The Future of Sales is Transparency with Todd Caponi

It’s our nature as salespeople to sell prospects on what’s good about our service or product. But what if you started the sales conversation by sharing what isn’t? It sounds counterintuitive, but Todd Caponi, author of The Transparency Sale, believes that being open about the things you’re giving up in order to be great at your “core” is the key to sales success.

While serving as the Chief Revenue Officer of Chicago's PowerReviews, Todd learned how reviews & feedback are changing the world of B2B selling - you can no longer hide your flaws and expect to get away with it. Todd joined us on Decision Point to share how transparency is the key to winning today’s customers who want to understand the full experience they’ll have when using your product - the good and the bad. How can you train your sales reps to sell with transparency, quickly qualifying more deals in your pipeline in the process? Listen in to find out!

Learn More About The Transparency Sale: https://www.transparencysale.com

Follow Todd: http://linkedin.com/in/toddcaponi/

Learn More About MonsterrConnect: https://www.monsterconnect.com