Cycle Breakers & Money Makers Mariela De La Mora | Leadership and Business Coach for Women of Color

The thing about being a WOC business owner is that we tend to use our big hearts against ourselves. When all you want to do is serve, it's understandable that you'd put yourself on the back burner. In fact, that tendency is often the first thing that's modeled to us as children.
But here's the thing: abandoning our own needs, energetically or monetarily, is a huge disservice to everyone around us. It's the old adage of "put your mask on before putting on your neighbors." For example, if I'm undercharging, I actually can't help people the way I want to because I'm constantly worried about how I'm going to support my daughter.

So today, I'm going through the four energy and profit leaks that are most common amongst WOC entrepreneurs.

Here's a quick rundown:

1. Juggling too many things before you have the profit and support for it.

We all need to be prioritizing profit first. You need demand for ONE offer before the profit can create out of overflow. Spreading yourself too thin from the beginning looks like trying to create an offer for every conceivable buyer.


2. We make things “accessible” before making them sustainable.

You can’t lift 100 people onto a lifeboat. It costs money to run programs at scale. Profit first, then scale. You can help more people for free through your emails, podcasts, and workshops. But focus on making the result so good that you have less thoughts about the price. If we forget to build the belief that our offers change lives, it's hard to sell a sustainable offer.

3. Tendency to over-index on education and service.

I'm seeing WOC teaching and running free workshops with no clear sell and leading free groups. But then they’re not building a clear bridge to your offer. Spend more copy “real estate” building a bridge + talking about the offer!

4. Discomfort with rest and calendar space.

Most of us associate hard work with keeping us safe. This has been true for past generations, and it was even modeled to us through our mothers. But in business, million-dollar thinking occurs in calendar space.

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It's not uncommon for service providers to feel left in the dust in the online space. A lot of the prevailing advice service providers hear about increasing income comes down to changing their offer suite. Luckily, that's not the only option and people like Mariana Peña are paving the way.
Mariana joined Reclamation in February with the goal of making 30% more than she did in 2023, with the majority coming from new clients. She surpassed her annual goal this month, only 3 months into the mastermind.
Mariana Peña is an Instructional Designer and Curriculum Expert. She came into the Reclamation space after (A) having to pause her business to have her second baby and (B) having to start her Instagram account over from scratch after years building her brand.

Mariana didn't let the fact that she's a service provider amongst many coaches stop her from asserting herself and gaining undeniable self-trust in Reclamation Mastermind. I also hired Mariana to create my client success roadmaps for Reclamation 👏🏽

In this episode, we discuss:

How Mariana returned to business after a hiatus and used Reclamation as a way of understanding how the market changed in her absence How she set a goal to make 30% more this year than she did in 2023, but from mostly new clients and she DID THAT this month in May! AND she just had a 20k weekAs a Service Provider, the importance of being in spaces where people believe in you AND your work, especially in the moments that you don’t.The power of being a WOC mastermind where you don’t have to explain concepts like “decolonizing curriculum” bc many are doing some form of liberation work.How she's redirecting some of her profit toward one additional day of childcare and more date nights with her husband, so that her quality of life grows as her business does ♥️

This is Reclamation.
Doors to Reclamation close TODAY, so set up your call now if you’re considering joining and let’s chat.

We begin in late July and if you miss this round, the next one doesn't kick off til February 2025. This room will change your life. Don't wait.

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On today's bonus episode, Rosa Revuelta is sharing the results she has seen in Reclamation Mastermind!
Reclamation Mastermind opens it's doors in May and November! To learn more, visit https://marieladelamora.com/reclamation

If you want to be the creative director of your own business but you DON'T want to be subject to the emotional roller coaster of constantly being wrapped up in your business, this is for you. As a single mom, building a 5 figure offer and learning how to sell it consistently was the key to sustainable entrepreneurship.
For many of us WOC business owners, the idea of developing enough trust and demand to sell a 5 figure offer might seem out of reach. But in this workshop, I'm showing you exactly why it's not. Here's the thing: entrepreneurship thrives on privilege. And one thing I know after working with daughters of immigrants for the last few years: someone needs to bridge the gap.

Coaching that doesn't account for a lack of privilege is not going to work as well for women of color. Until we, as daughters of immigrants and Women of Color, have self-trust, we will continue to outsource it. And this outsourcing makes the privilege gap wider and wider. But how can we create really solid self-trust? The answer is in community.

Here's how Reclamation Mastermind Cultivates Self-Trust:
Access to psychological safety through coaching that acknowledges and validates fears Strengths based tools VS. a one size fits all approach Changing your environment to include big dreamers and supporters on every level Decentralized Leadership that doesn't create a hierarchy

How to create demand for a five-figure offer:
Cultivating psychological safety Identifying an unmet need to support your clients with The Sellable Stories framework Defining your thought leadership Establishing third party credibility

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As a business coach, I still have to actively coach MY brain. So part of my process for doing that is in what I've coined the "Belief Bookmarking" process, which is foundational tool in Reclamation Mastermind.
When my self-belief is high, I like to leave evidence for my future self. Because those moments of low belief and not-enoughness are inevitable in business.

Growth is not a comfortable process. And of course, I've been getting coached on it and I feel very supported. But part of that support needs to come directly from me!

So today, I'm sharing a Belief Bookmarking voice note I left for myself right after my last launch where I was still wrapping my mind around bringing in 17 new clients into Reclamation Mastermind with 100% yeses, amounting to a $176,000 launch. 🤯 It was such an identity shifting moment.

I believe deeply in my own frameworks. So I kicked them into action after experiencing a super successful launch. I knew that the feeling of accomplishment, security, and pride was not going to just stick around forever.

So on December 19th, 2023 I left myself an 11 minute voice memo for future me who is going to forget. So the Mariela who was sitting in the evidence of her own capabilities in Dec 2023 helped to reaffirm current Mariela's beliefs during THIS launch (I’ve listened to it 4 times in the last week just to reaffirm my identity for this launch).

I'm sharing this so that you can get a bit of the behind the scenes into my processes. And this is something you can put into practice today to increase confidence later down the line!

Doors to Reclamation Mastermind open May 15! Reclamation is THE mastermind for First Gen & WOC who want to book out their offers through thought leadership and create demand for 5 figure offers, while feeling more peaceful and grounded in business.

Workshop attendees will get access first, then my email list, then the public. Get ready to apply as soon as doors open, and Receive a Peaceful Quarter Million 90 minute private strategy call with me If you apply by Friday, May 17th.

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Are the rooms that you're in demonstrating how big your dreams get to be? If they're not, it might be time to change your environment. So today I've got a very special episode for you!
I'm sitting down with a panel of five current clients who are on their second or third round with Reclamation Mastermind. These women are badass leaders in their space who have intentionally carved out space to stay in Reclamation.
In talking to them, it's clear that the peer coaching and mutual aid in the mastermind have completely changed the game in their lives and businesses.
Today, I'm chatting with:
Yuritzy Gomez-Serrano (Somatic Coach, and our Nervous System coach for Reclamation)Michelle Seijas (Leadership coach and speaker)Dani Tan (Leadership & Career coach) Loraine Martinez-Bellamy (Life & Business coach) Rosa Revuelta (Leadership Coach for First Gen & BIPOC)

And we're reflecting on what this community has allowed them to see about themselves and their business! In Reclamation, my clients act as each other’s mirrors and they are always calling each other out with compassion. But because we’ve established safety, it’s a space to practice everything that feels hard about business.

So today we're exploring:
How Reclamation helped them make their gifts more public Navigating tough seasons in life as an entrepreneur and how we wade through those waters togetherWhat community looks like in Reclamation Mastermind

Doors to Reclamation Mastermind open TODAY! Reclamation is THE mastermind for First Gen & WOC who want to book out their offers through thought leadership and create demand for 5 figure offers, while feeling more peaceful and grounded in business.

Workshop attendees will get access first, then my email list, then the public. Get ready to apply as soon as doors open, and Receive a Peaceful Quarter Million 90 minute private strategy call with me If you apply by Friday, May 17th.

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