Podcast Editors Mastermind

Steve Stewart, Mark Deal, Bryan Entzminger, Jennifer Longworth, Carrie Caulfield, Daniel Abendroth
  • 5,0 (8)
  • COMO FAZER
  • QUINZENAL

Are you a Podcast Editor? Or trying to become one? This is the show for Podcast Editors, by Podcast Editors. We mastermind topics with your peers, with industry leaders, and even have a little fun along the way. Growing a business as a Podcast Editor is challenging. It can also be lonely. Follow or subscribe to the show, get involved in the Podcast Editors Club Facebook group, and stay in touch with the latest events and news through the newsletter at https://www.PodcastEditorAcademy.com/newsletter. This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

  1. 27 DE AGO.

    Metrics of Success: Understanding Podcast Analytics, with Seth Silvers

    I've been saying for over a decade that 50% of downloads are lies. The truth came out when the IOS 17 update hit, and everyone realized the Emperor had only half of his clothes. But Analytics? Those are GOLD! Seth Silvers from storyon.co shares the importance of analytics and metrics in measuring success. We go into the significance of retention rates, the need for experimentation in formats and the first 5 minutes of an episode, and how he communicate all this to their clients. Our conversation highlights the challenges of understanding downloads versus plays, the role of completion rates, and the long-term benefits of nurturing an audience. Key moments:Seth emphasizes the importance of analytics in podcastingRetention rates are more important than downloads for measuring successClients should be willing to experiment with their podcast contentThe first 30 seconds of a podcast are crucial for retaining listenersSpotify says the first 5 minutes is crucial to their recommendation enginePaid advertising won't fix a bad podcast or businessFeedback loops in podcasting can be long and challengingIt's essential to track metrics weekly to make timely adjustmentsPodcasts serve best as a middle-of-funnel marketing toolQuality content leads to organic growth and audience retentionUnderstanding the difference between downloads and plays is vital for podcasters Resources:Apple's Analytics: https://podcastsconnect.apple.comSpotify's Analytics: https://creators.spotify.comAmazon Music Analytics: https://podcasters.amazon.com About Seth Silvers:Seth is the founder and lead strategist of Story On Media, a podcast strategy and production agency working to help businesses launch and grow podcasts. His team has worked with some of the leading podcasts and creators in the country along with helping launch successful podcasts in micro-niche business industries.  Find more at www.storyon.co ______________________________ Tools we used:*Riverside.fm to RECORDWe used Riverside to record this episode. It also created an outline and list of key takeaways that helped us finalize the show notes. Oh, and we used Riverside's Ai Tools for making the "Video Lite" version of the episode for YouTube. *Captivate.fm for our podcast MEDIA HOSTWe use Captivate to host the podcast. Captivate offers amazing features for a low monthly price, including full control of dynamic insertion, embedded chapters, and Blocks/Shortcodes to quickly add content to show notes (either static or dynamically!) *Use of the above affiliate links may earn us a commission, which is used to support the efforts of this show. Thank you in advance for your support! ______________________________ Mentioned in this episode: Learn how to be a Podcast Editor Get access to Tutorials, Support, Sales Scripts...these are just a few of the things available inside the Podcasts Editor Academy. Interested in learning more about the back end of podcasting? Or how to

    49min

  2. 6 DE AGO.

    Helping Clients with Ads and Sponsorships: How Can Podcast Editors Help?

    Want to help your clients grow revenue? We ask Heather Osgood, CEO of True Native Media, to share how Podcast Editors and Podcast Managers can work with sponsorships and advertising. Heather shares her expertise on what podcasters want from sponsorships, what works best to get a better ROI, and how podcast editors can work with agencies like True Native Media. Key learnings:The different types of podcast ads and which ones generate the most incomeHow to determine if a podcast is ready for sponsorships, and what to do if it’s notTactical things to consider for managing sponsorships, such as tracking downloads and communicating with brands Heather also touches on the importance of dynamic ad insertion, pixel tracking, and how to avoid ad overload. For more information, check out TrueNativeMedia.com or connect with Heather Osgood on LinkedIn. Key moments:(00:00) Heather Osgood from True Native Media (03:45) Expectations of Podcasters Regarding Sponsorships (06:07) The Role of Podcast Editors in Monetization (10:08) Download Numbers and Sponsorship Viability (12:49) Affiliate Ads as a Starting Point (16:29) Tracking Affiliate Performance (19:51) Qualitative vs. Quantitative Metrics in Sponsorships (24:01) Managing Sponsorships and Tracking Success Resources mentioned in the show:Heather's Representative Agency: TrueNativeMedia.comHeather on LinkedIn (check out her URL): LinkedIn.com/in/podcastadvertising/ About Heather Osgood:Heather is the Founder and CEO of True Native Media, a leading podcast representation agency that connects high-quality podcasts with major brands. With a background in radio and a focus on authentic brand partnerships, she’s helped shape the future of podcast advertising. Heather is also the host of The Podcast Advertising Playbook and a frequent speaker at industry events like Podcast Movement and SXSW. Our EditorThis episode of the Podcast Editors Mastermind was edited by Alejandro Ramirez. You can find him on LinkedIn if you're interested in talking with him about editing your show. ______________________________ Tools we used:*Riverside.fm to RECORDWe used Riverside to record this episode and create marketing assets for the show. Their Ai editing tools saved about 3 hours of work and created the video version you'll find on YouTube. *WhisperTranscribe for SHOW NOTESWhisperTranscribe assisted in the crafting of this episode description. It probably saved me 30 minutes by providing a summary and a list of chapters. *Captivate.fm for our podcast MEDIA HOSTWe use Captivate to host the podcast. Captivate offers amazing features for a low monthly price, including full control of dynamic insertion, embedded chapters, and Blocks/Shortcodes to quickly add content to show notes (either static or dynamic!) *Use of the above affiliate links may earn us a commission, which is used to support the efforts of this show. Thank you in advance for your...

    39min

  3. 16 DE JUL.

    Using Social Media to Turn Lurkers Into Your Clients’ Most Loyal Listeners

    Meredith Hackwith Edwards founder of an "idea consultancy" called Outsider Advantage, shares with us the challenges and opportunities of using social media to promote our clients' podcasts. She says to have fun when focusing on authentic and purposeful content. Meredith shares her experience working with clients on their specific strategies, while appropriately pricing and packaging our services to include social media support. Key moments:Identify and utilize strong self-identifiers in social media posts to resonate with your target audienceCreate short-form video content using tools like Opus Clips, highlighting engaging moments from your podcast episodesStrategically incorporate cliffhangers and intriguing questions in social media posts you create to drive engagement for your clientBuild social media promotion into your service packages, ensuring a balanced approach to marketing and productionAnalyze the effectiveness of your social media campaigns by tracking key metrics such as downloads and engagement to refine your strategy. Report those to your clients! About Meredith Hackwith Edwards:Podcasting since 2019, Meredith is the host & producer of Meredith for Real: the curious introvert, for which she was named one of Podcast Magazines 40 under 40 in 2022. Meredith is the founder of Outsider Advantage, an idea consultancy whose primary offering is podcast launch & production including Voices United in Education, which won two Addy Awards in 2023. She is best known for her imaginative approach to content creation & ability to humanize digital communication. When she’s not researching her next podcast guest, she’s hanging out with her husband at the beach, buying plants she doesn't need or planning her next trip. She believes in being lost in the right direction & that everyone should meet people outside the algorithm. Find her at OutsiderAdvantage (click here) or MeredithForReal.com Our EditorThis episode of the Podcast Editors Mastermind was edited by Alejandro Ramirez. You can find him on LinkedIn if you're interested in talking with him about editing your show. __________________________ Tools we used:*Riverside.fm to recordWe used Riverside to record this episode. Use code Yetis at *https://creators.riverside.fm/Yetis for 15% off a membership plan. *WhisperTranscribe for show notesWhisperTranscribe assisted in the crafting of this episode description. It probably saved me 30 minutes by providing a summary and a list of chapters. Click on the *link above to see how it works for yourself! *Captivate.fm for podcast media hostingWe use Captivate to host the podcast. Captivate offers amazing features for a low monthly price, including full control of dynamic insertion, embedded chapters, and Blocks/Shortcodes to quickly add content to show notes (either static or

    32min

  4. 25 DE JUN.

    Pricing Options: How Podcast Editors Charge for their Services

    How do you charge for your service as a Podcast Editor? Most charge a flat rate per episode or monthly retainer, but how do you come up with those rate? And how do you know it's earning you more than a part-time job a McDonald's? Learn from top podcast editors as they reveal their proven pricing strategies, helping you optimize your income and building a sustainable business! Key moments:Charging by the Length of the Raw RecordingFlat Fees vs. Length-Based PricingExploring Monthly RetainersInvoicing StrategiesRolling over "Credits"Understanding Value-Based PricingSteve Stewart's Post-production Tips Resources mentioned in the show:"Are You Charging Enough" spreadsheet in the Podcast Editor Academy Our Panelists:Chad Parizman Heather Wester Sarah Decker Darrell Darnell Take Action!Evaluate your current pricing model. Does it accurately reflect your time and value? Explore alternative options to boost profitability and client satisfaction.Get answers and support from the Podcast Editor Academy __________________________ Tools we used:*Riverside.fm to recordWe used Riverside to record this episode. Use code Yetis at *https://creators.riverside.fm/Yetis for 15% off a membership plan. *WhisperTranscribe for show notesWhisperTranscribe assisted in the crafting of this episode description. It probably saved me 30 minutes by providing a summary and a list of chapters. Click on the *link above to see how it works for yourself! *Captivate.fm for podcast media hostingWe use Captivate to host the podcast. Captivate offers amazing features for a low monthly price, including full control of dynamic insertion, embedded chapters, and Blocks/Shortcodes to quickly add content to show notes (either static or dynamically!) *Use of the above affiliate links may earn us a commission, which is used to support the efforts of this show. Thank you in advance for your support! __________________________ Coaching Moment:A better way to download all the mp3s from a podcast's RSS feed. This comes in handy for making copies for offline storage of a new client who never kept their files, or you need to edit out baked-in ads when migrating a client to a service with dynamic insertion. I hope this helps! Mentioned in this episode: Learn how to be a Podcast Editor Get access to Tutorials, Support, Sales Scripts...these are just a few of the things available inside the Podcasts Editor Academy. Interested in learning more about the back end of podcasting? Or how to help clients and make a profitable income while doing it? Come join us inside the Podcast Editor Academy now! Podcast Editor Academy This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

    40min

  5. 4 DE JUN.

    Invoicing Best Practices and Methods for Getting Paid! 🤑 - with Freelancer Eric Rosenberg

    Getting paid is one of the most important steps in running a thriving podcast editing business. How you invoice for your work can have a huge impact on your cash flow and profitability. Eric Rosenberg shares some best practices when invoicing clients, as a freelancer, and the challenges of balancing your client's needs with our self-employed realities. While listening, pay particular attention to the importance of strategic invoicing for peace of mind, the various payment models available, and how to leverage technology to automate your invoicing process. Key moments:Invoice clients monthly for consistent cash flowFor new clients or large projects, consider upfront or milestone paymentsUse an invoicing system to automate the process and save timeMaintain detailed records for accounting and legal purposesNegotiate equitable payment terms with clientsClearly define project milestones for phased payments in complex projects Check out Eric's Invoicing App:freelancerdashboard.com About Eric Rosenberg:Eric is a financial writer, speaker, and consultant whose expertise lies in banking, credit cards, investing, cryptocurrency, insurance, real estate, business finance, and financial fraud and security. His work has appeared in many online publications, including Time, USA Today, Forbes, Business Insider, Nerdwallet, Investopedia, and U.S. News & World Report. Connect with him and learn more at EricRosenberg.com Our EditorThis episode of the Podcast Editors Mastermind was edited by Alejandro Ramirez. You can find him on LinkedIn if you're interested in talking with him about editing your show. ______________________________ Tools we used:*Riverside.fm to RECORDWe used Riverside to record this episode and create video shorts for marketing the show. *WhisperTranscribe for SHOW NOTESWhisperTranscribe assisted in the crafting of this episode description. It probably saved me 30 minutes by providing a summary and a list of chapters. *Captivate.fm for our podcast MEDIA HOSTWe use Captivate to host the podcast. Captivate offers amazing features for a low monthly price, including full control of dynamic insertion, embedded chapters, and Blocks/Shortcodes to quickly add content to show notes (either static or dynamically!) *Use of the above affiliate links may earn us a commission, which is used to support the efforts of this show. Thank you in advance for your support! ______________________________ Mentioned in this episode: Learn how to be a Podcast Editor Get access to Tutorials, Support, Sales Scripts...these are just a few of the things available inside the Podcasts Editor Academy. Interested in learning more about the back end of podcasting? Or how to help clients and make a profitable income while doing it? Come join us inside the Podcast Editor Academy now! Podcast Editor Academy This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

    42min

  6. 14 DE MAI.

    RED FLAGS!🚩 How do you avoid them? ...with Matthew Bliss

    What warning signs should podcast editors watch out for when working with clients? Matthew Bliss shares some of his recent “red flags” — those subtle (and not-so-subtle) signals that things might go wrong in a client relationship. How many of these red flags have you experienced? Unclear expectationsPoor communicationUnreasonable turnaround timesLate payments Listen in on our candid stories, and arm yourself with some practical strategies for handling tricky situations. Whether you’re a seasoned editor or just starting out, this show will deliver useful wisdom for building stronger, smoother client collaborations...and profit! Key moments:How to identify common red flags with new and existing podcast clientsEffective mitigation strategies for handling problem situations before they escalateThe role of contracts, onboarding, and clear communication in protecting your work and wellbeing Resources mentioned in the show:Matthew's episode about "Avoiding Toxic Podcast Teams" About Matthew Bliss:Matthew is an Australian podcast engineer, producer, and educator who relocated from Australia to Ireland. He has worked as IT Classroom Support & Digital Technologies Curriculum Support in schools, and as a trainer, digital workplace expert and learning development professional from his time in State Government in Australia. And Matthew is the founder of MBPod.com, where he offers comprehensive production, consultation, and training services to indie and business podcasters. Plus, he hosts and co-hosts a few shows himself! Find Matthew Bliss at: His website: mbpod.com Connect with Matthew on LinkedIn: linkedin.com/in/matthew-bliss Listen to Matthew's podcast: coffeepodcaster.com Book a Consultation with Matthew (click here) Our EditorThis episode of the Podcast Editors Mastermind was edited by Alejandro Ramirez. You can find him on LinkedIn if you're interested in talking with him about editing your show. __________________________ Tools used to produce this episode:*Riverside.fm to recordWe used Riverside to record this episode. Use code Yetis at *https://creators.riverside.fm/Yetis for 15% off a membership plan. *Castmagic.io for show notesCastmagic assisted in the crafting of this episode description. It probably saved me 30 minutes by providing a summary and a list of chapters. Click on the *link above to see how it works for yourself! *Captivate.fm for podcast media hostingWe use Captivate to host the podcast. Captivate offers amazing features for a low monthly price, including full control of dynamic insertion,...

    35min

  7. 30 DE ABR.

    The State of Video Podcasts?🎥 with Jay Nachlis

    Has YouTube won the podcasting game? It sure seems like it. A recent study by Coleman Insights and Amplifi Media shares the perception of what the public thinks a podcast is, where they are discovering new shows, and some surprising information about Spotify's place in the video podcast landscape. BONUS: Steve shares "The Cost and ROI of YouTube videos" at the end. He gives real data behind a successful YouTube video that made $59,000 in ad revenue, and ideas for how you can speak to your potential client who wants to use YouTube to be successful. Key Discussion Points"What is a podcast" seems to be settled by consumersVideo isn't just a Gen-Z thingYouTube still has room to growPodcast listening hits the roadSpotify is still an audio-first platformSocial media takes the leadYouTube Premium adds complexity to monetization Links And ResourcesFull report video replay: State of Video Podcasting replayArticle: Why The Rise Of Video Podcasting Is Not Killing AudioPod Predictor: https://colemaninsights.com/podcasting/pod-predictorArticle by Sounds Profitable: The Impact Spotify’s Video Has on PublishersEmma Sweet replay: YouTube's Algorythm ABOUT JAY NACHLIS:Jay joined Coleman Insights in 2017 after more than two decades of experience in the radio industry as a program director and on-air talent at stations covering a wide variety of formats in the United States. He has launched multiple successful brands, coached some of entertainment’s brightest talents, and authored a memoir of life in radio. Today, Jay leads podcast research initiatives at Coleman, developing custom solutions for clients to grow strong brands and develop great content by deeply understanding the perceptions and desires of their target audiences. Jay also co-authored “The New Rules Of Podcasting On YouTube,” a landmark 2023 study focused exclusively on video podcasting, and now "The State of Video Podcasting 2025” - as conducted by Coleman Insights and Amplifi Media Tools:*Captivate.fm for media hostingWe use Captivate to host the audio episodes. Captivate offers amazing features for a low monthly price, including full control of dynamic insertion, embedded chapters, and Blocks/Shortcodes to quickly add content to show notes (either static or dynamically!) *Use of the above affiliate links may earn us a commission, which is used to support the efforts of this show. Thank you in advance for your support! *StreamYard to record audio and videoJay and Steve went live using Riverside. Each person's track was recorded separately, and some video shorts were created with the click of a single button. *Try StreamYard to see if it works as well for your live streams as it did for us. *Descript to edit the interview for this podcastFor this episode we used...

    57min

  8. 16 DE ABR.

    YouTube Thumbnail Best Practices, with Andrew Armstrong

    Do you know how crucial YouTube thumbnails are to the success of a video? Andrew Armstrong reveals strategies to craft video thumbnails that grab attention and make people click Play! Discover how the first impression provided by thumbnails can make or break your client's video's success, functioning as a gateway to garner viewers’ interest. Andrew shares how to leverage YouTube's built-in A/B testing tool to identify the most effective designs that keep audiences engaged. The conversation also touches on how YouTube’s algorithm emphasizes search results based on watch time and audience behavior, shifting the focus from views to meaningful engagement. Listeners will learn:The fundamental role of thumbnails in stopping viewers’ scroll and encouraging video clicksHow A/B testing tools on YouTube can optimize a video’s performance through effective thumbnail designThe importance of analyzing watch time and audience behavior to refine thumbnail strategies for increased engagement Key moments:(00:00) "YouTube Thumbnails: What you need to know" (03:18) Algorithm Reflects Audience Behavior (07:28) Optimal Logo Placement Strategy (10:07) Video Strategy: Success Elements (14:14) Thumbnail Testing Strategy (19:11) Assessing YouTube Channel Legitimacy (22:57) Maximizing YouTube's Evergreen Potential About Andrew Armstrong:Andrew is a content creator, consultant, and storyteller passionate about helping individuals and businesses craft social media and digital content strategies. He leverages his many years as a full-time YouTuber, and as an industry Social Media Strategist, to help content creators and companies better understand the platforms they work on, the best practices that lead to success, and the behaviors of their audiences. His wife best describes him as "dangerously competent." For consultations, reach out to dawnforgedmedia@gmail.com __________________________ Tools used in the production of this episode:*Captivate.fm for media hostingWe use Captivate to host the audio episodes. Captivate offers amazing features for a low monthly price, including full control of dynamic insertion, embedded chapters, and Blocks/Shortcodes to quickly add content to show notes (either static or dynamically!) *Use of the above affiliate links may earn us a commission, which is used to support the efforts of this show. Thank you in advance for your support! *Riverside.fm to record audio and videoWe used Riverside to record this episode. Use code Yetis at *https://creators.riverside.fm/Yetis for 15% off a membership plan. *Castmagic.io for show notesCastmagic assisted in the crafting of this episode description. It probably saved me 30 minutes by giving me a summary to start with and a list of chapters (which helps with the body of the description). Click on the *link above to see how it works for yourself! Sponsored by the Podcast Editor AcademyThis episode has been brought to you by Podcast Editor Academy. We help individuals like you start and grow a business editing and producing podcasts. Find out more at https://www.PodcastEditorAcademy.com Sharing link:...

    33min
Ver tudo (115)

Trailer

5
de 5
8 avaliações

Sobre

Are you a Podcast Editor? Or trying to become one? This is the show for Podcast Editors, by Podcast Editors. We mastermind topics with your peers, with industry leaders, and even have a little fun along the way. Growing a business as a Podcast Editor is challenging. It can also be lonely. Follow or subscribe to the show, get involved in the Podcast Editors Club Facebook group, and stay in touch with the latest events and news through the newsletter at https://www.PodcastEditorAcademy.com/newsletter. This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Informações

  • Criado por
    Steve Stewart, Mark Deal, Bryan Entzminger, Jennifer Longworth, Carrie Caulfield, Daniel Abendroth
  • Anos de atividade
    2020 - 2025
  • Episódios
    115
  • Classificação
    Livre
  • Copyright
    © Copyright 2025 Steve Stewart, Mark Deal, Bryan Entzminger, Jennifer Longworth, Carrie Caulfield, Daniel Abendroth
  • Site do podcast
    Podcast Editors Mastermind