Crafting Lovable Experiences: A Deep Dive into CX Design

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In this special edition of CX in the Wild, recorded in Vienna, Austria, we sit down with Michael Thurow, co-founder of Shift11, to explore his unique journey from architecture to customer experience innovation.

Michael shares how his diverse background has shaped his approach to designing meaningful customer experiences. We discuss the importance of understanding customer needs, the power of iteration in innovation, and how love and empathy can guide us in creating experiences that truly connect. This episode offers a thoughtful conversation on the intricacies of making customer experience a central focus in any business.

Michael Thurow on LinkedIn: https://www.linkedin.com/in/michaelthurow/

Learn more about Michael's work at their website: https://www.shift11.com/

Shift11 on Linkedin: https://www.linkedin.com/company/shift11/

Connect with me, Dennis Wakabayashi: linkedin.com/in/denniswakabayashi