All Things Book Marketing Smith Publicity

Senior Publicity Manager of Smith Publicity's Business Book Team, Erin MacDonald-Birnbaum, discusses how industry experts and thought leaders can leverage their books to grow their audiences and find new leads for their businesses.

Erin Birnbaum is the Director of Publicity Strategy and a Senior Publicist at Smith Publicity. A nationally recognized public relations professional, she has managed and implemented over 450 national book promotion campaigns for Smith Publicity since 2004 as well as leads consultations with authors looking to expand and grow their digital platforms. Erin boasts placements on scores of national media outlets including CNN, Fox News, CNBC, Associated Press, Huffington Post, USA Today, US News & World Report, Forbes, Fast Company, Fortune, Inc., Business Insider, CBS This Morning, Newsweek, Sunday Morning, Wall Street Journal, The New York Times and People Magazine. Erin specializes in promoting non-fiction books and has worked in almost every genre including business, tech, lifestyle, finance, health/wellness, self-help and memoir.

Discover more about Smith Publicity at www.smithpublicity.com and follow us on Facebook, Instagram, Twitter, & LinkedIn.

In this episode of All Things Book Marketing, Reenita M. Hora offers perspective and actionable advice on the topic of diversity in publishing for both authors and industry professionals. Tune in or watch for insights and expert advice!

Reenita Hora is a South Asian writer, audio-producer and award-winning journalist. Her backlist titles are listed here: www.reenita.com/books. As a writer/journalist, she has contributed to National Geographic Kids, Cartoon Network Asia, Disney, South China Morning Post, Wall Street Journal, New York Times, CNN, and Times of India. As an on-air news reporter, writer, and producer, she has contributed to Bloomberg, RTHK Radio 3, Monocle Radio and the BBC. She is a Script2Comic finalist (Shadow Realm), a Santa Barbara International Screenplay Awards winner (Operation Mom) and finalist (Shadow Realm) a Launchpad Prose Top 50 finalist (Playtime at the Bagh) and a Vail Film Festival Screenplay contest quarterfinalist (Shadow Realm). She has two podcasts —the True Fiction Project, and Shadow Realm. Her YA RomCom novel, Operation Mom, is a Grand Prize winner for the Chanticleer International Book Awards-Chatelaine Romance and the Eric Hoffer Book Award Grand Prize winner too. She is Chief Storyteller at Chapter by episode, a digital publishing platform for immersive chat fiction stories with diverse themes. You can follow her on Facebook, Instagram, TikTok, Twitter, and LinkedIn.

Discover more about Smith Publicity at www.smithpublicity.com and follow us on Facebook, Instagram, Twitter, & LinkedIn.

Following our last Open Book episode on broadcast pitching with Courtney Link, we've invited Vice President of Publicity Janet Shapiro to discuss media training and everything an author needs to know about preparing for a broadcast interview. Listen in for quality advice on preparing an elevator pitch, which 3-5 tips to focus on, where to look on set, and even equipment and backdrop recommendations!

Janet Shapiro is Vice President, Publicity and brings over 25 years of experience working in public relations, business development, human resources and marketing in pharmaceutical, healthcare, device, non-profit organizations, with C-Suite level expert cultivation campaigns and authors with diverse disciplines. With a mission to provide top senior-level public relations counsel to corporations and non-profit organizations, she has worked both independently and with teams of other senior counselors on a variety of client matters including company, personal branding and book publicity. High-profile media placements including features with MSNBC, CNN, FOX , TODAY, GMA, CHEDDAR TIME, USA Today, US News & World Report, Washington Post, New York Times, Wall Street Journal, Parade, Chicago Tribune, O, The Oprah Magazine, Elle, People, Vogue, Architectural Digest, Retail & Design, Black Enterprise, Retail Dive, TechCrunch, Forbes, Fortune, Fast Company, Entrepreneur, Associated Press, MindBodyGreen and Huffington Post. You can connect with her on LinkedIn.

Discover more about Smith Publicity at www.smithpublicity.com and follow us on Facebook, Instagram, Twitter, & LinkedIn.

Join us as the CEO and founder of Four Eagles Publishing, Tarryn Reeves, discusses the role that storytelling has in business writing and how it can elevate your professional brand! In this episode, we dive into how personal experiences inform business practices and the best ways to communicate your expertise through writing and speaking.

You can now watch the interview on Smith Publicity's YouTube channel @SmithPublicity as well!

Tarryn Reeves works with entrepreneurs to create best-selling books that magnetize leads to them, propelling their businesses to the next level. A USA Today best-selling author with 13 books under her belt on Amazon's best-selling list and a handful more in the works, she is an author, publisher, and intuitive book coach who knows what it takes to create books that sell — and that sell readers on their authors' value propositions.

Through Four Eagles Publishing, Reeves provides client-authors a "joyful and simple process for writing, publishing and marketing your best-selling book." Leading by example, Reeves is creating a powerful network of innovators, rule-breakers, disruptors, leaders, and visionaries, all building on the same foundation of authenticity at the intersection of business and art.

As a renowned speaker, Reeves also often talks about how becoming a best-selling author can help entrepreneurs grow their businesses, how to become a best-selling author without writing an entire book from scratch, and using storytelling to magnetize leads. She speaks from experience. Learn more at tarrynreeves.com and foureaglespublishing.com.

Discover more about Smith Publicity at www.smithpublicity.com and follow us on Facebook, Instagram, Twitter, YouTube, & LinkedIn.

Courtney Link brings her knowledge as the Publicity Manager of Smith Publicity's Lifestyle team to discuss broadcast interviews in this Open Book episode! Learn about how TV and radio opportunities can promote your brand, what producers are looking for in guests, and what to expect if you're presented with an interview from our resident broadcast expert.

Courtney is the Nonfiction Lifestyle Book Publicity Manager at Smith who has been in the industry for several years working alongside authors to create and promote their unique hooks to garner national-level coverage. She brings forth strategy, established contacts, a passion and energy for each of her campaigns and clients which shines through in results and long-term success. Her clients span the genres of lifestyle, self-help, women's interest, health and wellness, business and more gaining coverage such as The Today Show, The Doctors, ELLE, The Washington Post, Forbes, Fast Company, POPSUGAR, Elite Daily and BuzzFeed.
In her free time, you can find Courtney exploring the outdoors in Colorado with her pup, Samson and kitty, Stu, teaching hot yoga or reading the newest psychological thriller.
You can follow her on LinkedIn or Instagram @courtneylink.

Discover more about Smith Publicity at www.smithpublicity.com and follow us on Facebook, Instagram, Twitter, YouTube, & LinkedIn.

Booktoker, influencer, and publishing professional Miral Sattar joins us to answer all your pressing questions about promoting your book on TikTok! This episode dives into who should join the platform (everyone), how often you should post (often), and the type of videos you should share to sell more books and spread awareness with examples of book posts that have gone viral.

You can now watch All Things Book Marketing on YouTube by subscribing to @SmithPublicity!

Miral Sattar uses data and analytics to help authors publish and promote their books, as well as social media tools to reach audiences through such platforms as her widely popular viral BookToks. Most recently, she has been devoting her time to her kids fiction podcast, Bearily Bear Stories, that was named Best Podcast of 2022 by Common Sense Media and promoted in Apple’s Podcast Homepage. Fans can also find her on TikTok and Instagram (@miralreads), where she raises awareness about diversity in kids’ publishing. She has been featured in TIME, CNN, the Wall Street Journal, the New York Times, and NY Daily News, among other media publications. She holds an M.S. in Publishing (Digital + Print Media) from NYU and a B.S. from Columbia University in Electrical Engineering and Computer Science. You can learn more at miralsattar.substack.com.

Discover more about Smith Publicity at www.smithpublicity.com and follow us on Facebook, Instagram, Twitter, YouTube & LinkedIn.