IMpulse - The Influencer Marketing Podcast

Phyllo
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IMpulse - The Influencer Marketing Podcast

Welcome to IMpulse - The Influencer Marketing Podcast, hosted by Prateek Panda of Phyllo. We talk to the best and brightest in influencer marketing to hear their stories and share their experience, creating meaningful and engaging conversations that provoke, educate and inspire.

  1. 17/10/2024

    Top 3 Business Lessons from Working with Influencers

    In this episode, we welcome Dylan Huey, founder & CEO of Reach. From giving a powerful Ted Talk about how social media saved his life to launching multiple startups, including his latest venture, Reach, Dylan is a musician and content creator with over 6 million followers across social media. He is the founder and CEO of REACH, a premier organization for creators and influencers. Dylan’s passion for innovation and community shines through everything he does. So far, he has created a clothing line (Dream Big), a social media talent agency (Chalk Network), an augmented reality design studio (SnapLens.Tech), a record label (Rodin' Records), an online boutique, and an Internet radio station. Key Topics covered: - Impact of content on the lives of the masses - How Dylan built a 4 million strong followership on TikTok - Top 3 business lessons from working with influencers - Impact of Phyllo APIs Follow Dylan on LinkedIn: https://www.linkedin.com/in/dylanhuey40/ Connect with Phyllo on a deeper level here: https://beacons.ai/getphyllo

    33min

  2. 10/10/2024

    Emerging Trends in Influencer Marketing

    In this episode, we welcome Kristina Nikeenko, Director of Influencer Marketing at Zorka.Agency. With her unique ability to fuse creativity with strategy, Kristina shares how she leads powerful influencer campaigns, what makes Zorka stand out in a crowded market, and the emerging trends marketers need to watch. From favorite platforms to myth-busting, Kristina reveals her industry insights while discussing the role of APIs in transforming influencer marketing. Tune in to hear how Zorka is gearing up for the future, working with major gaming brands and exploring new platforms like Twitch. This episode includes: - Kristina’s Journey to Zorka.Agency - How Zorka Creates Impactful Campaigns - Emerging Trends in Influencer Marketing - The Future of Influencer Analytics and API Integration - Holiday and Occasion-based Marketing - Expanding into Twitch, LinkedIn, and beyond Don't miss this insightful conversation with one of the industry’s leading voices! Follow Kristina on LinkedIn: https://www.linkedin.com/in/kristina-nikeenko-33976a18a/ Connect with Phyllo on a deeper level here: https://beacons.ai/getphyllo Want to get in touch with Phyllo? contact@getphyllo.com

    29min

  3. 10/10/2024

    Jeff Bullas on AI in Influencer Marketing

    In this episode, we feature Jeff Bullas. A legend in the field of digital marketing, Jeff is the founder of Side Hustle Strategies. It is a learning platform covering best Sales, Marketing, and Lead Generation practices. With numerous Forbes and Huffington Post accolades, Jeff has helped countless businesses and creators shine online. He’s a top-tier speaker, author, and consultant, known for his engaging storytelling and innovative ideas. Jeff also runs his much-coveted podcast called The Jeff Bullas Show where he interviews AI startup founders and entrepreneurs. Hit him up if you are one. Follow Jeff on LinkedIn: https://www.linkedin.com/in/jeffbullas/ This episode includes: - AIs impact on influencer marketing - Social media's impact on journalism in 2009 - Joseph Campbell's inspiring hero's journey - Banning TikTok in America would piss off 100 million users - AI-powered content distribution strategies for marketers - On Star Wars, Marvels, and more - How Tolkien's Lord of the Rings inspired Jeff - Charlie Mungers Poor Charlies Almanac, Deep Work - Genius happens when we find our own genius Connect with us on a deeper level here: https://beacons.ai/getphyllo Want to get in touch with Phyllo? contact@getphyllo.com

    37min

  4. 10/10/2024

    Secret Marketing Hacks, and the Future of AI ft Mike Allton

    IMpulse S2E8 features Mike Allton. Mike is a strategic marketing leader and fractional CMO who is passionate about empowering SaaS companies. By day, he’s driving success at Agorapulse, the top-rated social media management tool. He’s also a prolific author, speaker, and champion for building lasting business relationships. Follow Mike on LinkedIn: https://www.linkedin.com/in/mikeallton/ Mike's Podcast, AI in Marketing: Unpacked: https://open.spotify.com/show/2cCQDnyFilYbo65j0RN4t9 This episode includes: - Marketing tactics vs strategy - Agorapulse, Top-rated social media management tool - Marketing expertise and basics - Challenges in Marketing Tactical approach, fractional CMO - Integrate influencer marketing with sales results - Broad understanding of working with influencers - Tiktok support campaign targeting influencers - Process-based storytelling for success - Balance between data and creativity in marketing - Top of the funnel marketing vs influencer marketing Connect with us on a deeper level here: https://beacons.ai/getphyllo Want to get in touch with Phyllo? contact@getphyllo.com

    45min

  5. 10/10/2024

    Understanding the Role of Influencer Marketing in Social Commerce

    IMpulse S2E7 features Alessandro Bogliari. Alessandro is the founder of The Influencer Marketing Factory (TIMF). TIMF deals with influencer marketing strategies for the brands. They help build strategies around the messaging, finding the right fit influencers, and campaign management. Alessandro also hosts a podcast on YouTube called ‘The Influence Factor’ where he connects with influencers as well as professionals to discuss the trends around IM and their own content. Connect with Alessandro on LinkedIn: https://www.linkedin.com/in/alessandrobogliari/ This episode includes: - Social media shift to niche content - Hot take on influencer marketing - Influencer marketing growth, mistakes - Influencer marketing ROI vs paid media - Mistakes brands make in influencer marketing - Social commerces impact in Asia - Influencer marketing influence in social commerce - Social proof for product reviews on TikTok - How Influencer marketing factory works with hundreds of brands - Social commerce for brands and creators Connect with us on a deeper level here: https://beacons.ai/getphyllo Want to get in touch with Phyllo? contact@getphyllo.com

    43min

  6. 10/10/2024

    The Fastest Way to Generate Income with Affiliate Deals

    IMpulse S2E6 features Brian Freeman. Brian is the founder and CEO of Creatorland. Creatorland is a professional networking platform for content creators, brand managers, influencer marketers, and all other players in the creator economy. You can sign up on Creatorland here: https://www.creatorland.com/ Brian pioneered the concept of nano-influencers at his previous startup, Heartbeat. He’s also a guest lecturer, investor, and a passionate advocate for AI and emerging trends. Brian has over 10 years of experience working with creators. Connect with Brian Freeman on LinkedIn: https://www.linkedin.com/in/brianmfreeman/ This episode includes: - Story of TikTok shut down in Philippines - Pioneering nano-influencer concept - Creatorland, Professional networking platform for content creators - Creators dominate media consumption, marketers need to invest in them - Nano influencers' importance for content marketing - Nanoinfluencers' impact in West, TikTok's success - TikTok is shifting Western attitudes towards live shopping - Spotify's category-based approach to musicians' success - Heartbeat's influencer marketing success - Phyllo simplifies API connectivity for developers Connect with us on a deeper level here: https://beacons.ai/getphyllo Want to get in touch with Phyllo? contact@getphyllo.com

    50min

  7. 10/10/2024

    Creators Should Focus On these Key Factors ft Jim Louderback

    IMpulse S2E5 features Jim Louderback. Jim is a bridge between the OG days of TV and the thriving world of influencer marketing. Jim's career has been a masterclass in media evolution for over three decades. Before becoming a pioneer at Revision3. Jim had already worked at big-name media companies, then went on to conquer the digital realm at Discovery Digital Networks. But Jim's story continues. He captained VidCon, the world's largest creator gathering, for eight years, proving his understanding of the creator economy before it even had a name. Now, he keeps creators and influencers at the forefront of our minds through his highly successful newsletter, "Inside the Creator Economy," reaching a whopping 22,000 readers every week. You can subscribe to Inside the Creator Economy here: https://www.linkedin.com/newsletters/inside-the-creator-economy-6762441989427478528/ Connect with Jim Louderback on LinkedIn: https://www.linkedin.com/in/jlouderb/ This episode includes: - Jim's Controversial Hottake on Influencer Marketing - The Worst Tech Trend According to Jim - The Story of VidCon - How Can Creator Economy Businesses Leverage VidCon? - Three Tech Tools To Have On a Deserted Island - API Businesses Shaping Up Creator Economy - Top Three Lessons from Creating a Newsletter Connect with us on a deeper level here: https://beacons.ai/getphyllo Want to get in touch with Phyllo? contact@getphyllo.com

    31min

  8. 10/10/2024

    Biggest Misconceptions About Influencer Marketing

    Gbenga Sogbaike has over a decade of experience in marketing and the creator economy. He has collaborated with over 1,500 creators on 200+ projects, reaching over 200 million social media users, generating 3 billion views, and partnering with 50+ brands, leading their previous company to win Influencer Marketing Agency of the Year and authoring a valuable Influencer Compensation Report. This episode includes: - Biggest Misconception About Influencer Marketing - How to Find the Right Influencer to Work With? - How to Integrate Affiliate Marketing with Influencer Marketing - Future of Influencer-led Brands - Nike's Air Jordan Was the First Influencer Marketing Deal - How Can Brands Scale Using Influencer Marketing? - The Future of TikTok in the USA Connect with Gbenga on LinkedIn: https://www.linkedin.com/in/gbengasogbaike/ Connect with us on a deeper level here: https://beacons.ai/getphyllo Want to get in touch with Phyllo? contact@getphyllo.com

    44min
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Sobre

Welcome to IMpulse - The Influencer Marketing Podcast, hosted by Prateek Panda of Phyllo. We talk to the best and brightest in influencer marketing to hear their stories and share their experience, creating meaningful and engaging conversations that provoke, educate and inspire.

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