Show Up Real

Cat Del Carmen
  • 5.0 (103)
  • Entrepreneurship
  • Updated Weekly

Show Up Real is a show dedicated to putting more cash in the hands of Women of Color. Host, Catalina Del Carmen, shares sales & marketing strategies that keep your business simple, mindset focused, bank account big, and the impact even bigger. So if you are on a mission to create generational change AND you want to make a lot of money doing it, welcome to the show! Cat Del Carmen is a Guatemalan-American wife, mom, and business coach that shares sales, marketing, and mindset coaching for online coaches, consultants, and service-based business. She teaches her clients how to secure their first four-figure client and then get fully booked without working around the clock. For more on Cat Del Carmen, follow her on instagram @CatDelCarmen and visiting https://www.catdelcarmen.com/

  1. 4d ago

    Marketing Lessons from Consumer Brand Strategist Celina Cooper, Founder of Encompass Marketing

    What can coaches, consultants, creators, and service providers learn from someone who markets nationally recognized consumer brands? In this episode, I sit down with Celina Cooper, founder of Encompass Marketing, to explore how consumer brands think about marketing, customer loyalty, positioning, and consumer psychology. We talk about her journey from Executive Assistant to building a boutique marketing agency, the leadership lessons she's learned along the way, and why understanding people—not just marketing tactics—is what separates good marketers from great ones. Whether you're building a personal brand, growing a business, or simply love learning how successful companies think, this conversation offers a fresh perspective on marketing beyond the online business world. In this episode, we discuss: How Celina went from Executive Assistant to founding her own marketing agency What working with nationally recognized consumer brands has taught her about marketing The biggest mindset shifts that helped her build a business on her own terms Why understanding people matters more than chasing marketing trends How consumer brands think about customer loyalty and long-term growth What happens before a major marketing campaign ever launches The similarities (and differences) between marketing products and marketing personal brands A fun conversation comparing what we'd do with a $10K marketing budget versus a $1M marketing budget Our rapid-fire takes on what's overrated and underrated in marketing today About Today's Guest Celina Cooper is the founder of Encompass Marketing, a boutique consultancy specializing in Amazon, social media strategy, and omnichannel growth for consumer packaged goods (CPG) brands. She partners with a select portfolio of brands to help them grow across retail and e-commerce through data-driven strategy, brand positioning, and culturally relevant marketing. Celina is especially passionate about supporting Hispanic and emerging brands as they scale in competitive markets while building a business that reflects her values and family life. Timestamps 00:00 – Introducing Celina and why I wanted this conversation 03:20 – From Executive Assistant to marketing strategist 06:15 – Motherhood, boundaries, and building a business around your priorities 13:00 – Starting Encompass Marketing after leaving corporate 17:00 – Finding your niche by removing the noise 23:00 – How consumer brands think about marketing and customer loyalty 33:00 – Why understanding people comes before marketing campaigns 40:00 – $10K vs. $1M marketing budgets 48:00 – Rapid-fire marketing scenarios 51:00 – What's overrated and underrated in marketing today

    Marketing Lessons from Consumer Brand Strategist Celina Cooper, Founder of Encompass Marketing

  2. Jun 12

    Reclaiming Creativity & Building Your Body of Work with Creative Writer & Messaging Strategist, Lois Mac

    On today's episode, I sit down with writer, messaging strategist, and Sweet Talk & Creative LivingFounder,  Lois Mac, for a conversation about creativity, marketing, identity, and what happens when success starts pulling you away from the work you actually want to be doing. Lois shares how she went from growing up in a working-class family in England, to building a successful copywriting agency, to eventually walking away from a business that was approaching seven figures because she'd lost the part of herself that loved writing in the first place. We talk about unlearning the marketing rules we've all been taught, why so many women outsource their authority, how creativity impacts leadership and business, and what it looks like to build a brand around your voice instead of someone else's formula. This episode is for every ambitious woman who wants more than just revenue. It's for the women who want work that feels meaningful, creative, and fully their own. Follow Lois on:  Instagram: https://www.instagram.com/loismac_/ Substack: https://loismac.substack.com/ Website & Offers: https://weareupclub.com/ Timestamps 00:00 — Meet Lois Mack 03:45 — Growing up working class and always knowing she was meant to write 07:00 — From creative writing to journalism to copywriting 11:00 — The moment marketing stopped feeling aligned 13:00 — Building Sweet Talk and creating a different approach to messaging 14:00 — Walking away from an agency that was nearly seven figures 16:00 — Creativity, Costa Rica, and building a life around what matters 22:00 — The process of unlearning everything she was taught about marketing 24:00 — Why ambitious women give their power away 25:00 — Creativity as a leadership skill 33:00 — The "f**k around and find out" approach to building your voice 37:00 — Why creativity and business feel like they're in conflict 39:00 — Starting with yourself instead of the market 42:00 — Rejecting competition and building community instead 45:00 — The dinner table framework for creating content 47:00 — How to balance creativity with business goals 49:00 — Why sales is actually generous 51:00 — The real purpose of content and marketing 55:00 — Where to find Lois and her work ____ RICH MAMI RETREAT: https://cat-del-carmen.mykajabi.com/richmamiretreat

    Reclaiming Creativity & Building Your Body of Work with Creative Writer & Messaging Strategist, Lois Mac

  3. May 27

    Outgrowing Your Own Success & Rebuilding From Scratch with @MakenzieCo

    Makenzie Co. founder Makenzie Conklin is a confidence coach, entrepreneur, speaker, and mentor known for helping ambitious women become more confident, disciplined, and unapologetic in business and life. After leaving corporate and building a multiple six-figure coaching business in her twenties, Makenzie has become known for her bold perspective on confidence, self-trust, and personal growth. Today, she leads a growing community through her program Fiera and creates content centered around audacity, leadership, entrepreneurship, and becoming the person you're capable of being. Connect with Makenzie: Website Instagram -- For more on Cat Del Carmen, follow her on Instagram @CatDelCarmen or @ShowUpRealPodcast

    Outgrowing Your Own Success & Rebuilding From Scratch with @MakenzieCo

  4. May 21

    Visibility, Success & the Discomfort of Success with Dr. Lisette Sanchez

    In this episode, I sit down with Dr. Lisette Sanchez, psychologist and founder of Calathea Wellness to talk about what it really looks like to navigate visibility, success, and personal growth as a first-generation woman. We discuss perfectionism, imposter syndrome, public speaking, success guilt, and the challenge of building a life that honors both where you come from and where you want to go. It's an honest conversation about healing, self-trust, and giving yourself permission to take up space. Connect with Dr. Lisette Sanchez: Instagram: https://www.instagram.com/thefirstgenpsychologist/ Website: https://lisettesanchez.com Wellness Cards: https://lisettesanchez.com/wellness-cards Featured Articles: https://www.oprahmag.com/health-wellness/ Timestamps: 00:00 Introduction & Connection 01:56 Dr. Lisette's Journey & Becoming The First Gen Psychologist 03:54 The First-Generation Experience & Mental Health 06:08 Visibility, Public Speaking & Being Seen 09:01 Perfectionism & Imposter Syndrome 10:52 Overcoming the Fear of Visibility 14:08 Success Guilt & Its Impact on Growth 25:12 Releasing Self-Limiting Beliefs 26:34 Honoring Your Ancestors' Sacrifices 28:33 The Gift of Access, Information & Resources 30:08 Perfectionism, Progress & Self-Trust 33:04 Defining Success Beyond Traditional Metrics 36:33 Authenticity, Healing & Personal Growth 43:05 Finding Your Own Pace & Trusting Your Journey

    Visibility, Success & the Discomfort of Success with Dr. Lisette Sanchez

  5. May 12

    Invisible vs Visible Demand [ 3x You Visibility Series ]

    This episode is about demand. What it actually is. How it gets created. And why some people have incredible demand before they ever make an offer… while other people keep posting nonstop and still feel overlooked. I’m breaking down the difference between visible demand and invisible demand, why visibility matters way more than most people realize, and the psychology behind why people start paying attention, trusting you, and eventually buying from you. We’re also talking about trust. Repetition. Being known. And how to build demand online in a way that feels real, sustainable, and actually connected to who you are — not just another marketing strategy someone told you to copy.   REGISTER FOR MY WEBINAR: https://cat-del-carmen.mykajabi.com/center-of-attention     Timestamps: 00:00 Introduction to Visibility and Demand 01:46 Understanding Demand: What It Is and Isn't 05:46 Invisible vs. Visible Demand 15:55 The Role of Visibility in Demand 23:06 Conclusion and Next Steps

  6. May 11

    5 Ways to Build Trust Quickly Online [ 3x Your Visibility Series ]

    In this episode, I’m talking about something that is becoming more important than ever in business: trust. Because here’s the truth. People don’t buy because they need more information. People buy when they trust you enough to believe you can help them. I’m sharing what I’ve learned while restructuring my business, simplifying my marketing, and paying closer attention to what actually creates demand in today’s market. Episode Chapters 00:00 — Navigating Business Restructuring 03:09 — Why Trust Matters More Than Ever 08:58 — Why People Hesitate to Buy 14:26 — Building Trust Through Authenticity 26:10 — Practical Ways to Build Trust Faster -- SIGN UP FOR MY VISIBILITY TRAINING HERE: https://cat-del-carmen.mykajabi.com/center-of-attention FOLLOW ME ON IG: https://www.instagram.com/catdelcarmen/

  7. Apr 20

    The Messy Middle [ what growth actually feels like ]

    This episode breaks down what real growth actually looks like—not the polished version, but the part most people don’t talk about: the messy middle. Cat walks through the full cycle of growth, why the middle feels so frustrating, and why it’s actually the most important phase if you want real results. She also shares personal updates, what she’s currently navigating in her business, and why this season feels both vulnerable and necessary. ___   1:1 Private Coaching: If you want to grow & scale your business in 2026, work with me. Book a sales call here: https://calendly.com/catdelcarmen/consultation

  8. Mar 7

    What I Learned Going Viral Last Month

    Two of my posts recently went viral — one hitting over 600K views — and it taught me a couple surprising lessons about visibility, positioning, and what actually matters when people flood your page. In this episode, I break down the real lessons behind viral content and what entrepreneurs should understand about attention online. _ Make sure to get on my email list to get reminders of new episodes here: https://cat-del-carmen.mykajabi.com/la-pistola-email-series 1:1 Private Coaching: If you want to grow & scale your business in 2026, work with me. Book a sales call here: https://calendly.com/catdelcarmen/consultation

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Trailers

5
out of 5
103 Ratings

About

Show Up Real is a show dedicated to putting more cash in the hands of Women of Color. Host, Catalina Del Carmen, shares sales & marketing strategies that keep your business simple, mindset focused, bank account big, and the impact even bigger. So if you are on a mission to create generational change AND you want to make a lot of money doing it, welcome to the show! Cat Del Carmen is a Guatemalan-American wife, mom, and business coach that shares sales, marketing, and mindset coaching for online coaches, consultants, and service-based business. She teaches her clients how to secure their first four-figure client and then get fully booked without working around the clock. For more on Cat Del Carmen, follow her on instagram @CatDelCarmen and visiting https://www.catdelcarmen.com/

Information

  • Creator
    Cat Del Carmen
  • Years Active
    2019 - 2026
  • Episodes
    349
  • Rating
    Explicit
  • Copyright
    © Copyright 2019 All rights reserved.
  • Show Website
    Show Up Real

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