Making a Marketer

Megan C. Powers
  • 5,0 (30)
  • MARKETING
  • DUAS VEZES/MÊS

The Making a Marketer podcast covers marketing and business strategy & tactics for all experience levels. We have top industry marketing experts on our shows, and we have a great time! Hosted by Megan Powers and Jen (Cole) Larsen since 2017. If you’d like to be on the show, please fill out this form: https://bit.ly/MaMInfoForm

  1. Chatbot Copywriting: Keeping It Human with Kelly Mirabella

    27 DE AGO.

    Chatbot Copywriting: Keeping It Human with Kelly Mirabella

    In this final episode of Season 8(!), we welcome back the incredible Kelly Noble Mirabella, a digital marketing expert renowned for her expertise in AI chat marketing. With over a decade of experience, Kelly shares her insights on the evolution of chatbots and the unique art of chatbot copywriting, emphasizing the importance of creating conversational and engaging interactions. She has the ALL-TIME most downloads of this podcast with her first episode with us about chat marketing (by A LOT). She shares a little secret on this one... back in 2018 (yes, that's how long ago it was and it's still crushing it!), chatbots were not actually AI. But they sure are now! Learn About... - The Evolution of Chat Marketing: Kelly reflects on the journey from traditional chatbots to AI-driven conversational agents, highlighting how advancements in technology have transformed customer interactions. - Crafting Unique Chatbot Copy: Discover the key differences between chatbot copywriting and traditional copywriting, and learn how to create a conversational tone that resonates with users. - Understanding Customer Psychology: Kelly discusses the significance of knowing your audience and tailoring chatbot conversations to meet their needs, enhancing the overall customer experience. - The Role of Humor in Chatbots: Explore how incorporating wit and humor can elevate chatbot interactions, making them more memorable and enjoyable for users. - The Future of AI in Marketing: Kelly shares her excitement about emerging technologies in AI, including voice replication and image analysis, and how these innovations will shape the future of chatbot experiences. Prior shows: Episode 23 – AI Chatbots – Conversation as a Marketing Tool – all-time most downloaded episode! By a lot.Episode 82 - How to Succeed with Chat Marketing Our Guest...Kelly Noble Mirabella, a seasoned digital marketing expert with over a decade of experience, is the driving force behind Stellar Media Marketing. Renowned for her expertise in AI chat marketing, Kelly excels at crafting content and digital marketing strategies. She co-authored "Digital Etiquette for Dummies" and collaborates with high-profile brands like Ecamm, AgoraPulse, ManyChat, and OutBoundEngine on various projects. Stellar Media Marketing offers content and social media marketing, AI chat automations, and consulting services tailored to meet client needs, helping them achieve clarity and success in their marketing endeavors.~._.*._.~ Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events since 2013. Check out episode 177, and if our show moves you, please share it and let us know your thoughts! Take our LISTENER Community Survey!!! HERE ** Our editor a href="https://www.youtube.com/@AvriMusic"...

    42min
  2. Content that Connects: The Substack Effect with Jim Fuhs

    13 DE AGO.

    Content that Connects: The Substack Effect with Jim Fuhs

    In this episode, we welcome back Jim Fuhs who has been on our show a few different times (including reunions). We dive deep into the world of Substack on this one. Join us as Jim shares his insights on how this platform can empower marketers and creators to build authentic communities and foster direct relationships with their audience (very different than other platforms!). Listen back to his other appearances... 1st time on: Episode 69 (in 2020) with Tim Sohn - How to Build a Livestream Show with Tim & Kim 2nd time on: Episode 111 (in 2022) with Chris Stone - Broadcast on Amazon Live with Chris Stone and Jim Fuhs Learn About... - The Power of Substack: Discover how Substack offers a unique direct-to-creator connection that allows users to build relationships and communities, making it a valuable tool for marketers. - Engaging Your Audience: Jim discusses strategies for creating two-way conversations on Substack, emphasizing the importance of interaction and feedback in building a loyal subscriber base. - Content Creation Strategies: Explore the various post types available on Substack, including newsletters, videos, and podcasts, and learn which formats beginners should prioritize. - Monetization Opportunities: Learn about the different ways to monetize your Substack, from paid subscriptions to affiliate marketing, and how to create bonus content that resonates with your audience. - Lessons from the Field: Jim shares valuable lessons learned from his experience in digital marketing and live streaming, highlighting the importance of adaptability and community in today's digital landscape. Our Guest...Jim Fuhs is a Marine Corps veteran turned digital marketing strategist. He’s the President and COO of Fuhsion Marketing, and brings over 20 years of military leadership into the fast-moving world of content creation, livestreaming, and strategy. Jim co-hosts the award-winning "Dealcasters Live" on Amazon, and he's known for combining military precision with marketing innovation to help brands grow smarter. From the battlefield to the broadcast booth — Jim’s got a playbook for building authentic communities, and on this show he has shared how Substack can be your secret weapon.~._.*._.~ Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events since 2013. Check out episode 176, and if our show moves you, please share it and let us know your thoughts! Take our LISTENER Community Survey!!! HERE ** Our editor a...

    38min
  3. Unlock NEW Secrets Behind (Ugly) Ad Development with Tony Christensen

    30 DE JUL.

    Unlock NEW Secrets Behind (Ugly) Ad Development with Tony Christensen

    In this milestone episode 175 of Making a Marketer, we are thrilled to (finally) welcome Tony Christensen, co-founder of Brick Social, to discuss the evolving landscape of digital advertising. Join us as we explore the intriguing concept of "ugly ads" and why they can outperform polished campaigns in today's market. Scrappy? Solo creator? It is a WHOLE new world out there and you can get creative on ads AND organic - so many amazing tips unlocked on this one with Tony. Learn About... - The Shift in Ad Targeting: Tony shares insights on the transition from traditional interest-based targeting to a broader, creative-driven approach, emphasizing the importance of engaging content that really resonates with audiences. - The Power of Creative Variety: Discover how incorporating a diverse range of ad formats— from polished videos to organic-looking posts— can unlock greater success in ad campaigns. - The Role of AI in Marketing: Learn how AI tools can streamline the ad creation process by analyzing customer data and generating effective ad concepts, making it easier for marketers to stay ahead. - Balancing Brand Consistency and Experimentation: Tony discusses strategies for maintaining brand identity while embracing the need for variety and experimentation in ad creative. - Lessons from the Trenches: Reflecting on his experiences, Tony emphasizes the importance of standing firm on marketing strategies that work, even when faced with pushback from clients. Our Guest...Tony Christensen is a digital marketing expert and co-founder of Brick Social, an agency known for crafting high-impact ad campaigns that have generated hundreds of millions in sales for brands willing to break the mold. With a focus on creative innovation and data-driven strategies, Tony empowers businesses to enhance their marketing efforts and achieve remarkable results. Connect with Tony on social media at @tonydoesads and explore his work at Brick Social. ~._.*._.~ Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events since 2013. Check out episode 175, and if our show moves you, please share it and let us know your thoughts! Take our LISTENER Community Survey!!! HERE ** Our editor Avri makes amazing music! Check out his music on Spotify ! **

    51min
  4. Is AI Driving Human Connection in Face-to-Face Events Dave Stevens and Tahira Endean

    9 DE JUL.

    Is AI Driving Human Connection in Face-to-Face Events Dave Stevens and Tahira Endean

    In this episode, we dive into the awesome world of events with two industry leaders, Tahira Endean and Dave Stevens. Join us as they share their insights on the intersection of AI and human connection in the event space, emphasizing the importance of face-to-face interactions in an increasingly digital world. Learn About... - The Role of AI in Events: Discover how event organizers are integrating AI to enhance personalization and streamline operations, while still prioritizing human connection. - Creating Joyful Experiences: Tahira discusses her new book, "Our KPI is Joy," and shares strategies for fostering joy in events, highlighting the significance of thoughtful design and genuine human interactions. - The Importance of Community: Dave shares insights on building authentic communities that foster meaningful connections, contrasting them with traditional associations, and emphasizing the need for open conversations on pressing issues. - Measuring Success Beyond Numbers: Explore innovative ways to measure the impact of events, focusing on emotional engagement and participant happiness, rather than just financial metrics. - Lessons Learned: Both guests reflect on surprising lessons from the past year, emphasizing the continuous opportunity for growth and learning in the ever-evolving event landscape. Our Guests...Tahira Endean is a dynamic leader in the events industry, known for tackling complex challenges with skill and enthusiasm. Specializing in creating engaging and transformative experiences, she leverages over three decades of expertise in event design and strategy. Tahira holds a Master of Science in Creativity and Change Leadership, enabling her to combine technology and human connection to foster meaningful dialogue and innovation. At BCIT, she educates the next generation on event strategy, while her role at IMEX involves crafting immersive spaces for global professionals. Through The Strategy Table and the Accessible Disruption Podcast, she facilitates collaboration and amplifies voices of change. Tahira is passionate about creating environments that surprise, inspire, and transform, supported by a family that shares her commitment to impactful work.Tahira's latest book: “Our KPI is Joy: How Live Events Catalyze Happiness, Productivity and Trust" and her first show on the Making a Marketer podcast was called "Transformative Events: Marketing is Your Partner" - check it out (top 30 out of 174!).Dave Stevens is a transformative force in the event industry, renowned for crafting events that inspire meaningful change. As a leader at Club Ichi and Co-Founder of Olympian Meeting, he champions authentic connections and blends wellness with sustainable event strategies. His role as a founding Standards Advisor for Wellness in Travel & Tourism (WITT) underscores his dedication to embedding wellness principles into global standards. Recognized as a 6x Fittest Male #EventProf and a Harvard-certified

    1h3min
  5. From Transaction to True Connection with Christina Garnett

    25 DE JUN.

    From Transaction to True Connection with Christina Garnett

    In this episode, we are delighted to welcome back Christina Garnett, a fractional chief customer officer and CX strategist, who shares her insights on the evolving landscape of marketing and customer experience. With her extensive background in community-building and emotional intelligence, Christina discusses the importance of authenticity in a world increasingly influenced by AI and automation. Learn About... - The Human Connection in Marketing: Discover how the push for authenticity and emotional intelligence is becoming more vital as brands navigate the complexities of AI and technology. - Building Community: Christina emphasizes the significance of fostering genuine connections within teams and with customers, highlighting how these relationships can drive loyalty and enhance the overall customer experience. - The Role of Emotional Metrics: Explore why shifting focus from traditional quantitative metrics to emotional engagement metrics can lead to deeper insights and better customer relationships. - Overcoming Imposter Syndrome: Christina shares her personal journey of writing her upcoming book, revealing how community support played a crucial role in overcoming self-doubt. - Strategies for Mid-Career Marketers: Learn actionable tips on how to gain buy-in for innovative strategies by aligning your ideas with the goals and values of your organization. Our Guest...Christina Garnett is a renowned fractional chief customer officer, CX strategist, and communications advisor who specializes in creating impactful customer experiences. With her upcoming book, "Transforming Customer Brand Relationships," set to release in September, Christina is dedicated to helping brands build meaningful connections through empathy and emotional intelligence.Check out her last episode with us - 71! HERE ~._.*._.~ Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events since 2013. Check out episode 173, and if our show moves you, please share it and let us know your thoughts! Take our LISTENER Community Survey!!! HERE ** Our editor Avri makes amazing music! Check out his music on Spotify ! **

    54min
  6. Craft your YouTube Playbook with Desiree Martinez

    4 DE JUN.

    Craft your YouTube Playbook with Desiree Martinez

    In this episode, we are excited to welcome a digital marketing expert to share her insights on leveraging YouTube for business growth. As the founder and fractional CMO of The Kast Agency, Desiree has a wealth of knowledge on creating effective marketing strategies that resonate with audiences and drive measurable results. Learn About... - The Evolution of Video Marketing: Discover how Desiree transitioned from traditional marketing to focusing on YouTube and the lessons learned along the way. - Long Form vs. Short Form Content: Understand the differences between long-form videos and shorts on YouTube, and how to effectively integrate both into your content strategy. - The Importance of Thumbnails: Learn how to create impactful thumbnails that capture attention and improve click-through rates, ultimately leading to greater engagement. - Building an Authentic Online Presence: Desiree emphasizes the need for marketers to share their authentic journeys, including both successes and challenges, to connect with their audience. - Patience in Marketing: Gain insights on the importance of commitment and patience when it comes to building a successful YouTube channel and overall marketing strategy. Our Guest... Desiree Martinez is a renowned digital marketing expert with more than 15 years of experience in merging strategy with execution to help businesses thrive in the digital realm. As Founder and Fractional Chief Marketing Officer of The Kast Agency, she crafts integrated marketing strategies that align with business goals, optimize online presence, and yield measurable results. Desiree is an expert in uniting platforms and creators, building trust, and launching creator programs that dovetail seamlessly with expansive content ecosystems. Her collaborations with industry leaders like Adobe, TubeBuddy, and VidIQ highlight her dual role as a brand partner and educator, enhancing creator empowerment and brand trust. Her expertise lies in constructing cohesive marketing systems that ensure efficient result-tracking and sustained growth. Desiree's credentials include founding Women in Video (2019-2024), hosting "The Funded YouTuber" podcast (2024-2025), and being an integral member of Women in Influencer Marketing (WIIM). Her philosophy emphasizes smarter marketing strategies that forge meaningful connections with audiences. ~._.*._.~ Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events since 2013. Check out episode 172, and if our show moves you, please share it and let us know your thoughts! Take our LISTENER Community Survey!!! HERE ** Our editor Avri makes amazing music! Check out his music on Spotify ! **

    42min
  7. Rugby Scrum to Hollywood Fun: Discipline & Brand Development with ConRoy Smith

    28 DE MAI.

    Rugby Scrum to Hollywood Fun: Discipline & Brand Development with ConRoy Smith

    In this episode, we were pumped to welcome ConRoy Smith! An absolute multi-hyphenate, he's a multi-talented actor, musician, and veteran fitness coach who shared his inspiring journey from professional athlete to the entertainment industry. With an extensive background in rugby and coaching, ConRoy shares how the discipline and resilience he cultivated in sports have shaped his approach to his acting career and the personal branding around all of it. Learn About... - The Transition from Sports to Acting: Discover how ConRoy made the leap from professional rugby to pursuing his passion for storytelling through acting, and the pivotal moments that guided his journey. - Embracing Your Personal Brand: Understand the importance of recognizing yourself as a brand, and how to cultivate an authentic presence in the entertainment industry. - The Role of Discipline: ConRoy shares insights on maintaining consistency and discipline amidst the unpredictable nature of acting, and how his athletic background supports his creative endeavors. - The Power of Relationships: Learn how building genuine connections and being a good human can open doors and create opportunities in both acting and marketing (ourselves). - Creative Collaboration: Explore how ConRoy and his peers are taking charge of their careers by creating their own projects and fostering a supportive artistic community. Our Guest... ConRoy Smith is a working actor, musician, and veteran fitness coach based in San Diego/Los Angeles. A former professional rugby player and collegiate track athlete, he brings high-level discipline and presence to every role he plays whether that’s on camera, on stage, or leading a workout. With more than a decade of coaching experience, ConRoy knows what it means to show up for people and for himself. His background in sports and wellness gave him the foundation to pursue his passion for storytelling through acting. Known for being reliable, fun to work with, and consistent, ConRoy is intentional about building a creative career that inspires others to lean into their own version of excellence. ~._.*._.~ Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events since 2013. Check out episode 171, and if our show moves you, please share it and let us know your thoughts! Take our LISTENER Community Survey!!! HERE ** Our editor Avri makes amazing music! Check out his music on Spotify ! **

    28min
  8. Pitch Perfect: Crafting Your Yes with Cassie Tucker

    14 DE MAI.

    Pitch Perfect: Crafting Your Yes with Cassie Tucker

    In this episode, we're thrilled to welcome Cassie Tucker, a marketing strategist and storyteller, to discuss the art of pitching yourself effectively for a job, a project, being a podcast guest -- you name it. With a rich background in both agency work and now being out on her own, Cassie shares her insights on how to craft compelling pitches that resonate with potential clients and collaborators. Learn About... - The Power of Confidence: Discover why confidence is crucial when pitching yourself and how to build it through preparation and self-awareness. - Research is Key: Understand the importance of knowing your audience and tailoring your pitch to meet their needs and expectations. - Crafting Your Elevator Pitch: Learn how to create a concise and impactful personal story that highlights your unique value proposition. - Embracing Rejection: Cassie discusses how to handle rejection gracefully, and use it as a learning opportunity for future pitches. - Building Relationships: Explore the significance of nurturing connections and how they can lead to unexpected opportunities in your career. Our Guest... Cassie Tucker is a marketing strategist, consultant, and storyteller who helps business owners clarify their messaging and communicate their value across digital channels — from websites and email to social media. With experience both agency-side and as an entrepreneur, Cassie brings a unique blend of corporate savvy and creative flair to her work, including collaborations with brands like NEST Fragrances and IL MAKIAGE. A former Disney Cast Member, Cassie infuses a touch of magic into everything she does, whether she’s guiding clients toward meaningful customer connections or building community through content. She’s also the host of Marketing Happy Hour podcast and co-host of the Discover Universal podcast, using her platforms to encourage and empower the next generation of marketing professionals. ~._.*._.~ Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events since 2013. Check out episode 170, and if our show moves you, please share it and let us know your thoughts! Take our LISTENER Community Survey!!! HERE ** Our editor Avri makes amazing music! Check out his music on Spotify! **

    33min
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Sobre

The Making a Marketer podcast covers marketing and business strategy & tactics for all experience levels. We have top industry marketing experts on our shows, and we have a great time! Hosted by Megan Powers and Jen (Cole) Larsen since 2017. If you’d like to be on the show, please fill out this form: https://bit.ly/MaMInfoForm

Informações

  • Criado por
    Megan C. Powers
  • Anos de atividade
    2018 - 2025
  • Episódios
    177
  • Classificação
    Livre
  • Copyright
    © Copyright 2025 | All rights reserved.

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