The Page 2 Podcast: An SEO Podcast

Jon Clark, Joe DeVita
  • 5,0 (14)
  • MARKETING
  • QUINZENAL

Hosted by Jon Clark, this is a podcast about the people of SEO, their stories, and what life as an SEO is really like. Featuring some of the industry's best and brightest minds, we share our experiences (both good and bad), talk about successes and failures, share strategic and tactical knowledge, and much more.

  1. SEO vs SEM is Dead 💥 Luigi Ferguson on Winning Holistic Search at Intuit

    HÁ 4 DIAS

    SEO vs SEM is Dead 💥 Luigi Ferguson on Winning Holistic Search at Intuit

    https://page2pod.com - In this powerhouse episode of the Page 2 Podcast, Luigi Ferguson, who leads holistic search at Intuit (QuickBooks), joins Jon and Joe to break down the future of search. It’s no longer SEO or SEM—it’s all about playing on the same battlefield. Luigi explains why collaboration between paid and organic teams is no longer optional and how AI is reshaping the rules. From AI Max and automation to fighting click fraud, affiliate strategy, and rethinking content for AI Overviews, Luigi shares hard-earned wisdom from his time at McAfee, Yahoo, Critio, and now Intuit. If you’re in search marketing or performance strategy, this is a must-listen. 📊 Whether you're struggling with attribution, planning content for LLMs, or optimizing shopping feeds, this episode gives you tools and perspectives that apply today—and tomorrow. 📌 In This Episode (🔍) • The “one battlefield” mindset: paid vs organic is an illusion • How to align SEO & SEM teams—and why you must • AI Max, automation & the death of granular control • Fighting fraud and low-quality leads in PMax campaigns • How to rethink ROI in a post-click world • Planning content for AI Overviews and impression-heavy SERPs • Using call center data to power high-impact content • Why knowing your _non_-customer matters too • Strategies for affiliate monitoring and brand term protection • Optimizing shopping feeds with real search behavior in mind • Tentpole marketing: balancing long-term planning with war room agility • Predictions on the future of Google’s SERP with AI front and center This episode is packed with insights to level up your marketing strategy and prep for the fast-evolving world of search. Whether you're scaling B2B or battling click fraud, this convo will reshape how you think about search. 🎧 Don’t miss it! 👍 Subscribe for more insights on search, AI, and digital marketing strategy 💬 What’s your take on the AI vs human content debate? Drop your thoughts in the comments! 🔗 Links and Resources  • Luigi Ferguson on Linkedin • Impact of Google Map Pack ads • ChatGPT disrupting Chegg Sponsored by Moving Traffic Media Follow the Page 2 Podcast Page 2 Podcast on YoutubePage 2 Podcast on LinkedinPage 2 Podcast on FacebookFollow Jon Clark Jon Clark on BlueskyJon Clark on Linkedin

    1h9min
  2. SEO Then & Now: Marshall Simmonds on AI, Dark Traffic , LLM.txt & the Future of Search 🚀

    25 DE AGO.

    SEO Then & Now: Marshall Simmonds on AI, Dark Traffic , LLM.txt & the Future of Search 🚀

    https://page2pod.com - What happens when the gatekeepers of search stop sending traffic, but still take the content? In this milestone Episode 90, Marshall Simmonds (Defined Media Group) joins us to trace SEO’s journey from white-text-on-white-backgrounds to log-file analysis, AIO, and LLM.txt—plus what publishers must do right now. He even shares the wild story of spinning up a mirror test server so Google (and others) could pound on About.com to refine their crawlers. We dig into why watching server logs matters more than ever, how “dark traffic” is back, and why author authority and structured content still win—despite shifting consumption and murky attribution in AI-assisted search. Marshall also takes us behind the scenes on unlocking The New York Times archive (and why it crushed for traffic and revenue), plus a pragmatic take on AIO monetization, blocking AI training vs. real-time access, and the early but evolving role of LLM.txt. 🧠 In This Episode: • The About.com “test server” era: letting engines crawl a mirror site to improve their bots—what Marshall learned by “watching the watchers.”  • Why log files are mission-critical again as dark traffic surges and LLM crawlers multiply.  • Enterprise-grade log tooling & options: Sitebulb, Screaming Frog, Splunk—what to use when.  • Crawl budget signals hiding in plain sight: the Search Console “Crawl stats” report.  • NYT archive strategy: opening history for scale, membership, and revenue (and why it worked).  • E-E-A-T before the acronym: building human authority into content and authorship.  • LLM.txt today: yes, it’s crawled; no, standards aren’t settled; how teams are exposing it.  • AIO reality check: impressions up, clicks down; what’s converting (and why patience pays).  • Blocking AI training vs. real-time use: robots.txt limits, legal gray zones, and first-line defenses.  • Holistic marketing > channel silos: brand, email, social, search, Discover—working together. If you've ever wondered where SEO has been and where it's headed, this conversation with Marshall Simmonds is essential listening. 📌 Subscribe for more insightful episodes on SEO, AI, and digital strategy. 💬 Comment below: How are you adapting your SEO strategy in the age of AI and dark traffic? 🔗 Links & Resources Mentioned • Marshall Simmonds LinkedIn • Defined Media Official Site • Page 2 Podcast Noah Learner episode Sponsored by Moving Traffic Media Follow the Page 2 Podcast Page 2 Podcast on YoutubePage 2 Podcast on LinkedinPage 2 Podcast on FacebookFollow Jon Clark Jon Clark on BlueskyJon Clark on Linkedin

    53min
  3. How Ryan McGonagill Builds High-Impact Content at Scale Across 10+ Brands in 2025 🚀

    18 DE AGO.

    How Ryan McGonagill Builds High-Impact Content at Scale Across 10+ Brands in 2025 🚀

    https://page2pod.com - What does it take to run a multi-brand content machine—and decide what not to publish? Ryan McGonagill, VP of Content at Centerfield, breaks down how his team powers 10+ owned brands like business.com and security.org while keeping content simple, useful, and relentlessly user-first. We dig into why personalization beats flashy interactives, and how to design for real decisions—not vanity metrics. You’ll hear the refresh system that keeps nothing older than a year (and why ISP deal pages may need updates every ~2 weeks), plus how seasonality (think moving season) reshapes the calendar. Ryan also unpacks verticalized expertise, the team’s “gold standard” quality bar, and why user value beats dwell-time games every time. On the PR side, we talk about crafting hooks that surprise and earn coverage, the DEI pronoun study that drew massive press (and even an Elon Musk reply), and how Ryan thinks about links vs. referral traffic. We close with a pragmatic take on AI, where human judgment is non-negotiable and LLMs assist without replacing expertise. Finally, Ryan shares why content structure may matter even more as AI overviews evolve—and the single best link he’s ever earned. 🧠 In This Episode • Centerfield’s model: owning acquisition end-to-end and publishing across ~10 brands, from business.com to security.org.  • Personalization > “cool” interactives: give users simple, relevant tools (even a basic calculator).  • “User first” beats dwell-time hacks—ship what helps people decide, not what inflates metrics.  • The refresh playbook: nothing older than a year; ISP pages reviewed ~biweekly; plan around seasonality (e.g., moving May–Sep).  • Verticalized writers + editors and a non-negotiable “gold standard” (third-party + firsthand expertise, real photos).  • How to prioritize: fortify winners before chasing breadth; align SEO (traffic/rank) with content’s profit focus.  • PR that lands: lead with surprising data and media-worthy angles; why links > referral traffic from research.  • AI in the workflow: frequent LLM upgrades, but keep human touchpoints for judgment, reviews, and accuracy. This episode is a tactical blueprint for scaling content that _actually helps people decide_—and earns the kind of links and trust that last. 📢 Subscribe for more expert insights on content marketing and SEO! 💬 Comment below: What's your biggest challenge with content personalization or AI in your workflow? 🔗 Websites & Brands: Centerfield Official SiteRyan on LinkedIn🧪 Notable Studies/Articles Referenced: DEI Pronoun Study – A viral study Ryan produced that got national media coverage (including a comment from Elon Musk).Marketing Interns Study on Job Market – Innovative research using interns to analyze the job market.LLM Comparison Article on Business.com – Compared outputs from various AI models for quality. Sponsored by Moving Traffic Media Follow the Page 2 Podcast Page 2 Podcast on YoutubePage 2 Podcast on LinkedinPage 2 Podcast on FacebookFollow Jon Clark Jon Clark on BlueskyJon Clark on Linkedin

    43min
  4. 🚀 Unlocking GA4’s Hidden Power with Brie Anderson | Data-Driven Marketing Secrets

    11 DE AGO.

    🚀 Unlocking GA4’s Hidden Power with Brie Anderson | Data-Driven Marketing Secrets

    https://page2pod.com - Most marketers are only using 20% of Google Analytics 4’s capabilities — and it’s costing them big. In this episode of the Page 2 Podcast, we sit down with Brie Anderson, founder of Beast Analytics and one of the earliest voices bringing clarity to the chaotic transition from Universal Analytics to GA4. Brie shares why small tracking errors can lead to massive strategic blind spots, how to fix bad data before it misleads you, and why GA4’s Advertising tab is a goldmine — even if you never run ads. She also breaks down her BEAST Framework, revealing exactly how to audit, analyze, and act on your data for real business growth. Whether you’re an SEO, media buyer, or marketing strategist, this conversation is packed with actionable insights to make your analytics truly accessible and actionable. 📊 In This Episode: • Why most marketers only tap into a fraction of GA4’s potential • The high cost of bad data — and how to prevent it • Brie’s BEAST Framework for reliable, strategic analytics • Common GA4 migration mistakes (and how to fix them) • Unlocking the hidden power of GA4’s Advertising tab • How to spot and leverage multi-touch attribution data • Tips for integrating Google Search Console with GA4 • Future trends in AI-driven analytics (and their pitfalls) Brie delivers a masterclass in making your marketing data work harder for you — with a healthy dose of real talk about the industry’s blind spots. Subscribe to never miss a deep dive into the tools, tactics, and trends shaping digital marketing. 💬 Comment below: What’s the most valuable insight you’ve learned from your analytics data lately? 🔗 Links & Resources Mentioned • Brie Anderson on LinkedIn • Brie Anderson on YouTube • Beast Analytics Official Site Sponsored by Moving Traffic Media Follow the Page 2 Podcast Page 2 Podcast on YoutubePage 2 Podcast on LinkedinPage 2 Podcast on FacebookFollow Jon Clark Jon Clark on BlueskyJon Clark on Linkedin

    1h1min
  5. 🌟 Inside an SEO Agency Merger: Tyson Stockton on Acquiring Internet Marketing Ninjas, Culture and Growth

    4 DE AGO.

    🌟 Inside an SEO Agency Merger: Tyson Stockton on Acquiring Internet Marketing Ninjas, Culture and Growth

    https://page2pod.com - Tyson Stockton, Co-founder & COO of Previsible.io, unpacks the challenges and strategies behind merging two distinct SEO agencies: Previsible.io and Internet Marketing Ninjas.  Tyson shares candid insights about integrating teams, managing culture, and redefining roles while preserving legacy. We also explore how AI is reshaping the SEO industry, driving a renaissance in link building and authority building strategies. 🧩 In This Episode: • Navigating the complex integration of two SEO agencies • The importance of cultural fit and open communication • Strategic insights on preserving legacy and heritage post-merger • Adapting SEO services to remain relevant amidst AI evolution • How link building is evolving in the AI era • Developing effective career paths within SEO teams Tyson provides valuable lessons for agency owners and SEO professionals navigating mergers, acquisitions, and evolving search landscapes. 🔗 Links & Resources Mentioned • Tyson Stockton LinkedIn • Internet Marketing Ninjas • Previsible.io • Voice of Search Podcast • 2025 SEO Jobs Report • 2025 SEO Compensation Trends • Page 2 Podcast Nick LeRoy episode 🔔 Subscribe for more expert insights into SEO strategies and agency management 💬 Comment below with your experiences or questions about merging SEO teams or adapting to AI-driven SEO. Sponsored by Moving Traffic Media Follow the Page 2 Podcast Page 2 Podcast on YoutubePage 2 Podcast on LinkedinPage 2 Podcast on FacebookFollow Jon Clark Jon Clark on BlueskyJon Clark on Linkedin

    56min
  6. 📈 Inside EY’s AI & Content Strategy: Lou Cohen’s Guide to Winning in 2025

    28 DE JUL.

    📈 Inside EY’s AI & Content Strategy: Lou Cohen’s Guide to Winning in 2025

    https://page2pod.com - In this episode of the Page 2 Podcast, Jon Clark welcomes Lou Cohen, Chief Digital Officer at EY Americas, for a candid and deeply insightful conversation. From his roots as a comic book store founder to leading digital strategy at one of the world’s largest consulting firms, Lou shares hard-earned wisdom on staying ahead in a rapidly evolving marketing landscape. They dive deep into how EY is tackling the rise of generative AI, why “geo” (Generative Engine Optimization) is reshaping SEO as we know it, and how platforms like Reddit and Snapchat are influencing content strategies. With his dual role as an educator and executive, Lou offers unique perspective on the skills marketers need in today’s world—and why understanding consumer behavior still trumps any algorithm. Don’t miss this powerful blend of mentorship, strategy, and foresight from one of digital marketing’s sharpest minds. 📚 In This Episode • How Lou transitioned from comic book entrepreneur to Chief Digital Officer at EY • EY's approach to AI discoverability and content sourcing for LLMs • The new era of SEO: what “geo” really means and why it matters • Why Reddit is critical to EY’s future marketing strategies • How teaching keeps Lou ahead of industry trends • Balancing brand compliance with authentic engagement on niche platforms • Strategies behind award-winning content partnerships with Reuters and CNBC • Career advice for marketers in a post-AI world • Whether college still matters in the age of AI • Lessons from EY’s global website migration effort Lou brings a refreshing honesty to leadership, marketing, and mentorship. This episode is a must-listen for anyone navigating the future of digital. 📢 Subscribe to get expert insights from top marketing leaders: https://open.spotify.com/show/4mMTmBqGA8VpGGL7ItUtGk?si=5f839019f61b40e7 💬 Comment below: What platforms or strategies are you using to stay ahead of the AI curve? Sponsored by Moving Traffic Media (https://www.movingtrafficmedia.com) 🔗 Links & Resources Mentioned • EY: https://www.ey.com/ • Lou Cohen on Linkedin Sponsored by Moving Traffic Media Follow the Page 2 Podcast Page 2 Podcast on YoutubePage 2 Podcast on LinkedinPage 2 Podcast on FacebookFollow Jon Clark Jon Clark on BlueskyJon Clark on Linkedin

    1h8min
  7. SEO Masterclass with Stephan Bajaio: Intention, Empathy & Lessons from WeWork 🚀

    21 DE JUL.

    SEO Masterclass with Stephan Bajaio: Intention, Empathy & Lessons from WeWork 🚀

    https://page2pod.com - What if your best SEO strategy has nothing to do with Google rankings? In this episode, Jon and Joe dive deep with Stephan Bajaio—CEO of VibeLogic and CMO at Turno—about why the future of SEO and marketing hinges on solving the right problems, breaking down silos, and leading with empathy. Stephan brings hard-earned wisdom from scaling Conductor's SEO team and his eye-opening time at WeWork. He challenges the old way of marketing, advocating for SEO as a center of excellence and a tool for understanding people—not just traffic. From startup philosophy to AI content chaos, this episode redefines what it means to build with purpose in the modern marketing landscape. 🔍 In This Episode • Why SEO data should live outside the SEO channel • Stephan’s mantra: "If you're not helping people, you're just selling stuff" • How real authorship defends against AI content sprawl • Why most brands beat themselves—not their competitors • Lessons from scaling at Conductor and navigating WeWork • How intention > tactics in modern marketing strategy • The future of SEO in a world driven by AI • Why a flipped org chart might be your most powerful growth tool • Building products vs. services: Stephan’s next move with VibeLogic • Center of excellence vs. marketing channels—what wins long-term? This episode offers a blueprint for modern leaders looking to scale smarter, build teams with meaning, and fall in love with the right problems. 📢 Subscribe: Don’t miss future episodes packed with marketing wisdom and founder stories—subscribe now! 💬 Comment: What’s one marketing silo you’ve seen hold back real progress? Drop your experience in the comments! 🔗 Mentioned Links & Resources • VibeLogic – Stephan Bajaio's SEO consultancy and platform. • StephanBajaio.com – Stephan's personal website. • LinkedIn – Stephan's LinkedIn profile. • Will Reynolds – Founder of Seer Interactive, noted for his SEO transparency philosophy. • Lily Ray – SEO expert known for her work on E-E-A-T (Expertise, Experience, Authoritativeness, Trustworthiness). • Rand Fishkin – Founder of Moz and author of Lost and Founder, often referenced for his critiques of venture capital. • Lost and Founder – Book by Rand Fishkin about startups and the realities of VC-backed growth. • Hook Agency – Run by Tim Brown, focused on niche marketing for the roofing industry. • John Doerr – Known for OKR methodology; quote referenced: “Not everything that matters can be measured, and not everything you measure matters.” Sponsored by Moving Traffic Media Follow the Page 2 Podcast Page 2 Podcast on YoutubePage 2 Podcast on LinkedinPage 2 Podcast on FacebookFollow Jon Clark Jon Clark on BlueskyJon Clark on Linkedin

    1h8min
  8. Mastering Social Ads: Akvile DeFazio’s Tactics for Higher Engagement & Smarter Scaling 📊📱

    14 DE JUL.

    Mastering Social Ads: Akvile DeFazio’s Tactics for Higher Engagement & Smarter Scaling 📊📱

    https://page2pod.com - In this episode of the Page 2 Podcast, Akvile DeFazio of AKvertise shares her incredible journey from working in physical therapy clinics to becoming a powerhouse in social media advertising — including the wild story of how saying “no” got her dinner with Richard Branson. Akvile breaks down her tactical playbook for scaling social ad campaigns, leveraging AI tools for efficiency, building a boutique agency without sacrificing personal client touch, and choosing platforms like Reddit, TikTok, and Meta for different business goals. You’ll also learn how she rotates creatives, optimizes video content for attention, and when it’s time to say no to a client. Whether you're a small business owner or running campaigns for global brands, this conversation is packed with actionable insights. 📌 In This Episode (📱) How a gutsy “no” led to dinner with Richard BransonThe shift from physical therapy to digital marketingBuilding a lifestyle agency without traditional scalingWhy Akvile prioritizes video ads and how to hook viewers in 3 secondsUsing AI tools like Julius.ai and ChatGPT to gain back timeWhen to say no to underpaying clients — and how that can work outBest ad types and creative testing strategiesTikTok, Reddit, and Meta Ads — what works where and whyWhy B2B leads are now cheaper on FacebookCreative fatigue: how to spot it and fix itPlanning for a future of AI-driven campaignsDiscover how a creative and scientific mind finds balance in paid social — and why personalization and gut instinct still win the day. 👍 Enjoyed this episode? Make sure to subscribe for more insights from marketing leaders! 💬 Comment below: Have you ever said no to a client — and it worked in your favor? We’d love to hear your story! 📎 Mentioned Links & Resources:  Akvile DeFazio on LinkedinAkvile DeFazio on XAkvile DeFazio on ThreadsAKvertise Official WebsiteDigital Tools for Social Media Marketers & AdvertisersJasper (AI copywriting tool)Julius AI (AI-powered data analysis)Rose.ai (data & spreadsheet AI tool)Company Of One: Why Staying Small Is the Next Big Thing for BusinessChapters 00:00 Introduction to Akvile's Journey 03:09 The Bucket List Experience with Richard Branson 06:06 Transitioning from Physical Therapy to Digital Marketing 09:01 Building a Lifestyle Business in Digital Marketing 11:58 Leveraging AI Tools for Efficiency 15:05 Consulting as a Business Model 17:58 Launching Digital Products for Small Businesses 20:55 Best Practices for Video Marketing 23:56 Creating Effective Video Content 27:02 Testing AI Tools in Advertising 28:48 Exploring Ad Features and Options 31:01 Testing Strategies for Effective Advertising 34:51 Understanding Ad Fatigue and Creative Cycling 39:26 Advertising on Reddit: Strategies and Insights 41:25 Navigating TikTok Advertising Challenges 43:13 B2B Advertising Trends and Insights 45:19 Key Metrics for Evaluating Ad Performance 46:58 The Future of Advertising: Automation and AI 52:51 Predictions for Successful Ads in the Future Sponsored by Moving Traffic Media Follow the Page 2 Podcast Page 2 Podcast on YoutubePage 2 Podcast on LinkedinPage 2 Podcast on FacebookFollow Jon Clark Jon Clark on BlueskyJon Clark on Linkedin

    46min
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Sobre

Hosted by Jon Clark, this is a podcast about the people of SEO, their stories, and what life as an SEO is really like. Featuring some of the industry's best and brightest minds, we share our experiences (both good and bad), talk about successes and failures, share strategic and tactical knowledge, and much more.

Informações

  • Criado por
    Jon Clark, Joe DeVita
  • Anos de atividade
    2018 - 2025
  • Episódios
    90
  • Classificação
    Explícito
  • Copyright
    © 2018 - 2025 The Page 2 Podcast
  • Site do podcast
    The Page 2 Podcast: An SEO Podcast

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