99 episodes

Conversations & guest lectures on market research methods, analysis optimization, career trends, and anything else related to advancing customer insights. Hosted weekly by Kathryn Korostoff.

Conversations for Research Rockstars Research Rockstar LLC

    • Business
    • 4.6 • 14 Ratings

Conversations & guest lectures on market research methods, analysis optimization, career trends, and anything else related to advancing customer insights. Hosted weekly by Kathryn Korostoff.

    Are Your Market Research Data Visualizations Client Ready?

    Are Your Market Research Data Visualizations Client Ready?

    In the world of professional-quality market research, data visualizations are not just aesthetics; they are critical to research success. You don't need to be a graphic designer, but knowing how to ensure your data captivates and convinces does reduce risk. Join us in this enlightening episode of Conversations for Research Rockstars, where Instructor Kathryn Korostoff unveils the pivotal role of data visualizations in market research reports. Learn the 5 crucial criteria vital criteria taught in our Research Rockstar eLearning courses to gauge the client readiness of data visualizations in professional-quality market research. Tune in and learn how to create visuals that are useful, interesting, and credible.
     
    Conversations for Research Rockstars is produced by Research Rockstar Training & Staffing. Our 25+ Market Research eLearning classes are offered in both real-time and on-demand formats and include options to earn Insights Association Certificates. Our Rent-a-Researcher staffing service places qualified, fully-vetted market research experts, covering temporary needs due to project and resource fluctuations. ***We believe it: Inside every market researcher, is a Research Rockstar!*** Hope you enjoy this episode of Conversations for Research Rockstars. http://www.researchrockstar.com/ Facebook - https://www.facebook.com/ResearchRockstarTraining Twitter - https://twitter.com/ResearchRocks LinkedIn - https://www.linkedin.com/company/2038750 877-Rocks10 ext 703 for Support, 701 for Sales Info@ResearchRockstar.com

    • 10 min
    Top-Line Reporting: Create with Confidence

    Top-Line Reporting: Create with Confidence

    Qualitative research professionals often create top-line reports as a key deliverable. Sometimes the top-line is the only deliverable, and in other cases, it is a preliminary one (followed later by a more thorough, full report). Unfortunately, the term “top-line” is often misused. But as a Research Rockstar, we want you to know the correct use, and in this Conversations episode, your host, Kathryn Korostoff, shares some guidance as to how you can create a top-line with confidence. This Conversation is an excerpt from the Research Rockstar eLearning course on Writing Qualitative Research Reports, available at Training.ResearchRockstar.com.

    • 8 min
    Beyond Surface-Level Insights: Practical Neuroscience Applications in Consumer Behavior Research

    Beyond Surface-Level Insights: Practical Neuroscience Applications in Consumer Behavior Research

    When confronted with superficial research participant responses, how can market researchers dig deeper? How do we design questionnaires so they uncover deeper insights without becoming lengthy? Using neuroscience-based understandings of human behavior can help uncover non-superficial demand drivers and help researchers prioritize questionnaire design.
    We spoke with Hunter Thurman, founder of Alpha-Diver, a research and strategy company that taps into insights from neuroscience and psychology to uncover the deeper "why" behind consumer behavior. Through reviewing Alpha-Diver’s ‘The 9 Why’s’ model, which covers the 4 core sub-conscious drivers of consumer behavior, we can leverage these drivers to improve research design and get better, more accurate, and actionable insights."
    Conversations for Research Rockstars is produced by Research Rockstar Training & Staffing. Our 25+ Market Research eLearning classes are offered in both real-time and on-demand formats and include options to earn Insights Association Certificates. Our Rent-a-Researcher staffing service places qualified, fully-vetted market research experts, covering temporary needs due to project and resource fluctuations.
     ***We believe it: Inside every market researcher, is a Research Rockstar!*** Hope you enjoy this episode of Conversations for Research Rockstars. http://www.researchrockstar.com/ Facebook - https://www.facebook.com/ResearchRockstarTraining Twitter - https://twitter.com/ResearchRocks LinkedIn - https://www.linkedin.com/company/2038750 877-Rocks10 ext 703 for Support, 701 for Sales Info@ResearchRockstar.com

    • 38 min
    The Enduring Appeal of Slide-style Reports in Qualitative Research

    The Enduring Appeal of Slide-style Reports in Qualitative Research

    Surprise! Contrary to popular belief, many clients LIKE slide-deck style reports. In this Conversations episode, Research Rockstar Lead Instructor Kathryn Korostoff shares two important reasons why many clients like slide-style reports, and insider tips for how to structure a slide-style report (including 3 options for structuring qualitative research reports in a way that will show your clients that you understand their needs and aren’t just generating a cookie-cutter report). So let’s jump in and make sure your next qual report really shows your clients and colleagues that you are a Research Rockstar.  This Conversation is an excerpt from the Research Rockstar eLearning course on Writing Qualitative Research Reports, available at Training.ResearchRockstar.com.
     
    Conversations for Research Rockstars is produced by Research Rockstar Training & Staffing. Our 25+ Market Research eLearning classes are offered in an on-demand format, and include options to earn Insights Association Certificates. Our Rent-a-Researcher staffing service places qualified, fully-vetted market research experts, covering temporary needs due to project and resource fluctuations. ***We believe it: Inside every market researcher, is a Research Rockstar!*** Hope you enjoy this episode of Conversations for Research Rockstars. http://www.researchrockstar.com/ Facebook - https://www.facebook.com/ResearchRockstarTraining Twitter - https://twitter.com/ResearchRocks LinkedIn - https://www.linkedin.com/company/2038750 877-Rocks10 ext 703 for Support, 701 for Sales Info@ResearchRockstar.com

    • 11 min
    Using Market Research for Thought Leadership Programs (with Lilah Raynor)

    Using Market Research for Thought Leadership Programs (with Lilah Raynor)

    Have you ever conducted market research in support of Thought Leadership (TL) programs? Thought Leadership programs are used by companies in many industries, especially in B2B, and can be used to establish or strengthen their visibility in their market. Within TL programs, conducting survey research is very popular, as it provides a quick and compelling way to showcase data-driven insights. After all, there's nothing like a little data sound bite about what percentage of people have a specific attitude, need, or behavior to catch an eye or get an article in a newspaper.
    But designing a questionnaire for a TL project is very different than designing a questionnaire for other market research purposes, such as market segmentation, message testing, product concept testing, or satisfaction studies. In this interview, Kathryn Korostoff speaks with Lilah Raynor, CEO of Logica Research, who generously provides practical tips for mitigating known risks when conducting TL research, as well as specific guidance for crafting questions and scales. Researchers who see Thought Leadership work in their future won't want to miss this episode!
    About Our Guest: Lilah Raynor is the founder and CEO of Logica Research. Logica Research excels in creating customized marketing research solutions for complex business questions. Logica provides financial services companies, fintech companies, and growing organizations the insights they need for product development, service enhancements, and communications that will improve people's financial lives, deepen brand engagement, and drive business growth. 
    Visit their website: Logica Research
    Connect with Lilah Raynor on LinkedIn: Lilah Raynor
     
    Conversations for Research Rockstars is produced by Research Rockstar Training & Staffing. Our 25+ Market Research eLearning classes are offered in an on-demand format, and include options to earn Insights Association Certificates. Our Rent-a-Researcher staffing service places qualified, fully-vetted market research experts, covering temporary needs due to project and resource fluctuations. 
    We believe it: Inside every market researcher, is a Research Rockstar!
    Hope you enjoyed this episode of Conversations for Research Rockstars.
    Research Rockstar | Facebook | Twitter | LinkedIn
    877-Rocks10 ext 703 for Support, 701 for Sales
    Info@ResearchRockstar.com

    • 29 min
    Handling Contradictory and Over-Rationalized Responses in IDIs

    Handling Contradictory and Over-Rationalized Responses in IDIs

    How do you handle over-rationalized and contradictory responses in research interviews? For the sake of high-quality qualitative data, we strive to recognize and resolve these issues, but doing so in a real-time conversation can be tricky. In this Conversation, Lead Instructor Kathryn Korostoff shares some tips and tricks to turn these sticky situations into insights gold. 
    Conversations for Research Rockstars is produced by Research Rockstar Training & Staffing. Our 25+ Market Research eLearning classes are offered in both real-time and on-demand formats and include options to earn Insights Association Certificates. Our Rent-a-Researcher staffing service places qualified, fully-vetted market research experts, covering temporary needs due to project and resource fluctuations. 
    We believe it: Inside every market researcher, is a Research Rockstar!
    Hope you enjoy this episode of Conversations for Research Rockstars.
    http://www.researchrockstar.com/
    Facebook - https://www.facebook.com/ResearchRockstarTraining
    Twitter - https://www.twitter.com/ResearchRocks
    LinkedIn - https://www.linkedin.com/company/2038750
    877-Rocks10 ext 703 for Support, 701 for Sales
    Info@ResearchRockstar.com

    • 12 min

Customer Reviews

4.6 out of 5
14 Ratings

14 Ratings

sporty dancer ,

Valuable information for market researchers and users of market research

Excellent, timely information, explained in a clear and concise way. Great information on everything from methodology, to creating memorable presentations to career choices in the industry. I’ve been in market research for 20 years and I always pick up valuable information from this podcast, which I started listening to about 8 weeks ago. Congrats on your one year anniversary. Please continue this valuable podcast!

kponzilla ,

Great info for Market Researchers!

This is a must listen for Market Researchers that want to stay current. Research Rockstar explains, in efficient detail, what you need to know for all things MR.

bjkreserch ,

For more than rockstars

I’m an experienced market researcher, but I still learn new things, or new ways of looking at things, through this podcast.

It will be even better for a newly minted researcher, for you will learn the soft skill needed to survive in business.

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