Creating Meaningful Work Yellow Co.

Listen to this episode to hear:




How to navigate and understand your core values as a foundation for intentional decision-making and life design.
The significance of self-acceptance and patience during transitions, and how to avoid outside pressures.
Why it’s important to create space in your lives for self-reflection and to discover answers from within rather than rushing into decisions.
How to maximize your energy by staying aligned with your core values
Why Busy doesn’t mean Bad
The importance of self-awareness and curiosity in understanding one's motivations and values
How to naturally arrive at clearer decisions and solutions in your life, even when they seem elusive.





About Olena:



Olena Mytruk is a life design coach and mentor, as well as creator of the Breverie Life Design System. Olena helps busy modern professional and entrepreneurial women thrive in both work and life – by helping them design their lives around who they are, what they believe, and what they want to achieve.



Get 10% off the first 3 months to The Breverie by using code: YELLOW10

Join us at the Yellow Conference Oct. 6-8th at The Madonna Inn in San Luis Obispo: yellow2023.com

Are you a woman or non-binary leader creating meaningful work? Join our membership community! yellowco.co/membership





Follow, subscribe and leave a review! Find out more about Yellow Co.'s community of women creaeting meaningful work: yellowco.co  |  @yellowco.co • Connect with Joanna at joannawaterfall.com and on IG @joannawaterfall :) Music Written by Jonny Pickett (check out his music on spotify) Thanks for listening!

Listen to this episode to hear:



• Why Jill has chosen to work for a winery vs. start her own

• How you can still live in alignment and do what you love while working for someone else

• The strengths of a female-founded, female-led team

• Why Jill didn’t enjoy being labeled a “female winemaker” for a long time

• How Jill has navigated working in a male-dominated industry

• Why being a sustainable winery is so much more than the environment (but why that’s important too)

• The skills Jill fostered that helped her land her dream job as head winemaker at Cambria Wines



About Jill:



Jill Russell grew up with a love of food and wine while living in the Bay Area and working as a server at a winery in Livermore Valley. She developed a love for the Central Coast where she attended Cal Poly, SanLuis Obispo in their new Wine & Viticulture program. Interested in experiencing winemaking abroad, Jill spent a quarter studying in Adelaide,Australia. After college she had the dream opportunity to make wine in Menetou-Salon, Loire Valley France. With all of her connections and work during college at Tolosa, StephenRoss & Phase 2 Cellars, Jill was drawn back to Santa Barbara County and established her reputation there. She was introduced to Paul Lato, who believed she not only had the skills, but the right energy to help make some of the best wines that the Central Coast had to offer. At Paul Lato Wines, she specialized in wines sourced from prestigious vineyards of the Santa Maria and Santa Rita Hills regions but found herself particularly drawn to the uniquely characteristic vines of Santa Maria Valley. Years later, the opportunity of a lifetime presented itself, and Jill knew it was her destiny to take on the role of winemaker at Cambria Winery, one of the quintessential wineries of Santa Maria Valley. Jill is thrilled to work alongside former Cambria Winemaker and General Manager Denise Shurtleff. Jill lived in San Luis Obispo for more than ten years, and shares a love of the Central Coast with her husband Torrey. They now live in the quaint winemaking town of Los Alamos.





Use code SIPCAMBRIA for a complimentary tasting

BOOK YOUR RESERVATION HERE:

CAMBRIAWINES.COM/EXPERIENCE/VISIT



NOT ABLE TO STOP? SHOP CAMBRIA WINES NEAR YOU:

WWW.CAMBRIAWINES.COM/CAMBRIA-LOCATOR





About our Partnership with Pepperdine University:



Our partnership with Pepperdine Graduate School of Education and Psychology (GSEP) makes you eligible for tuition discounts, application opportunities, and application fee waivers to many programs, including the top-ranked MA in Social Entrepreneurship and Change program. The first in the country, it is perfect for working professionals or full-time students and gives you the perspectives and tools to create sustainable change in the world. Focus on solving real-world problems without the requirements of a traditional business program.



The MA in Social Entrepreneurship is a hybrid with bi-coastal on-campus experiences in LA and DC. Completed in 20 months, the program provides students a two-week global immersion opportunity, a two-term capstone project, and a fast-pitch competition. No GRE is required. Apply for Fall 2024 at gsep.pepperdine.edu/apply.



Use code YELLOWCO23 to waive your app fee on the last page.



Call 310-258-2850 if you have any questions.

Join us at the Yellow Conference Oct. 6-8th at The Madonna Inn in San Luis Obispo: yellow2023.com

Are you a woman or non-binary leader creating meaningful work? Join our membership community! yellowco.co/membership





Follow, subscribe and leave a review! Find out more about Yellow Co.'s community of women creaeting meaningful work: yellowco.co  |  @yellowco.co • Connect with Joanna at joannawaterfall.com and on IG @joannawaterfall :) Music Written by Jonny Pickett (check out his music on spotify) Thanks for listening!

Listen to this episode to hear:

• Martha’s story of moving from content employee to tech entrepreneur

• The surprising thing that led Martha to the decision to bootstrap vs. getting funding

• The power of radically listening and tirelessly testing before launching

• Why email marketing is NOT dead

• How Martha has navigated leading a team through tough times

• Why listening, testing and community are at the core of the FloDesk brand

• The one thing Martha does before they make any new moves at FloDesk.





ABOUT MARTHA:



Martha is the CEO of Flodesk, a visually stunning and user-friendly platform that helps creators sell online and design emails people love to get. Martha is known for her passion for design, user experience, and helping small business owners succeed. She has been featured in Forbes and other publications for her entrepreneurial experience and expertise in email marketing.



Sign up for 50% off your first year of FloDesk here: https://flodesk.com/c/YELLOW

Follow FloDesk on IG: https://www.instagram.com/flodesk/?hl=en

Find out more about Flodesk at Flodesk.com





>> Join us at the Yellow Conference Oct. 6-8th at The Madonna Inn in San Luis Obispo: yellow2023.com

>> Are you a woman or non-binary leader creating meaningful work? Join our membership community! yellowco.co/membership



Join us at the Yellow Conference Oct. 6-8th at The Madonna Inn in San Luis Obispo: yellow2023.com

Are you a woman or non-binary leader creating meaningful work? Join our membership community! yellowco.co/membership





Follow, subscribe and leave a review! Find out more about Yellow Co.'s community of women creaeting meaningful work: yellowco.co  |  @yellowco.co • Connect with Joanna at joannawaterfall.com and on IG @joannawaterfall :) Music Written by Jonny Pickett (check out his music on spotify) Thanks for listening!

Listen to this episode to hear:

• Why DEI isn’t just about race

• How perfectionism can stop us from creating braver, safer spaces

• The power of imperfect, small actions

• Why so many today are jaded by traditional DEI work

• Why embracing nuance and letting go of grand gestures is key

• The work takes time and is never done, and why that’s a good thing

• How to work to create braver, safer spaces for everyone





ABOUT ABBIOLA:



Abbiola Ballah (she/her) is an Equity & Inclusion Consultant, Mentor & Speaker, and Founder of Phern Education Studios. She founded Phern Education Studios to be a catalyst for change in the Diversity, Equity, Inclusion and Belonging (DEIB) space by prioritizing not just learning but taking action. Originally from Trinidad and Tobago, Abbiola has lived internationally in Japan, the USA, and Belize for 20+ years and worked as an educator and program designer for 17+ years, giving her a unique lens through which she approaches equity and inclusion.



Abbiola provides Equity & Inclusion coaching and consulting services to values driven professionals, leaders and organizations who work beyond borders making an impact. She is also currently a part of the National Aeronautics and Space Administration (NASA) Database of DEI Practitioners. Abbiola is a dynamic speaker and has been featured on several podcasts and spoken at conferences and summits including the CMX Summit: Thrive. She is an avid reader, travel nerd, theatre buff, and Japanese karaoke queen.





Book a free clarity call with Abbiola here: https://calendly.com/abbiolaballah/tia-clarity-call

Sign up for Abbi’s newsletter here: https://www.subscribepage.com/takinginclusiveactionnewsletter

View Abbila’s Website & offerings here: https://www.pherneducationstudios.com/



And lastly, her Instagram here: https://www.instagram.com/pherneducationstudios/



•••

Conference tickets are now on sale, prices increase April 15th! Head here for more info: https://yellow2023.com/

Join us at the Yellow Conference Oct. 6-8th at The Madonna Inn in San Luis Obispo: yellow2023.com

Are you a woman or non-binary leader creating meaningful work? Join our membership community! yellowco.co/membership





Follow, subscribe and leave a review! Find out more about Yellow Co.'s community of women creaeting meaningful work: yellowco.co  |  @yellowco.co • Connect with Joanna at joannawaterfall.com and on IG @joannawaterfall :) Music Written by Jonny Pickett (check out his music on spotify) Thanks for listening!

Listen to this episode to hear:

• Why it’s important to remember why you started

• How to know if what your working towards is a calling

• What it means to create something that lasts

• Why going across the street is just as important (if not more) than going across an ocean

• The power of a change in perspective

• Why asking for permission is stopping us from living our best life

• How thinking unconventionally and pushing boundaries can lead to creating your most interesting work

• The difference between strategy and tactics





ABOUT BOB:



Bob Goff is the author of the newly released New York Times best-seller, Undistracted as well as the NYT bestselling books Love Does, Everybody Always, and Dream Big. Bob is the founder of Love Does, a nonprofit human rights organization operating in India, Uganda, Nepal, Somalia, Afghanistan, USA, Congo, and Dominican Republic. Bob is a sought-after speaker for leadership, church, and university events, inspiring current and future influencers to get to the ”do” part of life. Choosing to live audaciously, Bob connects to audiences in a powerfully inspirational, yet down to earth manner. Because of Bob’s vision and the work of Love Does, he serves as the Hon. Consul for the Republic of Uganda to the United States. Bob continues to be inspired by friendships he’s developed with others around the world who live their lives pursuing strategic ways to help others. You can typically find Bob writing and taking calls from his boat, welcoming people to The Oaks—his Southern California retreat center, or at an event speaking. Bob's greatest ambitions in life are to love others, do stuff, and, most importantly, to hold hands with his wife, Sweet Maria Goff, and spend time with their amazing kids and grandkids.



For more, check out BobGoff.com and LoveDoes.org.

Join us at the Yellow Conference Oct. 6-8th at The Madonna Inn in San Luis Obispo: yellow2023.com

Are you a woman or non-binary leader creating meaningful work? Join our membership community! yellowco.co/membership





Follow, subscribe and leave a review! Find out more about Yellow Co.'s community of women creaeting meaningful work: yellowco.co  |  @yellowco.co • Connect with Joanna at joannawaterfall.com and on IG @joannawaterfall :) Music Written by Jonny Pickett (check out his music on spotify) Thanks for listening!

Listen to this episode to hear:

• How Lily is able to genuinely connect with so many different people

• The power that authentic connection has in your life and business

• Why it's important to keep. following. up. 

• How to not let a "no" response go to your heart

• Why connection to your self, heart and work are just as important as connection to others

• Tips for building your network





ABOUT LILY:



With over 17 years of experience in DTC, B2B, dropship, eCommerce, and in startups, Lily’s passion is to help value-driven brands go from ideation to launch and beyond. Her 100s of clients include Williams Sonoma, Target, QVC, Wayfair, Home Depot, Lowes, Amazon, Verishop. She has been featured in publications such as VoyageLA, Authority Magazine, and twice nominated as 40 under 40 for her work in the home furnishings industry . 



As COO at Eurostyle, CRO at &Makers and Cenports, she is the architect of revenue and operations. Her ability to create a framework of top-tier teams and automation is how she has successfully scaled distribution, marketing, branding, procurement, supply chain, logistics, and operations management. 



Lily effortlessly brings people together with her knack in collaborating with entrepreneurs in order to build sustainable companies. She is an advocate for women and has been a speaker, advisor, and liaison intersecting paths and heart-centered communities.



Connect with Lily here: https://www.instagram.com/pathsintersect/

And find her company, AndMakers here: https://andmakers.co/

Join us at the Yellow Conference Oct. 6-8th at The Madonna Inn in San Luis Obispo: yellow2023.com

Are you a woman or non-binary leader creating meaningful work? Join our membership community! yellowco.co/membership





Follow, subscribe and leave a review! Find out more about Yellow Co.'s community of women creaeting meaningful work: yellowco.co  |  @yellowco.co • Connect with Joanna at joannawaterfall.com and on IG @joannawaterfall :) Music Written by Jonny Pickett (check out his music on spotify) Thanks for listening!