SaaS Talk™ with the Metrics Brothers - Strategies, Insights, & Metrics for B2B SaaS Executive Leaders

Ray Rike & Dave Kellogg
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SaaS Talk™ with the Metrics Brothers - Strategies, Insights, & Metrics for B2B SaaS Executive Leaders

SaaS Talk™ with the Metrics Brothers is hosted by Dave "CAC" Kellogg and Ray "Growth" Rike. SaaS Talk™ provides unique insights, strategies, tactics and the metrics to measure customer acquisition, customer retention and customer expansion success for B2B SaaS companies. Each 20-minute episode will cover a topic critical to profitable revenue growth chalked full of practical advice that can be introduced and applied in most B2B SaaS companies.

  1. 18 DIC

    ICONIQ Growth 2024 Marketing Budgets and Productivity Report

    Marketing budget and productivity benchmarks are hard to find, but CAC and Growth recently saw the ICONIQ Growth Marketing Budget and Productivity Report which is one of the best in the industry. Dave and Ray discuss many of the top benchmarks in the report including Marketing expenses as a percentage of revenue, people vs program budget allocation and channel/program budget allocations.

    27 min

  2. 12 DIC

    The Service Titan S-1

    ServiceTitan , a vertical SaaS company for the trades recently filed their S-1 and went public on December 12, 2024. Dave "CAC" Kellogg and Ray "Growth" Rike discuss many details of the ServiceTitan S-1 including some very interesting aspects of the structure of the IPO.

    27 min

  3. 1 DIC

    KeyBanc Capital Markets 2024 SaaS Benchmarks Report

    KeyBanc Capital Markets in partnership with Sapphire Ventures recently published their 2024 SaaS Metrics Benchmark report. During this episode, Dave "CAC" Kellogg and Ray "Growth" Rike dive into this years report highlights.

    27 min

  4. 20 NOV

    The Bermuda Triangle of Sales Ops - Featuring Meghan Gill, SVP Sales Operations and Sales Development at MongoDB

    The Sales Operations function evolves dramatically as a company scales and Meghan Gill, SVP Sales Ops and Sales Development at MongoDB has lived that reality at MongoDB where she started in Marketing, and took over Sales Ops in preparation for their IPO. Dave "CAC" Kellogg and Ray "Growth" Rike discuss the evolution of Sales Operations as a SaaS company scales in this episode of SaaS Talk with the Metrics Brothers.

    24 min

  5. 14 NOV

    Scaling SaaS from $1M to $20M ARR - ICONIQ Growth Report

    CAC and Growth discuss the recent Scaling SaaS from $1M to $20M ARR ICONIQ Growth report that provides a long term view on the performance metrics benchmarks that SaaS companies exhibit at granular stages of growth including $5M, $10M, $15M and $20M ARR.

    24 min

  6. 5 NOV

    Remaining Performance Obligation (RPO)

    Dave "CAC" Kellogg and Ray "Growth" Rike take on the topic of the Remaining Performance Obligation (RPO) metric including how to calculate and why they are important to investors beyond Deferred Revenue

    25 min

  7. 28 OCT

    Customer Retention Cost Ratio

    Dave and Ray dive into the primary metric to measure the cost to retain customers, understand the efficiency to renew each dollar of ARR and discuss which costs goes into that metric?

    23 min

  8. 3 OCT

    Headline Valuations: Not Quite What They Seem

    New investment announcements in B2B SaaS companies are not quite what they seem!? Over the past few years, public announcements have moved from how much capital was raised to what the valuation of the company was at funding. BEWARE - those valuation headlines are full of nuance and details that are not disclosed!!!

    23 min
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SaaS Talk™ with the Metrics Brothers is hosted by Dave "CAC" Kellogg and Ray "Growth" Rike. SaaS Talk™ provides unique insights, strategies, tactics and the metrics to measure customer acquisition, customer retention and customer expansion success for B2B SaaS companies. Each 20-minute episode will cover a topic critical to profitable revenue growth chalked full of practical advice that can be introduced and applied in most B2B SaaS companies.

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