How I Tested That

David J Bland
  • 5,0 (3)
  • NEGÓCIOS
  • QUINZENAL
How I Tested That

Testing your ideas against reality can be challenging. Not everything will go as planned. It’s about keeping an open mind, having a clear hypothesis and running multiple tests to see if you have enough directional evidence to keep going. This is the How I Tested That Podcast, where David J Bland connects with entrepreneurs and innovators who had the courage to test their ideas with real people, in the market, with sometimes surprising results. Join us as we explore the ups and downs of experimentation… together.

  1. 31/12/2024

    Bruce McCarthy & Melissa Appel | How We Tested Our New Book

    In this engaging podcast episode, David J Bland hosts Bruce McCarthy and Melissa Appel, who share their insights on product management, stakeholder alignment, and the journey of writing their new book, 'Aligned.'  They discuss the challenges of managing stakeholders, the importance of face-to-face communication, and the iterative process of testing ideas and content for their book.  The conversation also dives into marketing strategies post-publication and the exploration of new audiences and formats to enhance the book's impact.

    34min

  2. 18/12/2024

    Amer Abu-Khajil | How I Tested AI Enhanced Customer Research

    In this conversation, Amer Abu Khajil shares his journey from civil engineering to the tech world, emphasizing the parallels between building physical structures and developing products.  He discusses the importance of testing and validation, drawing lessons from his engineering background, and outlines the process he created at TTT Studios for product development.  Amer highlights the distinction between problem and solution validation and offers techniques for conducting effective customer interviews, ultimately stressing the need for a structured approach to understanding customer needs and segmenting them effectively.  We explore the journey of building Perceptional, a tool designed to enhance user research through AI.  Amer and David discuss the importance of understanding customer segments, the process of validating ideas, and the balance between automation and human interaction in research.  Amer shares insights on product development, testing methodologies, and the challenges of creating a sustainable business model in the startup landscape.

    37min

  3. 04/12/2024

    David Schnurman | How I Tested Lawline

    In this conversation, David discusses his journey with Lawline, the largest provider of online continuing legal education in the U.S.  He shares insights on building resilience in business, the importance of experimentation in product development, and navigating pricing strategies.  David also highlights the role of conferences in fostering B2B relationships and the balance between B2B and B2C strategies.  We explore the transformative power of experimentation in business, particularly in the context of legal education and the integration of AI.  We discuss the importance of understanding customer behavior, the challenges of operating within regulatory constraints, and the need for innovative approaches to education and service delivery.  The dialogue emphasizes the value of shutting down non-viable projects to increase efficiency and the potential of new technologies to enhance learning experiences. David concludes with reflections on launching his own podcast as a personal growth experiment.

    43min

  4. 30/10/2024

    Lex Roman | How I Tested Reader Funded Journalism

    In this conversation, David J Bland and Lex Roman explore the evolution of experimentation in tech, discussing how perspectives on experimentation practices have shifted over the years.  They dive into the role of social proof, ethical considerations, and the balance between experimentation and actionable insights.  Lex shares her experiences working with non-tech industries, particularly journalism, and the challenges of measuring marketing effectiveness.  The discussion wraps up with Lex's innovative approach to helping journalists grow their reader subscriptions and the creation of a playbook for success.

    41min

  5. 16/10/2024

    Jeff Gothelf & Josh Seiden | How We Tested Training Programs

    In this conversation, Jeff Gothelf and Josh Seiden discuss their journey in scaling their training business, focusing on the assumptions, risks, and testing methods they are employing.  They share insights on the importance of community building, the challenges of filling workshops, and the balance between qualitative and quantitative success metrics.  The discussion highlights the significance of cold outreach, learning from past experiments, and navigating uncertainty in entrepreneurship.

    35min

  6. 02/10/2024

    Eddy Connors | How I Tested Goodie Bag

    Eddy Connors, co-founder of Goodie Bag, shares his journey of creating a digital marketplace that connects consumers to local retail shops to purchase unsold food at a discounted price.  The idea for Goodie Bag came from Eddy's gap year in Indonesia, where he witnessed the impact of plastic pollution and the need for sustainable solutions.  Goodie Bag aims to reduce food waste, provide affordable options for consumers, and support local businesses. Eddy emphasizes the importance of understanding the needs of both partners and customers and continuously iterating to provide more value to the community.

    32min

  7. 18/09/2024

    Victoria Sakal | How I Tested Growth at Wonder

    Victoria shares her journey from working at big consulting firms to joining a company as it was being completely overhauled and reborn to survive and thrive post-AI. Wonder helps entrepreneurs and small businesses with desk research by providing them with curated information and insights. They navigate the risks of the rapidly evolving AI landscape and focus on the desirability, viability, and feasibility of their solution. They aim to be the go-to choice for their audience by offering expertise, credibility, and a comprehensive solution.  Victoria emphasizes the importance of curiosity and asking the right questions in the research process. Victoria discusses the process of conducting desk research and how her company uses AI to provide valuable insights to clients. She emphasizes the importance of understanding customer needs and desires through constant contact and conversations.  She also talks about the challenges of testing and refining solutions, as well as the risks and uncertainties of working in the AI space.  Overall, Wonder aims to simplify and aggregate information for clients, helping them make informed decisions.

    44min

  8. 04/09/2024

    Ali Jiwani | How I Tested AI Powered Education

    Ali Jiwani shares his entrepreneurial journey, from starting a food delivery platform to building Slay School, a personalized learning platform.  He discusses how he used data to predict success in his previous ventures and how he applied those insights to Slay School.  Ali explains his approach to acquiring early customers through Reddit and Discord, and the importance of quick feedback loops.  He also talks about the challenges of pricing and the vision for Slay School to revolutionize education by providing personalized learning paths for students.

    36min
Ver tudo (20)

Classificações e avaliações

5
de 5
3 avaliações

Sobre

Testing your ideas against reality can be challenging. Not everything will go as planned. It’s about keeping an open mind, having a clear hypothesis and running multiple tests to see if you have enough directional evidence to keep going. This is the How I Tested That Podcast, where David J Bland connects with entrepreneurs and innovators who had the courage to test their ideas with real people, in the market, with sometimes surprising results. Join us as we explore the ups and downs of experimentation… together.

Informações

  • Criado por
    David J Bland
  • Anos de atividade
    2 mil
  • Episódios
    20
  • Classificação
    Livre
  • Copyright
    © 2024 Precoil, LLC
  • Site do podcast
    How I Tested That

Você também pode gostar de

Para ouvir episódios explícitos, inicie sessão.

Fique por dentro deste podcast

Inicie sessão ou crie uma conta para seguir podcasts, salvar episódios e receber as atualizações mais recentes.
Selecionar um país ou região

África, Oriente Médio e Índia

Ásia‑Pacífico

Europa

América Latina e Caribe

Estados Unidos e Canadá