Creatives WithAI™

Creatives WithAI™

Listen to hear in-depth discussions with some of the most influential and important industry leaders in fields such as design, music, publishing, architecture, film and video, crafts, visual arts, fashion, TV and radio, advertising, literature, software, computer games and the performing arts. Through thought-provoking conversations, the podcast explores the ethical considerations, benefits, and drawbacks of using AI tools, as well as the opportunities and challenges that will arise in creative industries as AI becomes more prevalent. Whether you work in one of these industries or have an interest in the topic, the show offers valuable insights into the intersection of technology and creativity. Join David for engaging discussions with some of the brightest minds in the field.

  1. Filming with Robot Arms: How AI is Changing Creativity Forever with James Pierechod

    OCT 18

    Filming with Robot Arms: How AI is Changing Creativity Forever with James Pierechod

    James Pierechod, a creative technologist, reflects on his extensive career journey that spans over 25 years, beginning from an engineering background and transitioning into the world of CGI and creative content production. His insights delve into how generative AI has emerged as a transformative force in the creative industry, offering unprecedented shortcuts in production processes that have long been a bottleneck for marketers. Pierechod emphasises that AI brings agility and personalisation to content creation, allowing marketers to fulfil their long-standing demands for tailored campaigns without the traditional lengthy planning stages. The conversation highlights the symbiotic relationship between creativity and technology, where AI is posited not as a competitor but as an essential collaborator that augments creative processes. Takeaways: AI is revolutionising the creative industry by streamlining production processes and enhancing personalisation. The integration of AI within creative workflows is seen as an augmentation, not a replacement. Future creatives should embrace AI technologies while maintaining strong traditional storytelling skills. Agencies are adapting to AI at different rates, with smaller agencies often leading the way. The ability to create contextually relevant content is becoming more efficient through AI tools. Students entering the creative industry must learn to leverage AI alongside traditional methods. Links relevant to this episode: James SommervilleMidjourneyCanvaLeeds Video Production Company | Tungsten MediaVisual Content Consultancy – Marketing Consultants specialising in Visual media Thanks for listening, and stay curious! //Lena

    1h 6m
  2. Is AI a Cheat Code for Creatives? Oscar Mitchell-Heggs Weighs In

    OCT 3

    Is AI a Cheat Code for Creatives? Oscar Mitchell-Heggs Weighs In

    Oscar Mitchell-Heggs joins Lena Robinson to explore the evolving intersection of art, creativity, and artificial intelligence. Throughout the conversation, Oscar shares his unique perspective on how AI is reshaping the creative landscape, particularly in commercial and artistic realms. He discusses the benefits of using tools like ChatGPT for organisation and planning while expressing his reservations about relying on AI for creative output, emphasising the irreplaceable value of human emotion and experience in art. The dialogue also delves into the implications of AI for future generations of artists and the potential for AI to enhance creativity for individuals with disabilities. Listeners will gain insights into the importance of maintaining a balance between leveraging technology and preserving the raw essence of creative expression. Takeaways: Oscar Mitchell-Heggs discusses the duality of using AI in creative processes, balancing its efficiency with human emotion. AI's role in the creative world is evolving, prompting artists to adapt and embrace new tools. The conversation highlights the importance of asking the right questions when utilising AI for creativity. Higgs emphasises that while AI can assist, it cannot replace the human experience and emotion in art. The future of creativity may see a blend of human artistry and AI capabilities, reshaping how art is created. Oscar shares insights on how young artists can leverage AI tools to enhance their creative expressions. Links relevant to this episode: The Weeping Woman HijackHot Trash - Trailer - TV ENTERTAINMENT - NFTS Screening RoomOscar on InstagramJoshua Jost | LinkedIn Thanks for listening, and stay curious! //Lena

    44 min
  3. Will AI in film solve the 'Monkey problem' with Tim Carter

    SEP 6

    Will AI in film solve the 'Monkey problem' with Tim Carter

    Tim Carter, a seasoned tech executive, lawyer, and collaboration coach, shares insights from his 25-year career at the intersection of business, law, and technology. With a background as an intellectual property lawyer and product strategist, Tim has played a key role in building technology-based ecosystems across various industries. Now focused on the media and creative sectors, Tim is working to develop best practices and ensure creatives are safeguarded when it comes to the use of AI in the creative and film industries. In this episode, Tim discusses how AI is transforming filmmaking, particularly in areas like dubbing and dialogue replacement (the 'Monkey problem'), while emphasising that AI serves human creativity. He also addresses the challenges and ethical considerations of AI in the industry. Takeaways AI allows filmmakers to retain their creative choices while reaching broader audiences by providing seamless translations and lip-syncing in different languages (if you're old enough you'll remember the awful dubbing/syncing 'problem' on the original 1978 show 'Monkey').The use of AI in the film industry has positive impacts like quality when wanting to expand audience reach beyond language 'borders', and concerns i.e. potential job displacement.AI is a tool in service of human intent and creativity, enabling filmmakers to solve problems of speed, scale, repeatability, cost, and complexity. AI tools in the film industry can and will automate the creation of material while providing more flexibility for creative professionals.Safeguards are currently being put in place by actors' unions to protect their performances from being changed in post-production without their approval.Over the next three to five years, AI is expected to continue automating the creation of material and making it more accessible to a wider, more diverse audience than original films would have allowed.AI will enable improved collaboration between different creative departments, such as scriptwriting and visual artistry, from the beginning of the project i.e. massively improving initial pitch materials.The impact of AI on the industry will depend on how it's used and the collaboration between diverse stakeholders. Links relevant to this episode: Tim Carter | LinkedInMonkey (TV series) - Wikipedia Thanks for listening, and stay curious! //Lena

    1 hr

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out of 5
2 Ratings

About

Listen to hear in-depth discussions with some of the most influential and important industry leaders in fields such as design, music, publishing, architecture, film and video, crafts, visual arts, fashion, TV and radio, advertising, literature, software, computer games and the performing arts. Through thought-provoking conversations, the podcast explores the ethical considerations, benefits, and drawbacks of using AI tools, as well as the opportunities and challenges that will arise in creative industries as AI becomes more prevalent. Whether you work in one of these industries or have an interest in the topic, the show offers valuable insights into the intersection of technology and creativity. Join David for engaging discussions with some of the brightest minds in the field.

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