Data-informed Technical and Creative Book Promotion With Pete McCarthy

Dan talks with an old Smith Publicity friend, Pete McCarthy. Pete, a renowned and widely respected publishing industry thought leader, discusses a fascinating and important aspect of publishing that every author and publisher should know - data. He explains elements of book marketing and promotion many don't consider such as using industry metrics and book buying data to create pinpoint campaigns that can propel book sales and author brands. He offers insights into audience-centric, data-informed technical and creative book promotion that you won't hear anywhere else!

Other topics covered include author and publisher social media tactics, how the pandemic has changed the publishing industry and why every author and publisher should know the premise of the movie "Moneyball."

Pete is Director Consumer Insights at Ingram Content Group where he is responsible for software and services that help publishers reach consumers. He has over twenty-five years of publishing experience, ranging from executive positions with Penguin and Random House to consulting and co-founding a marketing start-up, which was acquired by Ingram in 2018. He brings a strategic and technical approach to marketing and selling content and books at scale.

About Ingram Content Group

The world is reading, and Ingram Content Group (“Ingram”) connects people with content in all forms. Providing comprehensive services for publishers, retailers, libraries and educators, Ingram makes these services seamless and accessible through technology, innovation and creativity. With an expansive global network of offices and facilities, Ingram’s services include digital and physical book distribution, print-on-demand,