16 episodes

A B2B podcast for current and aspiring CROs, CEOs and other leaders. In each episode revenue experts Warren Zenna and Lupe Feld are joined by a guest as they set out to explore every last area of a business that you can leverage to generate revenue and drive meaningful change. Warren and Lupe speak your language - join their revenue crew.

CRO Spotlight Warren Zenna and Lupe Feld

    • Business
    • 5.0 • 1 Rating

A B2B podcast for current and aspiring CROs, CEOs and other leaders. In each episode revenue experts Warren Zenna and Lupe Feld are joined by a guest as they set out to explore every last area of a business that you can leverage to generate revenue and drive meaningful change. Warren and Lupe speak your language - join their revenue crew.

    Making CRO Without Sales Experience, With Serkan Honeine

    Making CRO Without Sales Experience, With Serkan Honeine

    Although it's hotly debated, sales leadership seems to be emerging as a staple position in the career path to CRO. But at what cost?
    In this episode, Warren and Lupe are joined by Serkan Honeine, Chief Revenue Officer @ Certn. They chat about how deeply roles other than sales leadership can uniquely qualify you to lead revenue, how leading an international team from the other side of the world can be simple, the biggest challenge CROs face (and the cause), why you need to find metrics that matter, and the power of saying thank you in the remote-first world.
    🔗 LINKS
    Connect with Serkan on https://www.linkedin.com/in/serkanhoneine/ (LinkedIn), or at the Certn https://certn.co (website).
    You'll find https://www.linkedin.com/in/warrenz/ (Warren) and https://www.linkedin.com/in/lupefeld/ (Lupe) on LinkedIn too.
    Empower your sales team to transform their sales. Find out more about the Create Pipeline course from Sales IQ https://www.salesiqglobal.com/create-pipeline (here).

    • 43 min
    Opportunities and Threats To The Marketing Function, With Tim Hines

    Opportunities and Threats To The Marketing Function, With Tim Hines

    Marketers today have more power in revenue than ever before, with their wealth of data key to identifying how buyers behave. This data is a double-edged sword though, with attribution-anxiety sometimes disincentivising the marketing team from pushing into new territory. How do you strike the right balance?
    This week Warren and Lupe are joined by The Marketing Starter Tim Hines. Tim is an iCMO, founder, author, speaker, podcast host, and all round expert in all things marketing. In this episode they look at marketing as it enters the post-digital era, from how marketing can claim their space at the table using data, and the importance of communication, to why marketing should be viewed as a laboratory, not a factory.
    🔗 LINKS
    Connect with Tim on https://www.linkedin.com/in/tnhines/ (LinkedIn), or at his https://www.tnhines.com (website), or at GrowPowerful.ai. His podcast is called https://www.tnhines.com/podcast/ (The Marketing Starter Podcast), and his book is called https://www.amazon.com/Marketing-Starter-Entrepreneurial-Spirit-Marketer/dp/0578353865/ (The Marketing Starter).
    You can listen to Warren on Tim's podcast https://marketingpodcasts.net/2022/06/marketers-must-learn-to-be-more-cro-centric-with-warren-zenna/ (here).
    You'll find https://www.linkedin.com/in/warrenz/ (Warren) and https://www.linkedin.com/in/lupefeld/ (Lupe) on LinkedIn too.
    Empower your sales team to transform their sales. Find out more about the Create Pipeline course from Sales IQ https://www.salesiqglobal.com/create-pipeline (here).

    • 47 min
    CROs Can't Afford to Have an Ego, With Todd Heger

    CROs Can't Afford to Have an Ego, With Todd Heger

    In a role as complex as the CRO, it's impossible to have expertise in every area. So, how do you respond right when you're entering a new territory.
    In this episode Warren and Lupe are joined by Todd Heger, CRO @ Digilant. They cover why coachability and humility are essential skills for CROs, the power of seeking advice, a quick hack to diffuse team tensions, the importance of managing talent, and why you need to insist on transparency during the interview process.
    🔗 LINKS
    Connect with Todd on https://www.linkedin.com/in/advertising-tech-executive/ (LinkedIn) or at the Digilant https://digilant.com (website).
    You'll find https://www.linkedin.com/in/warrenz/ (Warren) and https://www.linkedin.com/in/lupefeld/ (Lupe) on LinkedIn too.
    Empower your sales team to transform their sales. Find out more about the Create Pipeline course from Sales IQ https://www.salesiqglobal.com/create-pipeline (here).

    • 44 min
    Succeed with Relationships in Revenue, With Christina Woronchak

    Succeed with Relationships in Revenue, With Christina Woronchak

    You know that healthy relationships with your team, company, customers, and peers lead to strong short and long term outcomes. But how high do they really rank on your list of priorities?
    In this episode Lupe is joined by Christina Woronchak, CRO at Deem, Inc. This episode is packed with simple, effective ways to improve business outcomes using a human-centric approach. They also cover the dynamic nature of the CRO remit, what it was like weathering COVID in the travel industry, and how moving abroad can invigorate your career.
    🔗 LINKS
    Connect with Christine on https://www.linkedin.com/in/christina-woronchak-2910457/ (LinkedIn) or at the Deem https://www.deem.com (website).
    Find https://www.linkedin.com/in/lupefeld/ (Lupe) on LinkedIn.
    Empower your sales team transform their sales. Find out more about the Create Pipeline course from Sales IQ https://www.salesiqglobal.com/create-pipeline (here).

    • 33 min
    Leading Change as a CRO, With John Smibert

    Leading Change as a CRO, With John Smibert

    In a sales career spanning 5 decades you see a lot change, and a lot stay the same. Get ready to hear the most important parts of both.
    In this episode Lupe is joined by John Smibert, co-author of The Wentworth Prospect. In this episode Lupe and John talk about revenue operation in the pre-CRO days, the role of culture in change, what both sides of the table must consider when filling the CRO seat, plus the power of storytelling and selling the outcome.
    🔗 LINKS
    Connect with John on https://www.linkedin.com/in/smibert/ (LinkedIn).
    His book is called The Wentworth Prospect and you'll find it on Amazon https://www.amazon.com/Wentworth-Prospect-novel-guide-success-ebook/dp/B09DPDL9FX (here).
    Find https://www.linkedin.com/in/lupefeld/ (Lupe) on LinkedIn.
    Empower your sales pros transform their sales. Find out more about the Create Pipeline course from Sales IQ https://www.salesiqglobal.com/create-pipeline (here).

    • 34 min
    What to Expect In The Chief Revenue Officer Role, with Avi Zimak

    What to Expect In The Chief Revenue Officer Role, with Avi Zimak

    Sometimes our goals coming true result in unexpected outcomes, and the CRO role is no different. It's time to do get some deep-dive insights on what's really awaiting you in the C-Suite.
    In this episode of the CRO Spotlight Podcast, Warren and Lupe are joined by Avi Zimak, Chief Revenue and Strategy Officer at The Arena Group. Avi has had a fascinating revenue career spanning more than 20 years (featuring New York Magazine, Time Inc, and Condé Nast).
    He'll be sharing his invaluable knowledge and experience, including how he 'hopscotched' to his CRO role, seeking to understand the role beyond the title, when the right time is for a CRO, the CEO:CRO relationship, and ideal personality traits of a CRO.
    🔗 LINKS
    Connect with Avi on https://www.linkedin.com/in/avi-zimak-440b69a/ (LinkedIn).
    Find https://www.linkedin.com/in/lupefeld/ (Lupe) and https://www.linkedin.com/in/warrenz/ (Warren) on LinkedIn.
    Help your sales team succeed by helping them become the best professional salespeople they can be. Find out more about the Create Pipeline course from Sales IQ https://www.salesiqglobal.com/create-pipeline (here).

    • 49 min

Customer Reviews

5.0 out of 5
1 Rating

1 Rating

Top Podcasts In Business

Ramsey Network
NPR
iHeartPodcasts
Vox Media Podcast Network
Guy Raz | Wondery
Andy Frisella #100to0