232 episodes

Step off the content marketing dreadmill with realistic, simple, & SUSTAINABLE strategies to put into place…no matter what kind of content you create! Video? Blogs? Socials? Emails? Wherever you show up for your audience, there’s an EASIER way to do it that feels GOOD for who YOU are… This podcast is all about helping you feel more like YOU in your content - without one-size-fits all rules that never worked for you anyway. If you’re ready for content creation & marketing to BE EASIER - and, dare we say it, actually FUN - then you’re ready for CCME!

Content Creation Made Easy Jen Liddy

    • Business
    • 5.0 • 20 Ratings

Step off the content marketing dreadmill with realistic, simple, & SUSTAINABLE strategies to put into place…no matter what kind of content you create! Video? Blogs? Socials? Emails? Wherever you show up for your audience, there’s an EASIER way to do it that feels GOOD for who YOU are… This podcast is all about helping you feel more like YOU in your content - without one-size-fits all rules that never worked for you anyway. If you’re ready for content creation & marketing to BE EASIER - and, dare we say it, actually FUN - then you’re ready for CCME!

    Blogging strategies to squash resistance to writing (and make the Google happy too!)

    Blogging strategies to squash resistance to writing (and make the Google happy too!)

    Did you have a teacher or professor who wrote all over your papers, leaving comments that made you think you're a terrible writer?
    Speaking to many, many business owners, I've learned soooooo many of us harbor a deep resistance to writing.
    For some it borders on a trauma that keeps them from putting their ideas out in the world.
    Especially when it comes to blogging - which is a great freakin' way to make the Google machine happy, attract your audience, and evergreen-ify your content…
    Blogging's all about getting more mileage from your brilliance…
    BUT - if you're averse to writing, blogging's not gonna be your thing. RIGHT?
    (Is this an "eat your veggies" message - blogging is GOOD for you but you may need to make it more palatable?)
    ANYWAY - In today's conversation we address this issue and talk about how to manage it!
    Meet Jennifer Barden, a Squarespace designer, StoryBrand guide, & blogging expert:
    We talk about realistic, simple ways to…
    1. Overcome Writing Hurdles: there are alternative methods you may not have considered yet to break through blocks & avoid the Blank Page Syndrome.
    2. Marry SEO + Repurposing: maximize your content's lifespan with practices to make it WORTH YOUR WHILE!
    3. Find Your Frequency: a manageable pace is VITAL. Boost your presence & reach with a right-for-you cadence..
    Let's soothe your brain from its old stories about writing with some realistic blogging approaches that give you ROI!
    Jennifer created a fantastic Blogging With Squarespace mini-course you can grab here - and right now you can save 20% on it: https://www.jenxwebdesign.com/blogging-with-squarespace-course
    (PS: I'm a featured teacher in it & share my approach to content strategy that will make your blogging that much easier!)

    Get into Jennifer's world at https://www.JenniferBardenDesign.com
    https://www.linkedin.com/in/jenniferbarden
    https://www.facebook.com/JenniferBardenDesign

    PPS! Will you please take a moment to leave this podcast a review? The only way to reach more ears is with strong testimonials telling the algorithm you enjoy it!
    Thank you in advance!
    Learn more about your ad choices. Visit megaphone.fm/adchoices

    • 31 min
    Leverage LinkedIn's untapped potential (without the snooze factor)

    Leverage LinkedIn's untapped potential (without the snooze factor)

    Has LinkedIn made you yawn with its slog of dry job postings and phony baloney "congratulations" messages?
    (Just me then? Okay.)
    Well, in case you're LinkedIn curious but aren't sure whether it's worth it…
    Listen to this episode of Content Creation Made Easy where guest Tania Bhattacharyya shares her insights as a LinkedIn strategist, personal brand messaging expert & storytelling enthusiast who owns Lumos Marketing.
    1. Tania saves us from the LI snooze factor with storytelling that breaks away from corporate jargon & industry speak.
    You'll walk away inspired to weave a well-woven tale in your 'About' section & bring your profile to life.
    2. With that done, you'll learn the ins & outs of building real connections and a supportive network that go beyond BS likes. Engagement matters here.
    3. Lastly, Tania shares deep insights about navigating shyness & other limitations to instead craft a genuine presence that's impactful.
    OH!! One more thing! Apparently LinkedIn is a huuuuugely untapped platform, with only 5% of its users engaging on it!
    So, there IS space for you here! Tania's episode will help you make it your own.
    Tania jokes that she's "LinkedIn monogamous" & uses the platform effectively as her playground.
    Find her there at https://www.linkedin.com/in/tania-bhattacharyya
    or at Lumos Marketing at https://lumosmarketing.co/about
    After listening, I'm curious: Is LinkedIn the right place for YOU to plant your flag and grow your audience this year?
    **Can you take a moment & give CCME a great review if you love these episodes?
    Your specific opinions move the needle on helping others find us…so we can help MORE people!
    Thank you in advance.
    Have a Q or an idea for a future episode? Email hello@jenliddy.com or find me at https://www.jenliddy.com
    Learn more about your ad choices. Visit megaphone.fm/adchoices

    • 32 min
    Pt 2 of Website Makeover Magic - Energize Your About Page!

    Pt 2 of Website Makeover Magic - Energize Your About Page!

    You've probably heard before that your About Page is about YOU…but it's not really about you AND it's FOR your audience/reader.
    WHAAAA? Yeah - it can be a little confusing.
    But! Don't ignore your About Page because it's where your website visitors spend MOST of their time!
    Let's ease-ify updating your About Page!
    Today, Brittany Herzberg, a SEO expert & copywriter shares her expertise in today's Content Creation Made Easy episode…
    After listening, you'll be able to:
    Craft a strategic About Page that's searchable & findable
    Use your About Page to move people to take action
    Infuse stories to make it compelling to read - so your audience wants to keep hanging out with you
    We dived into how your personal brand can create genuine connections with your audience, which become absolute game-changers for your online presence.
    Take About Page from Meh to YEAH! Hit play to soak in the wisdom of Brittany Herzberg and walk away with a clear roadmap to create one that highlights your expertise AND resonates with your audience.
    Brittany has a TON of resources beyond this episode.
    Keyword Research Tutorial: https://www.youtube.com/watch?v=TKIqjcpx8Js
    SEO Basics Checklist: https://brittanyherzberg.com/seo-basics-checklist
    Website: https://brittanyherzberg.com/
    About Page: https://brittanyherzberg.com/about
    Instagram: https://www.instagram.com/brittany_herzberg/
    The Basic B Podcast: https://brittanyherzberg.com/the-basic-b-podcast
    Learn more about your ad choices. Visit megaphone.fm/adchoices

    • 31 min
    Website Makeover Magic - Power Up Your Homepage

    Website Makeover Magic - Power Up Your Homepage

    How long has "update website" been on your to-do list?
    Months? Years?
    It feels like a beast, right?
    It's an "I need an entire weekend to fix it" tasks that never leaves the list.
    You might think, "Ehhhh. How important IS a website in the age of social media and LinkedIn?"
    Ahem. It IS still important to have a great freakin' website, and it DOES NOT need to suck the life outta your life to make yours spectacular!
    Let the amazing Heather Frechette-Crowley, owner of Root Marketing, unpack EXACTLY how to break down this task…
    so you can optimize your website optimization and build your online presence with clarity & authority.
    My convo with Healther is filled with golden nuggets you won't want to miss.
    Listen in for…
    1. Heather's step-by-step breakdown of how to wire-frame a user-friendly homepage using her StoryBrand-certified method.
    2. A complete explanation of the essential components of a homepage, including how to speak to your target audience & crafting effective calls to action.
    3. Ways to harness your website content and is it across your brand, marketing, and content!
    Pull your head out of the sand & let's go cross off "Update website" from your to-do list!
    For a great example PLUS all of Heather's goodies, go look at https://www.rootmktg.com.
    Learn more about your ad choices. Visit megaphone.fm/adchoices

    • 37 min
    Copy that conveys your value with one subtle, simple shift

    Copy that conveys your value with one subtle, simple shift

    When you can do "your thing" in your industry so easily that it's like it's breathing because it's just THAT natural to you…
    There's a mistake you're likely making. Here's the scoop:
    Experts it hard to convey the VALUE of what they do.
    Why? 'Cuz as an expert, YOU know exactly WHY your stuff is so valuable.
    NEWS FLASH: Your audience DOES NOT.
    I don't wanna be a jerk, but they don't care about what your service can do. They care about what your product or service can do FOR THEM.
    This episode is a mini-class on how to effectively communicate the IMPACT AND VALUE of what you offer…
    So it:
    1. resonates with your audience
    2. compels them to take action.
    It's a fundamental marketing concept called Features vs. Benefits, and when you understand it, you WILL TRANSFORM your marketing strategy, copy, and content.
    It doesn't matter if you create sales pages, emails, or social media content. What I teach in this episode of Content Creation Made Easy gives you the POWER to
    -write better copy, more easily
    - connect with your audience, more easily
    - and shift 'em into clients, more easily!
    Stop struggling with "Am I doing this right?!"
    Grab a QuickWin Power 1:1 Session t&o get my eyes on YOUR copy, your content, and your benefits -
    https://www.jenliddy.com/power
    In an hour, I'll show you how to make every thing you ever write WAYYYYY more effective SO YOU CAN use it to shift your audience into CLIENTS.
    **Thank you for taking a moment & telling us how this podcast helps make your content life easier!
    We so appreciate listener comments and reviews because this stuff does NOT have to be complicated. Your valuable review helps us share this information with many more people's ears.
    Learn more about your ad choices. Visit megaphone.fm/adchoices

    • 17 min
    Use your book to attract clients - with Book Coach & Author, Ricki Heller

    Use your book to attract clients - with Book Coach & Author, Ricki Heller

    If "Write That Book"is on your list this year, you need to know something RIGHTNOW:
    a) it's a fantastic tool for business growth
    b) getting it onto the shelf requires support from editors and possibly a book coach.
    So, meet triple threat Ricki Heller, an accomplished author, developmental editor, and book coach!
    She sheds light on what you need to know to get your book into the hands of readers AND grow your business.
    We talk about the
    1. crucial differences between developmental editing & book coaching - and why each is valuable to your writing process.
    2. art of book promotion, emphasizing the long-term strategy needed to keep a book alive
    3. immense opportunities for business growth having a book can bring.
    Listen in to hear Ricki's actionable tips to leverage your book to attract clients, build credibility, and secure media coverage.
    Look - it's not easy to maintain momentum while writing a book and feel excited about self-promotion.
    So grab your headphones & enjoy the guidance Ricki offers right here!
    Find all things Ricki here - https://www.rickiheller.com/

    *Leave a comment & share how the CCME podcast helps make your content life easier!
    Your review helps us share this podcast with many more people and helps us impact people like you who want to EASE-ify this content stuff!
    Your review helps! THANK YOU!
    Learn more about your ad choices. Visit megaphone.fm/adchoices

    • 33 min

Customer Reviews

5.0 out of 5
20 Ratings

20 Ratings

Cath980 ,

Amazing mentor!

Jen is a fantastic teacher on all things content. If you’re an online business owner, you’ll want to hear her tips for writing and storytelling. Jen provides clear, easy to follow guidance that is digestible and also inspiring. She doesn’t rely on outdated ick marketing tactics, but on embracing “your people” and their needs. I highly recommend!

Health_ Coach ,

Highly recommend listening to the podcast!

Jen is providing valuable info and strategies that would increase your income, she's also targeting issues that many of us are struggling with. Highly recommend listening to the podcast!

Sarah Grear ,

Inspiring and honest !

This podcast is honest and inspiring, that's why I don't miss an episode.
If you're looking forward to increase your income, Jen will help you to do so! She is a great resorse of information and knows how to present it.

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