Creating a Product to Support Your Mission with Sascha Mayer, Co-Founder and CEO of Mamava

“Something that really bothered me,” says Sascha Mayer, Co-founder and CEO of Mamava, “was the invisibility of this human function that many of our population deals with.” As a new, breastfeeding mother, Sascha found herself struggling to balance a busy job with a milk pumping schedule. It’s a cumbersome, time-consuming, and emotionally demanding process, requiring privacy that isn’t afforded by the average bathroom stall. Already a successful designer, she co-founded Mamava, which today is over 3,500 freestanding lactation suites across the United States, as well as an accompanying app showing where to find them. Moms go everywhere, and being a mission-oriented service, Mamava is determined to follow by appearing in schools, hospitals, and, of course, office buildings. Their mission is the north star that continues to guide the business.

More relevant than ever in a post-pandemic era, the suites provide a safe, sanitary space for women to not only feed, but take their time doing what Sascha calls “an invisible third job.” It’s not something one would consider when they were designing a facility if they hadn’t done it themselves, and so it also helps new mothers feel seen.

August is National Breastfeeding Month, and we're celebrating Mamava and the supportive resources they provide new moms, as well as what's next for this incredible brand. 

Quotes

• “Like all great entrepreneurial stories, my business came from personal experience and wanting to solve a problem.”(5:35-5:41 | Sascha)
• “One of the challenges and the greatest things about Mamava that I don’t think we were honestly prepared for is that moms go everywhere. So the solution is needed everywhere. And because we’re mission-oriented, we say ‘yes’ everywhere.”(13:21-13:36 | Sascha)
• “I firmly believe that when you put your ‘why’ and your mission first, that the bottom line escalates and follows.” (31:02-31:10 | Lindsay)
• “Mission is just good business. Especially as someone who hadn’t operated a big company before with manufacturing and so on, if you have that North star, it really helps you make decisions.” (34:59-35:13 | Sascha)
• “Absolutely mission, for me, is the most important thing…and that also goes for the mom community as well.” (31:47-32:29 | Sascha)

Connect with Sascha Mayer:

Instagram | http://www.instagram.com/mamava_vt

Website | https://www.mamava.com/

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