CX Today

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News and Insights for Today, and Tomorrow CX Today reports on the latest customer experience technology news and marketplace trends. Every day our tech journalists uncover the hottest topics and vendor innovations shaping the future of work.  Our coverage is fully digital offering our audience authentic news and insights on the channel of their choice. We offer daily news, weekly features, video conversations and authority content aligned to the needs of business leaders in today's world.For industry professionals, our weekly newsletter offers a range of popular stories hand-picked by our editorial team.  Subscribe to our weekly newsletter.If you're seeking editorial coverage, connect with our news desk.

  1. 13H AGO

    Command, Not Control: Surviving Social CX Without Losing Your Soul - Sprinklr

    Customers don’t complain in private anymore. They post. They tag. They amplify. And they expect a response before the next refresh. In this CX Today conversation, Rob Wilkinson speaks with Anish Singal, VP of Product Management at Sprinklr, about why “control” is the wrong goal for modern CX, and what it really means to command the moment instead. From AI signal detection and cross-functional war rooms to predictive analytics and governance at speed, this is a grounded discussion about how brands move from reactive firefighting to outcome-driven social CX. What you’ll take away: Why control breaks at the speed of social, and what “command” really means in practiceHow one social signal can escalate into reputational and revenue risk, and how to contain it earlyWhere AI shifts CX from reactive reporting to predictive actionHow to embed governance without slowing teams downThe three rules modern social CX leaders follow: understand meaning, measure outcomes, empower actionWhy employee experience is the foundation of sustainable, high-speed customer experienceWho should watch?: Chief Customer Officers, Heads of CX, and Contact Centre Directors navigating social-first serviceCMOs and digital leaders managing brand reputation in real timeCIOs and transformation leaders embedding AI into service workflowsRisk, compliance, and governance teams responsible for brand integrity at scaleIf your teams are still trying to contain conversations instead of leading them, this discussion offers a practical blueprint for building readiness, accountability, and measurable impact in 2026 and beyond.

    22 min
  2. FEB 17

    Pindrop Takes on AI Voice Deepfakes: Why Your Contact Center Is Already Under Attack

    Sumant Mauskar explains how AI-powered voice fraud is attacking contact centers at scale, why the NICE integration matters, and what bi-directional trust really means Contact centers have an AI problem, and asking agents if calls "sound weird" isn't going to fix it. According to Sumant Mauskar, Global Partners SVP at Pindrop, humans can detect video deepfakes around 60% of the time. For audio? That drops to 35%. As synthetic voice quality improves daily, traditional fraud detection methods are failing at exactly the moment fraudsters are scaling up attacks. "You need good AI to fight bad AI," Mauskar says. He points to a retail client that discovered AI bots requesting $21 returns across thousands of calls. Each amount sat below agent authorization thresholds, so the money went out without question. Death by a thousand cuts. Pindrop's recent native integration with NICE CX One addresses this by analyzing calls in real time without adding customer friction. The system processes voice alongside metadata, providing agents with simple red, yellow, or green risk indicators based on multifactor analysis. "We get a copy of the call, process it, and pass information back to NICE," Mauskar explains. "The customer experience doesn't change at all." But the bigger challenge is coming. As legitimate AI agents start calling contact centers on behalf of customers, CX leaders will need to distinguish between good synthetic voices and bad ones. Mauskar calls this bi-directional trust, and believes the window to prepare is closing fast. For contact centers still relying on knowledge-based authentication and human intuition, the data tells a different story. The fraudsters are already inside.

    21 min

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News and Insights for Today, and Tomorrow CX Today reports on the latest customer experience technology news and marketplace trends. Every day our tech journalists uncover the hottest topics and vendor innovations shaping the future of work.  Our coverage is fully digital offering our audience authentic news and insights on the channel of their choice. We offer daily news, weekly features, video conversations and authority content aligned to the needs of business leaders in today's world.For industry professionals, our weekly newsletter offers a range of popular stories hand-picked by our editorial team.  Subscribe to our weekly newsletter.If you're seeking editorial coverage, connect with our news desk.