Own Your Business

Sam Jacobson with Ideaction
  • 5,0 (56)
  • EMPREENDEDORISMO

A podcast for event professionals who want the knowledge and skills to grow a business with confidence. Industry authority Sam Jacobson hosts solo or with fellow sales and marketing expert, Katy Taylor Jacobson, with bite-sized, 20-minute episodes. Listeners take away one big idea with simple steps to put what you learn into action. Topics focus on sales, pricing, websites, and growing a team. Follow up questions answered in a private FB group.

  1. HÁ 8 H

    State of the Wedding Industry 2025: Hard Truths and Honest Insights

    A candid, behind-the-scenes conversation with top wedding industry pros about what’s really going on in 2025 and how to move forward. If you’ve been wondering whether the slowdowns, buyer shifts, or budget stalls are just you, you’re not alone. This panel brings together five of the sharpest minds in the business to tackle the hard truths shaping today’s market. No fluff. No sugarcoating. Just real talk from people who are in it every day, with clear insights into what it takes to thrive in a rapidly changing industry. Whether you’re feeling stuck, confused, or ready to pivot, this replay is your chance to get clarity and direction for the road ahead. Panelists: Abby Jiu, Photographer, Abby Jiu Photography, Duet Social Media Daniel Kim, Photographer, Daniel Kim Photography Laura Ritchie, Principal Designer, Grit & Grace Inc. Eleanor Scola, Director of Sales, Nuage Kimberly Richmond, VP of Sales (Weddings), ALHI Sam Jacobson, Founder, Ideaction Consulting and Duet Social Media What You’ll Hear: What’s really behind slower bookings and sales this year Why traditional marketing and sales tactics are falling flat, and what to do instead How top-tier vendors are adapting to buyer behavior shifts What to expect in 2026 and how to prepare your business now The biggest mistakes people are making and how to avoid them Key Themes: Market contraction versus mindset traps Elevated expectations with lower lead quality Sales cycle realities and buyer psychology Recession-proofing your brand and offer

    1h37min

  2. 1 DE SET.

    The Truth About Luxury: It’s Not What Instagram Told You

    This episode unpacks the biggest myth in the wedding industry: that “luxury” means expensive visuals and high-end aesthetics. If you’ve been chasing the look of luxury without getting luxury clients, this one’s for you. We break down what today’s buyers really want, why most pros get it wrong, and how to make your brand feel elevated through clarity, systems, and experience. In this episode: Why chasing luxury aesthetics leaves you burned out and stuck What modern luxury clients expect (hint: it’s not just pretty) The difference between looking high-end and delivering high-end How to upgrade your process to feel effortless and elevated

    30min

  3. 25 DE AGO.

    Are You Growing a Business — or Just Making More Work?

    More clients, more revenue, more help — but also more chaos? You might not be growing a business. You might just be making more work. Summary: In this episode, we break down the common trap creative entrepreneurs fall into: mistaking hustle and busyness for true business growth. We’ll explore why your efforts to “grow” might actually be making your life harder — and how to redefine growth in a way that gives you margin, clarity, and freedom. If you’re feeling stretched thin but still stuck, this one’s for you. Takeaways: The subtle but dangerous difference between growing a business and just making more work Why hiring, more services, or new offers often don’t solve the overwhelm How brand clarity and systems are the real drivers of sustainable growth What it looks like to pursue “margin over movement” in your business CTA: Want to get out of the hustle and into actual growth? Join us at the Shift Business Retreat — a live, in-person experience where we help wedding pros like you reset, refocus, and build a business that runs with you, not on you

    43min

  4. 18 DE AGO.

    Why Your Offer Isn’t Landing (Even If It’s Excellent)

    If your offer is good — maybe even great — but you’re still not booking enough of the right clients, you’re not alone. In this episode, we unpack why even the most refined services can fall flat when they’re not framed around what the client truly wants. From over-explaining deliverables to diluting your messaging with too much detail, we walk through the real reasons your offer might be getting passed over — and how to shift your approach so your value lands with clarity and confidence. Takeaways: Why a strong offer can still fall flat if it’s framed around you, not your client What business owners do when bookings are low — and why those fixes backfire How messaging becomes diluted when you grasp for attention or try too hard The difference between selling the outcome and selling your process

    32min

  5. 11 DE AGO.

    Ideal Clients Aren’t Ignoring You. They Don’t Understand You

    Show Notes If you’re doing all the right things but still not attracting the right clients, the problem probably isn’t your visibility — it’s your clarity. In this episode, we talk about what unclear messaging sounds like, how it confuses your buyer, and why posting more, showing up more, or networking harder often backfires. You’ll learn how to spot the real issue and what to focus on instead if you want better inquiries from clients who actually get what you do. Takeaways: What unclear messaging sounds like and how it shows up in your business Why visibility without clarity creates noise, not conversions The long-term impact of fixing surface problems without solving the root messaging issue What changes when your message is actually clear and buyer-aligned

    34min

  6. 4 DE AGO.

    Listener Fave: 6 Popular Sales Tactics that Backfire

    Think your sales process is helping you book more couples? It might be doing the exact opposite. In this replay of one of our most popular episodes, Sam breaks down six sales tactics that seem smart on the surface but actually hurt your chances of booking. From proposal deadlines to automated replies, you’ll learn why these strategies often fail and what to do instead to convert more inquiries into paying clients. Takeaways: Why scarcity tactics like proposal expiration dates can push buyers away instead of prompting action How over-qualifying leads can hurt your booking rate, especially if you’re not getting enough inquiries The problem with treating discovery calls like sales pitches and how to shift your approach Why quick, personal responses often matter more than polished automation in a luxury market

    30min

  7. 28 DE JUL.

    Listener Fave: The Real Reason You're Stuck in Your Business

    Last week, we talked about them—your buyers. Their psychology. Their motivations. What makes them say yes. But this week? We’re turning the mirror around. Because here’s the uncomfortable truth: Too many business owners are building companies to please other people. Trying to match what their peers are doing. Trying to win over buyers who may not even be the right fit. Trying to make their business look impressive from the outside while feeling completely misaligned on the inside. If that’s you, I want to shake you by the shoulders (gently) and say: You didn’t start your business to impress strangers. You started it to create freedom from a 9-5, from boring work, from doing what other people tell you to do. So let’s go back to the real question: Why do you own your business? What motivated you to step out on your own in the first place? What do you really want from this thing you’re building? This episode isn’t about your clients. It’s about you. I’ll walk you through the 9 core psychological motivators that shape not just how we buy but why we start businesses, how we grow them, and the decisions we make along the way. I’ll share my own stories, from my early days of chasing esteem and achievement to what actually fuels me now: autonomy and empowerment. And I’ll challenge you to get brutally honest about what’s driving you so you can start building a business that actually serves the life you want. No more old goals. No more outside validation. If you’re looking to stare burnout in the face and laugh, it’s a helluva lot easier when you believe 1000% in why you’re doing what you’re doing. Let’s talk about how to own YOUR business.

    24min

  8. 21 DE JUL.

    Listener Fave: What Motivates Couples to Buy

    Today’s wedding couples aren’t booking vendors just for pretty pictures - they’re booking for how you make them feel. In this listener-favorite episode, we break down the emotional and psychological drivers that influence their decisions.  You’ll learn why surface-level wants like flowers or photos are really about deeper needs like belonging, esteem, and connection, and how to uncover those needs in your clients.  Packed with practical examples for planners, photographers, stationers, and more, this episode will help you craft messaging and experiences that resonate at an emotional level and inspire couples to say “yes.” What You’ll Learn: The 4 core desires driving wedding clients Why emotions matter more than details How to craft messaging that connects on a deeper level

    24min
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Sobre

A podcast for event professionals who want the knowledge and skills to grow a business with confidence. Industry authority Sam Jacobson hosts solo or with fellow sales and marketing expert, Katy Taylor Jacobson, with bite-sized, 20-minute episodes. Listeners take away one big idea with simple steps to put what you learn into action. Topics focus on sales, pricing, websites, and growing a team. Follow up questions answered in a private FB group.

Informações

  • Criado por
    Sam Jacobson with Ideaction
  • Anos de atividade
    2021 - 2025
  • Episódios
    210
  • Classificação
    Livre
  • Copyright
    © Sam Jacobson with Ideaction
  • Site do podcast
    Own Your Business

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