Entrepreneur Conundrum

Virginia Purnell
  • 4.9（18則評分）
  • 創業
  • 每月更新兩次

Join Virginia Purnell as she speaks to growing entrepreneur startups in the different ways that they are trying to become a subject matter expert. The unique thing about this show is that we are not talking to people who have been and done it and are all over the internet as superstars. We are talking to the average growing entrepreneur who is trying to get visible in their market.

  1. From 3 Stores to 200+: Mike Seitz on Building a Household Pet Brand

    3 天前

    From 3 Stores to 200+: Mike Seitz on Building a Household Pet Brand

    Show notes (bullet style)Mike’s path from dentistry plans to pet franchisingScaling EarthWise Pet: 3 stores → 200+ units; 9 acquisitions; 51 corporate storesIdeal franchisee profile: passion, alignment, “in the trenches” grit, financial readinessRegionality & marketing: different buying habits, local ad spend, video & reviewsPet nutrition edge: 3-tier Dietitian certification; vet advisory council; AI dietitian for accessible guidanceTotal Pet Care plan (24 months): 250 stores, 150 mobile units, bi-coastal warehouses, e-com + DTCMobile grooming & mobile nutrition pros; delivery tacticsCulture shift: owner-operator → multi-unit; avoiding “weeds” thinkingM&A realities: due diligence, fees, team acqui-hires, and bank/attorney orchestrationLeadership & resilience: risk, failure as learning, anti-shame ethos for customersResources & Links Guest: Michael Seitz — LinkedInEarthWise Pet (Franchising): https://www.EarthWisePetFranchise.comEarthWise Pet (AI Dietitian on homepage): https://www.EarthWisePet.comGroomBar: https://www.GROOMBAR.comKey Questions(01:37) How did you get to where you are today? (04:30) Who would you say are your ideal clients? (07:54) When you say pet store, are you more what would live inside my house (08:28) If we have the nutrition side of it. Tell me a bit more about that one. That one I didn't think about. Is it like, My doctor said this, or is it just, Hey, my dog is old? (11:30) With having the AI version of it, does that make it more accessible, even just financially for people, too? (12:20) How do you get in front of your ideal people? (14:46) Do you help your store owners with their digital marketing? Do you provide that for them or do you host it for them? How does that work? (15:39) Do you give them training on the marketing side of it? (16:09) What are some big goals that you have in the next year or two? (18:25) What's involved in your mobile unit? Is that when someone comes to my house. (19:13)  What do you think is the number one roadblock stopping you? (21:35) What are some of your thoughts on entrepreneurship and franchising? (24:13) How has your experience been with mergers. (29:48) What's some of the best advice that you have ever received? (33:00) What's the best advice that you've ever given? (34:24) We have covered a lot of different things, but is there something that we haven't touched on that you want to? (36:49) All right. Where can we go to learn more about you and what you do? . Michael Seitzwww.linkedin.com/in/michaelseitzceo www.EarthWisePetFranchise.com www.EarthWisePet.com www.GROOMBAR.com Virginia PurnellFunnel & Visibility Specialist Distinct Digital Marketing (833) 762-5336 virginia@distinctdigitalmarketing.com www.distinctdigitalmarketing.com

    38 分鐘
  2. Moving Your Brand Out of the Friend Zone with Doug Zarkin

    9月1日

    Moving Your Brand Out of the Friend Zone with Doug Zarkin

    Today on Entrepreneur Conundrum, Virginia sits down with Doug Zarkin, brand leader, keynote speaker, and author of Moving Your Brand Out of the Friend Zone. Doug brings a wealth of experience from shaping powerhouse brands like Avon, Victoria’s Secret PINK, and Pearle Vision. He shares: His journey from agency life to leading global consumer brands  Why entrepreneurs should adopt a “think human” philosophy in marketing  How to balance short-term revenue goals with long-term customer relationships  The real purpose of marketing (and how to avoid alienating your audience)  His best advice for overcoming roadblocks and moving forward📘 Grab Doug’s book Moving Your Brand Out of the Friend Zone on Amazon. 🌐 Learn more at dougzarkin.com. 🔗 Connect with Doug on LinkedIn and follow @dougzarkin. Key Questions(01:34) How did you get to where you are today? (02:39) Who would you say is your ideal client today? (03:44) How do you get in front of those? (04:24) You do posting on social media and stuff like that? (04:45) You had talked about thinking human. What does that mean to you? (06:13) What are some big goals that you have in the next year or two? (06:43)  Do you do trainings or stuff like that to get better?  (07:39) What do you feel is your number one roadblock? (08:10) To you, what is the purpose of marketing? (09:13) How do we move into those deeper relationships? (09:59) What's the advice you have ever received? (10:22) What's the best advice you've ever given? (10:35) Is there anything that we haven't talked about that you would like to? (11:30) Where can we learn more about you and what you do? Doug Zarkinwww.dougzarkin.com @dougzarkin Linkedin.com/in/dougzarkin Virginia PurnellFunnel & Visibility Specialist Distinct Digital Marketing (833) 762-5336 virginia@distinctdigitalmarketing.com www.distinctdigitalmarketing.com

    12 分鐘
  3. Finding Your Brand Voice with Becky Freemal

    8月18日

    Finding Your Brand Voice with Becky Freemal

    In this episode of Entrepreneur Conundrum, Virginia welcomes Becky Freemal, Emmy Award-winning journalist, best-selling author, and founder of The Market Exec. Becky shares her journey from broadcast journalism to fractional CMO, and why effective storytelling is the key to sustainable business growth. What you’ll hear in this episode: Becky’s transition from journalism to entrepreneurship  How evidence-based storytelling drives results  Why brand voice is essential for consistency and trust  The role of curiosity in leadership and business growth  Becky’s vision for speaking, leadership, and helping entrepreneurs  📖 Learn more about Becky: Website: beckyfreemal.com Company: themarketexec.com LinkedIn: linkedin.com/in/beckyfreemal Instagram: @beckyfreemal Facebook: @Beckyfreemal 🎧 Listen now → entrepreneurconundrum.com/beckyfreemal Becky Freemalhttps://www.beckyfreemal.com/ https://themarketexec.com/ https://www.instagram.com/beckyfreemal https://www.facebook.com/@Beckyfreemal https://www.linkedin.com/in/beckyfreemal/ Virginia PurnellFunnel & Visibility Specialist Distinct Digital Marketing (833) 762-5336 virginia@distinctdigitalmarketing.com www.distinctdigitalmarketing.com

    39 分鐘
  4. SEO Without the Mystery: Nick Musica’s Straightforward Approach to Getting Found Online

    8月11日

    SEO Without the Mystery: Nick Musica’s Straightforward Approach to Getting Found Online

    Episode: SEO Without the Mystery: Nick Musica’s Straightforward Approach to Getting Found Online Guest: Nick Musica, Founder of Optics In SEO Agency What You’ll Learn in This Episode: How Nick transitioned from publishing to SEO — before even knowing what SEO wasLessons learned from early SEO vendor experiencesThe “3+1” formula that drives sustainable search rankingsWhy multiple versions of your site could be killing your SEOCommon pitfalls that businesses face and how to dig out of the “funk”The role of networking, referrals, and in-person connections in finding clientsBalancing technical SEO with content strategy and off-page authority  Connect with Nick: Website: https://opticsin.comLinkedIn: https://www.linkedin.com/in/nickmusica/Listen to the episode here: https://entrepreneurconundrum.com/nickmusica Key Questions (01:01) How did you get to where you are today? (05:52) So now, how do you fulfill your following your interest aspect? (10:49) Who are your ideal clients? (12:11) How do you get in front of said client? (12:44) Are you part of the local chamber or BNI group? (14:31) Do you do posts on social media and use that very often as well? (15:10) What are some big goals that you have in the next year or two? (17:25) Do you feel like you have a roadblock for reaching that goal? (17:39) What's the best advice that you have ever received? (20:11) What's the best advice you've ever given? (21:42) Do you focus on like, backlinks and different stuff like that? (22:47) Is there something that you wanted to talk about, but we haven't covered yet? (25:15) Where can we go to learn more about you and what you do? Nick Musicahttps://opticsin.com/ https://www.linkedin.com/in/nickmusica/ Virginia PurnellFunnel & Visibility Specialist Distinct Digital Marketing (833) 762-5336 virginia@distinctdigitalmarketing.com www.distinctdigitalmarketing.com

    26 分鐘
  5. Fall Down Seven, Get Up Eight: Diane Wyzga on Rewriting Your Story

    8月4日

    Fall Down Seven, Get Up Eight: Diane Wyzga on Rewriting Your Story

    In this episode, Virginia talks with Diane Wyzga, founder of Quarter Moon Story Arts and creator of the Stories from Women Who Walk podcast. Diane helps women clarify their vision and amplify their voices through storytelling, coaching them to uncover words they didn’t know they had. What you'll hear in this episode:Diane’s journey from Navy nurse to lawyer, litigation consultant, and storytelling coach.How she helps women find their authentic voices and share their stories with courage.Why consequences are fact-neutral and how reframing them can set you free.The power of resilience: “Fall down seven, get up eight.”Tips on building confidence through self-expression and storytelling.Connect with Diane: Website: quartermoonstoryarts.netLinkedIn: linkedin.com/in/diane-f-wyzga-qmsaPodcast: Stories from Women Who WalkSubstack: Wyzga on WordsConnect with Virginia: Instagram | Facebook | Twitter/X | LinkedInentrepreneurconundrum.com/dianewyzga

    37 分鐘
  6. Smart, Simple Marketing for Gyms & Small Biz with Andy Seeley

    7月28日

    Smart, Simple Marketing for Gyms & Small Biz with Andy Seeley

    Guest: Andy Seeley, CEO of Creatively Disruptive Host: Virginia Purnell Duration: ~43 minutes What You’ll Learn: How Andy transitioned from sales into strategic marketingThe biggest marketing mistakes small business owners makeWhy consistency beats quantity every timeWhich platforms work best for local engagementHow to dip your toes into paid ads without wasting moneyThe easiest way to build online trust (hint: Google Business profile!)Connect with Andy: Website: creativelydisruptive.comInstagram: @ashworthstrategyFacebook:  @creativelydisruptive

    43 分鐘
  7. Building Brands with Soul: A Conversation with Siew Ting Foo

    7月21日

    Building Brands with Soul: A Conversation with Siew Ting Foo

    Episode NotesGuest: Siew Ting Foo, author of Building Brands with Soul25+ years as a global marketing leader (HP, Unilever, Diageo, etc.)What “brands with soul” means and how it creates emotional impactCoaching the next generation of “Leaders with Soul”Consulting, board directorship, and thought leadershipEmbracing AI and empowering teams through “AI Fridays”Overcoming imposter syndrome and experimenting with purpose6 traits of soul-led leadership: authenticity, empathy, disruption, etc.Book, podcast, and ways to connect: soulforprofit.org  🎧 Listen now: https://entrepreneurconundrum.com/SiewTingFoo Key Questions(01:14) How did you get to where you are today? (02:11) So when you say that you help brands market with soul or build businesses of brands with soul, what does that mean to you? (04:34) Who do you work with these days? Who's your ideal client? (05:58) Are you doing anything on social media to help get the awareness out there? (07:02) What channels of social media are you using? (07:34) What are some big goals that you're looking to achieve in the next year or two? (08:35) What do you feel is your number one roadblock for achieving that? (09:23) Can you talk to us a little bit about how, or that purpose and profit can actually exist together in a marketing strategy? (10:30) What do you feel it takes to build high-performing teams by humanizing the brand and business? (12:38) I guess that leads into how to lead with Soul for business and the brands. Is it anything else, collaborator? (15:02) What's the best advice that you have ever received? (15:45) What's the best advice you've ever given? (16:02) Can you give an example? (17:18) Is there anything that we haven't covered that you would like to talk about? (17:54) And what's your website? Siew Ting Foo www.soulforprofit.org www.linkedin.com/in/siewtingfoo  instagram - siewtingx Virginia PurnellFunnel & Visibility Specialist Distinct Digital Marketing (833) 762-5336 virginia@distinctdigitalmarketing.com www.distinctdigitalmarketing.com www.distinctdigitalmarketing.co

    18 分鐘
  8. From Burnout to Breakthrough: Building Better Engineering Teams with Thanos Diacakis

    7月14日

    From Burnout to Breakthrough: Building Better Engineering Teams with Thanos Diacakis

    Episode Title: From Burnout to Breakthrough: Building Better Engineering Teams with Thanos Diacakis Guest: Thanos Diacakis Host: Virginia Purnell Podcast: Entrepreneur Conundrum Links & Resources: Website: https://www.cosmicteacups.comLinkedIn: https://www.linkedin.com/in/thanosd/Download: 7 Mental Models for Software DevelopmentWhat You’ll Hear in This Episode: How Thanos turned early startup experience into a career of helping software teams scaleCommon misconceptions about engineering productivityThe four types of work all software teams should balanceWhy going “faster” often starts with doing lessThanos’ ABCD framework: Iteration, Quality, Complexity, PlanningThe truth about burnout, identity, and finding joy in software againBest advice Thanos has ever received—and givenHis favorite book (Changing on the Job) and favorite movie (A Few Good Men)Ideal For: Startup founders with growing engineering teamsCTOs and engineering managers facing team burnout or delivery delaysAnyone curious about the intersection of software development and team healthSubscribe & Review: Love what you hear? Subscribe to Entrepreneur Conundrum and leave a review to help more founders find their flow. Key Questions (01:12) How did you end up on this journey and where you are today? (02:32) Who's your ideal client today? (04:00) How do you get in front of these people? (08:12) What are a couple of big goals that you're looking to achieve in the next year or two? (09:00) How would that affect your business? (09:41) So I think you've already touched on all of the questions about how to deliver software faster by doing less. I think we talked about that with time allocation, right? Is there anything else that you wanted to touch on? (15:36) Is working with you an ongoing long term aspect, or is it for a certain time It will usually start with some engagement to the tune of six months. (17:52) Is it hard to find where the bottleneck is in the software? (20:16) What is the best advice that you have ever received? (21:30) What's the best advice you've ever given? (23:35) I have that question, too, because you've done quite a few startups, and you have a family and stuff like So do you have any tips on how you were able to try to have that balance? (25:57) Is there anything else that you would like to talk about that we haven't yet? (26:10) What is your favorite book and movie? (29:21) Where can we go to learn more about you and what you do? Thanos Diacakishttps://www.cosmicteacups.com https://www.linkedin.com/in/thanosd/ Virginia PurnellFunnel & Visibility Specialist Distinct Digital Marketing (833) 762-5336 virginia@distinctdigitalmarketing.com www.distinctdigitalmarketing.com www.distinctdigitalmarketing.co

    30 分鐘
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4.9
（滿分 5 顆星）
18 則評分

簡介

Join Virginia Purnell as she speaks to growing entrepreneur startups in the different ways that they are trying to become a subject matter expert. The unique thing about this show is that we are not talking to people who have been and done it and are all over the internet as superstars. We are talking to the average growing entrepreneur who is trying to get visible in their market.

資訊

  • 創作者
    Virginia Purnell
  • 活躍年代
    2020年 - 2025年
  • 集數
    226
  • 年齡分級
    兒少適宜
  • 版權
    © 2020 Entrepreneur Conundrum
  • 節目網站
    Entrepreneur Conundrum