131 episodes

The Smith Publicity 'All Things Book Marketing' podcast explores all facets of book publicity and book marketing, with great expert guests sharing vital information for both authors and publishers.

All Things Book Marketing Smith Publicity

    • Business
    • 4.8 • 21 Ratings

The Smith Publicity 'All Things Book Marketing' podcast explores all facets of book publicity and book marketing, with great expert guests sharing vital information for both authors and publishers.

    How to Connect with Literary Agents with Lucinda Halpern

    How to Connect with Literary Agents with Lucinda Halpern

    Literary Agent and author Lucinda Halpern discusses tips for querying and other ways to get connected to and signed by an agent in this episode of All Things Book Marketing! 

    Lucinda Halpern is a literary agent and the founder of Lucinda Literary, based in New York. She has worked with all major publishers, including Penguin Random House, Simon & Schuster, Macmillan, Hachette, and Scholastic, and currently represents New York Times and internationally best-selling authors in the categories of personal growth, popular science, narrative nonfiction, memoir, and upmarket fiction. Her classes and coaching programs have been taught to hundreds of writers worldwide, and became the inspiration for her new book Get Signed: Find an Agent, Land a Book Deal, and Become a Published Author (Hay House; February 6th, 2024). Learn more at lucindaliterary.com or download Lucinda’s free author training. Follow Lucinda Halpern on Instagram, LinkedIn, and X @lucindaliterary and @luncindahalpern and learn more about her work at LucindaLiterary.com.

    Discover more about Smith Publicity at www.smithpublicity.com and follow us on Facebook, Instagram, Threads, YouTube, & LinkedIn.

    • 27 min
    An Audiobook FAQ with David Wolf

    An Audiobook FAQ with David Wolf

    Audio content is in with readers and that means that audiobooks are now expected from authors, not just recommended. David Wolf, Founder and CEO of Audivita, answers some commonly asked questions including the who, what, when, where, and why of audiobooks in this episode of Smith Publicity's All Things Book Marketing. 

    David Wolf spent years serving as a music composer and producer of audio content for radio, TV, film, podcasts, audiobooks and multimedia. His previous company, Crywolf Productions, Inc. (1985-1999) and its recording studios provided music, sound design and production services for advertising and also studios such as Amblin, Discovery Channel, NBC Universal and Disney and for many well-known brands such as Southwest Airlines, Miller Brewing, Embassy Suites, Procter & Gamble, Texas Instruments, Brock Hotel Corporation and many more. 

    David founded Audivita Studios in 2016 to apply his experience and the talents, skills  and expertise of his creative team to help companies, publishers, entrepreneurs, influencers and thought leaders grow their brands and businesses with podcasts and audiobooks. 

    In 2024, Wolf is on a course to expand the core production business into related industry verticals with the creation of Media Capital Ventures, leveraging his experience in business building and operating experience in production and media. Concurrently, he co-founded 1125 Studios with Christian Bruun to develop and produce original series podcasts, film and television series. MCV has recently added Stock Day Media to its portfolio of companies to leverage the production team at Audivita Studios specifically for the OTC markets. Learn more at audivita.com and follow them on Facebook, X, and LinkedIn @audivitastudios.

    Discover more about Smith Publicity at www.smithpublicity.com and follow us on Facebook, Instagram, Threads, YouTube, & LinkedIn.

    • 30 min
    Behind-the-Scenes of Producing a Podcast with Traci DeForge

    Behind-the-Scenes of Producing a Podcast with Traci DeForge

    Audio content is BOOMING and it's no longer a question of IF you should have a podcast to promote your expertise, but HOW should you run a podcast to promote your expertise. Luckily, we have expert Traci DeForge to help us! 

    Traci DeForge, founder of Produce Your Podcast, is recognized as an international podcast expert, sought after speaker and media contributor. Traci is the host of the Growth Accelerator Podcast, and co-host of Ask Brien Radio Show on KHTS AM & FM, Los Angeles, CA. She's been featured on all three major networks along with CNN, CTV, and American Express Open, RadioINK, and is a member of the Rolling Stone Culture Council. Learn more at www.produceyourpodcast.com and follow them on LinkedIn, Instagram, Facebook, X, TikTok and YouTube. 

    Discover more about Smith Publicity at www.smithpublicity.com and follow us on Facebook, Instagram, Threads, YouTube, & LinkedIn.

    • 30 min
    Recap the 2024 U.S. Book Show with Smith Publicity

    Recap the 2024 U.S. Book Show with Smith Publicity

    Smith Publicity President, Marissa Eigenbrood, and Marketing Manager, Olivia McCoy, sit down to discuss the highlights and takeaways of 2024's US Book Show hosted in NYC by Publishers Weekly and the Association of American Literary Agents (AALA).

    About the 2024 U.S. Book Show: Publishers Weekly and the Association of American Literary Agents presented an in-person educational conference for agents, editors, marketers and book publishing professionals for continuing education, discussion of emerging trends, and networking to foster relationships within the publishing community. This year's conference addressed emerging technologies and the AI landscape, diversity, publisher consolidation and growth opportunities as well as diving into bread-and-butter issues that can affect daily effectiveness and careers. Learn more about the hosts at publishersweekly.com and aalitagents.org.
     
    Discover more about Smith Publicity at www.smithpublicity.com and follow us on Facebook, Instagram, Threads, YouTube, & LinkedIn.

    • 41 min
    Integrating Business and Author Brands with Jack Murtha

    Integrating Business and Author Brands with Jack Murtha

    Jack Murtha joins us today to review brand strategy for companies, authors, and experts and how these different brands can collaborate and inform promotional efforts including marketing and publicity.

    Jack Murtha is a co-founder of Map Change, a thought leadership agency specializing in healthcare and technology. His work has propelled the world's most innovative companies and leaders to new heights, earning millions in new business, securing exits, and steering policy change. He's also a co-author of the Wall Street Journal bestselling book "Dead Wrong: Diagnosing and Treating Healthcare's Misinformation Illness." Learn more at mapchangenow.com and follow Jack on LinkedIn.

    Discover more about Smith Publicity at www.smithpublicity.com and follow us on Facebook, Instagram, Threads, YouTube, & LinkedIn.

    • 28 min
    The Resurgence of Indie Bookstores with Bookshop.org's Steph Opitz

    The Resurgence of Indie Bookstores with Bookshop.org's Steph Opitz

    We sat down with Bookshop.org's Director of Bookstore Partnerships to discuss the indie bookstore landscape in recent years and how authors and readers can further engage with their local indies.

    Steph Opitz (she/her) is the Director of Bookstore Partnerships at Bookshop.org. Formerly, she was the founding director of Wordplay at The Loft Literary Center in Minneapolis and a visiting instructor at the University of Minnesota. She serves on committees for the National Book Foundation, the Authors Guild, PEN America, and LitNet. She has curated literary events and festivals around the country—as the literary director of the Texas Book Festival, the fiction co-chair of the Brooklyn Book Festival, and on the programs team for the PEN World Voices Festival— and was the books reviewer for Marie Claire magazine. Learn more at bookshop.org.

    Discover more about Smith Publicity at www.smithpublicity.com and follow us on Facebook, Instagram, Threads, YouTube, & LinkedIn.

    • 28 min

Customer Reviews

4.8 out of 5
21 Ratings

21 Ratings

Jodwriter ,

In Depth Interviews

These interviews each pack a punch. From insightful social media strategies to great website-building tips, every minute is packed with marketing value.

Knibb High Football Rules ,

Satisfied consumer!

Mr. Onorato, what you’ve just said is one of the most insanely idiotic things I have ever heard. At no point in your rambling, incoherent response were you even close to anything that could be considered a rational thought. Everyone in this room is now dumber for having listened to it. I award you no points, and may God have mercy on your soul.

hyoomac ,

Great resource, great insights

I recently found this podcast, just as it seems to be taking a new direction. It's very informative and provides real "insider knowledge" along with a long-term perspective on changes in the industry. I hope the podcast will refresh the theme music though - it's a bit aggressively "Breaking News!!!" sounding for a conversational program.

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