates
2. establishing personal connections - BTW, so important in this online climate…
3. adapting your business model & mindset - because what used to work might NOT be working for you OR your audience anymore.
Also, take Stacey up on her create your Signature Offer Mini-Course here:
https://www.staceybrassrussell.com/signature-offer-mini-course-ccme
Wanna connect with Stacey? Find her alllllll the places:
https://www.staceybrassrussell.com
https://www.facebook.com/staceybrassrussell1
https://www.instagram.com/staceybrassrussell
Listen & leave a review telling Stacey & me what your take aways are.
Thank you so much for leaving a review & letting us know how this content is helping - and what you want to hear more of!
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Guest podcasting, teaching, & speaking are excellent approaches to your visibility strategy…
And to be effective, you've gotta pitch yourself.
Personally, I've received hundreds of terrible, horrible, no good, very bad pitches - and so has every other podcast host I've ever spoken with!
And most pitch approaches are about sending BIG volumes for big results, but today's guest has an approach that's about sending FEWER pitches for more interviews!
Let's ensure YOUR pitch is a great one with today's episode!
Meet Mai-kee Tsang, who essentially gives us a master class in effective pitching today!
Mai-kee is a sustainable visibility mentor, podcast guest strategist, and ICF certified trauma-conscious leadership coach.
In our conversation, we explore podcast guesting on a deep level.
Mai-kee shares her wisdom on what personalized outreach looks like, how to craft a personal pitch, and shares her game-changing "PR method."
Her insights come from her experience and her expertise in coaching, so we were also able to discuss the mindset needed for pitching and her personal success story.
One of my favorite moments was Mai-kee's story of a challenge she gave herself to write 101 personalized pitches in 30 days – spoiler alert: it’s a cautionary tale with incredible lessons!
Oh! One thing I almost forgot: we discussed how to manage rejection sensitivity:**
It's real and it MIIIIIIGHT be holding you back, so listen in to get practical advice from a well-established expert on how to handle rejection, set boundaries, & maintain your well-being…
Let's ease-ify this world of pitching and guest appearances!
**You can find the resource Mai-kee refers to right here: https://maikeetsang.com/25experts
Thank you for taking a moment to rate/review this podcast! It helps us reach many more ears, and for that we are grateful to you :)
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Sending emails to your list is about soooooo much more than simply sending emails.
It requires strategy & craft. Is it taking you WAY too long & providing WAY too little ROI?
Then today's episode is for you.
Remember: the ultimate point of crafting & sending your emails is to SELL YOUR STUFF…
Is that happening for you?
When you're tired of writing & sending emails that don't help you meet your business goals and keep you in the 'friend zone' with your list…
Then listen to Allison Hardy, email marketing strategist, teach about selling more effectively through email.
*Yessss without the YUCK factor. Pinky promise.
In today's episode, Allison LIT TER ALLY gives pure platinum-level value here, telling you how to
-understand the difference between what should be in your nurture emails and what should be in your pitch/sales ones.
-avoid common mistakes & misconceptions so you don't waste your time
-know what to say EGGGGZACTLY in each email of a sales/pitch sequence.
I mean, Allison unravels the mystery of, "What exactly do I say in Email #1?" ETCETERA.
**WHEW! See what I mean by 'pure platinum-level value'?**
We also chat about weaving Audience-Centric Marketing™ into your sales emails so they consider the varied types of thinkers in the audience…
Tailor your emails to meet their needs – AND your sales goals!
Finally, what would a convo around sales BE without a discussion on dealing with limiting beliefs? We cover that, too - all in 30 mins.
Get your ears on this week's episode & download Allison's templates for the seven emails she unpacks for us today:
https://www.allisonhardy.com/pitch-perfect-ads
Find Allison at: https://www.allisonhardy.com & https://www.instagram.com/allison_hardy_
Allison helps coaches and experts enroll more clients into their courses or memberships, on autopilot.
She's the creator of the 6-Figure Secrets Podcast, a Huffington Post Contributor, has been featured in YFS Magazine, and was named one of Washington, D.C.'s most influential professionals under 40 by Washington Life Magazine.
PS: Please share this podcast or leave us a review so we can help other service providers grow their business & get more clients with content your audience can't wait to consume! THANKYOUVERYMUCH!
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