Contractor Secrets

Tanner Mullen

It's no secret that a large majority of contractors are too busy working "IN" their business instead of "ON" their business. As a 3rd generation painter, I've first-hand witnessed the struggle of a contractor (my father) as he attempted to manage all aspects of his House Painting Business while still painting and performing the jobs. My passion is to free contractors from the chains of their own business, and truly help them achieve greatness through creating systems, processes, and standards...TUNE IN! Follow @OfficialTannerMullen on Instagram!

  1. NOV 4

    Breakthrough Series: Wyatt Ramsay - Simplify Your Offer

    In this conversation, Tanner Mullen and Richmond discuss the challenges faced by Richmond in his slate repair business, particularly focusing on marketing and sales strategies. Richmond shares his struggles with increasing his closing ratio and the impact of raising prices on his business. Tanner emphasizes the importance of building trust with customers through education and visualization, suggesting ways to enhance the sales process and improve customer engagement. They also explore potential avenues for business expansion and the need for effective communication of value to clients. Takeaways Richmond's primary challenge is increasing his closing ratio. Raising prices has led to a decrease in job inquiries. Building trust with customers is essential in the sales process. Educating customers about the quality of work can justify higher prices. Visualization of the repair process can enhance customer understanding. In-person estimates can lead to better sales outcomes. Richmond needs to master his sales process and schedule. Expanding into commercial work could provide new opportunities. Effective communication of value is crucial for success. Richmond should consider marketing strategies to reach more clients. Titles Mastering Slate Repair Sales Strategies Building Trust in the Roofing Industry Sound bites "You need to be the salesperson now." "You need to master this." "I need to increase this close ratio." Chapters 00:00 Navigating the Challenges of Slate Repair Business 02:46 Understanding Pricing and Value in Sales 05:24 Building Trust Through Education and Transparency 08:13 The Importance of Visual Aids in Sales 10:48 Leveraging Marketing for Increased Sales 13:40 Mastering In-Person Sales Techniques 16:12 Exploring Business Expansion Opportunities

    29 min
4.9
out of 5
49 Ratings

About

It's no secret that a large majority of contractors are too busy working "IN" their business instead of "ON" their business. As a 3rd generation painter, I've first-hand witnessed the struggle of a contractor (my father) as he attempted to manage all aspects of his House Painting Business while still painting and performing the jobs. My passion is to free contractors from the chains of their own business, and truly help them achieve greatness through creating systems, processes, and standards...TUNE IN! Follow @OfficialTannerMullen on Instagram!

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