91 episodes

Conversations & guest lectures on market research methods, analysis optimization, career trends, and anything else related to advancing customer insights. Hosted weekly by Kathryn Korostoff.

Conversations for Research Rockstars Research Rockstar LLC

    • Business
    • 4.6 • 14 Ratings

Conversations & guest lectures on market research methods, analysis optimization, career trends, and anything else related to advancing customer insights. Hosted weekly by Kathryn Korostoff.

    How to Avoid 3 Newbie Mistakes in Multinational Survey Research

    How to Avoid 3 Newbie Mistakes in Multinational Survey Research

    Planning your first multinational survey research project? Let's make sure you avoid 3 common newbie mistakes that can cost you money, time, and (frankly) credibility. These are three common, REAL WORLD mistakes-- let's help you to avoid them! Multinational market research projects are always fascinating learning opportunities, but they can be a bit tricky. Start by making deliberate decisions about how to maximize data quality on a per-country basis (hint: the best options for data collection mode may not be universal for your populations of interest).
    Enjoy this conversation to learn more about global market research. 
     
    Conversations for Research Rockstars is produced by Research Rockstar Training & Staffing. Our 25+ Market Research eLearning classes are offered in both real-time and on-demand formats and include options to earn Insights Association Certificates. Our Rent-a-Researchers staffing service places qualified, fully-vetted market research experts, covering temporary needs due to project and resource fluctuations. 
    ***We believe it: Inside every market researcher, is a Research Rockstar!***
    Hope you enjoy this episode of Conversations for Research Rockstars. 
    http://www.researchrockstar.com/
    Facebook - https://www.facebook.com/ResearchRockstarTraining
    Twitter - https://www.twitter.com/ResearchRocks
    LinkedIn - https://www.linkedin.com/company/2038750
    877-Rocks10 ext 703 for Support, 701 for Sales
    Info@ResearchRockstar.com
     

    • 11 min
    Identifying Research Participant Emotions

    Identifying Research Participant Emotions

    As market researchers, we often have projects where we are gathering data about emotions. But identifying and describing emotions can be tricky. This Conversation will help researchers who have experienced the common challenge of how to accurately report emotion-related research results in a way that will be useful to research clients. Emotional content relates to many types of market research studies, most commonly those related to product testing, ad testing and brand perceptions. For an image of the emotions model referenced, visit: https://bit.ly/3w0evtW
     
    Conversations for Research Rockstars is produced by Research Rockstar Training & Staffing. Our 25+ Market Research eLearning classes are offered in both real-time and on-demand formats and include options to earn Insights Association Certificates. Our Rent-a-Researcher staffing service places qualified, fully-vetted market research experts, covering temporary needs due to project and resource fluctuations.
    ***We believe it: Inside every market researcher, is a Research Rockstar!***
    Hope you enjoy this episode of Conversations for Research Rockstars.
    http://www.researchrockstar.com/ Facebook - https://www.facebook.com/ResearchRockstarTraining Twitter - https://twitter.com/ResearchRocks LinkedIn - https://www.linkedin.com/company/2038750 877-Rocks10 ext 703 for Support, 701 for Sales Info@ResearchRockstar.com

    • 12 min
    Data Quality Research For Survey Research

    Data Quality Research For Survey Research

    Want to feel more confident in your ability to optimize survey data quality? In this Conversation, Research Rockstar instructors Kathryn Korostoff and Julie Worwa share some of the key steps professional survey researchers take to optimize data quality. Even if you are new to professional-level market research, or feel uncertain about your statistical knowledge, these topics will help amp up your research success. Topics in this conversation are also covered in more depth in Research Rockstar's eLearning courses on Quantitative Data Analysis, Questionnaire Design and SPSS. Conversations for Research Rockstars is produced by Research Rockstar Training & Staffing. Our 25+ Market Research eLearning classes are offered in both real-time and on-demand formats, and include options to earn Insights Association Certificates. Our Rent-a-Researcher staffing service places qualified, fully-vetted market research experts, covering temporary needs due to project and resource fluctuations.
     
    Conversations for Research Rockstars is produced by Research Rockstar Training & Staffing. Our 25+ Market Research eLearning classes are offered in both real-time and on-demand formats, and include options to earn Insights Association Certificates. Our Rent-a-Researcher staffing service places qualified, fully-vetted market research experts, covering temporary needs due to project and resource fluctuations.
     
    ***We believe it: Inside every market researcher, is a Research Rockstar!*** Hope you enjoy this episode of Conversations for Research Rockstars. http://www.researchrockstar.com/ Facebook - https://www.facebook.com/ResearchRockstarTraining Twitter - https://twitter.com/ResearchRocks LinkedIn - https://www.linkedin.com/company/2038750 877-Rocks10 ext 703 for Support, 701 for Sales Info@ResearchRockstar.com

    • 32 min
    (Part 4) What Did We Learn About Our Own Skill/Knowledge Needs In 2021?

    (Part 4) What Did We Learn About Our Own Skill/Knowledge Needs In 2021?

    Please enjoy this conversation with Kathryn Korostoff and Jeffrey Henning as they tackle the question, “What did we learn (about our own skill/knowledge needs) in 2021 that we should leverage as we plan for 2022?”  As Market Research & Insights professionals, what do we need to know to be effective in 2022?
    And what knowledge gaps exist that warrant prioritization? So, what are the hot skills for Market Researchers in 2022? In this episode, Korostoff and Henning get into the details on what they see as the most-have skills to rise to the demand of 2022.
     
    Welcome to Part 4 of our 4-part series: Prepping Your Market Research & Insights Team for 2022. Previous episodes tackled improving methodology choices, survey data quality, and WFH effectiveness.
     
    Thank you to Jeffrey Henning, a true Research Rockstar, for being part of the conversation!
    https://researchscape.com/
    jhenning@researchscape.com
    @jhenning on Twitter
    https://linkedin.com/in/jhenning
     
    The 4-part series is available on YouTube, Apple Podcasts, and Audible (Amazon).

    • 31 min
    (Part 3) How Will WFH Trends Impact Market Research & Insights Work in 2022?

    (Part 3) How Will WFH Trends Impact Market Research & Insights Work in 2022?

    The Work from Home (WFH) phenomenon has impacted Market Researchers from two very different angles: first as employees/workers ourselves, and second as research methodologists. In this episode, the discussion tackles both:
    What does ongoing full or partial WFH mean for our profession, our teams, our collaborations, our career paths? What skills may need to get amped up in 2022 to be successful in a WFH-heavy profession? What have we learned about doing research on WFH topics? Are some methodologies better suited for understanding hot WFH-related research topics better than others? For example, what methodologies are best for research on what new behaviors are here to stay and which ones will likely return to pre-COVID norms? Welcome to Part 3 of our “look ahead” for 2022. In this episode Kathryn Korostoff is joined by true Research Rockstars Cindy Casper and Michelle LeGros—experienced Market Research & Insights leaders with both client-side and supplier-side roles. Both are also Research Rockstar instructors: https://training.researchrockstar.com/pages/all-instructors
     

    About This 4-part series asks the question, “What did we learn in 2021 that we should leverage as we plan for 2022?” This is a real-world, “brass tacks” look at what we, as Market Research & Insights professionals, learned about our own work in 2021.
     
    The 4-part series is being released weekly starting November 2 on YouTube, Apple Podcasts, and Audible (Amazon).
     
    What did we learn (about research methodology choices) in 2021 that we should leverage as we plan for 2022? What did we learn (about improving survey data quality) in 2021 that we should leverage as we plan for 2022? What did we learn (about WFH as a research topic and as it pertains to our own work/teams) in 2021 that we should leverage as we plan for 2022? What did we learn (about our own skill/knowledge needs) in 2021 that we should leverage as we plan for 2022?

    • 36 min
    Planning for Survey Data Quality Improvements in 2022

    Planning for Survey Data Quality Improvements in 2022

    Welcome to Part 2 of our 4-part series: Prepping Your Market Research & Insights Team for 2022.
    As Market Research & Insights professionals, what did we learn in 2021 that we should leverage as we plan for 2022? Part 2 of our series focusses on the question: “What did we learn about improving survey data quality in 2021 that we should leverage as we plan for 2022?”   
    This episode covered important survey research topics. including identifying bogus survey respondents, reducing sample quality risk, using multimode data collection and text-based survey invitations.
     
    Hosted by Research Rockstar Lead Instructor Kathryn Korostoff, with fantastic guests, and true Research Rockstars, Jeffrey Henning and Cindy Casper (contact details below).
     
    Jeffrey Henning
    https://researchscape.com/
    jhenning@researchscape.com
    @jhenning on Twitter
    https://linkedin.com/in/jhenning
     
    Cindy Casper
    https://www.linkedin.com/in/cindycasper/
    www.collegiate-insights.com
    cindy@casperinsights.com
     
    Studies cited in this episode:
    Jeffrey Henning cited interesting research by Pew Research about bogus survey participants. Check it out here: https://pewrsr.ch/3nRDSc5 Kathryn Korostoff cited research on multimode surveys, conducted by the University of Bern, Switzerland: https://bit.ly/2YaJMfH The 4-part series is being released on four consecutive Tuesdays starting November 2 on YouTube, Apple Podcasts, and Audible (Amazon).
     
    Conversations for Research Rockstars is produced by Research Rockstar Training & Staffing. Our 25+ Market Research eLearning classes are offered in both real-time and on-demand formats, and include options to earn Insights Association Certificates. Our Rent-a-Researcher staffing service places qualified, fully-vetted market research experts, covering temporary needs due to project and resource fluctuations.
    ***We believe it: Inside every market researcher, is a Research Rockstar!***
    Hope you enjoy this episode of Conversations for Research Rockstars.
    http://www.researchrockstar.com/ Facebook - https://www.facebook.com/ResearchRockstarTraining Twitter - https://twitter.com/ResearchRocks LinkedIn - https://www.linkedin.com/company/2038750 877-Rocks10 ext 703 for Support, 701 for Sales Info@ResearchRockstar.com

    • 31 min

Customer Reviews

4.6 out of 5
14 Ratings

14 Ratings

sporty dancer ,

Valuable information for market researchers and users of market research

Excellent, timely information, explained in a clear and concise way. Great information on everything from methodology, to creating memorable presentations to career choices in the industry. I’ve been in market research for 20 years and I always pick up valuable information from this podcast, which I started listening to about 8 weeks ago. Congrats on your one year anniversary. Please continue this valuable podcast!

kponzilla ,

Great info for Market Researchers!

This is a must listen for Market Researchers that want to stay current. Research Rockstar explains, in efficient detail, what you need to know for all things MR.

bjkreserch ,

For more than rockstars

I’m an experienced market researcher, but I still learn new things, or new ways of looking at things, through this podcast.

It will be even better for a newly minted researcher, for you will learn the soft skill needed to survive in business.

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