CRO Spotlight

Warren Zenna
  • 5.0 (5)
  • MANAGEMENT
  • UPDATED WEEKLY
CRO Spotlight

Visit www.growthforum.io for 30-days free of The only community focused exclusively on your growth. Use the code: GROW30 Are you a CRO looking for insights and ideas from your peers? Are you a Revenue Leader with aspirations to become a Chief Revenue Officer? Are you a CEO looking to appoint a CRO to scale your business? Welcome to the CRO Spotlight podcast, a weekly show featuring insights from Chief Revenue Officers, B2B Revenue Leaders and CEOs. Hosted by Warren Zenna, Founder and CEO of The CRO Collective, the show goes deep behind the scenes with the people who have been there, done that and have seen the results. The CRO Spotlight Podcast is an open, free-form conversation that digs into real issues that Revenue Leaders and CROs grapple with everyday.

  1. 2 DAYS AGO

    Unlocking the Power of the CRO-CFO Alliance with Eric Steele and Larry Earl

    In this episode of CRO Spotlight, host Warren Zenna engages with Eric Steele, Chief Revenue Officer, and Larry Earl, Chief Financial Officer at SIB, to explore the intricate relationship between revenue operations and financial management. The discussion highlights how both roles can collaborate effectively to drive growth while maintaining financial health. Eric emphasizes the shift towards "value acceleration," where companies focus on smart growth rather than growth at all costs, ensuring profitability without disrupting operations. Warren, Eric, and Larry dive into the dynamics of their partnership, illustrating how constant communication and mutual understanding are crucial for success. They discuss the importance of aligning financial strategies with revenue goals and how effective collaboration can mitigate risks while fostering innovation. The episode also touches on the challenges CROs face in organizations with established CFOs and offers insights into navigating these complexities through open dialogue and strategic alignment. Listeners will gain valuable perspectives on how to cultivate a productive relationship between revenue and finance leaders, ensuring that both sides work towards common objectives. This conversation serves as a guide for CROs seeking to enhance their influence within their organizations while driving sustainable growth.

    55 min

  2. OCT 30

    Psychology, Social Selling, and LinkedIn Strategy with Chelsea Olsen

    In this episode of CRO Spotlight, host Warren Zenna interviews Chelsea Olsen, founder of CLOHZ, who specializes in helping businesses enhance their sales pipelines through effective LinkedIn strategies. Chelsea shares her entrepreneurial journey, detailing how she transitioned from corporate roles to establishing her consulting business focused on sales and lead generation. The conversation emphasizes the merging of sales and marketing in today's landscape. Chelsea argues that successful selling requires not only outreach but also valuable content that aids potential clients in their research. This shift reflects the changing behavior of buyers who increasingly seek information before engaging with sales representatives. Warren and Chelsea discuss the mindset required for problem-solving in sales, highlighting how personal experiences shape resilience and adaptability. This insightful dialogue offers listeners practical strategies for integrating social selling into their approaches, ultimately inspiring revenue leaders to navigate the complexities of modern business growth effectively.

    48 min

  3. SEP 18

    Balancing Short-Term Gains with Long-Term Growth Strategies with Dayna Williams

    In this insightful episode of the CRO Spotlight Podcast, host Warren Zenna welcomes Dayna Williams, the Chief Experience Officer at The Myers-Briggs Company and author of The Diligence Fix. Warren and Dayna dive deep into the challenges of the modern CRO role, exploring how the relentless pursuit of top-line revenue often undermines long-term success. Dayna shares her unique approach to navigating the complexities of the CRO role, emphasizing the importance of simplification and alignment in creating a sustainable go-to-market strategy. Dayna draws from her extensive experience working with CEOs and sales leaders to discuss the pitfalls of focusing solely on sales targets and tracking, while neglecting the critical infrastructure needed to support stable growth. She highlights the necessity for CROs to move beyond their comfort zones, encouraging leaders to gain a holistic understanding of marketing, customer success, and revenue operations to effectively drive alignment across the organization. Warren and Dayna also discuss the growing disconnect between companies and their customers in the age of AI and automation. They advocate for a renewed focus on service and relationship-building as a strategic differentiator, arguing that human connection will be more important than ever in the coming years. This episode is a must-listen for current and aspiring CROs, as well as CEOs looking to build more resilient and customer-focused organizations.

    47 min

  4. SEP 11

    Navigating PLG and the Evolution of the CRO Role with Kristen Habacht

    In this insightful episode of the CRO Spotlight Podcast, host Warren Zenna engages in a candid conversation with Kristen Habacht, the Chief Revenue Officer at Typeform. Kristen shares her unconventional journey into the CRO role, starting from an office manager position to leading revenue teams in top tech companies. She discusses the evolving nature of the CRO position, highlighting how her path was shaped by a desire to have a seat at the executive table and to lead organizations with a holistic approach to revenue generation. Kristen and Warren delve into the challenges and opportunities that come with the relatively new and undefined CRO role. They explore the importance of integrating marketing, sales, and customer success under one revenue umbrella, particularly in a product-led growth (PLG) environment. Kristen shares her strategies for building trust and collaboration among cross-functional teams, emphasizing the need for a CRO to be the CEO of the revenue operation, ensuring that every part of the funnel works seamlessly to enhance the customer journey. The episode also touches on the strategic importance of partnerships and integrations in scaling a company, especially within the PLG framework. Kristen offers valuable advice for aspiring CROs and business leaders on how to effectively navigate the complexities of the role, build strong teams, and maintain a customer-centric approach. Tune in to gain actionable insights on driving growth and fostering a unified revenue strategy.

    45 min

  5. SEP 4

    Enterprise CRO Insights and Strategic Career Growth with James Roth

    In this insightful episode of the CRO Spotlight Podcast, host Warren Zenna sits down with James Roth, Chief Revenue Officer of ZoomInfo, to explore the critical elements that shape a successful CRO career. James delves into the importance of "knowledge stickiness," explaining how the ability to absorb and retain valuable insights from various roles and experiences is more important than simply having a diverse resume. He shares his journey from a sales leader to a CRO, emphasizing the value of staying focused on your current role while being open to continuous learning. James and Warren also discuss the potential pitfalls of title chasing and the misconception that job-hopping equates to faster career advancement. Drawing from his extensive experience, James outlines how long-term commitment to a single organization can offer deeper insights and a more comprehensive understanding of business dynamics, ultimately leading to greater career success. He also contrasts the roles of CROs in enterprise-level companies versus smaller growth-stage firms, offering valuable advice for those aspiring to lead revenue operations in different organizational contexts. Finally, James provides an insider look at his approach to customer relationships and product market fit, explaining how staying close to customers helps shape strategic decisions. He also highlights the importance of building a strong data foundation to leverage AI in go-to-market strategies effectively. Whether you're an aspiring CRO or a seasoned executive, this episode is packed with actionable insights and strategic advice that can help you navigate the complexities of revenue leadership.

    1 hr

  6. AUG 28

    Should we get rid of the "CRO" title? with Jonathan Spier

    In this thought-provoking episode of the CRO Spotlight Podcast, host Warren Zenna sits down with Jonathan Spier, CEO of Rev AI, to challenge the conventional wisdom surrounding the Chief Revenue Officer (CRO) title. Sparked by a viral LinkedIn post from Jonathan, this conversation dives deep into why he believes the CRO title is not just flawed but potentially detrimental to businesses. Jonathan argues that expecting a single person to effectively manage sales, customer success, and marketing under the CRO umbrella sets leaders up for failure and hinders organizational growth. Warren and Jonathan explore the complexities of modern revenue operations, discussing why traditional sales leaders may not be the best fit for the CRO role. They examine the critical importance of RevOps (Revenue Operations) as a function that could redefine leadership in the revenue space, offering a more holistic and strategic approach. The conversation also touches on the challenges of aligning sales, marketing, and customer success teams, highlighting how misalignment often stems from disparate incentives and organizational silos. As they debate potential solutions, Warren proposes a radical shift in how companies should approach the CRO role, emphasizing the need for proper diagnostics and strategic leadership rather than simply promoting top sales executives. This episode offers valuable insights for CEOs, CROs, and anyone involved in revenue generation, as it reimagines the future of sales and revenue leadership in a rapidly evolving business landscape.

    55 min

  7. AUG 21

    Hustle, Cancellation, and Personal Branding with Alexa Curtis

    In this episode of the CRO Spotlight podcast, we sit down with Alexa Curtis, a dynamic entrepreneur who navigated the path from a teenage blogger to a media powerhouse. Alexa shares her journey of breaking into the industry with her fearless attitude, from pitching TV segments at a young age to landing a deal with Disney. She recounts her innovative approach to content creation, emphasizing the importance of seizing opportunities and taking bold risks to achieve success. Alexa's story is a testament to the power of hustle and resilience in the competitive media landscape. As the conversation unfolds, Alexa opens up about a significant challenge she faced after a viral social media incident involving a marathon. She candidly discusses the impact of online backlash and the mental health struggles that ensued. Alexa's experience highlights the double-edged sword of social media, where rapid fame can quickly turn into widespread criticism. Through it all, Alexa remained steadfast, using the experience to refine her approach to personal branding and influence. Her insights provide valuable lessons for anyone navigating the complexities of building an online presence in today's digital age. In the final segment, Alexa delves into her current ventures, including her company "Be Fearless," which empowers individuals and startups to build authentic personal brands. She offers practical advice on leveraging platforms like LinkedIn to establish credibility and connect with the right audience. Whether you're a CEO, a marketing leader, or an aspiring entrepreneur, Alexa's journey offers inspiration and actionable insights on how to cultivate a meaningful brand that resonates with your target market. Join us for an engaging discussion filled with wisdom and encouragement from a true trailblazer.

    42 min

  8. AUG 14

    What it Takes To Successfully Deploy a CRO with Philip Lacor

    In this episode of the CRO Spotlight podcast, host Warren Zenna is joined by Philip Lacor, Chief Revenue Officer of Airbase, to discuss the intricate role of a CRO in fostering company growth and alignment. Philip, with his extensive background in engineering, finance, and sales, shares insights on how his diverse experience has equipped him to effectively lead cross-functional teams. He emphasizes the importance of understanding customer pain points and aligning sales, marketing, and product teams to deliver comprehensive solutions. By leveraging a modern procure-to-pay platform, Airbase consolidates company spending, enabling midmarket companies to manage complexity and scale efficiently. Philip delves into the critical aspects of his role, focusing on building relationships across departments and understanding the voice of the customer to drive strategic initiatives. He explains how Airbase transitioned to a "land and expand" sales motion, highlighting the necessity of aligning product marketing, sales incentives, and onboarding processes to ensure seamless growth. Philip also discusses the role of OKRs (Objectives and Key Results) in maintaining alignment and focus, as well as the importance of regular customer interaction to provide valuable insights back to the company. Finally, Philip shares valuable advice for aspiring Chief Revenue Officers and company leaders looking to hire for the position. He emphasizes the need for CROs to possess a deep understanding of both sales and customer success, as well as the ability to collaborate effectively with product and engineering teams. For CEOs, he advises assessing company needs and ensuring a strong partnership with the CRO to drive sustainable growth. With a focus on continuous learning and strategic alignment, Philip Lacor exemplifies the impactful role a CRO can play in shaping a company's future.

    55 min
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Ratings & Reviews

5
out of 5
5 Ratings

About

Visit www.growthforum.io for 30-days free of The only community focused exclusively on your growth. Use the code: GROW30 Are you a CRO looking for insights and ideas from your peers? Are you a Revenue Leader with aspirations to become a Chief Revenue Officer? Are you a CEO looking to appoint a CRO to scale your business? Welcome to the CRO Spotlight podcast, a weekly show featuring insights from Chief Revenue Officers, B2B Revenue Leaders and CEOs. Hosted by Warren Zenna, Founder and CEO of The CRO Collective, the show goes deep behind the scenes with the people who have been there, done that and have seen the results. The CRO Spotlight Podcast is an open, free-form conversation that digs into real issues that Revenue Leaders and CROs grapple with everyday.

Information

  • Creator
    Warren Zenna
  • Years Active
    2022 - 2024
  • Episodes
    62
  • Rating
    Clean
  • Copyright
    © Copyright Zenna Consulting Group, Inc.
  • Show Website
    CRO Spotlight

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