Create Tomorrow, The WGSN Podcast WGSN

The virtual influencer market is booming. In fact, virtual influencers are set to yield three times more engagement than human influencers. They’re ushering in a whole new world of sponsorship potential and dynamic multi-platform entertainment possibilities for brands to be a part of over the next decade, as these characters and the technology supporting them mature. It’s anticipated that they will transform everything from pop-culture and online shopping to education and work. In 2030 the digital human market is set to be worth about $530 billion globally, which is up from just $10 billion in 2020.

In this episode Senior Strategist at WGSN Cassandra Napoli, speaks to Christopher Travers, an entrepreneur focused on the area of pseudonymity and various forms of online identity, to break down this incredibly complex and layered topic and to share his expert commentary on the constantly evolving world of virtual influencers.

In January WGSN walked the halls of Maison & Objet in Paris, one of the most important trade shows in the world for home interiors and products. We analysed the product design trends from bouclé to paper maché, sustainability to scentscaping.

Today we kick off by discussing the central theme of the show this year, which was all about Care, whether that means people or the environment,  indoors or outdoors.

This week our host Bethan Ryder is joined by WGSN’s head of Colour Urangoo Samba and Caroline Guilbert, Creative Content Lead at Coloro to discuss this year's colour of the year, Digital Lavender. Tune in to find out why are we seeing it everywhere, from consumer tech and fashion to the colour palettes in TV dramas? 

Every year WGSN produces colour forecasts for our clients in collaboration with our partner business Coloro. In this episode the team chats about what Digital Lavender signifies and why it's so popular right now, whilst touching on a few other colours that we’ve forecast as key for this year.

As we roll into 2023, we decided to discuss one of our most popular reports with the team that put it together; WGSN's "Cities to Watch 2023".

The cities we highlight are always creative hubs, but they also tend to reflect some of the bigger consumer trends we’re seeing around the world, and so this year’s choices are perhaps less obvious than usual and truly testament to the rise of digital nomads – people who have relocated out of big cities following the pandemic, or who have simply chosen to work remotely in livable, less hectic cities.

2023 is just around the corner. In this episode, we divulge some of the top trends we are forecasting for next year. So, what can you expect in tech, interiors and what we’ll eat and drink next year and beyond? Get the answers here. Carla Buzasi is the host of this end-of-the-year show and her guests in this episode are Andrea Bell, VP of Consumer Insights, and Lisa White, Creative Director of WGSN.

Andy Cato is an arable and livestock farmer and co-founder of WildFarmed. In this episode we hear about Andy’s journey from grammy-nominated musician, as one half of Groove Armada, to award-winning farmer and all round trailblazer trying to establish a more restorative and sustainable food system. Not just through actually farming, but also by creating a community of fellow farmers like him and by working with schools to educate the next generation.

Tune in to hear all about WildFarmed and what Andy calls “the long road to Greggs” as he spills the beans to our Director of Food and Drink Jen Creevy.