Creating a Movement: How Community Can Transform Your Brand: A Discussion with Lloyed Lobo, Co-Founder and Board Member of Boast

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Hello, and welcome to another episode of IMpulse: The Influencer Marketing Podcast. I'm your host, Prateek Panda, VP of Marketing at Phyllo. It’s my pleasure to welcome Lloyed Lobo, Co-Founder, and Board Member at Boast, a fintech platform that provides R&D funding to help innovative companies fuel their growth. Lloyed is also the Co-Founder of Traction, a global community of over 100,000 entrepreneurs and innovators.

Tune in to learn more about the importance of building a community for brands. They share personal experiences and practical steps for creating a successful community and discuss the concept of "brand rub" and how associating with bigger brands can enhance a brand's social credit. Lloyed introduces the traits of successful communities and emphasizes the value of consistency and engagement.

Join us as we cover the following topics:

• Using communities as a competitive differentiator
• What is “brand rub,” and how can it help brands?
• What is the Camper concept, and how do successful brands use it?
• Building a community is not a marketing strategy, but what is it?
• How do superfans drive brand advocacy?
  
  

Lloyed has been involved in the US and Canadian startup ecosystem for more than 15 years as an entrepreneur, community builder, and angel investor. He is a software engineer by education and a community builder by passion. Lloyed co-founded and helped bootstrap Traction to more than 100,000 entrepreneurs and innovators and co-founded and helped bootstrap Boast.AI to 8 figures ARR.

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IMpulse: The Influencer Marketing Podcast is handcrafted by our friends over at: getphyllo.com and fame.so


Previous guests include Aaron King of R&C PMK, Scott Guthrie of Influencer Marketing Trade Body, and Oliver Lewis of THE FIFTH Group.


Check out the three most downloaded episodes:

• Exploring the Evolving Landscape of Influencer Marketing with Aaron King

• Exploring the Growth of Influencer Marketing in the Age of Web 3.0 with Scott Guthrie 

• The Rise of Influencer Marketing and its Impact on Digital Marketing with Oliver Lewis

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