Data-Driven Decision Making: The Key to Marketing Ops Success

One major sign of a successful triumvirate of data processing systems: scalability. Without data analysis and metrics, you can’t succeed. But the systems and processes that will lead to progress will vary depending on your business size, industry and stage. It isn’t until your processing systems have stood the test of time and grown with you that they can truly prove success.According to our latest guest, Matt Lauer, Marketing Operations Manager at Alloy, data is the key to making any impactful decision in marketing ops and beyond.

Join us as Glenn and Matt discuss:

• Importance of data and metrics in determining success
• Navigating learning curves in marketing ops amidst competition, regardless of industry
• The power of pairing adaptability, change and data-driven decision making