Entrepreneur Conundrum

Virginia Purnell

Join Virginia Purnell as she speaks to growing entrepreneur startups in the different ways that they are trying to become a subject matter expert. The unique thing about this show is that we are not talking to people who have been and done it and are all over the internet as superstars. We are talking to the average growing entrepreneur who is trying to get visible in their market.

  1. Friendship, Faith & Endurance: The Entrepreneurial Journey of Steve Fales

    -6 Ч

    Friendship, Faith & Endurance: The Entrepreneurial Journey of Steve Fales

    In this episode, you’ll learn: How Steve launched, scaled, and sold a successful advertising agency.  Why consistency and persistence matter more than talent.  The endurance athlete mindset and how it translates to business.  The epidemic of loneliness — and how Loving Your Neighbor: A Practical Guide helps combat it.  Why scaling isn’t for everyone (and why that’s okay).  Steve’s best advice: it’s all about people.  His most powerful tip: define your core values and live by them.Resources & Links: Website: www.stevefales.com  LinkedIn: linkedin.com/in/stevenfales  Facebook: facebook.com/steve.fales.18  Books: Available via Amazon & websiteKey Questions(01:21) How did you end up being where you are today? (03:17) When things got tough, how did you keep pushing forward and not just quitting? (04:37) Do you take some of those principles and carry it forward in some of your races and triathlons and stuff like that to be easy as well? (05:47) You have a few books. You're also a coach and mentor and stuff like that. Is that correct? (07:26) How do you get in front of those people? (09:28) What are a couple of big goals that you have in the next year? (13:44) With all the things that you want to get done in your retirement with all your spare time, what do you feel like is a roadblock? What's your biggest roadblock? (15:33) What is the best advice that you have ever received? (16:55) What's the best advice you've ever given? (18:36) We've touched on a few different topics today. Is there anything that we haven't talked about that we would like to? (20:48) Where can we learn more about you and what you're up to? Steve Faleswww.stevefales.com LinkedIn -- https://www.linkedin.com/in/stevenfales/ Facebook -- https://www.facebook.com/steve.fales.18 Virginia PurnellFunnel & Visibility Specialist Distinct Digital Marketing (833) 762-5336 virginia@distinctdigitalmarketing.com www.distinctdigitalmarketing.com

    22 мин.
  2. From 3 Stores to 200+: Mike Seitz on Building a Household Pet Brand

    8 СЕНТ.

    From 3 Stores to 200+: Mike Seitz on Building a Household Pet Brand

    Show notes (bullet style)Mike’s path from dentistry plans to pet franchisingScaling EarthWise Pet: 3 stores → 200+ units; 9 acquisitions; 51 corporate storesIdeal franchisee profile: passion, alignment, “in the trenches” grit, financial readinessRegionality & marketing: different buying habits, local ad spend, video & reviewsPet nutrition edge: 3-tier Dietitian certification; vet advisory council; AI dietitian for accessible guidanceTotal Pet Care plan (24 months): 250 stores, 150 mobile units, bi-coastal warehouses, e-com + DTCMobile grooming & mobile nutrition pros; delivery tacticsCulture shift: owner-operator → multi-unit; avoiding “weeds” thinkingM&A realities: due diligence, fees, team acqui-hires, and bank/attorney orchestrationLeadership & resilience: risk, failure as learning, anti-shame ethos for customersResources & Links Guest: Michael Seitz — LinkedInEarthWise Pet (Franchising): https://www.EarthWisePetFranchise.comEarthWise Pet (AI Dietitian on homepage): https://www.EarthWisePet.comGroomBar: https://www.GROOMBAR.comKey Questions(01:37) How did you get to where you are today? (04:30) Who would you say are your ideal clients? (07:54) When you say pet store, are you more what would live inside my house (08:28) If we have the nutrition side of it. Tell me a bit more about that one. That one I didn't think about. Is it like, My doctor said this, or is it just, Hey, my dog is old? (11:30) With having the AI version of it, does that make it more accessible, even just financially for people, too? (12:20) How do you get in front of your ideal people? (14:46) Do you help your store owners with their digital marketing? Do you provide that for them or do you host it for them? How does that work? (15:39) Do you give them training on the marketing side of it? (16:09) What are some big goals that you have in the next year or two? (18:25) What's involved in your mobile unit? Is that when someone comes to my house. (19:13)  What do you think is the number one roadblock stopping you? (21:35) What are some of your thoughts on entrepreneurship and franchising? (24:13) How has your experience been with mergers. (29:48) What's some of the best advice that you have ever received? (33:00) What's the best advice that you've ever given? (34:24) We have covered a lot of different things, but is there something that we haven't touched on that you want to? (36:49) All right. Where can we go to learn more about you and what you do? . Michael Seitzwww.linkedin.com/in/michaelseitzceo www.EarthWisePetFranchise.com www.EarthWisePet.com www.GROOMBAR.com Virginia PurnellFunnel & Visibility Specialist Distinct Digital Marketing (833) 762-5336 virginia@distinctdigitalmarketing.com www.distinctdigitalmarketing.com

    38 мин.
  3. Moving Your Brand Out of the Friend Zone with Doug Zarkin

    1 СЕНТ.

    Moving Your Brand Out of the Friend Zone with Doug Zarkin

    Today on Entrepreneur Conundrum, Virginia sits down with Doug Zarkin, brand leader, keynote speaker, and author of Moving Your Brand Out of the Friend Zone. Doug brings a wealth of experience from shaping powerhouse brands like Avon, Victoria’s Secret PINK, and Pearle Vision. He shares: His journey from agency life to leading global consumer brands  Why entrepreneurs should adopt a “think human” philosophy in marketing  How to balance short-term revenue goals with long-term customer relationships  The real purpose of marketing (and how to avoid alienating your audience)  His best advice for overcoming roadblocks and moving forward📘 Grab Doug’s book Moving Your Brand Out of the Friend Zone on Amazon. 🌐 Learn more at dougzarkin.com. 🔗 Connect with Doug on LinkedIn and follow @dougzarkin. Key Questions(01:34) How did you get to where you are today? (02:39) Who would you say is your ideal client today? (03:44) How do you get in front of those? (04:24) You do posting on social media and stuff like that? (04:45) You had talked about thinking human. What does that mean to you? (06:13) What are some big goals that you have in the next year or two? (06:43)  Do you do trainings or stuff like that to get better?  (07:39) What do you feel is your number one roadblock? (08:10) To you, what is the purpose of marketing? (09:13) How do we move into those deeper relationships? (09:59) What's the advice you have ever received? (10:22) What's the best advice you've ever given? (10:35) Is there anything that we haven't talked about that you would like to? (11:30) Where can we learn more about you and what you do? Doug Zarkinwww.dougzarkin.com @dougzarkin Linkedin.com/in/dougzarkin Virginia PurnellFunnel & Visibility Specialist Distinct Digital Marketing (833) 762-5336 virginia@distinctdigitalmarketing.com www.distinctdigitalmarketing.com

    12 мин.
  4. SEO Without the Mystery: Nick Musica’s Straightforward Approach to Getting Found Online

    11 АВГ.

    SEO Without the Mystery: Nick Musica’s Straightforward Approach to Getting Found Online

    Episode: SEO Without the Mystery: Nick Musica’s Straightforward Approach to Getting Found Online Guest: Nick Musica, Founder of Optics In SEO Agency What You’ll Learn in This Episode: How Nick transitioned from publishing to SEO — before even knowing what SEO wasLessons learned from early SEO vendor experiencesThe “3+1” formula that drives sustainable search rankingsWhy multiple versions of your site could be killing your SEOCommon pitfalls that businesses face and how to dig out of the “funk”The role of networking, referrals, and in-person connections in finding clientsBalancing technical SEO with content strategy and off-page authority  Connect with Nick: Website: https://opticsin.comLinkedIn: https://www.linkedin.com/in/nickmusica/Listen to the episode here: https://entrepreneurconundrum.com/nickmusica Key Questions (01:01) How did you get to where you are today? (05:52) So now, how do you fulfill your following your interest aspect? (10:49) Who are your ideal clients? (12:11) How do you get in front of said client? (12:44) Are you part of the local chamber or BNI group? (14:31) Do you do posts on social media and use that very often as well? (15:10) What are some big goals that you have in the next year or two? (17:25) Do you feel like you have a roadblock for reaching that goal? (17:39) What's the best advice that you have ever received? (20:11) What's the best advice you've ever given? (21:42) Do you focus on like, backlinks and different stuff like that? (22:47) Is there something that you wanted to talk about, but we haven't covered yet? (25:15) Where can we go to learn more about you and what you do? Nick Musicahttps://opticsin.com/ https://www.linkedin.com/in/nickmusica/ Virginia PurnellFunnel & Visibility Specialist Distinct Digital Marketing (833) 762-5336 virginia@distinctdigitalmarketing.com www.distinctdigitalmarketing.com

    26 мин.
  5. Building Brands with Soul: A Conversation with Siew Ting Foo

    21 ИЮЛ.

    Building Brands with Soul: A Conversation with Siew Ting Foo

    Episode NotesGuest: Siew Ting Foo, author of Building Brands with Soul25+ years as a global marketing leader (HP, Unilever, Diageo, etc.)What “brands with soul” means and how it creates emotional impactCoaching the next generation of “Leaders with Soul”Consulting, board directorship, and thought leadershipEmbracing AI and empowering teams through “AI Fridays”Overcoming imposter syndrome and experimenting with purpose6 traits of soul-led leadership: authenticity, empathy, disruption, etc.Book, podcast, and ways to connect: soulforprofit.org  🎧 Listen now: https://entrepreneurconundrum.com/SiewTingFoo Key Questions(01:14) How did you get to where you are today? (02:11) So when you say that you help brands market with soul or build businesses of brands with soul, what does that mean to you? (04:34) Who do you work with these days? Who's your ideal client? (05:58) Are you doing anything on social media to help get the awareness out there? (07:02) What channels of social media are you using? (07:34) What are some big goals that you're looking to achieve in the next year or two? (08:35) What do you feel is your number one roadblock for achieving that? (09:23) Can you talk to us a little bit about how, or that purpose and profit can actually exist together in a marketing strategy? (10:30) What do you feel it takes to build high-performing teams by humanizing the brand and business? (12:38) I guess that leads into how to lead with Soul for business and the brands. Is it anything else, collaborator? (15:02) What's the best advice that you have ever received? (15:45) What's the best advice you've ever given? (16:02) Can you give an example? (17:18) Is there anything that we haven't covered that you would like to talk about? (17:54) And what's your website? Siew Ting Foo www.soulforprofit.org www.linkedin.com/in/siewtingfoo  instagram - siewtingx Virginia PurnellFunnel & Visibility Specialist Distinct Digital Marketing (833) 762-5336 virginia@distinctdigitalmarketing.com www.distinctdigitalmarketing.com www.distinctdigitalmarketing.co

    18 мин.
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Join Virginia Purnell as she speaks to growing entrepreneur startups in the different ways that they are trying to become a subject matter expert. The unique thing about this show is that we are not talking to people who have been and done it and are all over the internet as superstars. We are talking to the average growing entrepreneur who is trying to get visible in their market.